Position Imaging
- Company typePrivate
- Founded2006
- HeadquartersPortsmouth, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Position Imaging firmographics
Firmographics- Name
- Position Imaging
- Legal name
- Position Imaging, Inc.
- Website
- https://position-imaging.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Position Imaging industry classification
Industry- Product category
- Indoor Real-Time Location & Asset Tracking Technology
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Position Imaging is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Position Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of tracking hardware products including Smart Package Room kiosks, iPickup shelving units, and Amoeba RTLS systems. Hardware includes sensors, wireless relay stations, and tracking modules.
- IP-Based Financing: Company raised $30 million through IP-based debt financing, indicating monetization of patent portfolio as part of capital strategy.
- Software/Subscription Services: Platform software access for package tracking management via SPR Portal and iPickup Portal. Likely subscription-based SaaS model for property managers and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware Products with 2-Year Warranty |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Position Imaging product offering
Product offeringCore offering
Position Imaging develops and sells high-precision real-time asset tracking hardware and software solutions that combine computer vision, radio frequency (RF) tracking, and AI/ML for indoor environments where GPS fails. Its commercial offerings include Smart Package Room® (AI-driven package management for multifamily, higher education, and office properties), iPickup™ (self-service BOPIS/BORIS retail fulfillment platform), and Amoeba RTLS (Real-Time Location System for warehousing, logistics, and manufacturing). The company sells to enterprise retailers, property managers, logistics companies, and travel/hospitality operators through direct sales, channel partners (Lozier, Timpson Group), and courier PUDO networks.
Product overview
Position Imaging offers a unified technology platform combining computer vision and radio frequency (RF) tracking with AI/ML capabilities. The core product portfolio consists of Smart Package Room® for secure package management in residential and business properties, iPickup™ for scalable retail BOPIS and eCommerce fulfillment, and Amoeba RTLS for warehousing and logistics asset tracking. These products are powered by the Amoeba Technology platform which provides the underlying RTLS and computer vision capabilities across all product lines. The company applies AI and machine learning to interpret computer vision and radio frequency signals for precision asset localization.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Package Room: Secure Package Management & Retrieval for Multi-Residential & Business Properties
- iPickup
- Amoeba RTLS
Products and services
- Smart Package Room® AI-driven computer vision solution for secure package management and retrieval in multifamily, higher education, and office environments. Uses light and audio guidance to direct residents and staff to their deliveries without metal lockers or waiting; supports weight-based confirmation and video real-time verification. Sold to property managers and building operators.
- iPickup™ Scalable self-service BOPIS (Buy Online Pick Up in Store), BORIS (Buy Online Return In Store), BOXIS fulfillment, and courier Access Point platform for boutique and big box retail stores. Enables contactless pickup and returns in 15 seconds or less with no staff required. Sold to enterprise retailers and deployed via channel partners such as Lozier and Timpson Group.
- Amoeba RTLS Real-Time Location System platform providing accurate asset location tracking for warehousing, logistics, and manufacturing environments. Combines 3D WiFi innovation with RF signals and computer vision for accuracy resolution up to 2mm, enabling stable uninterrupted position tracking across movement, orientation changes, and dynamic environments. Sold to logistics, warehousing, and manufacturing operators.
Quantifiable outcome
- BOPIS and BORIS transactions can be completed in 15 seconds or less with no staff required
- +5 more outcomes
Companies that use Position Imaging
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Position Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
Position Imaging partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Timpson GroupcorePartnership with UK retailer Timpson Group (established 1865) to deploy iPickup UPS Access Point across 2,100+ stores. Enables self-service package pickup and drop-off (PUDO) for customers, bringing innovative technology to communities across UK and Ireland.
- LoziercoreStrategic partnership with Omaha-based Lozier, leading manufacturer of retail store fixtures. Lozier serves as channel partner proposing Position Imaging's iPickup product line to major retailers. Lozier installed Single Zone and Multi-Zone solutions in corporate headquarters showroom and trained salespeople to promote the solution.
- UPSminorUPS Access Point network enables PUDO (Pickup and DropOff) at participating retail locations. Position Imaging's iPickup platform supports UPS Access Point functionality.
- FedExminorFedEx Walgreens partnership (2018) enabled PUDO network expansion. Position Imaging's iPickup supports FedEx PUDO capabilities at retail locations.
- KrogercoreKroger offers pickup service via Google Maps at more than 2,000 stores across 32 states, fully embracing PUDO networks for grocery pickup and returns.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Position Imaging competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Zebra's MotionWorks and Location Solutions provide enterprise RTLS for retail, warehousing, and manufacturing — directly overlapping Position Imaging's Amoeba RTLS use cases. Zebra is a much larger incumbent with broader hardware and analytics portfolio, but its offering is less differentiated in computer vision-augmented tracking.
- Aruba Networks (HPE): Aruba's Meridian indoor location and asset tracking platform leverages existing Aruba Wi-Fi infrastructure for indoor positioning. It is a broad-incumbent competitor to Position Imaging's RTLS offerings, especially where buyers prefer to leverage existing wireless deployments rather than install dedicated RF/CV hardware.
Direct peers
- CenTrak: CenTrak is a pure-play RTLS provider serving healthcare, senior living, and industrial asset tracking with hybrid infrared/RFID/Bluetooth technology. It is a direct competitor to Position Imaging's Amoeba RTLS in precision indoor positioning, particularly in enterprise and institutional settings.
- Quuppa: Quuppa provides Bluetooth-based real-time locating systems used in retail, sports, manufacturing, and logistics. It competes head-to-head with Position Imaging in the indoor positioning market with a software-and-tag model that offers a different cost profile than Position Imaging's RF+CV hardware stack.
- Parcel Pending by Quadient: Parcel Pending is the dominant smart locker provider for multifamily and student housing package management, and is the primary direct competitor to Position Imaging's Smart Package Room. Notably, Position Imaging's own VP of Smart Package Room (Shelly Peterson) is a former Parcel Pending executive, underscoring the direct overlap.
- Luxer One: Luxer One provides smart package locker systems for multifamily, retail, and student housing, directly competing with Position Imaging's Smart Package Room. It is one of the most established package locker brands in U.S. residential real estate.
Emerging players
- Cleveron: Cleveron builds automated parcel lockers and pickup robots for retail click-and-collect, directly competing with Position Imaging's iPickup BOPIS solution. The company has strong European retail references and is expanding in North America.
- Inpixon: Inpixon provides indoor mapping, positioning, and analytics using Wi-Fi, Bluetooth, and computer vision — overlapping with Position Imaging's indoor positioning and smart-building use cases. It is an emerging player with both commercial and government exposure.
- Sonitor Technologies: Sonitor provides ultrasound-based indoor positioning systems for healthcare and industrial RTLS, competing with Position Imaging's Amoeba platform in precision-tracking hospital and enterprise deployments.
Regional players
- Doddle: Doddle operates PUDO (Pick-Up Drop-Off) networks for carriers and retailers, with primary footprint in the UK, Europe, Australia, and the Middle East. It is a regional competitor to Position Imaging's Timpson/UK deployment and broader European PUDO ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Position Imaging social profiles
Digital presencePosition Imaging compliance and trust
Trust signalCompliance2 records
Position Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Position Imaging leadership team
Management profileNumber of profiles
Profiles17 records
Position Imaging funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Position Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Position Imaging
What does Position Imaging do?
Position Imaging develops and sells high-precision real-time asset tracking hardware and software solutions that combine computer vision, radio frequency (RF) tracking, and AI/ML for indoor environments where GPS fails. Its commercial offerings include Smart Package Room® (AI-driven package management for multifamily, higher education, and office properties), iPickup™ (self-service BOPIS/BORIS retail fulfillment platform), and Amoeba RTLS (Real-Time Location System for warehousing, logistics, and manufacturing). The company sells to enterprise retailers, property managers, logistics companies, and travel/hospitality operators through direct sales, channel partners (Lozier, Timpson Group), and courier PUDO networks.
Is Position Imaging a public or private company?
Position Imaging is a private company. It is classified as venture growth investor backed and is currently operating.
When was Position Imaging founded?
Position Imaging was founded in 2006. It employs 51 to 100 people.
Where is Position Imaging based?
Position Imaging is headquartered in Portsmouth, United States, in the North America region.
How does Position Imaging make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are IP-Based Financing and software/Subscription Services.
Who are Position Imaging's main competitors?
Broad incumbents on record are Zebra Technologies and Aruba Networks (HPE). Direct peers are CenTrak, Quuppa, Parcel Pending by Quadient and Luxer One. Emerging players are Cleveron, Inpixon and Sonitor Technologies. Doddle is listed as a regional player.
Does Position Imaging have an API?
No public API is recorded for Position Imaging.
What industry is Position Imaging in?
Position Imaging's product category is Indoor Real-Time Location & Asset Tracking Technology. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 334511 and its SIC code is 3812.