What Sellics does

Sellics, now operating under the Perpetua brand following a corporate combination, provides cloud-based retail-media optimization software for eCommerce brands and agencies selling on Amazon, Walmart, and adjacent marketplaces. The platform automates campaign creation, execution, and bidding through a proprietary ad engine that aligns tactical execution to strategic objectives (growth, profitability, brand defense, awareness) rather than manual campaign setup, and it supports Marketplace Sponsored Ads, Display, and Video formats. Underlying capabilities include contextual conversion-based bidding algorithms, a recommendation engine that emits specific budget and keyword actions, and a Market Intelligence reporting layer that combines attributed and organic sales to measure advertising incrementality.

Revenue is generated primarily through enterprise SaaS subscriptions with demo-gated pricing and usage-linked components tied to managed ad-spend budgets; go-to-market is sales-led with prominent 'Book a Demo' CTAs, supplemented by a self-serve login for existing customers and a dedicated agencies channel program for resellers. Customer segments span enterprise consumer-goods brands (Crocs, Delta Galil) and mid-market brands (Hero Cosmetics, Ready Set Food, Mike's Hot Honey, Mimi's Rock), with one named agency partner (Cartograph). The company is recognized as a G2 Leader nine consecutive times and holds Amazon Advanced Partner status; its careers link routes to Flywheel Digital, indicating active hiring under a broader corporate umbrella. Sellics itself was founded in 2014 and raised a $10M round led by Frog Capital in 2019 prior to merging into Perpetua.

Name

Sellics

Legal name

Perpetua

Website

https://sellics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Sellics (operating as Perpetua) provides retail-media optimization software that automates campaign creation, bidding, and reporting across Amazon, Walmart, Display, and Video for eCommerce brands and agencies, monetized through enterprise SaaS subscriptions tied to managed ad spend.

Ownership category

akta.pro rank

Product category

eCommerce Advertising Software

NAICS

Advertising Agencies (54181), Direct Mail Advertising (54186), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industries

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• ECommerce advertising software
• Marketplace ad optimization
• Amazon advertising automation
• Retail media platform
• Bid management software

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscription for retail media optimization: Recurring software subscription for Perpetua's eCommerce advertising optimization platform, with tiered offerings (Universal, Brand Based, Advanced) and a dedicated Agencies program for resellers. Pricing is gated behind a 'Book a Demo' CTA, consistent with enterprise SaaS subscription contracts.
2. Agency / channel partner program: Agencies onboard and manage multiple brand clients on Perpetua, generating indirect recurring revenue through partner-led account management and scaled spend management.
3. Usage-linked ad spend optimization: Platform optimizes and reports on customer ad spend (e.g., Target ACoS 7%, Daily Budget $190); revenue scales with the advertising volume the platform manages across Amazon, Walmart, Display, and Video.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sellics (now combined with Perpetua) sells eCommerce advertising optimization software that automates the creation, execution, and bidding of paid media campaigns on Amazon, Walmart, and other marketplaces, with extensions into Display and Video advertising. The platform is sold as an enterprise SaaS subscription with tiered plans (Universal, Brand Based, Advanced), quote-based demo-gated pricing, and an agency reseller program. Core capabilities include a goal-based ad engine, contextual conversion-based bidding algorithms, automated smart recommendations, and Market Intelligence reporting that measures advertising incrementality across paid and organic sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketplace Advertising Optimization

Quantifiable outcome

• Hero Cosmetics reported Total ACoS 16%, Attributed Sales $160.3K (+16%), Organic Sales $25.5K (+30%), Total Sales $185.5K (+46%) in the platform UI example.
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core / flagship and minor.

• Amazoncore / flagshipStrategic or Co-development PartnerPerpetua holds Amazon Advanced Partner status, displayed as a badge on the homepage. The platform is built around Amazon Sponsored Ads optimization (Marketplace Advertising Optimization), indicating deep product and ecosystem integration with Amazon Ads.
• Walmartcore / flagshipTechnology or IntegrationWalmart is listed alongside Amazon as a core marketplace on which Perpetua runs advertising optimization ('Amazon, Walmart, and other marketplaces'). This is a platform integration rather than a co-marketed alliance.
• Sellicscore / flagshipStrategic or Co-development PartnerFooter link titled 'Sellics joins forces with Perpetua' indicates Sellics (formerly a separate Amazon seller SaaS) was merged into / combined with Perpetua, forming a deeper strategic partnership that consolidated competitor SaaS capabilities under Perpetua.
• G2minorGTM or Marketing PartnerG2 is used as a peer-review and analyst platform: Perpetua prominently displays G2 Leader (Winter 2024) and High Performer (Winter 2024) badges, citing being named a Leader on G2 nine times in a row.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stackline: Stackline offers eCommerce analytics, market intelligence, and advertising activation for brands selling on Amazon and other marketplaces. It overlaps with Perpetua's Market Intelligence Reporting and digital shelf insights capabilities.

Direct peers

• Pacvue: Pacvue is a retail media optimization platform for Amazon, Walmart, and Instacart advertisers, offering automated bidding, analytics, and a commerce-focused OS. It is the most direct competitor to Perpetua across marketplace ad optimization and reporting.
• Scale Insights: Scale Insights provides AI-driven Amazon PPC automation and analytics for sellers and agencies. It directly overlaps with Perpetua's automated bidding and recommendation engine for marketplace advertising.
• Helium 10: Helium 10 is an all-in-one suite for Amazon sellers covering keyword research, advertising, and analytics. Post-Sellics integration, Helium 10 is the most direct competitor to the combined Sellics/Perpetua offering across the Amazon seller toolkit.
• Jungle Scout: Jungle Scout provides Amazon seller tools spanning product research, supplier sourcing, and advertising optimization. It directly overlaps with the seller-success toolkit Sellics historically offered and now overlaps with Perpetua's broader platform.
• Quartile: Quartile is a retail media optimization platform for Amazon, Walmart, and Instacart with proprietary bidding and reporting. It competes head-to-head with Perpetua's Marketplace Advertising Optimization product.
• Teikametrics: Teikametrics offers AI-driven advertising optimization and marketplace intelligence for Amazon and Walmart sellers. It competes directly with Perpetua's automated bidding and goal-based campaign management capabilities.
• BidX: BidX (formerly BuyBoxer) provides Amazon advertising optimization and DSP tools for brands and agencies. It competes with Perpetua in automated bidding, DSP, and analytics for Amazon advertisers.

Broad incumbents

• Wpromote: Wpromote is a large digital marketing agency with a Polaris platform offering Amazon and retail media buying. It competes with Perpetua indirectly via agency-led managed services and software-enabled media buying.
• Flywheel Digital: Flywheel Digital (Omnicom-owned) is a large digital commerce media agency operating on Amazon, Walmart, and other marketplaces. Note: Perpetua's Greenhouse careers page resolves to Flywheel Digital, indicating a close corporate relationship. Comparable as a scaled marketplace advertising operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sellics_amz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellics