Tulip

What Tulip does

Tulip is a French B2B insurtech founded in 2018 in Paris by Amaury Delagarde, Vincent Le Gal, and Thibaut van der Werf, operating as TULIP SAS under ACPR supervision as a registered insurance intermediary (ORIAS #19001215). The company provides a SaaS insurance platform — originally branded MyTulip and now called Colibri — purpose-built for equipment rental operators who need damage and theft coverage matched to short-duration or long-duration rental periods. The core product combines embedded insurance (automatic enrollment through partner rental management software) with on-demand, pay-per-use insurance pricing that starts at €1 per day of rental. The platform is distributed through direct sales and through native API integrations into at least nine rental management software platforms including Lokki, Ginkoia (Orisha), Skilou, Cilea, Cilea Moov, Fleetiz, Ibili, Accen, and Lokisi, with additional connectors for Shopify, WooCommerce, and Zapier.

The business operates across six equipment verticals: bicycles (including e-bikes and cargo bikes), winter sports equipment, water sports equipment, event equipment, tools and construction equipment, and high-tech/IT leasing. Revenue is generated through two mechanisms: monthly SaaS subscription fees across four tiers (Découverte €29/month, Professionnel €49/month, Premium €79/month, and a custom Sur-mesure enterprise tier), and commissions on insurance premiums whose pricing scales with equipment value and rental duration. Underwriting capacity is provided through partnerships with Wakam and Seyna, with assistance services delivered through Mutuaide. The company reports 500+ partner operators, 220,000+ locations protected since 2019, and 2,000+ claims reimbursed, with a stated 95% claims resolution rate in 2024. A Bonus-Malus system introduced on January 1, 2025 dynamically adjusts premiums by up to ±10% based on partner claims history, reinforcing retention and pricing precision. To date the company has raised approximately €1 million in seed funding and operates with a small team (11-50 employees).

Name

Tulip

Legal name

TULIP SAS

Website

https://mytulip.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurtech / Equipment Rental Insurance Software

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Claims Management & Cargo Insurance Administration (TLAIANAK)

akta.pro secondary industry

Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ)

Keywords

• Equipment rental insurance
• Embedded insurance platform
• On-demand insurance
• Insurtech SaaS
• Rental business software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Premiums: Tulip earns commissions on insurance premiums charged to rental operators based on equipment value and rental duration. Pricing starts at 1 euro per day of rental.
2. Subscription Plans: Monthly subscription fees for platform access with tiers (Découverte 29€/month, Professionnel 49€/month, Premium 79€/month) providing different levels of contract volumes and features.
3. Platform Fees: Fees for access to the Colibri management platform for contract creation, claims management, and reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tulip provides a SaaS insurance platform (MyTulip, rebranded as Colibri) that enables equipment and equipment rental businesses to offer on-demand casse (damage) and vol (theft) insurance to their customers. The platform combines embedded insurance integrated into partner rental-management software booking flows with usage-based, pay-as-you-use pricing starting at €1 per day of rental. It serves rental operators across bicycles, winter sports, water sports, event equipment, tools, and high-tech/IT leasing verticals, allowing them to create contracts in 3 clicks, declare claims in 3 minutes, and receive reimbursements in 3 days.

Product overview

Tulip is a French insurtech that provides an insurance platform for equipment rental businesses. The core product is the MyTulip platform (now rebranded as Colibri), which combines embedded insurance and on-demand insurance models, enabling rental professionals to add casse/vol coverage to their rental offerings directly within their booking software. Tulip's product is structured as a multi-vertical SaaS platform offering sector-specific insurance coverage across six rental universes: bicycles (including e-bikes and cargo bikes), winter sports (ski/snowboard), water sports (kayak, paddle, kitesurf), event equipment, tools/construction equipment, and high-tech/IT leasing. The platform is complemented by a four-tier subscription model (Découverte at €29/month, Professionnel at €49/month, Premium at €79/month, and Sur-mesure custom pricing), all built around the 'Rule of 3' — 3 clicks to create a contract, 3 minutes to declare a claim, 3 days for reimbursement. An innovative Bonus-Malus system rewards partners with lower claims with discounts on future premiums. The platform integrates natively with multiple third-party rental management software partners (Lokki, Ginkoia, Skilou, Cilea, Fleetiz, Ibili, Accen, Lokisi) via API/plugins, and also connects with e-commerce platforms (WooCommerce, Shopify) and Zapier for automation.

Differentiator

Problem solved

Functional benefit

Brands

• Colibri: The management platform for insurance contracts and claims, formerly known as MyTulip.

Products and services

• MyTulip / Colibri SaaS Insurance Platform SaaS insurance platform for equipment rental operators that generates insurance contracts for casse (damage) and vol (theft) coverage in 3 clicks, processes claims in 3 minutes, and completes reimbursements in 3 days. Used by professional renters across bike, ski, water sports, event equipment, tools, and high-tech verticals.
• Embedded Insurance Insurance coverage integrated directly into the rental booking workflow through partner software integrations, enabling renters to add coverage during reservation with a single checkbox and have contracts automatically generated.
• On-Demand Insurance Usage-based insurance product where renters pay only for the duration of their rental ("pay-as-you-use" model), priced from €1 per day depending on equipment value and rental duration.
• Bike Rental Insurance Coverage Insurance coverage for casse (damage) and vol (theft) on muscle bikes, electric bikes, and cargo bikes offered to both seasonal short-term renters and long-term fleet operators, including theft-when-locked, fire, accidental damage, and personal injury coverage.
• Winter Sports Rental Insurance Coverage Insurance coverage for ski, snowboard, and mountain equipment rental businesses protecting against casse (damage) and vol (theft) for skis, snowboards, and related gear.
• Water Sports Rental Insurance Coverage Insurance coverage for kayaks, paddles, kitesurfs, surfboards, boats, and other water sports equipment against casse (damage) and vol (theft) during rental.
• Event Equipment Rental Insurance Coverage Insurance coverage for event rental businesses protecting tents, furniture, and event equipment against casse (damage) and vol (theft) during rental.
• Tools and Equipment Rental Insurance Coverage Insurance coverage for construction tool rental businesses protecting tools and workshop equipment against casse (damage) and vol (theft), including same-day replacement for new equipment within 2 years and labor costs in breakage reimbursements.
• High-Tech / IT Leasing Insurance Coverage Insurance coverage for IT equipment leasing companies covering smartphones, tablets, cameras, and electronics against casse (damage), vol (theft), fire, vandalism, and oxidation, designed for long-term IT fleet management across full contract duration.

Quantifiable outcome

• Increase in conversion rate with adapted insurance
• +3 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SeynacoreTechnology or Integration · 1 January 2019Underwriting partner providing insurance backbone. Seyna is an insurance platform enabling Tulip to design and distribute custom insurance products.
• WakamcoreTechnology or Integration · 1 January 2019Insurance company partner for policy issuance and claims handling. Wakam provides the regulatory and insurance infrastructure for Tulip's products.
• MutuaidecoreTechnology or Integration · 1 January 2019Assistance services provider for breakdown and accident coverage in rental insurance products.
• LokkicoreChannel Partner/ Reseller/ DistributorRental management software for bikes and equipment. Integrates Tulip insurance directly into the booking workflow, enabling rental operators to offer coverage with a single click.
• Ginkoia (Orisha)coreChannel Partner/ Reseller/ DistributorRetail management software for sporting goods retailers including rental module. Integrates Tulip insurance into point-of-sale and booking systems.
• SkiloucoreChannel Partner/ Reseller/ DistributorSki and winter sports rental software platform. Integrates Tulip insurance for ski equipment coverage during rental periods.
• CileacoreChannel Partner/ Reseller/ DistributorRental management software for bikes and equipment. Platform integrates Tulip insurance for seamless coverage offerings to rental customers.
• Cilea MoovcoreChannel Partner/ Reseller/ DistributorSpecialized bike and mobility rental software. Integrates Tulip insurance into booking flows for municipal and commercial bike programs.
• FleetizminorChannel Partner/ Reseller/ DistributorFleet management software for equipment rental businesses. Includes Tulip insurance integration for coverage during rental periods.
• IbilicoreChannel Partner/ Reseller/ DistributorDigital platform for municipal bike rental programs. Integrates Tulip insurance to provide coverage for public bike-sharing users and simplify administration.
• AccenminorChannel Partner/ Reseller/ DistributorRental management software provider. Integrates Tulip insurance into booking and contract management processes.
• LokisiminorChannel Partner/ Reseller/ DistributorRental software platform. Includes Tulip insurance integration for equipment coverage during customer rentals.
• StripecoreTechnology or IntegrationPayment processing infrastructure used for collecting insurance premiums and processing reimbursements.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure hosting Tulip's services for reliability and scalability.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• +Simple: +Simple is a French digital insurance broker focused on professionals and SMBs, offering simplified online subscription and management. It targets the same French SMB customer profile and shares the digital-broker regulatory regime (ORIAS/ACPR).
• Seyna: Seyna is an insurance-as-a-platform provider that enables digital players to design and distribute custom insurance products. It is Tulip's core underwriting backbone partner and a directly comparable embedded-insurance platform targeting similar B2B verticals.
• Bikmo: Bikmo is a specialist cycle insurance provider serving bike shops, rental fleets and corporate fleets across the UK and Europe. It is the most direct functional competitor to Tulip in bicycle-specific insurance distribution.

Others

• Rentman: Rentman is a cloud rental management software for AV, event and equipment rental companies. It represents a complementary software platform into which Tulip insurance could be (or already is) embedded, making it a potential channel partner rather than direct competitor.

Emerging players

• Luko: Luko is a French consumer insurtech offering simplified home insurance with embedded claims experience. While primarily B2C home, its UX-led claims handling and French-market regulatory positioning make it a relevant emerging insurtech peer.
• Bought By Many (Many Pets): Originally Bought By Many, Many Pets is a UK insurtech that built distribution via online affinity groups before launching its own specialty insurance products. Comparable as a European insurtech that pivoted from distribution to product ownership.
• Coverfy: Coverfy is an Italian embedded insurance platform that distributes insurance products via third-party digital channels. It shares Tulip's embedded-insurance DNA in a neighboring European geography.
• Alan: Alan is a French health insurtech serving businesses with a fully digital SaaS experience. Comparable as a French regulated insurtech operating a SaaS-first B2B distribution model with API integrations.

Broad incumbents

• Lemonade: Lemonade is a publicly listed insurtech operating a digital-first, AI-driven insurance model with embedded distribution. As a broader incumbent in insurtech, it sets the benchmark for unit-economics-driven embedded insurance at scale.
• Wakam: Wakam is a European digital insurance carrier that underwrites embedded and on-demand insurance products. As Tulip's policy-issuance partner, it operates a much broader portfolio but competes for the same embedded-distribution opportunity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mytulip_io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulip