Zetifi
Zetifi is an Australian wireless technology company that designs and manufactures patent-pending Smart Antennas and a Microsoft 365-native fleet safety and lone worker platform for regional and remote industries including agriculture, mining, utilities, and transport.
- Company typePrivate
- Founded2016
- HeadquartersWagga Wagga, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zetifi does
Zetifi is an Australian wireless technology company headquartered in Wagga Wagga, NSW, that builds and sells hardware and software solutions for vehicle connectivity and worker safety in regional and remote areas. Its core proprietary offering is a patent-pending Smart Antenna platform that transforms passive antennas into intelligent edge devices with integrated GPS, Bluetooth, and Wi-Fi for location-aware gain and band control. The hardware range spans UHF, cellular 4G/5G, and combo smart antennas, plus a UHF CB Smart Antenna Pack bundled with Icom's IC-455 radio, all manufactured in Wagga Wagga with an IP69K rating and a 5-year warranty.
Layered on top of this hardware is a Microsoft 365-native software platform comprising Connected Fleet Safety (a risk management platform that ingests signals from Smart Antennas, Geotab telematics, and Icom radios and routes alerts, reports, and evidence into Teams, SharePoint, Power Automate, and Power BI), Connected Fleet Telematics, Connected Worker Safety, and the Zetifi Marshal lone worker safety solution. Marshal, built with Telstra, uses an API-first architecture with AWS IoT for event normalisation, an acknowledgement loop that fires Telstra SMS and Amazon SES backup communications when Microsoft workflows fail to respond, and the Marshal Console operational map for distributed workforces.
The company monetises through a hybrid model: one-time hardware sales via its e-commerce storefront, dealer and installer network, and partners including CoolDrive Auto Parts; recurring subscription services for SIM-based connectivity and safety monitoring billed monthly through the Zetifi app; and enterprise platform fees for Connected Fleet Safety and Marshal. Customer segments are primarily Australian-based and span agriculture, mining, utilities, transport, construction, local government, emergency services, and trade and field services, with named enterprise customers including Elders, Big Springs Water, and NSW Farmers. Capital sources include a $12.25M Series A led by Telstra's muru-D accelerator and a $5M AUD Industry Growth Program grant awarded in 2025 to support a $10M global commercialisation project.
Zetifi firmographics
Firmographics- Name
- Zetifi
- Legal name
- Agsensio Pty Ltd
- Website
- https://zetifi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zetifi is an Australian wireless technology company that designs and manufactures patent-pending Smart Antennas and a Microsoft 365-native fleet safety and lone worker platform for regional and remote industries including agriculture, mining, utilities, and transport.
- Ownership category
- akta.pro rank
Zetifi industry classification
Industry- Product category
- Fleet Connectivity and Safety Technology
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Computer Communications Equipment (3576), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)
- akta.pro secondary industries
- Passive Filters & RF Passives (LC Filters/Diplexers/Baluns/Attenuators) (HDAHANAG), Wi‑Fi Mesh & Extenders (Enterprise/Carrier-grade) (HDAFACAH)
Keywords
Where Zetifi is headquartered
LocationHeadquarters
- HQ city
- Wagga Wagga
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Zetifi business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of Smart Antennas, UHF CB radios, cellular antennas, combo antennas, gateways, and accessories. Products sold through online shop, dealers, and installers.
- Connected Services Subscription: Monthly subscription services for connectivity and safety monitoring, including SIM-based services using Telstra and Optus networks.
- Fleet Safety Platform: Connected Fleet Safety platform fees integrating telematics, cameras, and radio data into Microsoft 365 workflows for enterprise customers.
- Installation and Support Services: Professional installation through certified installer network, with support services including technical support and warranty services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware products available for purchase |
| Subscription | Monthly | Connected services and subscriptions |
| Unit Pricing | Monthly | GPS tracking devices |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Zetifi product offering
Product offeringCore offering
Zetifi designs and manufactures rugged Smart Antennas (UHF, cellular 4G/5G, and combo variants) with integrated GPS, Bluetooth, and Wi-Fi, built for harsh regional and remote Australian conditions. The company also sells the Connected Fleet Safety platform — a Microsoft-native software solution that aggregates signals from Smart Antennas, Geotab telematics, Icom radios, and dash cameras into Microsoft 365 workflows (Teams, SharePoint, Power Automate, Power BI). Zetifi Marshal extends this offering as an API-first lone worker safety solution with duress alerts, automated check-ins, and acknowledgement-loop backup communications.
Product overview
Zetifi is an Australian wireless technology company offering a dual product portfolio: (1) Smart Antenna hardware — UHF, cellular (4G/5G), and combo smart antennas with integrated GPS, Bluetooth, and Wi-Fi — manufactured in Wagga Wagga, NSW, and (2) a Connected Fleet Safety software platform built natively on Microsoft 365. The Smart Antenna products (UHF Smart Antenna, Cellular Smart Antenna, Combo Smart Antenna) form the edge hardware layer, while the software platform includes Connected Fleet Safety (aggregating alerts from antennas, telematics, and radios into Teams/SharePoint/Power Automate), Connected Fleet Telematics (maintenance and compliance reporting), Connected Worker Safety (duress/check-ins), and Zetifi Marshal (API-first lone worker safety with Telstra/AWS backend). The UHF CB Smart Antenna Pack bundles the antenna with an Icom IC-455 radio. All software products feed into Microsoft 365, connecting vehicle, radio, and field safety signals to agentic workflows, alerts, and evidence.
Differentiator
Problem solved
Functional benefit
Brands
- Zetifi Smart Antennas: Smart antennas with integrated GPS, Bluetooth and Wi-Fi for local device control including location aware gain and band-control.
- Zetifi Marshal
- Connected Fleet Safety
- UHF CB Radio Pack
Products and services
- Smart Antenna
- UHF Smart Antenna
- Cellular 4G/5G Smart Antenna
- Combo Smart Antenna
- UHF CB Smart Antenna Pack
- Connected Fleet Safety
- Connected Fleet Telematics
- Connected Worker Safety
- Zetifi Marshal
Quantifiable outcome
- 20-25% coverage improvement over standard booster aerial
- +2 more outcomes
Companies that use Zetifi
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
Zetifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature8 records
Zetifi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NSW FarmerscorePartnership providing NSW Farmers members with access to Zetifi's farm safety smart antenna and connectivity solutions. Solutions promoted through NSW Farmers communications network including The Farmer magazine, Farm Post, Muster newsletters, website, app, field day events, and Annual Members Conference. Zetifi deploying Connected Fleet Safety across NSW Farmers' own vehicle fleet.
- MicrosoftcoreMicrosoft 365 native integration partner. Zetifi Connected Fleet Safety is Microsoft-native platform turning signals from Smart Antennas, telematics, and two-way radios into alerts, reports, and evidence in Microsoft 365. Integrates with Teams, SharePoint, Power Automate, and Power BI for fleet safety workflows.
- GeotabcoreStrategic partnership to integrate Zetifi's in-vehicle connectivity and safety equipment with Geotab's telematics platform. Provides businesses with visibility into driver behavior and vehicle performance including speed, braking, acceleration, and cornering data, targeting fleets operating outside consistent mobile coverage in regional and remote areas. Two Connected Fleet Safety pilots deployed with national rollout planned.
- IcomcoreGlobal technology partnership combining Zetifi's Australian-made Smart Antenna technology with Icom's radio engineering. Launched UHF CB Radio Pack pairing Zetifi's Smart Antenna with Icom's IC-455 UHF CB radio. Future services including location tracking, duress alerts, and telematics in development. Integration into Zetifi Marshal lone worker safety solution.
- TelstracoreCollaboration on coverage optimisation exploring network data sharing to support improved mobile coverage and connectivity in remote and regional areas. Developed Zetifi Marshal with insights from Telstra about enterprise customer needs. Telstra provides Cat-M1 cellular connectivity and messaging API for backup communications.
- NextivitycoreTechnology integration partnership with Nextivity, company behind CEL-FI ROAM and CEL-FI GO cellular boosters. Zetifi Smart Antennas provide real-time location and network status information to CEL-FI devices enabling smarter band selection and improved system optimisation. Works with both terrestrial network and satellite-based services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Zetifi competitors and assessment
Company assessmentBroad incumbents
- Geotab: Global telematics platform leader with which Zetifi has a strategic integration partnership. Geotab provides the telematics and dash-cam data layer that Zetifi's Connected Fleet Safety aggregates into Microsoft 365 — but Geotab also competes as a broad incumbent fleet management platform for the same enterprise customers.
- Samsara: Publicly listed connected operations cloud serving fleets and industrial customers with telematics, video, and worker safety offerings. Competes with Zetifi's Connected Fleet Safety and Marshal platforms for enterprise safety and compliance budgets across transport, construction, and utilities.
- Motive (formerly KeepTruckin): AI-powered fleet management platform with dash cams, telematics, and worker safety features. Competes with Zetifi for enterprise safety and compliance-driven fleet spend, particularly in transport and construction verticals where Zetifi targets Connected Fleet Safety.
- Webfleet (Bridgestone): Bridgestone-owned fleet management SaaS serving commercial vehicle fleets across Europe, Americas, and APAC. Competes broadly with Zetifi's Connected Fleet Telematics and Safety solutions for enterprise subscription revenue in similar transport and logistics use cases.
- Trimble Transportation: Enterprise telematics, fleet safety, and transportation management provider with deep integration into mining, utilities, and construction verticals — overlapping Zetifi's industrial/OT target customer base at a much larger scale.
- Telstra (Enterprise IoT): Australia's dominant carrier and Zetifi's lead strategic partner/investor via muru-D. Telstra provides the Cat-M1 cellular and messaging API backbone for Zetifi Marshal but also sells its own enterprise IoT and connectivity solutions that could substitute for parts of Zetifi's stack.
Direct peers
- Teletrac Navman: Established ANZ-focused fleet management and telematics provider with deep regional distribution and enterprise customer relationships. Direct competitor to Zetifi's Connected Fleet Telematics and Safety offering in the same Australian and New Zealand target verticals.
- Icom: Japanese two-way radio manufacturer partnered with Zetifi for the UHF CB Radio Pack. Icom's radio hardware is integrated into Zetifi Marshal's lone-worker safety workflows, but Icom's broader land mobile radio portfolio serves overlapping emergency-services, utilities, and field-operations markets.
- Nextivity (CEL-FI): Cellular booster manufacturer (CEL-FI brand) integrated with Zetifi Smart Antennas for real-time location and band-selection intelligence. Both companies target in-vehicle and remote-site cellular coverage improvement — overlapping end customers but complementary technology layers.
- Lone Worker Solutions (LWS): UK-based dedicated lone-worker safety platform offering duress devices, check-ins, and monitoring services. Direct competitor to Zetifi Marshal for enterprise safety budgets, particularly in utilities and field-services segments where regulatory compliance drives purchasing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zetifi social profiles
Digital presenceZetifi compliance and trust
Trust signalCompliance1 record
Zetifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zetifi leadership team
Management profileNumber of profiles
Profiles3 records
Zetifi funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zetifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zetifi
What does Zetifi do?
Zetifi designs and manufactures rugged Smart Antennas (UHF, cellular 4G/5G, and combo variants) with integrated GPS, Bluetooth, and Wi-Fi, built for harsh regional and remote Australian conditions. The company also sells the Connected Fleet Safety platform — a Microsoft-native software solution that aggregates signals from Smart Antennas, Geotab telematics, Icom radios, and dash cameras into Microsoft 365 workflows (Teams, SharePoint, Power Automate, Power BI). Zetifi Marshal extends this offering as an API-first lone worker safety solution with duress alerts, automated check-ins, and acknowledgement-loop backup communications.
Is Zetifi a public or private company?
Zetifi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zetifi founded?
Zetifi was founded in 2016. It employs 11 to 50 people.
Where is Zetifi based?
Zetifi is headquartered in Wagga Wagga, Australia, in the Oceania region.
How does Zetifi make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are connected Services Subscription, fleet Safety Platform and installation and Support Services.
Who are Zetifi's main competitors?
Broad incumbents on record are Geotab, Samsara, Motive (formerly KeepTruckin), Webfleet (Bridgestone), Trimble Transportation and Telstra (Enterprise IoT). Direct peers are Teletrac Navman, Icom, Nextivity (CEL-FI) and Lone Worker Solutions (LWS).
Does Zetifi have an API?
Yes. Zetifi offers an API-first connected safety platform. Zetifi Marshal is described as an 'API-first solution' that feeds lone worker duress, check-ins, and incidents from any source into the customer's Microsoft 365 tenant. Partner APIs are referenced as event sources for the Marshal solution. The platform also connects Geotab and vehicle events into Microsoft workflows in Teams, SharePoint, and Excel via API integrations. AWS IoT ingest is used for event normalisation and delivery supervision. No dedicated developer portal, SDK documentation, or MCP availability was identified.
What industry is Zetifi in?
Zetifi's product category is Fleet Connectivity and Safety Technology. Its primary akta.pro industry code is HDAIAGAD, Industrial/OT Private Connectivity (Factory, Mining, Ports), with a secondary code of HDAHANAG, Passive Filters & RF Passives (LC Filters/Diplexers/Baluns/Attenuators). Its NAICS code is 5171 and its SIC code is 3576.