Upwell
Upwell provides AI-powered accounts receivable automation built specifically for freight brokers, 3PLs, carriers, and freight audit and pay firms, automating the order-to-cash lifecycle across document ingestion, pre-invoice audit, invoicing, and remittance processing.
- Company typePrivate
- Founded2017
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Upwell does
Upwell is a private, Omaha-based software company founded in 2017 that builds AI-powered accounts receivable automation specifically for freight brokers, third-party logistics providers (3PLs), carriers, freight audit and pay (FAP) firms, and factoring companies. The platform automates the full order-to-cash lifecycle — from document ingestion and pre-invoice audit through invoice delivery, remittance matching, and customer payments — replacing manual AR workflows that historically dominate logistics billing. Its core product differentiator is document intelligence trained on freight-native documents such as bills of lading, proof of delivery documents, rate confirmations, and accessorials, combined with shipper-specific billing rules and continuous learning from every processed transaction. The platform also provides a carrier-facing AP portal, automated portal submissions, exception workflows, and embedded payment options. Upwell reports a 95% automatic processing rate and maintains SOC 2 Type II certification.
The technology stack is API-first and built on a hybrid AI architecture that combines proprietary freight-specific ML models and rules engines with third-party foundation models from OpenAI, Anthropic, and Google. Upwell ships native out-of-the-box integrations with seven major transportation management systems (McLeod, Turvo, Revenova, TMW, Tai, MercuryGate, Aljex), five ERP/accounting systems (QuickBooks, NetSuite, Workday, SAP, Esker), and freight audit/payment platforms (CASS, U.S. Bank, E2Open, Trax, C.H. Robinson, Uber Freight, CTSI, Manhattan). A strategic 2026 partnership with Kleinschmidt Inc. additionally enables EDI 210 invoice ingestion through Kleinschmidt's managed EDI network.
Upwell's go-to-market is a consultative, demo-anchored enterprise and mid-market field sales motion targeting logistics decision-makers in the United States, supplemented by content marketing, SEO, and channel sales through Kleinschmidt. Revenue is generated via subscription / platform fees and usage-based transaction or processing fees, with quote-based custom pricing tied to invoice volume and integration scope. The company has raised a disclosed $6.5 million round (Feb 2025, led by Vertical Venture Partners) plus additional undisclosed 2024 and 2026 strategic capital, and serves named customers including Werner, Arrive Logistics, Giltner, Zengistics, R.E. Garrison Trucking, Able Transport, and Morehouse Trucking.
Upwell firmographics
Firmographics- Name
- Upwell
- Legal name
- Upwell, Inc.
- Website
- https://upwell.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upwell provides AI-powered accounts receivable automation built specifically for freight brokers, 3PLs, carriers, and freight audit and pay firms, automating the order-to-cash lifecycle across document ingestion, pre-invoice audit, invoicing, and remittance processing.
- Ownership category
- akta.pro rank
Upwell industry classification
Industry- Product category
- Freight Billing Automation / Logistics Accounts Receivable Software
- NAICS
- Couriers and Express Delivery Services (492110)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Direct Debit / ACH Collections & Recurring Billing (FSAMAGAE)
Keywords
Where Upwell is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upwell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription / Platform Fees: Subscription-based pricing for access to Upwell's billing automation platform, likely tiered by volume or feature set. Supports recurring revenue from freight brokers, 3PLs, carriers, and FAP companies.
- Transaction / Processing Fees: Usage-based or per-transaction fees tied to the volume of invoices processed, pre-audits performed, or payments facilitated through the platform. Aligns with the high-volume processing needs of logistics companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Upwell product offering
Product offeringCore offering
Upwell provides an AI-powered accounts receivable automation platform purpose-built for freight and logistics companies. The platform automates the full order-to-cash lifecycle — from document ingestion and validation through invoice delivery, exception handling, and payment reconciliation — using AI trained on freight-specific documents such as bills of lading, rate confirmations, and accessorials. It is sold to freight brokers, 3PLs, carriers, freight audit & pay firms, and factoring companies via subscription with usage-based processing fees.
Product overview
Upwell offers a freight-native accounts receivable (AR) automation platform designed for logistics companies. The core platform provides end-to-end automation from invoice creation to payment collection. The product suite includes Document Intelligence (AI-powered document parsing), Pre-Invoice Audit (shipper-specific rule validation), Invoicing + AR Automation, AP Portal Automation, Customer Payments, Remittance Processing, and EDI 210 Integration. Capabilities are organized around the order-to-cash lifecycle: Ingest & Connect, Validate & Audit, Exception Workflow, Deliver & Automate, and Get Paid. The platform targets freight brokers, 3PLs, carriers, and freight audit & pay providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Freight Accounts Receivable Platform An end-to-end AI-powered accounts receivable automation platform purpose-built for logistics companies that covers the full order-to-cash lifecycle — from document ingestion, validation, and pre-audit through invoice delivery, exception handling, customer payments, and remittance matching. Sold to freight brokers, 3PLs, carriers, FAP providers, and factoring companies, typically on a subscription basis with usage-based processing fees.
Quantifiable outcome
- 95% automatic processing rate — the majority of invoices are processed without manual intervention
- +1 more outcomes
Companies that use Upwell
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Upwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability7 records
Feature6 records
Upwell partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- Kleinschmidt Inc.coreKleinschmidt is a strategic and financial partner of Upwell. The partnership integrates Upwell's billing platform with Kleinschmidt's managed EDI network, enabling joint customers to streamline freight billing workflows. Kleinschmidt has made a strategic investment in Upwell, as announced in 2023, making Kleinschmidt a GTM and financial partner.
- McLeod SoftwarecoreNative out-of-the-box integration with McLeod's transportation management system, enabling seamless data exchange for freight brokers using McLeod's platform.
- TurvocoreNative integration with Turvo's cloud-based TMS platform, enabling freight brokers and 3PLs on Turvo to leverage Upwell's billing automation.
- RevenovacoreNative integration with Revenova's TMS platform, enabling customers to automate freight billing directly within their transportation management workflow.
- TMW SystemscoreNative integration with TMW's transportation management systems, widely used by mid-market and enterprise carriers and brokers in the trucking industry.
- Tai (TMW)coreNative integration with Tai's transportation management platform (part of the TMW suite), enabling freight billing automation for Tai customers.
- MercuryGate InternationalcoreNative integration with MercuryGate's TMS platform, enabling freight brokers and 3PLs to automate billing workflows for multi-modal shipments.
- Aljex SoftwaresupportingIntegration with Aljex's cloud-based TMS and billing platform, serving small to mid-market freight brokers with automated billing capabilities.
- QuickBookscoreNative accounting integration with QuickBooks, enabling seamless sync of billing and invoice data with QuickBooks Online and Desktop for small and mid-market logistics companies.
- NetSuitecoreNative ERP integration with Oracle NetSuite, enabling enterprise freight brokers and 3PLs to synchronize billing, AR, and financial data within their NetSuite environment.
- WorkdaycoreNative ERP integration with Workday Financial Management, enabling enterprise logistics companies to reconcile Upwell's billing data within their Workday finance workflows.
- SAPcoreNative ERP integration with SAP's financial suite, enabling large enterprise logistics companies to automate billing reconciliation within their SAP environment.
- EskersupportingIntegration with Esker's cloud-based document automation platform, enabling enhanced accounts payable and receivable processing workflows for Upwell customers.
- CASScoreIntegration with CASS freight audit and pay services, enabling automated invoice validation and pre-audit checks against CASS's freight cost benchmarking and audit rules.
- U.S. BankcoreIntegration with U.S. Bank's freight payment services, enabling automated payment processing, remittance matching, and reconciliation within Upwell's billing platform.
- E2OpencoreIntegration with E2Open's logistics and freight management network, enabling automated data exchange and billing workflows for shippers and carriers on the E2Open platform.
- Trax TechnologiescoreIntegration with Trax's freight audit and pay platform, enabling automated pre-audit validation and exception management within Upwell's billing workflow.
- CTSIsupportingIntegration with CTSI's freight audit and pay services, providing automated invoice validation and payment processing capabilities for Upwell customers.
- Manhattan AssociatescoreIntegration with Manhattan Associates' transportation management and freight audit solutions, enabling enterprise logistics companies to automate billing within Manhattan's platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Upwell competitors and assessment
Company assessmentDirect peers
- HighRadius: AI-powered autonomous finance platform for accounts receivable, including invoice processing, collections, and cash application. Competes with Upwell in AI-driven AR automation but at a broader (non-freight-specific) vertical scope.
- Trax Technologies: A leading freight audit and pay (FAP) provider with document validation and freight billing capabilities. Directly competes with Upwell's pre-audit and FAP-facing product, and is also an Upwell integration partner — illustrating both competitive and partner overlap.
- Cass Information Systems: Established freight audit, transportation billing, and payment services provider. Competes head-to-head with Upwell's FAP and broker-facing automation capabilities and is also integrated with Upwell.
- CTSI (Global Scan Technologies): Freight audit and pay provider with logistics document automation. Offers overlapping capabilities to Upwell in freight invoice validation, audit, and payment processing for shippers and brokers.
Broad incumbents
- E2open: Large, multi-modal logistics and supply chain platform that includes freight audit, pay, and billing workflow capabilities. Competes broadly with Upwell's FAP-facing product while serving a much larger shipper base.
- McLeod Software: Dominant on-premise and cloud TMS for enterprise trucking and brokerage operations. Has direct billing integrations with Upwell today but owns the customer relationship and could expand into AR automation natively.
- MercuryGate International: Multi-modal TMS with deep adoption among brokers and 3PLs. Provides billing and settlement functionality that overlaps with Upwell's broker-side automation, and is also a current integration partner.
- Esker: Cloud-based document process automation platform covering accounts payable, accounts receivable, and order-to-cash. Overlaps with Upwell in AI-driven invoice processing, though Esker serves a broader set of verticals beyond freight.
- Manhattan Associates: Enterprise supply chain, transportation management, and warehouse management suite with freight audit and finance capabilities. Competes at the high end of the freight finance stack that Upwell targets.
- Turvo: Cloud-native TMS platform for brokers and 3PLs. Provides billing and shipment workflows that increasingly overlap with Upwell's AR automation; both companies integrate and compete depending on customer procurement scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Upwell social profiles
Digital presenceUpwell compliance and trust
Trust signalCompliance1 record
Upwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upwell leadership team
Management profileNumber of profiles
Profiles2 records
Upwell funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upwell
What does Upwell do?
Upwell provides an AI-powered accounts receivable automation platform purpose-built for freight and logistics companies. The platform automates the full order-to-cash lifecycle — from document ingestion and validation through invoice delivery, exception handling, and payment reconciliation — using AI trained on freight-specific documents such as bills of lading, rate confirmations, and accessorials. It is sold to freight brokers, 3PLs, carriers, freight audit & pay firms, and factoring companies via subscription with usage-based processing fees.
Is Upwell a public or private company?
Upwell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Upwell founded?
Upwell was founded in 2017. It employs 1 to 10 people.
Where is Upwell based?
Upwell is headquartered in Omaha, United States, in the North America region.
How does Upwell make money?
Two revenue lines are on record. Subscription / Platform Fees are the primary driver. The others are transaction / Processing Fees.
Who are Upwell's main competitors?
Direct peers on record are HighRadius, Trax Technologies, Cass Information Systems and CTSI (Global Scan Technologies). Broad incumbents are E2open, McLeod Software, MercuryGate International, Esker, Manhattan Associates and Turvo.
Does Upwell have an API?
No public API is recorded for Upwell.
What industry is Upwell in?
Upwell's product category is Freight Billing Automation / Logistics Accounts Receivable Software. Its primary akta.pro industry code is FSAMAGAE, Direct Debit / ACH Collections & Recurring Billing. Its NAICS code is 492110 and its SIC code is 7370.