Pickleheads
Pickleheads is a mobile-first pickleball platform serving 706,600+ players across the US, Canada, Singapore, and India, offering court discovery, game organization, league management, and DUPR-integrated scoring via freemium and subscription tiers including Plus ($12/year) and Ultra ($74.99/month).
- Company typePrivate
- Founded2022
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pickleheads does
Pickleheads, operating through its legal entity Dink Technologies, Inc., is a mobile-first pickleball community platform that serves recreational and competitive players across the United States, Canada, Singapore, and India. The platform's core functionality centers on a court discovery tool mapping 24,800+ pickleball locations across 9,800+ cities, complemented by game-finding, scheduling, and league/organization tools that allow players to find open play sessions, join ladders and round robins, register for leagues and tournaments, and connect with coaches and other players. Underlying technology includes a native round-robin generator supporting 12 formats (including proprietary formats like Gauntlet), native league and ladder management software, tournament bracket automation, integrated payment processing via Apple Pay, Google Pay, and credit cards, and a direct integration with DUPR (Dynamic Universal Pickleball Rating) for automatic score submission. The platform is delivered as a free iOS and Android mobile application and web application, with a 5-star app store rating and nearly 10,000 reviews.
The business model operates on a freemium and tiered subscription basis: a free tier provides court discovery and basic game joining; Pickleheads Plus at $12 per year provides players with advanced statistics, match history, travel-mode game finding, and messaging; Pickleheads Pro and Pickleheads Ultra (priced at $74.99 per month) serve organizers and facility owners with unlimited round robins, private lists, guest adds, and payment collection. A fourth revenue stream comes from affiliate commerce generated through the platform's editorial gear-review content, which routes purchases to retailers including Amazon, Pickleball Central, and paddle manufacturers. The go-to-market is product-led growth via app stores combined with community-led growth driven by official endorsement partnerships with USA Pickleball, the Global Pickleball Federation, and five additional pickleball governing bodies, and a content marketing operation built around SEO-optimized how-to-play guides, paddle reviews, and skill-rating assessments. Pickleheads has 706,600+ registered members and reports nearly 1 million monthly active users as of February 2025, with a 1-10 person team headquartered in Atlanta.
Pickleheads firmographics
Firmographics- Name
- Pickleheads
- Legal name
- Dink Technologies, Inc.
- Website
- https://pickleheads.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pickleheads is a mobile-first pickleball platform serving 706,600+ players across the US, Canada, Singapore, and India, offering court discovery, game organization, league management, and DUPR-integrated scoring via freemium and subscription tiers including Plus ($12/year) and Ultra ($74.99/month).
- Ownership category
- akta.pro rank
Where Pickleheads is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pickleheads business model
Business model- GTM type
- B2C
- Offering type
- Software
Revenue model
- Pickleheads Plus (Player Subscription): Annual subscription for players providing advanced features including advanced stats, match history, finding games while traveling, and access to premium organizer tools when organizers require Plus for league participation.
- Pickleheads Ultra (Facility Subscription): Monthly subscription at $74.99/month for facility owners and large organizers providing unlimited round robins, unlimited private lists, unlimited guest adds, with players able to join leagues at no extra cost.
- Basic Platform (Free): Free tier allowing users to find courts, join games, and use basic organizer tools. Generates user base and drives adoption before conversion to paid tiers.
- Affiliate Commerce (Gear Reviews): The platform generates affiliate revenue through paddle and gear reviews, earning commissions when users purchase recommended equipment through affiliate links to retailers like Pickleball Central, Amazon, and manufacturer websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic platform access |
| Subscription | Annual | Plus tier for players at $12/year |
| Subscription | Monthly | Ultra tier for facilities at $74.99/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pickleheads product offering
Product offeringCore offering
No information about core offerings could be evidenced from the provided source material.
Differentiator
Problem solved
Functional benefit
Brands
- Pickleheads Pro: Premium platform for round robins, leagues, and tournaments with automated features, payments, and DUPR integration.
- Pickleheads Plus
- Pickleheads Ultra
Companies that use Pickleheads
Customer profileNamed customers6 records
Segments1 record
Pickleheads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Pickleheads partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- USA PickleballflagshipOfficial court and game finder partnership. USA Pickleball members actively submit court updates and schedules to the platform. Pickleheads collaborated with USA Pickleball to improve and update beginner pickleball rules content.
- Global Pickleball FederationflagshipOfficial court finder partnership. GPF members submit updates to court data and schedules. Joint endorsement drives credibility and adoption among international pickleball community.
- DUPR (Dynamic Universal Pickleball Rating)coreTechnical integration allowing players to link DUPR accounts, require DUPR ID for session signup, and automatically submit match scores to the rating system after sessions.
- National Pickleball ExpositionsminorEndorsed organization partner providing mutual credibility within the pickleball community.
- PPR (Professional Pickleball Registry)minorEndorsed organization partner providing credibility among professional and serious recreational pickleball players.
- Philippine Pickleball FederationminorEndorsed organization partner for international pickleball community coverage.
- IAPF International AssociationminorEndorsed organization partner for international pickleball community coverage.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pickleheads competitors and assessment
Company assessmentBroad incumbents
- SportsEngine (NBC Sports): SportsEngine is a broad sports-management platform providing registration, websites, and tournament tools across many sports. It is a much larger incumbent that touches the same organizer workflows as Pickleheads but lacks pickleball-specific depth.
- Stack Sports: Stack Sports (parent of GameDay, PlayOn, etc.) provides registration, league management, and tournament software for sports organizations. Pickleheads competes with its sports-management stack for organizer mindshare and budgets.
- Active.com: Active.com is a long-standing sports activity marketplace and event-registration platform. Like Pickleheads, it helps users find local games and activities, but it operates across many sports and geographies without a pickleball-first product.
Direct peers
- Court Reserve: Court Reserve is a court-reservation, league-management, and member-engagement platform for racquet sports facilities. Like Pickleheads, it powers facility scheduling, league operations, and customer management, making it the closest direct competitor on the facility/organizer side.
- LeagueApps: LeagueApps is an online registration, scheduling, and league-management platform used by youth and adult sports organizers. Pickleheads targets the same organizer workflows (registration, payments, standings) but with a pickleball-specialized product surface.
- TeamSnap: TeamSnap is the leading team-management and scheduling platform for recreational and youth sports, including leagues and tournaments. Like Pickleheads, it serves organizers with communication, scheduling, payment collection, and roster tools but spans many sports rather than specializing in pickleball.
- OpenSports: OpenSports is a mobile app and platform for finding and joining local pickup games, leagues, and social sports events. Pickleheads offers a more pickleball-specialized version of the same "find nearby games" experience.
- DUPR: DUPR (Dynamic Universal Pickleball Rating) is the de facto pickleball player rating system with an active player community. Although Pickleheads integrates with DUPR rather than competes head-on, both companies sit at the center of the pickleball player ecosystem and address overlapping user needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pickleheads social profiles
Digital presencePickleheads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickleheads leadership team
Management profileNumber of profiles
Pickleheads funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickleheads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickleheads
What does Pickleheads do?
No information about core offerings could be evidenced from the provided source material.
Is Pickleheads a public or private company?
Pickleheads is a private company. It is classified as unknown and is currently operating.
When was Pickleheads founded?
Pickleheads was founded in 2022. It employs 1 to 10 people.
Where is Pickleheads based?
Pickleheads is headquartered in Atlanta, United States, in the North America region.
How does Pickleheads make money?
Four revenue lines are on record. Pickleheads Plus (Player Subscription) is the primary driver. The others are pickleheads Ultra (Facility Subscription), basic Platform (Free) and affiliate Commerce (Gear Reviews).
Who are Pickleheads's main competitors?
Broad incumbents on record are SportsEngine (NBC Sports), Stack Sports and Active.com. Direct peers are Court Reserve, LeagueApps, TeamSnap, OpenSports and DUPR.
Does Pickleheads have an API?
No public API is recorded for Pickleheads.