IQM

What IQM does

IQM is a privately held advertising technology company founded in 2014 and headquartered in Manhasset, New York, with a Washington D.C. office supporting its political advertising client base. The company operates an integrated programmatic platform that combines a proprietary Demand Side Platform (DSP) and Data Management Platform (DMP) on a single Identity Graph covering 75% of US consumers with an 85% active match rate and zero cookie reliance. Its technology stack is purpose-built for regulated verticals — political, healthcare, cannabis, and gaming — where compliance (HIPAA, GDPR, CCPA, SOC 1/2/3, CSA STAR, ITAR) is foundational rather than layered. The platform activates Display, Native, Audio, Video, and CTV inventory via integrations with leading Supply Side Platforms and twelve named data partners including Experian, LiveRamp, Epsilon, PurpleLab, and i360.

The product portfolio centers on the unified DSP/DMP, IQM Power Segments (policy influencer targeting across PowerSphere and PowerOrbit layers), Custom Voter Audiences (AI-based political audience planning via natural language interface), 3rd Party Cost (transparent agency billing feature), and an AI agent named Vera for campaign operations. The platform is sold on an annual subscription model with quote-based enterprise pricing, distributed through direct enterprise field sales targeting agencies and advertisers in regulated verticals, supplemented by a self-serve option at app.iqm.com. Recent product launches and 2025-2026 industry awards (ADExchanger Best DSP, Reed Awards, MarTech) indicate active commercial build-out around the 2026 US election cycle.

The business is led by Founder and CEO Kris Qiu, with a commercial leadership team including a Chief Revenue Officer, VP of Enterprise Sales, and SVP of Political and Advocacy. The company has operated for ten years without disclosed external funding rounds, suggesting organic growth, and reports 51-100 employees. Revenue, ownership structure, and detailed financial metrics are not publicly disclosed. Named customer references are limited to two political agencies (GPS Impact and ClearPoint PA), and the company does not disclose its full customer base, making concentration and scale assessment imprecise.

Name

IQM

Legal name

IQM Inc.

Website

https://iqm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

IQM operates a unified programmatic DSP and DMP on a proprietary Identity Graph, serving agencies and advertisers in regulated verticals — political, healthcare, cannabis, and gaming — with compliance-grade targeting, AI-powered audience planning, and enterprise subscription pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Manhasset

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Media Buying Platform: IQM generates revenue through a programmatic advertising platform where agencies and advertisers purchase ad inventory through the DSP. The platform provides audience building, targeting, forecasting, and reporting capabilities with 24/7 customer support. Pricing is quote-based and customized for enterprise clients in regulated verticals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IQM operates a unified programmatic advertising platform combining a Demand Side Platform (DSP) and Data Management Platform (DMP) on a proprietary Identity Graph, serving regulated industries including political, healthcare, cannabis, and gaming. The platform enables audience building, targeted media buying across Display, Native, Audio, Video, and CTV inventory, forecasting, and reporting with built-in compliance and brand safety controls for advertisers and agencies.

Product overview

IQM is an integrated programmatic advertising platform combining a proprietary Demand Side Platform (DSP) and Data Management Platform (DMP) built specifically for regulated industries including Political, Healthcare, and Specialty verticals. The core architecture features a unified DSP and DMP on a single Identity Graph, where identity is resolved before the bid is placed (not layered post-impression), enabling 85% active match rates. The platform offers audience building through the DMP using first-party and vertical-specific third-party data sources, with activation through the integrated DSP across Display, Native, Audio, Video, and CTV inventory. Key modules include Custom Voter Audiences (AI-powered political targeting), Power Segments (policy influencer targeting), 3rd Party Cost (fee transparency), and IQM Enterprise (enterprise tier). The platform also includes an AI agent named Vera for campaign operations and provides comprehensive reporting with specialized healthcare and political insights reports.

Differentiator

Problem solved

Functional benefit

Products and services

• IQM Demand Side Platform (DSP) A specialized Demand Side Platform for regulated industries (Political, Healthcare, Cannabis, Gaming) that provides programmatic media buying across Display, Native, Audio, Video, and CTV inventory, integrated with leading SSPs and publishers and equipped with compliance and brand safety controls. Designed for agencies and advertisers operating in regulated verticals.
• IQM Data Management Platform (DMP) A proprietary Data Management Platform that creates precise audience segments by blending advertiser first-party data with vertical-specific third-party data sources (Experian, Lotame, Epsilon, LiveRamp, AnalyticsIQ, PurpleLab, Semcasting, i360, HealthLink Dimensions, Tunnl, L2, Data 360), piped directly into IQM's DSP for activation. Designed for advertisers and agencies in regulated verticals.
• IQM Identity Graph A proprietary cross-device identity resolution system that connects billions of identifiers from online and offline sources, providing 75% US coverage, 85% active match rate, 100% privacy compliance (PII scrubbed), and zero cookie reliance for adaptability to changes in digital tracking. Used by advertisers and agencies to resolve identity before bid placement.
• Custom Voter Audiences An AI-powered audience planning tool for political advertisers that uses a natural language AI interface to transform multi-sourced verified voter data into precise, activatable targeting segments across geography, demographics, and issue affinity. Designed for the 2026 election cycle with continuous machine-learning refinement.
• IQM Power Segments A political influence targeting product that uses billions of privacy-safe signals to identify policy influencers surrounding key decision-makers through two layers: PowerSphere (first-degree connections such as aides and staffers) and PowerOrbit (second-degree connections such as lobbyists). Built for political and advocacy advertisers needing reach beyond standard modeled audiences.

Quantifiable outcome

• 85% active match rate across all audiences (vs ~60% for multi-vendor stacks)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• AnalyticsIQcoreTechnology or IntegrationData partner integrated with IQM's DMP for audience building and targeting capabilities in regulated verticals
• ExperiancoreTechnology or IntegrationThird-party data provider integrated for vertical-specific audience targeting across political, healthcare, and specialty segments
• LotamecoreTechnology or IntegrationData management platform integration providing audience segmentation capabilities within IQM's DMP ecosystem
• EpsiloncoreTechnology or IntegrationData partner providing audience targeting and identity resolution integrated with IQM's programmatic platform
• PurpleLabcoreTechnology or IntegrationHealthcare analytics data partner providing health-related audience segments for pharmaceutical advertising
• SemcastingcoreTechnology or IntegrationIP-based audience targeting provider integrated for precision targeting across regulated verticals
• LiveRampcoreTechnology or IntegrationIdentity resolution and data connectivity platform integrated for cross-device targeting and measurement
• HealthLink DimensionscoreTechnology or IntegrationHealthcare-specific data partner providing targeting capabilities for healthcare and pharmaceutical advertisers
• i360coreTechnology or IntegrationData partner providing audience targeting capabilities for political and advocacy advertising

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• MiQ: MiQ is a programmatic media partner of comparable scale specializing in data-driven audience activation across political, CTV, and other verticals. Closest direct peer to IQM in business model, vertical focus, and team size.
• Simpli.fi: Simpli.fi is a programmatic advertising platform with deep specialization in political advertising and CTV — directly comparable to IQM's vertical focus and audience-targeting capabilities. Particularly close on political vertical dynamics.
• StackAdapt: StackAdapt is a multi-channel programmatic platform offering native, display, video, and CTV buying with sophisticated audience targeting. Comparable in product architecture (DSP with native DMP capabilities) and scale to IQM.
• Basis Technologies: Basis Technologies (formerly Centro) provides a programmatic advertising platform with workflow automation for agencies and brands. Comparable enterprise-focused DSP/DMP architecture serving similar agency and brand buyer profiles.
• NextRoll: NextRoll (parent of AdRoll and RollWorks) is a marketing technology platform offering programmatic advertising and retargeting with AI-driven audience capabilities. Comparable in targeting architecture and mid-market/enterprise positioning.
• TargetSmart: TargetSmart provides political voter data and audience targeting solutions for campaigns and advocacy organizations. Directly comparable to IQM's political vertical capabilities and Custom Voter Audiences product positioning.
• Resonate: Resonate offers AI-driven audience intelligence and targeting for political, advocacy, and consumer brands. Comparable vertical positioning in political/regulated verticals and similar audience-data architecture approach.

Broad incumbents

• The Trade Desk: The Trade Desk is the largest independent DSP serving agencies and advertisers across all verticals including political. Represents the scaled incumbent against which IQM competes on vertical specialization and compliance-grade features.

Others

• LiveRamp: LiveRamp is an identity resolution and data connectivity platform that IQM integrates with as a core data partner. While adjacent rather than directly competitive, it operates in the same identity-graph ecosystem and was acquired by Publicis in 2025.
• Lotame: Lotame is a data management platform that IQM integrates with for audience segmentation. As a technology partner and adjacent data infrastructure provider, it sits in the same ecosystem rather than competing directly for ad buying.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IQMAdvertisers
• Xx.com/iqmcorporation
• LinkedInlinkedin.com/company/iqm-corporation
• YouTubeyoutube.com/channel/UCJ6FHTfrS5IWkEGQClF1rYQ

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IQM