What Senso.ai does

Senso.ai Inc. (Toronto, Canada, founded 2017) is a private, Y Combinator-backed company that has built Context OS — a platform it describes as "The Context Layer for AI Agents." The product compiles raw enterprise content (PDFs, DOCX, SOPs, regulatory filings, Confluence pages, Zendesk articles, rate sheets) into a vector-embedded, versioned knowledge base, then exposes it to AI agents through a REST API (apiv2.senso.ai/api/v1), an npm-distributed CLI, and an MCP server. On top of the knowledge base sit four modules: AI Visibility (tracking how ChatGPT, Perplexity, Gemini, Claude, and Google AI Overview describe a brand — Mentions, Share of Voice, Citations, Sentiment, Narrative Control), Workflow Agents (powering internal call center, compliance, and support agents from the compiled ground truth), Content Remediation (generating citation-ready content using a Brand Kit and Content Types templates), and Scoring & Governance (accuracy and compliance dashboards).

The business operates on a SaaS subscription model with a freemium entry point ($100 in credits on signup, no credit card required, a 7-day free audit) layered with enterprise contracts — TruStone Financial Credit Union is disclosed at $2,500/month, with a price increase to $2,750/month referenced. Senso serves two primary customer segments: financial institutions that need compliance-grade agent responses (TruStone Financial, FundMore.ai as disclosed anchors), and marketing/growth teams seeking GEO (Generative Engine Optimization) to control brand representation in AI answers. Go-to-market combines product-led growth (self-serve audit, npm CLI, free credits) with consultative enterprise sales for large implementations. Total disclosed funding across seven rounds from 2017–2024 is approximately $5.46M, with investors including Y Combinator, Eight Capital, BDC, Inovia Capital, Luge Capital, Mendoza Ventures, BreakawayGrowth Fund, Rising Tide, Techstars, NEXT Canada, and Rebel Fund. The company has 11–50 employees and is led by co-founder/CEO Saroop Bharwani and co-founder/CTO Nick Seelert.

Name

Senso.ai

Legal name

Senso.ai Inc.

Website

https://senso.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Senso.ai is a Y Combinator-backed Toronto company that builds Context OS, a platform compiling enterprise documents into verified knowledge bases for AI agents. It serves financial institutions and marketing teams needing accurate, compliant AI responses across ChatGPT, Claude, Gemini, and Perplexity via SaaS subscriptions and a freemium entry product.

Ownership category

akta.pro rank

Product category

AI Knowledge Management Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• AI knowledge management
• RAG platform
• Generative engine optimization
• AI visibility platform
• Enterprise AI context layer

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Senso operates on a SaaS subscription model where organizations pay for access to the platform's knowledge base compilation, AI visibility evaluation, and content generation capabilities. The platform offers a free tier with $100 in credits for initial evaluation, with paid plans for ongoing usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Senso.ai operates Context OS, an AI infrastructure platform that compiles raw enterprise documents, policies, SOPs, and institutional knowledge from PDFs, wikis, Confluence, Zendesk, and siloed systems into a verified, agent-ready knowledge base. The platform powers AI agents with grounded, citation-backed responses across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview through RAG architecture and a closed-loop Evaluate-Remediate-Verify-Publish workflow. It includes modules for AI visibility scoring, content remediation, and workflow agents for call center, compliance, and support use cases.

Product overview

Senso.ai is a Context OS platform — The Context Layer for AI Agents — backed by Y Combinator. It operates as a unified platform-plus-modules architecture. The core platform, Context OS, compiles raw enterprise documents (PDFs, policies, SOPs, rate sheets, Confluence, Zendesk wikis) into a verified, vector-embedded knowledge base that AI agents can query for grounded responses. Four integrated modules sit on top of this foundation: (1) AI Visibility — monitors and scores how ChatGPT, Perplexity, Gemini, Claude, and Google AI Overview describe and cite the brand across customer prompts, tracking Mentions, Share of Voice, Citations, Sentiment, and Narrative Control; (2) Workflow Agents — powers internal call center, compliance, and support agents from the same compiled knowledge base with same-day refresh cycles; (3) Content Remediation — generates structured, citation-ready content to fill gaps in AI representation, using a Template Library and Brand Kit; and (4) Scoring & Governance — scores every agent response for accuracy, compliance, and consistency. Supporting tools include the Senso CLI (@senso-ai/cli), Agent Skills for AI agent integration, the GEO Platform (geo.senso.ai), and the Free 7-Day Audit and Onboarding Loop as entry products. All capabilities are accessible via a public REST API (apiv2.senso.ai/api/v1) with Python/JavaScript SDKs, MCP support, and a CLI tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Context OS Senso's primary platform, branded as The Context Layer for AI Agents. Compiles enterprise raw sources (documents, policies, SOPs, institutional knowledge) into a verified, agent-ready knowledge base so AI agents can query it for grounded, accurate responses. Encompasses the Knowledge Base, AI Visibility, Workflow Agents, and Content Remediation modules as a unified platform for enterprises.
• Workflow Agents Internal agent module that powers call center, compliance, and support agents from the single compiled Senso knowledge base. Agents query verified policies, procedures, and SOPs for grounded responses. Supports same-day context refresh cycles via API and maintains 91%+ response quality with closed-loop continuous learning for compliance standards.
• GEO Platform Generative Engine Optimization platform available at geo.senso.ai enabling brands to measure AI visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overview, then publish verified ground truth to earn trusted citations. Includes Visibility Audits, Content Generator, and Answer Remediation tools for marketing and growth teams.
• Free 7-Day Audit A self-service entry product that queries ChatGPT, Gemini, and Perplexity about a brand over 7 days and scores every response against the brand's compiled knowledge base. Reveals gaps, outdated information, competitor citations, and content to ingest. No integration or commitment required, no credit card needed.
• Senso Onboarding Loop An eight-step automation that converts a company website into a verified context layer for AI agents. Steps: crawl website, extract brand voice, set content types, index product lines, generate prompts, generate drafts, publish to site, track AI citations. Includes $100 free credits for new users with no credit card required.
• Senso CLI (@senso-ai/cli) Node.js-based command-line interface distributed via npm (npm install -g @senso-ai/cli) that wraps all Senso REST API functionality with structured JSON output for AI agents to ingest raw sources, query the knowledge base, generate verified content, manage content types and brand kit, and publish drafts.
• Agent Skills Pre-packaged skills (search, ingest, content-gen, brand-setup, kb-organize, review-publish) that teach AI agents including Claude Code, Cursor, Codex, GitHub Copilot, Gemini CLI, and Cline to use Senso automatically. Installable via Senso CLI (senso skills install) or Shipables registry (npx shipables install @senso/...).
• Senso REST API Public REST API at apiv2.senso.ai/api/v1 with Python SDK and MCP server support for programmatic ingestion of raw sources, knowledge base management, querying via semantic search, content generation, brand kit management, content types, prompts, user management, and publishing. Authentication uses organization-scoped API keys via the X-API-Key header.

Quantifiable outcome

• Document retrieval 12x faster
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature9 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• TruStone Financial Credit UnionflagshipStrategic or Co-development PartnerFlagship enterprise partnership where Senso maintains 93% response quality across TruStone's ground truth knowledge base (Loan Policies, SOPs, System Guides) for their GPT-5 powered RAG system. Partnership enabled same-day context refresh cycles, 5x reduction in wait times, and 342 agents using maintained context with 97% citation accuracy.
• FirecrawlcoreTechnology or IntegrationFirecrawl is integrated as the web scraping solution for the Help-Center Crawler workflow. The integration allows Senso users to crawl documentation and FAQ sites, with Firecrawl returning Markdown content that is ingested into the Senso knowledge base. Requires Firecrawl API key.
• OpenAIcoreTechnology or IntegrationOpenAI's language models are used as one of the third-party AI systems tracked for brand visibility evaluation. Senso evaluates how ChatGPT represents brands alongside Claude, Gemini, Perplexity, and other models. Privacy policy notes data processing with third-party language models.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Profound: Profound is a direct GEO/AI visibility competitor that tracks how brands appear in AI search engines (ChatGPT, Perplexity, Claude). Most comparable to Senso's AI Visibility module and Narrative Control scoring, targeting the same emerging brand-side GEO buyer.
• Writer: Writer is an enterprise AI platform combining a RAG knowledge graph with brand-voice-controlled content generation. Closely parallels Senso's Context OS positioning — compiled knowledge + Brand Kit + Content Types — and competes for the same enterprise marketing and operations buyer.
• Hebbia: Hebbia is an enterprise AI knowledge worker platform that ingests documents and powers analytical agents over verified sources. Comparable to Senso's Workflow Agents and Knowledge Base modules targeting financial services and professional services enterprises.
• Arize AI: Arize AI is an AI observability and evaluation platform that scores LLM applications for quality, drift, and hallucination. Directly comparable to Senso's Scoring & Governance and AI Visibility capabilities, serving similar enterprise AI/ML platform buyers.
• Jasper: Jasper is an enterprise AI content platform with brand voice controls, knowledge bases, and template-driven generation. Overlaps with Senso's Content Remediation, Brand Kit, and Content Types features, targeting marketing teams with AI-optimized content workflows.

Broad incumbents

• Glean: Glean is a leading enterprise AI search and RAG platform that compiles internal knowledge into a unified assistant. Overlaps with Senso's Knowledge Base and Workflow Agents modules but serves a broader horizontal use case with significantly more capital and scale.
• Semrush: Semrush is an established SEO and digital marketing platform that has launched AI Visibility tracking features. Represents the bundling threat — a scaled incumbent adding GEO capabilities into an existing marketing analytics suite that already commands enterprise SEO budgets.

Emerging players

• Otterly.ai: Otterly.ai is an AI search monitoring and GEO platform that tracks brand presence in ChatGPT, Perplexity, and Google AI Overviews. A focused emerging competitor to Senso's AI Visibility and Narrative Control products in the GEO category.
• LangChain: LangChain provides orchestration and infrastructure for building LLM applications including RAG pipelines and agent frameworks. Adjacent to Senso's ingestion, chunking, and query pipeline — developers may build equivalent functionality on LangChain rather than adopting Senso's turnkey platform.
• Evertune: Evertune is an AI brand analytics platform measuring how brands appear in AI-generated answers. Comparable to Senso's AI Visibility product in tracking mentions, citations, and brand representation across major LLM-powered search and discovery surfaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/senso-ai
• Xx.com/gosenso
• Facebookfacebook.com/sensoai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senso.ai