Immediate
Immediate is a Birmingham-based fintech providing earned wage access via its ImmediatePay mobile app, letting employees draw earned wages between paychecks. It serves employers and their hourly frontline workers in hospitality, manufacturing, and healthcare, monetizing through small employee transaction fees.
- Company typePrivate
- Founded2018
- HeadquartersBirmingham, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Immediate does
Immediate Solutions, Inc., operating as Immediate, is a Birmingham, Alabama-based earned wage access (EWA) fintech founded in 2018 by Matt Pierce (CEO) and Jason Gwizdala (CTO). The company provides on-demand access to earned wages for hourly and frontline workers, operating a cloud-based platform centered on the ImmediatePay mobile application (iOS and Android) that lets employees transfer accrued earnings to bank accounts or debit cards between pay periods. Its core technology includes payroll-integrated deduction-based reconciliation, an API and white-label widget stack for partner embedding, and pre-built integrations with hundreds of HR, payroll, time-and-attendance, and point-of-sale systems (ADP, UKG, Paylocity, Paychex, BambooHR, iSolved, Toast, 7Shifts, Visa, JP Morgan). Adjacent product modules include Cashless Tips, Off-Cycle Payments, an Immediate-branded debit card, the Rise by Immediate financial wellness marketplace, and AI-powered financial coaching delivered through a partnership with Fortuna.
Immediate generates revenue primarily through small, ATM-like per-transaction fees charged to employees who elect instant transfers, while free rails (next-day ACH, paycard, merchant cards) are also available. The platform is free to employers with no implementation, subscription, or contract costs, creating a freemium adoption model. Go-to-market combines direct enterprise field sales targeting HR, payroll, and benefits decision-makers in hospitality, manufacturing, and healthcare/senior living with a partner channel through payroll providers, HR tech platforms, and financial institutions. The company is backed by roughly $38M+ in disclosed funding across rounds in 2021, 2022, 2023, and 2025, with Castle Creek Launchpad leading the 2023 round and additional capital from BankSouth, SouthPoint Bank, and BankTech Ventures. It holds NMLS registration and EWA-specific licenses across at least nine U.S. states.
Immediate firmographics
Firmographics- Name
- Immediate
- Legal name
- Immediate Solutions, Inc.
- Website
- https://joinimmediate.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Immediate is a Birmingham-based fintech providing earned wage access via its ImmediatePay mobile app, letting employees draw earned wages between paychecks. It serves employers and their hourly frontline workers in hospitality, manufacturing, and healthcare, monetizing through small employee transaction fees.
- Ownership category
- akta.pro rank
Immediate industry classification
Industry- Product category
- Earned Wage Access Platform
- NAICS
- Payroll Services (541214), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM)
- akta.pro secondary industries
- Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where Immediate is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Immediate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Employee Access Fees: Charges employees a small flat fee for real-time bank account delivery of accessed wages. Alternative free access methods available via merchant cards, paycard, and next-day ACH. Fee structure similar to ATM fees - nominal and transparent.
- Platform Access for Employers: Platform is provided free of charge to employers. No implementation fees, no ongoing subscription costs, and no process changes required for the employer. Revenue is generated through employee transaction fees only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for employers with employee transaction fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Immediate product offering
Product offeringCore offering
Immediate provides an earned wage access (EWA) platform, branded as ImmediatePay, that allows employees to access a portion of their already-earned wages between standard pay periods. The platform integrates directly with employer payroll systems to automatically reconcile on-demand transfers as itemized deductions in the next pay cycle, with funds delivered to bank accounts, debit cards, or merchant cards. The platform is offered free of charge to employers, with revenue generated through small per-transaction fees paid by employees, and white-label/embedded EWA capabilities are also licensed to payroll providers and financial institutions.
Product overview
Immediate offers a unified earned wage access (EWA) platform centered on ImmediatePay, a mobile application enabling employees to access their earned wages on-demand between paycycles. The platform operates as a platform-plus-modules architecture with On-Demand Pay as the core capability, supplemented by add-on modules including Cashless Tips for instant digital tip distribution, Off-Cycle Payments for bonus and correction disbursements, Embedded EWA Solutions (white-label API/widget offering for payroll providers and financial institutions), AI Financial Coaching powered by Fortuna for 24/7 personalized financial guidance, and the Rise by Immediate financial wellness marketplace. The platform integrates with existing payroll and HR systems to provide deduction-based access with no loans or APR, works in coordination with current payroll workflows at no cost to employers, and is tailored for specific industries including hospitality and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Rise by Immediate: Financial wellness marketplace offering AI-powered financial coaching through Fortuna.
Products and services
- ImmediatePay (Mobile App) Primary employee-facing mobile application (iOS and Android) that enables workers to view their earned wages, initiate on-demand transfers, and receive funds to a bank account, debit card, or paycard in as little as 30 minutes (debit) or via ACH. Targeted at hourly and salaried employees of employer customers.
- On-Demand Pay Core earned wage access service that lets employees access a portion of their already-earned wages before the scheduled payday. It is not a loan and is repaid via itemized deductions in the next standard payroll cycle through integrated payroll processing. Sold to enterprise employers and delivered to their employees.
- Cashless Tips Digital tipping module that enables instant, secure, and cashless distribution of tips to employees. Integrates with existing payroll processes to allow real-time tip distribution to team members. Targeted at hospitality and restaurant operators with tipped employees.
- Off-Cycle Payments Push-payment capability that allows employers to send payments to employees outside of regular pay cycles for bonuses, rewards, termination pay, PTO corrections, or other off-cycle disbursements, with automatic reconciliation. Targeted at employers needing flexible disbursement options beyond standard payroll runs.
- Embedded EWA Solutions White-label earned wage access solution for payroll providers and financial institutions. Provides turnkey, compliant, scalable, and customizable EWA experiences with customized widgets and API access for embedding into partner payroll platforms and banking apps.
- AI Financial Coaching (Fortuna) AI-powered 24/7 financial coaching feature providing personalized, real-time financial guidance to employees through conversational text interactions, powered by the Fortuna integration. Targeted at employees using ImmediatePay to support better financial decision-making and wellness.
- Rise by Immediate Financial wellness marketplace connecting ImmediatePay users to additional financial wellness tools, services, and resources beyond core earned wage access. Targeted at employees seeking a broader suite of financial wellness offerings.
- Immediate Card Branded debit card option for employees to receive transferred wages, enabling instant access to earned funds with no waiting period for bank transfers. Targeted at employees who want immediate access to their earnings via card.
Quantifiable outcome
- Up to 40% reduction in employee turnover for companies using Immediate
- +3 more outcomes
Companies that use Immediate
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Immediate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability2 records
Feature4 records
Immediate partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and support.
- ADPcoreIntegration partner. ADP Workforce Now enables seamless connection for payroll and HR data sharing with Immediate's platform.
- UKG (Ultimate Kronos Group)coreIntegration partner for time and attendance tracking. UKG Pro and UKG products connect to Immediate's EWA platform.
- PaylocitycoreIntegration partner providing HCM and payroll platform integration with Immediate's earned wage access solution.
- VisacoreIntegration partner enabling debit card transfers and payment processing for Immediate's fund distribution.
- JP MorgancoreIntegration partner providing payment infrastructure and banking capabilities for the EWA platform.
- 7shiftssupportRestaurant team management platform integration for scheduling and time tracking supporting EWA calculations.
- LayersupportIntegration partner for payment and communication services within the Immediate platform ecosystem.
- DELAGETsupportRestaurant-focused integration partner for back-office and analytics solutions.
- PrizeoutsupportIntegration partner for rewards and incentive functionality within the EWA platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Immediate competitors and assessment
Company assessmentDirect peers
- DailyPay: DailyPay is a direct competitor offering on-demand pay / earned wage access to employees, partnering with employers and payroll platforms across the US. It competes head-to-head with Immediate for the same employer and integrator relationships.
- Payactiv: Payactiv is a direct EWA competitor serving hourly and low-wage workforces with employer-sponsored earned wage access and bill pay. It targets the same hospitality, retail, and healthcare verticals as Immediate.
- Even: Even is a direct EWA competitor offering on-demand pay, budgeting, and savings tools to hourly workers, often through employer partnerships. It competes for the same deskless workforce customer base.
- ZayZoon: ZayZoon is a direct EWA competitor focused on small and mid-sized employers in hospitality, retail, and healthcare. It offers a similar deduction-based model and competes with Immediate for SMB employer relationships.
- Branch: Branch is a direct fintech/earned wage access peer offering instant pay, tips, and banking tools specifically to deskless workers. Its tipping and instant pay features overlap with Immediate's Cashless Tips and On-Demand Pay modules.
Emerging players
- Tapcheck: Tapcheck is an emerging earned wage access player focused on payroll-integrated wage advances and tip payouts for hourly workers. It overlaps with Immediate in hospitality and restaurant verticals but with a narrower product surface.
- Clair: Clair is an emerging on-demand pay and embedded earned wage access provider that integrates directly into payroll and HR platforms. It competes most directly with Immediate's Embedded EWA white-label offering.
Broad incumbents
- Dave Inc. Dave is a broader consumer fintech that offers earned wage advances alongside banking, budgeting, and credit products. While not enterprise-focused like Immediate, it overlaps on the consumer-facing EWA use case.
- ADP: ADP is a broad HR/payroll incumbent serving nearly every major US employer. Through its Wisely platform and partnerships, ADP offers EWA-style features and is also a key integration channel and potential competitor for Immediate.
- Paychex: Paychex is a broad payroll and HCM incumbent for SMB and mid-market employers and is also a pre-built integration partner for Immediate. It represents both a distribution channel and a potential competitive threat if it deepens native EWA capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Immediate social profiles
Digital presenceImmediate compliance and trust
Trust signalCompliance1 record
Immediate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immediate leadership team
Management profileNumber of profiles
Profiles8 records
Immediate funding detail
Funding detailFunding overview
Funding rounds9 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immediate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immediate
What does Immediate do?
Immediate provides an earned wage access (EWA) platform, branded as ImmediatePay, that allows employees to access a portion of their already-earned wages between standard pay periods. The platform integrates directly with employer payroll systems to automatically reconcile on-demand transfers as itemized deductions in the next pay cycle, with funds delivered to bank accounts, debit cards, or merchant cards. The platform is offered free of charge to employers, with revenue generated through small per-transaction fees paid by employees, and white-label/embedded EWA capabilities are also licensed to payroll providers and financial institutions.
Is Immediate a public or private company?
Immediate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Immediate founded?
Immediate was founded in 2018. It employs 51 to 100 people.
Where is Immediate based?
Immediate is headquartered in Birmingham, United States, in the North America region.
How does Immediate make money?
Two revenue lines are on record. Employee Access Fees are the primary driver. The others are platform Access for Employers.
Who are Immediate's main competitors?
Direct peers on record are DailyPay, Payactiv, Even, ZayZoon and Branch. Emerging players are Tapcheck and Clair. Broad incumbents are Dave Inc., ADP and Paychex.
Does Immediate have an API?
Yes. Immediate offers customized widgets and API access for white-label embedded EWA solutions. Designed for payroll providers and financial institutions, the API enables turnkey integrations that are compliant and scalable, allowing partners to embed EWA directly into their payroll platforms or banking apps with customized UX/UI and backend compliance support.
What industry is Immediate in?
Immediate's product category is Earned Wage Access Platform. Its primary akta.pro industry code is FSAMAKAM, Instant Payouts & Earned Wage Access (EWA), with a secondary code of BPACAIAK, Pay Card Programs & Earned Wage Access (EWA) Administration. Its NAICS code is 541214 and its SIC code is 7372.