Farmshelf
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Farmshelf firmographics
Firmographics- Name
- Farmshelf
- Legal name
- Farmshelf
- Website
- https://farmshelf.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Farmshelf industry classification
Industry- Product category
- Indoor Hydroponic Farming Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Field Robotics (HDAAAIAD)
- akta.pro secondary industries
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
Keywords
Where Farmshelf is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Farmshelf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Home Subscription: Monthly subscription model at $89/month for home customers. Includes unlimited seedpods, nutrients, and FarmCloud remote monitoring. Subscription required for ongoing support and seedpod delivery.
- Business Unit Sales: One-time hardware sales of Farmshelf business units at $6,500 plus shipping ($475-875 based on distance from NYC). Combined with monthly subscription of $109/month for seedpods, nutrients, FarmCloud web app, and support.
- Business Subscription: $109/month subscription for business customers including seedpods, nutrients, FarmCloud web app, and support services.
- Seedpod and Nutrient Replenishment: Recurring shipments of seedpods and nutrient refills as part of subscription. Smart technology monitors and alerts when new supplies are needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home monthly subscription at $89/month |
| One time/ perpetual license | Multi-year contract | Business unit hardware purchase at $6,500 |
| Subscription | Monthly | Business monthly subscription at $109/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Farmshelf product offering
Product offeringCore offering
Farmshelf manufactured and sold bookcase-sized, automated indoor hydroponic farming systems that grow up to 36 plants (60+ varieties of leafy greens, herbs, and edible flowers) at a time. Each unit combines built-in Samsung Horticultural LEDs, automated water and nutrient delivery, plant-facing cameras, and cloud-based FarmCloud remote monitoring backed by Farmware machine learning. Hardware sales for the home and business units are paired with recurring monthly subscriptions that ship seedpods, nutrients, and ongoing support.
Product overview
Farmshelf offers a portfolio of indoor hydroponic growing systems centered on the Farmshelf Growing System—a bookcase-sized unit with built-in LED lighting, automated water and nutrient delivery, and remote monitoring via the FarmCloud platform. The product line includes a home version (starting at $89/month subscription) and a Farmshelf for Business version ($6,500 plus $109/month subscription). The ecosystem is supported by Farmware (machine learning-powered remote intelligence), and subscription-based seedpod and nutrient delivery services providing access to 60+ crop varieties. The system is designed for plug-and-play operation requiring no green thumb, with sensors and cameras monitoring plant health and automatically adjusting growing conditions.
Differentiator
Problem solved
Functional benefit
Brands
- FarmCloud: Web app platform for remote monitoring and control of Farmshelf units, tracking water levels, temperature, and plant growth.
- Farmware
Products and services
- Farmshelf Hydroponic Indoor Garden (Home Unit) A bookcase-sized (74.75" H x 40.25" W x 21.5" D) sealed indoor hydroponic growing system for households, featuring 3 shelves (12 slots each, 36 plants total) plus a hidden nursery, built-in LED lighting, automated water and nutrient delivery, and Wi-Fi-enabled remote monitoring. Sold to consumers pre-order with an $89/month subscription for seedpods, nutrients, and FarmCloud support.
- Farmshelf for Business A re-engineered commercial variant of the Farmshelf growing system priced at $6,500 plus shipping ($475-$875 based on distance from NYC), paired with a $109/month subscription covering seedpods, nutrients, the FarmCloud web app, and support. Used by restaurants, hotels, K-12 and higher education, senior living, corporate cafeterias, and food halls.
Quantifiable outcome
- 90% less water usage compared to traditional farming
- +5 more outcomes
Companies that use Farmshelf
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Farmshelf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Farmshelf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Samsung HorticulturalcoreDeveloped in partnership with Samsung Horticultural for optimal LED light configuration. Custom LEDs created specifically for Farmshelf units to optimize both plant yield and flavor development. This is a technology development partnership for horticultural lighting solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Farmshelf competitors and assessment
Company assessmentDirect peers
- Gardyn: Gardyn sells a smart, AI-assisted indoor hydroponic growing system for homes that is nearly identical in form factor, technology stack (sensors, cameras, app-based crop selection), and target customer (affluent health-conscious households).
- Rise Gardens: Rise Gardens offers modular indoor hydroponic garden systems with mobile-app control, seed pods, and a recurring consumables subscription—closely mirroring Farmshelf's hardware-plus-subscription model and home/educational customer base.
- Click & Grow: Click & Grow produces smart indoor garden units with proprietary seedpods and automated watering/lighting, competing head-to-head with Farmshelf in the home segment and offering a similar subscription-based consumables model.
- Tower Garden: Tower Garden (by Juice Plus+) sells vertical hydroponic growing towers used in homes, schools, and restaurants—an adjacent form factor but overlapping target segments (education, hospitality, home) and comparable subscription consumable economics.
Broad incumbents
- AeroGarden: AeroGarden, owned by The Scotts Miracle-Gro Company, is the category-leading consumer indoor hydroponic brand with broad retail distribution and lower price points. It competes with Farmshelf across the home segment with significantly greater marketing scale.
Emerging players
- Bowery Farming: Bowery operates commercial-scale indoor vertical farms supplying restaurants and retailers. While at a much larger operational scale, Bowery addresses the same 'fresh, local, indoor-grown produce' value proposition that Farmshelf pitched to its restaurant customers.
- Plenty: Plenty is a venture-backed indoor vertical farming company selling produce to grocery and foodservice customers. It overlaps with Farmshelf's restaurant and corporate customer base on the demand for ultra-fresh, locally-grown produce, though at a far larger production scale.
- Infarm: Infarm deploys modular in-store vertical farming units inside grocery and restaurant locations—a B2B on-site growing model that directly competes with Farmshelf's business-segment value proposition for hospitality and food-service operators.
- BrightFarms: BrightFarms builds and operates commercial greenhouses supplying packaged salads to retailers—a regional-scale fresh-produce grower that competes for the same ESG and locally-grown narrative that Farmshelf used to win food-service accounts.
- AeroFarms: AeroFarms is one of the largest indoor vertical farming operators, supplying leafy greens and herbs through retail channels. It competes with Farmshelf for the broader 'tech-enabled indoor farming' category and was frequently cited in the same market narratives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Farmshelf social profiles
Digital presenceFarmshelf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmshelf leadership team
Management profileNumber of profiles
Profiles4 records
Farmshelf funding detail
Funding detailFunding overview
Funding rounds10 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmshelf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmshelf
What does Farmshelf do?
Farmshelf manufactured and sold bookcase-sized, automated indoor hydroponic farming systems that grow up to 36 plants (60+ varieties of leafy greens, herbs, and edible flowers) at a time. Each unit combines built-in Samsung Horticultural LEDs, automated water and nutrient delivery, plant-facing cameras, and cloud-based FarmCloud remote monitoring backed by Farmware machine learning. Hardware sales for the home and business units are paired with recurring monthly subscriptions that ship seedpods, nutrients, and ongoing support.
Is Farmshelf a public or private company?
Farmshelf is a private company. It is classified as venture growth investor backed and is currently closed.
When was Farmshelf founded?
Farmshelf was founded in 2016. It employs 11 to 50 people.
Where is Farmshelf based?
Farmshelf is headquartered in Brooklyn, United States, in the North America region.
How does Farmshelf make money?
Four revenue lines are on record. Home Subscription is the primary driver. The others are business Unit Sales, business Subscription and seedpod and Nutrient Replenishment.
Who are Farmshelf's main competitors?
Direct peers on record are Gardyn, Rise Gardens, Click & Grow and Tower Garden. AeroGarden is listed as a broad incumbent. Emerging players are Bowery Farming, Plenty, Infarm, BrightFarms and AeroFarms.
Does Farmshelf have an API?
No public API is recorded for Farmshelf.
What industry is Farmshelf in?
Farmshelf's product category is Indoor Hydroponic Farming Equipment. Its primary akta.pro industry code is HDAAAIAD, Agricultural & Field Robotics, with a secondary code of AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 333111 and its SIC code is 3523.