Purple Lab
PurpleLab builds the HealthNexus analytics platform and CLEAR Claims real-world dataset (140B+ claims, 330M+ U.S. patient lives), serving life sciences, healthcare advertising, payers, providers, and financial services with RWD, audience, and measurement products.
- Company typePrivate
- Founded2015
- HeadquartersFurlong, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Purple Lab does
PurpleLab is a Wayne, Pennsylvania-based healthcare analytics company that builds and licenses real-world data (RWD) and analytics products to life sciences, healthcare advertising, payer, provider, and financial services customers. Its core product is the HealthNexus® multimodal analytics platform, which sits atop the CLEAR Claims (CLEAR RWD™) dataset — a HIPAA-de-identified, clinically harmonized real-world dataset built via the CLEAR methodology across 220,000+ validated concept groups, covering 140B+ total medical and pharmacy claims, 330M+ U.S. patient lives, 7M+ healthcare practitioners, and 680K+ healthcare organizations. The platform supports no-code workflows for research, segmentation, activation, measurement, and optimization, with API access, marketplace listings on Databricks and Snowflake, and identity infrastructure built on Datavant tokenization.
The company generates revenue primarily through enterprise data licensing and platform subscriptions, supplemented by professional/consulting services, marketplace sales, and data monetization through DTC and HCP audience products distributed across a network of more than 20 DSPs, SSPs, and measurement partners (including Nexxen, DeepIntent, LiveRamp, Comscore/Proximic, and others). Pricing is quote-based per Order Form, invoiced annually in advance. The product portfolio has expanded materially in 2025–2026 via the KAID Health acquisition (adding AI/NLP-driven Whole Chart Analysis for unstructured clinical notes), the launches of Patient & Market Navigator (self-service cohort analytics), the End-to-End Campaign Measurement Suite, Eligibility Alerts (pre-visit intelligence), and the Identity Resolution Configurator, and the addition of Databricks and Snowflake Marketplace distribution. The company has raised $43M cumulatively since founding, is HITRUST and SOC 2 certified, and is a member of IAB, NAI, and VAB.
Purple Lab firmographics
Firmographics- Name
- Purple Lab
- Legal name
- PurpleLab, Inc.
- Website
- https://purplelab.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PurpleLab builds the HealthNexus analytics platform and CLEAR Claims real-world dataset (140B+ claims, 330M+ U.S. patient lives), serving life sciences, healthcare advertising, payers, providers, and financial services with RWD, audience, and measurement products.
- Ownership category
- akta.pro rank
Purple Lab industry classification
Industry- Product category
- Healthcare Real-World Data Analytics
- NAICS
- Software Publishers (51321), Scientific Research and Development Services (5417), Medical and Diagnostic Laboratories (6215)
- akta.pro primary industry
- Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms (HLACAOAM)
- akta.pro secondary industry
- Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D) (HLAGAJAF)
Keywords
Where Purple Lab is headquartered
LocationHeadquarters
- HQ city
- Furlong
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purple Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data licensing / Platform subscriptions: Recurring revenue from licensing real-world data (CLEAR Claims datasets, provider data covering 7M+ healthcare practitioners and 2M+ healthcare organizations) and access to the HealthNexus analytics platform. Includes custom extracts, parameterized queries, no-code analytics, and direct cloud delivery.
- Professional services / Consulting: Full-service project consulting, custom measurement services, pre-sales support, post-sales delivery, and project scoping services offered to clients needing support for analytics, modeling, and strategic initiatives.
- Marketplace sales (Databricks / Snowflake): Revenue from dataset purchases through Databricks Marketplace and Snowflake Marketplace, where healthcare and life sciences teams discover, evaluate, and purchase PurpleLab datasets within their existing cloud environments.
- Data monetisation (Audience products): Monetization of DTC Audience and HCP Audience data products distributed through technology and consulting partners for healthcare and life sciences advertising. Includes "sharing" of identifiable HCP data (name, email, potential interests) for advertising purposes.
- One-time / perpetual licensing (Analytics Reports): Per Terms of Service, Analytics Reports delivered under an Order Form carry a perpetual license for Company use, though underlying Data and Product licenses are limited, non-exclusive, non-transferable, revocable, and tied to a specified Permitted Use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based custom pricing per Order Form, not publicly disclosed |
| Other | Annual | Marketplace pricing (Databricks / Snowflake) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Purple Lab product offering
Product offeringCore offering
PurpleLab provides a healthcare analytics platform (HealthNexus®) and proprietary real-world data (CLEAR Claims / CLEAR RWD™) covering 140B+ medical and pharmacy claims, 330M+ U.S. patient lives, 7M+ healthcare practitioners, and 2M+ healthcare organizations. Its products support life sciences evidence generation, healthcare advertising audience targeting and HIPAA-compliant campaign measurement, payer network intelligence, provider benchmarking, and financial services due diligence across the U.S. healthcare ecosystem. Revenue is generated through data subscriptions, data licensing, and professional services sold to enterprise customers including pharmaceutical manufacturers, health plans, provider organizations, advertising agencies/DSPs/SSPs, and healthcare-focused investors.
Product overview
PurpleLab offers a platform-plus-modules architecture anchored by its HealthNexus® platform and the underlying CLEAR Claims (CLEAR RWD™) dataset, enriched with provider data, SDOH, eligibility, remittance, and mortality data covering 330M+ U.S. patient lives and 140B+ medical and pharmacy claims. The core platform supports Research, Analyze, Segment, Activate, Measure, and Optimize workflows through no-code tooling and APIs, with verticalized solutions for Life Sciences, Advertising, Payers, Providers, and Financial Services. Add-on products include Patient & Market Navigator (cohort analytics), the Identity Resolution Configurator (cross-partner identity bridging), Eligibility Alerts (pre-visit intelligence), and the acquired KAID Health Whole Chart Analysis™ (NLP-driven clinical analytics). Distribution channels include the Databricks and Snowflake Marketplaces and audience-activation integrations with DSPs/SSPs (e.g., LiveRamp, Nexxen, DeepIntent, Comscore/Proximic, Cadent, MiQ, StackAdapt, Viant, Basis, Doceree, Pulsepoint, Experian), while privacy-preserving identity linkage is provided via Datavant tokenization.
Differentiator
Problem solved
Functional benefit
Brands
- HealthNexus®: PurpleLab's flagship multimodal healthcare analytics platform for exploration, discovery, segmentation, activation, measurement, and optimization, built on CLEAR Claims and provider data.
- CLEAR Claims (CLEAR RWD™)
Products and services
- HealthNexus® Platform PurpleLab's flagship multimodal analytics platform for exploration and discovery across real-world healthcare data, supporting research, analysis, segmentation, activation, measurement, and optimization with no-code tools, APIs, and over 220,000 clinically validated concept groups.
- CLEAR Claims (CLEAR RWD™) PurpleLab's enriched, research-ready real-world dataset created by transforming raw medical and pharmacy claims into a unified, HIPAA-compliant view; certified by qualified expert statisticians to meet HIPAA de-identification standards under the Expert Determination method (45 CFR § 164.514(b)(1)).
- Patient & Market Navigator Self-service analytics tool powered by 16B+ annual claims that enables healthcare and life sciences teams to discover, build, analyze, and compare patient cohorts in one no-code workflow with side-by-side comparison.
- Identity Resolution Configurator Privacy-preserving solution that bridges de-identified patient and HCP data across advertising exposure and healthcare utilization datasets for cross-partner measurement, attribution, and analytics, with no client-side resolution required.
- Eligibility Alerts Pre-visit intelligence solution that gives pharma marketers 4-7 days of advance notice on provider/patient activity by leveraging healthcare eligibility verification transactions, enabling earlier audience activation before appointments.
- Whole Chart Analysis™ (KAID Health) AI-powered clinical analytics and care management platform acquired by PurpleLab in September 2025; uses natural language processing to extract insights from both structured EMR data and clinical notes to support coding, quality reporting, prior authorization, and care management for providers, payers, and ACOs.
- End-to-End Campaign Measurement Suite Full campaign measurement solution through HealthNexus offering self-service capabilities via standalone APIs, auto-generated insight reports, and custom measurement services; unifies media exposure and claims data for HIPAA/IAB/NAI compliant reporting across digital, TV, and programmatic environments.
- HCP Audiences Audience product enabling healthcare advertisers to reach and measure Healthcare Professional (HCP) audiences using de-identified, linked claims and provider data, distributed across DSPs, SSPs, and onboarding partners.
- DTC Audiences Direct-to-consumer audience product created by applying PurpleLab's proprietary patent-pending data modeling to CLEAR Claims data, producing tokenized, not-re-identifiable-by-PurpleLab audience segments distributed to advertising partners for healthcare marketing activation.
- Provider Data Provider data covering 7M+ healthcare practitioners and 2M+ healthcare organizations, used as the foundation for provider profiling, segmentation, benchmarking, and HCP targeting across PurpleLab's offerings.
- Rate Explorer Self-service platform providing real-time exploration of contracted healthcare rates across payers, health plans, care delivery organizations, and services to inform pricing strategy.
- Prescription Measurement Report Rx market performance reporting tool providing a real-world view of written vs. dispensed scripts, customizable by geography, provider, and time range with total, new, and new-to-brand prescription metrics.
- Life Sciences Solution Solution suite for life sciences covering clinical (trial feasibility, site selection, recruitment), commercial (market sizing, brand performance), HEOR/RWE, medical affairs, and marketplace workflows built on HealthNexus.
- Advertising Solution End-to-end advertising suite for healthcare marketers covering campaign planning, audience segmentation/creation, distribution/activation across DSPs/SSPs, and HIPAA- and NAI-compliant measurement and optimization.
- Payers Solution Network and care intelligence solution for health plan payers covering rate benchmarking, value-based coding, referral patterns and leakage, provider profiling, network adequacy, and outcomes/risk analytics.
- Providers Solution Market, care, and payer intelligence solution for healthcare organizations (HCOs) covering contracted reimbursement benchmarking, value-based coding, leakage, provider profiling, network optimization, and outcomes analytics.
- Financial Services Solution Solution suite for financial services teams covering market intelligence, portfolio due diligence, growth opportunity and predictions, trends/performance/safety, and payer dynamics and regulatory impact, all grounded in billions of annual claims.
Companies that use Purple Lab
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Purple Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature9 records
Purple Lab partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core, flagship and minor.
- Haymarket MediacorePurpleLab partnered with Haymarket Media's HayloARC DSP for measuring script lift and patient journey outcomes in healthcare programmatic advertising. HayloARC leverages 100% first-party HCP data from 30+ medical media properties.
- NexxenflagshipNexxen's DSP integrates PurpleLab's healthcare analytics database, powering the first-to-market Auto Allocate feature for real-time audience optimization. Nexxen is adding PurpleLab Measurement and Reporting for full pharma campaign lifecycle management. Nexxen is a featured partner on PurpleLab's homepage and advertising page for DTC and HCP Audiences.
- VDX.tvflagshipStrategic partnership enabling pharmaceutical advertisers to tap into precise HCP and DTC patient targeting across CTV, desktop, and mobile. DTC campaigns can be measured against audience quality and prescription lift. Co-branded case study and joint content produced.
- KAID HealthflagshipPurpleLab acquired KAID Health to expand AI-powered healthcare intelligence and patient journey visibility. KAID Health's Whole Chart Analysis™ platform combines with PurpleLab's HealthNexus® to deliver insights from structured and unstructured clinical data. KAID Health founder Kevin Agatstein joined PurpleLab as GM, Health Solutions.
- DeepIntentflagshipDeepIntent activates PurpleLab's DTC and HCP audiences for healthcare advertising. Featured co-branded content '5 Questions with PurpleLab' and solli session. DeepIntent's SVP of Data Partnerships cited as a major partner advocate.
- CadentcoreActivation partner for PurpleLab's DTC and HCP Audiences across programmatic channels; featured on advertising partner page and homepage logo block.
- MiQcoreActivation partner for PurpleLab's HCP Audiences across programmatic media buying; featured on homepage logo block and advertising partner page.
- StackAdaptcoreActivation partner for PurpleLab's DTC Audiences across programmatic channels; featured on homepage logo block and advertising partner page.
- ViantcoreActivation partner for PurpleLab's DTC and HCP Audiences; featured on homepage and advertising partner page.
- Basis TechnologiescoreActivation partner for PurpleLab's HCP Audiences; featured on homepage and advertising partner page.
- PulsepointcoreActivation partner for PurpleLab's DTC Audiences; featured on homepage and advertising partner page.
- SimulmediacoreActivation partner for PurpleLab; featured on homepage and advertising partner page.
- KargocoreActivation partner for PurpleLab; featured on homepage and advertising partner page.
- LiveRampflagshipIdentity resolution and data onboarding partner; PurpleLab DTC Audiences are distributed through LiveRamp's partner directory. Privacy policy references LiveRamp opt-out mechanism. Featured on advertising partner page for DTC and HCP Audiences.
- ExperianflagshipStrategic partnership for healthcare advertising; activated PurpleLab's DTC and HCP Audiences. Featured as consecutive strategic partnership in case study content and at CES Curated Couch panel.
- InsightsRxcoreStrategic measurement partner combining PurpleLab's dataset with InsightsRx's AI-driven technology to optimize campaigns faster and increase time to value across media campaigns. Featured in homepage testimonials.
- Comscore (Proximic)flagshipPurpleLab joined Comscore's AI-powered Data Partner Network (alongside 10+ other data providers including AnalyticsIQ, Circana, Dynata, Eyeota, Symphony Health, TransUnion, etc.). Proximic by Comscore's AI predictive technology transforms PurpleLab's ID-based datasets into scalable, privacy-centric ID-free audience segments.
- Lucid GroupcoreFeatured partner on PurpleLab's homepage logo block and HealthNexus partner section.
- ParexelcoreCRO partner featured on PurpleLab's homepage and HealthNexus partner section, leveraging real-world data for clinical research.
- PayersetflagshipStrategic partnership to deliver trusted price and coverage intelligence. Payerset extends PurpleLab's reach into payer rate transparency and contract negotiation use cases (referenced in LunaJoy case study on providers page).
- The Trade DeskcoreFeatured DSP partner on PurpleLab's advertising page for omnichannel healthcare audience activation.
- YahoocoreFeatured partner on PurpleLab's advertising page logo block.
- iHeartMediacoreFeatured partner on PurpleLab's advertising page logo block.
- OpenAPminorFeatured partner on PurpleLab's advertising page logo block for advanced TV audience targeting.
- AmpersandminorFeatured partner on PurpleLab's advertising page logo block for TV audience activation.
- VideoAmpminorFeatured partner on PurpleLab's advertising page logo block.
- GumGumminorFeatured partner on PurpleLab's advertising page logo block.
- Zeta GlobalminorFeatured partner on PurpleLab's advertising page logo block.
- DocereecoreActivation partner for PurpleLab's HCP Audiences on the advertising partner page.
- DecentriqcoreCo-developed the industry's first social media measurement solution for healthcare, enabling pharma advertisers to connect social media campaign performance to real-world patient outcomes.
- InnovareminorStrategic partnership bringing claims-based insights to hospital physician engagement.
- ThrotlecoreIdentity resolution partner referenced in PurpleLab's Data Product Privacy Policy as one of the partner opt-out channels for DTC Audiences.
- GenentechcoreCo-branded webinar 'Eliminating Blind Spots in the Patient Journey' exploring how to leverage RWD for pharma commercial and medical affairs use cases.
- GSKcoreCo-branded webinar 'The Value of Real-World Data in Clinical and Commercial Strategy' exploring RWD applications in early clinical and commercial strategy.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Purple Lab competitors and assessment
Company assessmentDirect peers
- Komodo Health: Komodo Health is a leading healthcare technology company that maps patient journeys using de-identified claims and clinical data, selling RWD/RWE, audience, and measurement solutions to life sciences, payers, agencies, and providers — the closest direct competitor to PurpleLab's CLEAR Claims and HealthNexus platform.
- HealthVerity: HealthVerity operates a healthcare data ecosystem that ingests, governs, and links de-identified patient data (claims, EMR, lab, SDOH) for life sciences, payers, and providers, and sells audience and identity resolution capabilities — directly comparable to PurpleLab's CLEAR Claims, Identity Resolution Configurator, and partner-agnostic identity infrastructure.
- Datavant: Datavant provides privacy-preserving record linkage and tokenization (formerly Universal Patient Key) that connects disparate health datasets, and has expanded into de-identified RWD licensing and clinical trial enablement. PurpleLab uses Datavant's tokenization and competes with it in claims-based RWD distribution and identity.
- Aetion: Aetion is a real-world evidence analytics platform used by top-20 pharma and regulators (including FDA collaborations) for treatment effect, safety, and value-based assessments using claims and EHR data — directly comparable to PurpleLab's life sciences and HEOR use cases.
- Definitive Healthcare: Definitive Healthcare sells healthcare commercial intelligence and provider/HCO data covering millions of U.S. practitioners and organizations, overlapping directly with PurpleLab's 7M+ practitioner / 2M+ organization provider data and its sales/marketing and provider/payer solutions.
- Clarify Health: Clarify Health (now Clarify) provides claims-based analytics and AI for value-based care, network design, and life sciences commercial applications — closely matching PurpleLab's payer and provider solutions and life sciences use cases.
- MMIT (Managed Markets Insight & Technology): MMIT delivers payer intelligence, formulary/coverage data, and analytics to pharma, payers, and providers — directly comparable to PurpleLab's Payerset partnership, Rate Explorer, and payer/provider vertical solutions.
Broad incumbents
- IQVIA: IQVIA is the largest global RWD/RWE, clinical research, and commercial analytics provider (formerly IMS Health + Quintiles), with vastly broader data assets, services, and global reach than PurpleLab — a broad incumbent against which PurpleLab's life sciences offering must differentiate on speed, cost, and US-only focus.
- Optum (UnitedHealth Group): Optum operates the largest U.S. commercial claims data assets and offers data, analytics, and care services to payers, providers, pharma, and government — a broad incumbent with structural advantages in proprietary payer claims that PurpleLab does not have.
Emerging players
- Panalgo: Panalgo (formerly Xcenda's Instant Health Data) provides self-service RWE analytics on claims and EHR data for life sciences and payers, with a no-code/PLG motion that closely parallels PurpleLab's HealthNexus and Patient & Market Navigator positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Purple Lab social profiles
Digital presencePurple Lab compliance and trust
Trust signalCompliance8 records
Purple Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Lab leadership team
Management profileNumber of profiles
Profiles11 records
Purple Lab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Purple Lab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Lab M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Lab
What does Purple Lab do?
PurpleLab provides a healthcare analytics platform (HealthNexus®) and proprietary real-world data (CLEAR Claims / CLEAR RWD™) covering 140B+ medical and pharmacy claims, 330M+ U.S. patient lives, 7M+ healthcare practitioners, and 2M+ healthcare organizations. Its products support life sciences evidence generation, healthcare advertising audience targeting and HIPAA-compliant campaign measurement, payer network intelligence, provider benchmarking, and financial services due diligence across the U.S. healthcare ecosystem. Revenue is generated through data subscriptions, data licensing, and professional services sold to enterprise customers including pharmaceutical manufacturers, health plans, provider organizations, advertising agencies/DSPs/SSPs, and healthcare-focused investors.
Is Purple Lab a public or private company?
Purple Lab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Purple Lab founded?
Purple Lab was founded in 2015. It employs 11 to 50 people.
Where is Purple Lab based?
Purple Lab is headquartered in Furlong, United States, in the North America region.
How does Purple Lab make money?
Five revenue lines are on record. Data licensing / Platform subscriptions are the primary driver. The others are professional services / Consulting, marketplace sales (Databricks / Snowflake), data monetisation (Audience products) and one-time / perpetual licensing (Analytics Reports).
Who are Purple Lab's main competitors?
Direct peers on record are Komodo Health, HealthVerity, Datavant, Aetion, Definitive Healthcare, Clarify Health and MMIT (Managed Markets Insight & Technology). Broad incumbents are IQVIA and Optum (UnitedHealth Group). Panalgo is listed as an emerging player.
Does Purple Lab have an API?
Yes. PurpleLab exposes APIs through its HealthNexus platform. The API stream enables integration of real-world healthcare data into customer workflows. APIs support campaign measurement (standalone APIs), auto-generated insight reports, identity resolution workflows (portal and API-based), and parameterized queries for healthcare data exploration. Specific authentication method, rate limits, and versioning are not specified. Developer documentation is at purplelab.com/platform.
What industry is Purple Lab in?
Purple Lab's product category is Healthcare Real-World Data Analytics. Its primary akta.pro industry code is HLACAOAM, Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms, with a secondary code of HLAGAJAF, Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D). Its NAICS code is 51321.