Rind
RIND Snacks produces upcycled dried fruit snacks — dried blends, chips, coconut crisps, and snack mixes — using whole fruit including rinds and peels, selling direct-to-consumer via subscription and through wholesale to retailers and food service operators.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rind does
RIND Snacks is a New York-based producer of upcycled dried fruit snacks founded in 2016 by Matt Weiss, building on his great-grandmother Helen Seitner's 1920s whole-food philosophy. The company's core technology is a proprietary drying and upcycling process that retains the rind, peel, and skin of fruit — portions typically discarded — to produce shelf-stable snacks with higher fiber, vitamin, and antioxidant content than peeled alternatives, while diverting imperfect fruit from waste streams; the company reports saving over 1,000,000 lbs of food waste since inception.
The product portfolio spans three lines: Chewy dried-fruit blends (Straw-Peary, Orchard, Tropical), Chips & Crisps (Apple Chips, Coconut Crisps, Dark Cocoa Sea Salt Coconut Crisps), and REMIX snack mixes (Cherry Cashew Crunch, Piña Colada, Cocoa Berry). Recent expansion has added functional granola (Raspberry Almond Granola Squares, launched exclusively at Sam's Club in November 2025) and a plant-based cheese line (Brie Crème, February 2026). All products are gluten-free and non-GMO verified, with many vegan and Kosher certified.
RIND operates a hybrid go-to-market: a direct-to-consumer e-commerce site (rindsnacks.com) anchored by a subscription program priced at $37.99 per 6-bag pack with free shipping over $90, alongside wholesale distribution to major retailers including Whole Foods, Costco, Wegmans, HEB, Sam's Club, Thrive Market, Hungryroot, and Erewhon, plus a dedicated food-service wholesale program. The company is privately held, venture-backed (notably by Valor Siren Ventures via a $6.1M Series A in 2021), and in February 2024 acquired Small Batch Organics to bring granola manufacturing in-house. Cumulative funding across disclosed rounds totals roughly $17.3M, and the company has been recognized on the Inc. 5000 in both 2024 (#693) and 2025 (#1,094), with one source characterizing it as a $25M+ business.
Rind firmographics
Firmographics- Name
- Rind
- Legal name
- RIND Snacks
- Website
- https://rindsnacks.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIND Snacks produces upcycled dried fruit snacks — dried blends, chips, coconut crisps, and snack mixes — using whole fruit including rinds and peels, selling direct-to-consumer via subscription and through wholesale to retailers and food service operators.
- Ownership category
- akta.pro rank
Rind industry classification
Industry- Product category
- Healthy / Upcycled Fruit Snacks
- NAICS
- Other Snack Food Manufacturing (311919)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Fruit Snacks & Dried Fruit (CRADABAJ), Nuts, Seeds & Trail Mix Snacks (CRADABAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Rind is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rind business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: RIND generates primary revenue through direct sales of upcycled dried fruit snacks via its e-commerce website. Products are sold as one-time purchases or through subscription plans with recurring deliveries, offering both single orders and volume discounts.
- Wholesale Distribution: RIND sells products to retailers, restaurants, and hotels through wholesale partnerships, distributing through major grocery chains and specialty food retailers across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 6-bag package pricing at $37.99 |
| Subscription | Monthly | Subscribe & Save subscription model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Rind product offering
Product offeringCore offering
RIND Snacks produces and sells upcycled whole-fruit snacks that retain the rind, peel, and skin of fruit to maximize fiber, vitamins, and antioxidants while reducing food waste. The product portfolio includes dried fruit chewy blends, thin-cut apple chips, unsweetened coconut crisps, snack mixes combining dried fruits with nuts and granola, and newer lines of functional granola squares and plant-based artisanal cheese. Products are sold direct-to-consumer via rindsnacks.com (including subscriptions) and through major retailers such as Whole Foods, Costco, Sam's Club, Wegmans, HEB, Thrive Market, Hungryroot, and Erewhon Market.
Product overview
RIND Snacks is an upcycled fruit snack company that makes whole fruit snacks featuring the rind, peel, and skin of fruit to maximize nutritional value and minimize food waste. Their product portfolio centers on dried fruit snacks and chips, organized into four main lines: Chewy (dried fruit blends including Straw-Peary, Orchard, and Tropical), Chips & Crisps (Apple Chips, Coconut Crisps, Dark Cocoa Sea Salt Coconut Crisps), and REMIX (snack mixes combining dried fruits with nuts and granola including Cherry Cashew Crunch, Piña Colada, and Cocoa Berry). The company has recently expanded into new categories including functional granola (Raspberry Almond Granola Squares at Sam's Club) and plant-based cheese (Brie Crème made with cultured cashews and tofu). RIND's core value proposition is using the whole fruit—including peels and rinds that would otherwise go to waste—to create snacks with more fiber, vitamins, and antioxidants.
Differentiator
Problem solved
Functional benefit
Brands
- Love is RIND: Community outreach and food donation program focused on fighting childhood hunger and nutrition insecurity.
Products and services
- Straw-Peary RIND's #1 best-selling chewy dried fruit blend featuring gently dried strawberries, Bosc pears, Honeycrisp and Fuji apples with the peel retained for extra fiber, vitamins, and antioxidants; sold as a 6-bag package for $37.99 across DTC, retail, and wholesale channels.
- Orchard Blend Autumn-inspired chewy dried fruit blend combining sweet hachiya persimmons, tangy yellow peaches, and chewy apples with the fruit peel retained; sold as a 6-bag package for $37.99.
- Tropical Blend Tangy, refreshing chewy dried fruit blend featuring organic pineapple, bittersweet orange slices, and tangy kiwi; sold as a 6-bag package for $37.99.
- Apple Chips Thin-cut dried apple crisps made from 100% sweet Fuji and/or Honeycrisp apples with no added sugar, sulfites, or preservatives; gluten-free, paleo, and vegan; sold as a 6-bag package for $37.99.
- Coconut Crisps 100% unsweetened coconut crisps made from whole shaved coconut; keto-friendly and a source of healthy fats, iron, copper, manganese, and selenium; sold as a 6-bag package for $37.99.
- Dark Cocoa Sea Salt Coconut Crisps Coconut crisps dusted in dark cocoa powder and sea salt, made from four simple ingredients (dried coconut, coconut sugar, dark cocoa powder, sea salt); high in fiber with heart-healthy fats, keto-friendly; sold as a 6-bag package for $37.99.
- Cherry Cashew Crunch REMIX REMIX snack mix featuring tart cherries, sweet and salty spiced cashews, and crunchy vanilla granola; sold as a 6-bag package for $37.99.
- Piña Colada REMIX Tropical-inspired REMIX snack mix featuring coconut crisps, diced pineapple, and Piña Colada-seasoned cashews; sold as a 6-bag package for $37.99.
- Cocoa Berry REMIX REMIX snack mix featuring dark cocoa-dusted almonds, gently dried strawberries and blueberries, plus a pinch of sea salt; sold as a 6-bag package for $37.99.
- Raspberry Almond Granola Squares Functional granola squares featuring raspberry and almond flavors, launched exclusively at Sam's Club across the US as RIND's expansion into the functional granola category.
- Brie Crème Spreadable plant-based cheese made with cultured cashews and tofu, part of RIND's aged, artisanal vegan cheese line; dairy-free, gluten-free, cholesterol-free, certified Kosher, and launched wholesale-only via Faire in 8-oz containers.
Quantifiable outcome
- Over 1,000,000 lbs of food waste saved since inception
- +2 more outcomes
Companies that use Rind
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Rind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rind partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Baltimore Hunger ProjectminorLove is RIND program partner receiving snack donations to support weekend food distributions for families facing hunger in Baltimore.
- DC Food ProjectminorLove is RIND program partner in Washington D.C. area, supporting food security initiatives through snack donations.
- The Sunday Love ProjectminorLove is RIND program partner receiving snack donations to support community feeding programs.
- Feeding WestchesterminorLove is RIND program partner with Feeding America's network, receiving snack donations to support Westchester County food security.
- Greater Chicago Food DepositoryminorLove is RIND program partner with Feeding America's network, supporting Chicago area food security through snack donations.
- Rescuing Leftover CuisineminorLove is RIND program partner working to rescue leftover food and provide nutritious snacks to communities in need.
- KIPP SchoolsminorLove is RIND program partner bringing nutrition education to KIPP schools and providing wholesome snacks to students.
- Lubetzky Family FoundationminorLove is RIND program partner supporting food security and nutrition initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rind competitors and assessment
Company assessmentDirect peers
- Bare Snacks: Bare makes baked and dried fruit chips (apple, banana, coconut) sold through similar premium grocery and club-store channels. Closest direct comparable on product format, retail placement, and better-for-you positioning.
- Made in Nature: Organic dried fruits and fruit-and-nut mixes sold through natural and conventional grocery. Directly comparable on whole-fruit/clean-label positioning and target retail buyer (Whole Foods, Sprouts, Thrive Market).
- Peeled Snacks: Dried organic fruit snacks marketed as a portable, clean-ingredient alternative to conventional fruit snacks. Same shelf set and target health-conscious shopper, with overlapping wholesale distribution.
- Crispy Green: Single-ingredient freeze-dried fruit snacks sold in resealable pouches through grocery and club channels. Directly competitive on fruit-snack format and premium natural-channel positioning.
- Orchard Valley Harvest: Store-brand and branded dried fruit, nut, and trail-mix products sold through mass and club channels (including Walmart and Sam's Club). Comparable on product mix, club-store presence, and price-sensitive shopper overlap.
- Nature's All Foods: Organic freeze-dried fruit snacks (Strawberries, Mixed Fruit, etc.) sold through natural and mainstream grocery. Closely comparable product format, clean-label positioning, and channel mix.
Emerging players
- That's it. Fruit-based snack bars made from real fruit with no added sugar, sold through Whole Foods, Sprouts, and online. Overlaps with RIND on clean-label, whole-fruit positioning and similar DTC-plus-natural-channel GTM.
- Olipop: Functional, better-for-you beverage brand explicitly named alongside RIND on the 2025 Inc. 5000 Food & Beverage ranking. Comparable on growth-stage, premium natural-channel distribution, and 'better-for-you' consumer positioning.
Broad incumbents
- Simple Mills: Better-for-you snacks, crackers, and baking mixes sold across natural, club, and mainstream grocery. Comparable as a scaled natural-channel CPG brand with overlapping retail distribution and Inc. 5000-level growth trajectory.
- Patagonia Provisions: Sustainably sourced, regenerative-food brand spanning snacks, grains, and meals. Comparable on sustainability/regenerative narrative and premium natural-channel positioning, though broader in category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Rind social profiles
Digital presenceRind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rind leadership team
Management profileNumber of profiles
Profiles3 records
Rind subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rind funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rind M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rind
What does Rind do?
RIND Snacks produces and sells upcycled whole-fruit snacks that retain the rind, peel, and skin of fruit to maximize fiber, vitamins, and antioxidants while reducing food waste. The product portfolio includes dried fruit chewy blends, thin-cut apple chips, unsweetened coconut crisps, snack mixes combining dried fruits with nuts and granola, and newer lines of functional granola squares and plant-based artisanal cheese. Products are sold direct-to-consumer via rindsnacks.com (including subscriptions) and through major retailers such as Whole Foods, Costco, Sam's Club, Wegmans, HEB, Thrive Market, Hungryroot, and Erewhon Market.
Is Rind a public or private company?
Rind is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rind founded?
Rind was founded in 2016. It employs 11 to 50 people.
Where is Rind based?
Rind is headquartered in New York, United States, in the North America region.
How does Rind make money?
Two revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are wholesale Distribution.
Who are Rind's main competitors?
Direct peers on record are Bare Snacks, Made in Nature, Peeled Snacks, Crispy Green, Orchard Valley Harvest and Nature's All Foods. Emerging players are That's it. and Olipop. Broad incumbents are Simple Mills and Patagonia Provisions.
Does Rind have an API?
No public API is recorded for Rind.
What industry is Rind in?
Rind's product category is Healthy / Upcycled Fruit Snacks. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311919 and its SIC code is 2030.