Pin
Pin is an AI-driven recruiting platform founded in 2024 that automates candidate sourcing across 850M+ profiles, multi-channel outreach, interview scheduling, and pipeline management for founders, recruiting teams, agencies, and SMB hiring organizations.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pin does
Pin (legally Love Thy Recruiting, Inc.) is a US-headquartered, Delaware-incorporated AI recruiting platform founded in 2024 by CEO Steven Lu. The company sells a unified end-to-end recruiting workflow — AI candidate sourcing across 850M+ profiles, an autonomous AI recruiting agent that runs the desk 24/7, multi-channel automated outreach across email/LinkedIn/SMS, zero-touch interview scheduling, a Kanban-style CRM with pipeline automation, and a Model Context Protocol server that exposes sourcing inside Claude and ChatGPT. Technology is differentiated at the orchestration and agentic layer, with semantic search, skills-based matching, and generative outreach personalization, but the underlying foundation models are provided by Google Gemini, OpenAI, and Anthropic Claude rather than developed in-house.
The business operates a freemium-to-paid SaaS model with three published tiers: Solo at $99/month (annual only), Professional at $149/month annual or $179/month monthly (positioned as most popular), and Business at $249/month annual or $299/month monthly, with a 20% annual discount and a free tier offering 50 sourced candidates per month with no credit card required. Distribution is product-led growth combined with an inside-sales motion for the Professional tier and enterprise field sales (demo-gated) for the Business tier, supported by SEO content marketing (73+ blog articles) and PR coverage in Business Insider, VentureBeat, Associated Press, and Digital Journal. The customer base skews toward startups, founders, recruiting agencies, and SMB hiring teams across tech, healthcare, cybersecurity, and FinTech verticals, with 120+ native ATS integrations (Greenhouse, Lever, Ashby, Bullhorn, iCIMS, Jobvite among others) ensuring fit into incumbent recruiting stacks.
Pin is backed by $3M in seed funding from Expa (Garrett Camp's venture studio) and serves 10,000+ users. The company is SOC 2 Type 2 certified, GDPR- and CCPA-compliant, and has a headcount of 1-10 employees, consistent with an early-stage operation that has prioritized product velocity and PLG acquisition over enterprise GTM buildout. Customer outcomes cited include a 70% reduction in time-to-hire, 48% outreach response rates, 3x pipeline velocity, 90% reduction in manual sourcing time, 14-day average time-to-fill, and a 4.8/5 G2 rating across 27 verified reviews.
Pin firmographics
Firmographics- Name
- Pin
- Legal name
- Love Thy Recruiting, Inc.
- Website
- https://pin.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pin is an AI-driven recruiting platform founded in 2024 that automates candidate sourcing across 850M+ profiles, multi-channel outreach, interview scheduling, and pipeline management for founders, recruiting teams, agencies, and SMB hiring organizations.
- Ownership category
- akta.pro rank
Pin industry classification
Industry- Product category
- AI Recruiting Software
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Pin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Three-tier subscription model (Solo, Professional, Business) with monthly or annual billing. Annual billing offers 20% discount. Contact lookup credits included per seat.
- Freemium: Free tier provides 50 sourced candidates monthly with full product access. No credit card required. Serves as customer acquisition channel for paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solo plan for individual recruiters getting started |
| Subscription | Annual | Most Popular - Professional plan for agencies and hiring teams |
| Subscription | Annual | Business plan for growing recruiting orgs with custom workflows |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pin product offering
Product offeringCore offering
Pin is an AI-powered recruiting SaaS platform that automates end-to-end candidate sourcing, matching, outreach, and interview scheduling for recruiters, staffing agencies, founders, and in-house hiring teams. It searches 850M+ candidate profiles using semantic AI, runs an autonomous recruiting agent that screens and contacts candidates 24/7, sequences multi-channel engagement (email, LinkedIn, SMS), and syncs with 120+ ATS systems including Greenhouse, Lever, Ashby, Bullhorn, iCIMS, and Jobvite.
Product overview
Pin is an AI-powered recruiting platform that offers a unified end-to-end solution for candidate sourcing, matching, outreach, and interview scheduling. The platform consists of core products including AI Candidate Sourcing (searching 850M+ profiles), AI Recruiting Agent (autonomous desk operation), Automated Outreach (multi-channel sequences), AI Interview Scheduling, CRM for Recruiters (pipeline and inbox management), and Pin MCP Server (AI assistant integration). An optional Chrome Extension enables sourcing directly from LinkedIn. Pin's AI capabilities are powered by third-party providers including Google Gemini, OpenAI, and Anthropic Claude, while the platform integrates with 120+ ATS systems and supports multi-channel engagement via email, LinkedIn, and SMS.
Differentiator
Problem solved
Functional benefit
Brands
- Recruiting AI: AI-powered candidate sourcing and recruiting platform
- AI Recruiting Agent
- Pin MCP Server
- CRM
Products and services
- AI Candidate Sourcing AI-powered candidate search engine that lets recruiters paste a job description and receive a ranked candidate shortlist in seconds, using semantic understanding across 850M+ profiles instead of keyword matching.
- AI Recruiting Agent Autonomous AI agent that runs a recruiting desk 24/7, sourcing candidates, screening resumes, sending personalized outreach, and scheduling interviews without human intervention.
- Automated Outreach Multi-channel candidate engagement platform that automates outreach sequences across InMail, email, LinkedIn connection requests, and SMS, with AI-powered proofreading and personalization.
- AI Interview Scheduling AI-driven scheduling tool that automatically coordinates availability between candidates and interviewers and books meetings, eliminating back-and-forth coordination.
- CRM for Recruiters Kanban-style candidate relationship management platform with pipeline management, notes, activity feed, unified inbox with AI drafting, full candidate interaction history, and collaborative hiring tools for recruiting teams.
- Pin MCP Server Model Context Protocol server available at https://mcp.pin.com/mcp that lets recruiters drive Pin from AI assistants like Claude or ChatGPT to create jobs, retrieve candidates, accept/reject candidates for outreach, and refine searches using natural language.
- Pin Chrome Extension Chrome browser extension that allows recruiters to add candidates from LinkedIn and the web directly into the Pin platform with one click.
Quantifiable outcome
- 70% reduction in time-to-hire
- +6 more outcomes
Companies that use Pin
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
Pin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability7 records
Feature7 records
Pin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- GreenhousecoreATS integration partner. Candidates, notes, and activity sync automatically with Greenhouse. One of 120+ ATS integrations offered by Pin.
- LevercoreATS integration partner. Candidates, notes, and activity sync automatically with Lever. One of 120+ ATS integrations offered by Pin.
- AshbycoreATS integration partner. Candidates, notes, and activity sync automatically with Ashby. One of 120+ ATS integrations offered by Pin.
- BullhorncoreATS integration partner. Candidates, notes, and activity sync automatically with Bullhorn. One of 120+ ATS integrations offered by Pin.
- iCIMScoreATS integration partner. Candidates, notes, and activity sync automatically with iCIMS. One of 120+ ATS integrations offered by Pin.
- JobvitecoreATS integration partner. Candidates, notes, and activity sync automatically with Jobvite. One of 120+ ATS integrations offered by Pin.
- Google GeminicoreThird-party AI provider used by Pin for features such as summarizing candidate profiles, generating email copy, suggesting next actions. All data deleted after use and not used for model training.
- OpenAIcoreThird-party AI provider used by Pin for features such as summarizing candidate profiles, generating email copy, suggesting next actions. All data deleted after use and not used for model training.
- Anthropic ClaudecoreThird-party AI provider used by Pin for features such as summarizing candidate profiles, generating email copy, suggesting next actions. All data deleted after use and not used for model training. Also used for Pin MCP Server integration.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Pin competitors and assessment
Company assessmentBroad incumbents
- LinkedIn Recruiter: LinkedIn Recruiter is the dominant incumbent for sourcing and InMail outreach, with the largest professional network and bundled ATS ecosystem. Pin directly competes for recruiter spend by offering broader candidate data across 850M+ profiles beyond LinkedIn.
- Ashby: Ashby is a modern all-in-one ATS and sourcing platform expanding into AI-powered candidate matching. Pin integrates with Ashby as a partner but also competes for the same early-stage and tech-company hiring teams.
- Greenhouse: Greenhouse is a leading ATS platform adding native AI sourcing features. As a core ATS integration partner, Pin both complements and increasingly competes with Greenhouse for the recruiting tech stack.
Direct peers
- HireEZ (formerly Hiretual): HireEZ is an AI-powered sourcing and outbound platform similar to Pin, offering multi-channel candidate search and engagement. Both target recruiters with aggregated profile data outside LinkedIn.
- SeekOut: SeekOut provides AI-driven talent sourcing with deep profile aggregation, similar to Pin's 850M+ candidate dataset and skills-based matching. Both compete for technical and cleared-talent recruiter use cases.
- Fetcher: Fetcher is an AI-sourcing and automated outreach platform for in-house recruiting teams. Pin and Fetcher compete for the same mid-market TA buyer with similar sourcing-plus-outreach value propositions.
- Gem: Gem is a recruiting CRM and sourcing platform with automated outreach sequences. Pin's CRM and automated outreach modules overlap directly with Gem's core offering for talent acquisition teams.
- Recruiterflow: Recruiterflow is a CRM + sourcing platform tailored for staffing agencies and in-house TA teams. Pin's agency and recruiting-team GTM segments overlap directly with Recruiterflow's core market.
- Loxo: Loxo is an AI sourcing and outreach platform for staffing and recruiting organizations, with a similar profile-aggregation and multi-channel outreach model to Pin.
Emerging players
- Juicebox (PeopleGPT): Juicebox is an emerging AI sourcing agent using natural-language queries across candidate data. Pin's AI Recruiting Agent competes head-to-head with Juicebox's PeopleGPT for recruiter productivity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pin social profiles
Digital presencePin compliance and trust
Trust signalCompliance3 records
Pin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pin leadership team
Management profileNumber of profiles
Profiles7 records
Pin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pin
What does Pin do?
Pin is an AI-powered recruiting SaaS platform that automates end-to-end candidate sourcing, matching, outreach, and interview scheduling for recruiters, staffing agencies, founders, and in-house hiring teams. It searches 850M+ candidate profiles using semantic AI, runs an autonomous recruiting agent that screens and contacts candidates 24/7, sequences multi-channel engagement (email, LinkedIn, SMS), and syncs with 120+ ATS systems including Greenhouse, Lever, Ashby, Bullhorn, iCIMS, and Jobvite.
Is Pin a public or private company?
Pin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pin founded?
Pin was founded in 2024. It employs 1 to 10 people.
Where is Pin based?
Pin is headquartered in New York, United States, in the North America region.
How does Pin make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium.
Who are Pin's main competitors?
Broad incumbents on record are LinkedIn Recruiter, Ashby and Greenhouse. Direct peers are HireEZ (formerly Hiretual), SeekOut, Fetcher, Gem, Recruiterflow and Loxo. Juicebox (PeopleGPT) is listed as an emerging player.
Does Pin have an API?
Yes. Pin offers an MCP (Model Context Protocol) server that enables AI-powered candidate sourcing directly within AI assistants. Available at https://mcp.pin.com/mcp. The MCP server provides tools for: creating job searches (create job), retrieving top candidates (get candidates), accepting/rejecting candidates for outreach sequences (accept candidate, reject candidate), refining search criteria (modify search, recalibrate search), and listing active searches (list jobs). Note: MCP server requires a paid subscription; trial and free account users must subscribe to access. Developer documentation is at mcp.pin.com/mcp.
What industry is Pin in?
Pin's product category is AI Recruiting Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its SIC code is 7361.