DOJO AI
DOJO AI is a Lisbon-based agentic AI marketing software company that sells an integrated marketing operating system — anchored by its proprietary DOJO Graph knowledge layer and multi-agent AI workflows — to 100+ challenger and mid-market brands across the U.S. and U.K.
- Company typePrivate
- Founded2024
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
DOJO AI firmographics
Firmographics- Name
- DOJO AI
- Legal name
- DOJOAI, Lda
- Website
- https://dojoai.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DOJO AI is a Lisbon-based agentic AI marketing software company that sells an integrated marketing operating system — anchored by its proprietary DOJO Graph knowledge layer and multi-agent AI workflows — to 100+ challenger and mid-market brands across the U.S. and U.K.
- Ownership category
- akta.pro rank
DOJO AI industry classification
Industry- Product category
- AI Marketing Automation Software
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
- akta.pro secondary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where DOJO AI is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
DOJO AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software subscription: Recurring SaaS subscriptions with two publicly referenced tiers: a Challenger plan starting at $499/month (no setup fees, zero contract, 7-day free trial) and an Enterprise tier with tailored pricing. Billing is monthly in advance per the Terms of Service.
- Tailored enterprise contracts: Custom-priced Enterprise plans for larger accounts with scope, features, and pricing defined in a negotiated Subscription Plan; supports multi-year commercial relationships and onboarding services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Challenger plan starting at $499/month with self-serve onboarding and 7-day free trial. |
| Subscription | Multi-year contract | Enterprise tier with tailored pricing for larger customers. |
| Freemium | Pay-as-you-go | 7-day free trial with guided onboarding. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
DOJO AI product offering
Product offeringCore offering
DOJO AI sells an agentic AI marketing operating system that continuously watches every marketing channel, runs pre-built workflows (AEO visibility, marketing mix modelling, social listening, paid search QA, brand tracking), and uses multi-agent AI to autonomously optimize campaigns, content, and budget allocation. The platform is built around a proprietary "DOJO Graph" knowledge layer that creates dynamic digital twins of each customer's marketing operations by ingesting channel, CRM, competitor, and revenue signals from proprietary connectors and a live crawler. It is sold to challenger and mid-market brands, agencies, and financial services/DTC operators in the U.S. and U.K.
Differentiator
Problem solved
Functional benefit
Products and services
- DOJO AI Platform Agentic AI-powered intelligent marketing system that watches every channel, tracks brands, runs workflows, and acts autonomously for challenger and mid-market brands.
- DOJO Graph Proprietary knowledge layer that continuously connects and curates millions of data points from thousands of sources into a living marketing graph that powers all DOJO AI agents.
- Proactive Dashboard
- Revenue Intelligence Connects CRM (HubSpot, Salesforce) and Shopify so revenue signals flow into the marketing context, enabling DOJO to optimize for pipeline and revenue rather than clicks.
- Pre-Built Marketing Workflows Library of pre-built marketing playbooks covering AEO Visibility & Monitoring, Marketing Reporting & Analytics, Media Monitoring, Social Listening, Sales Prospecting, Marketing Mix Modelling, SEO Content Creation, Social Media Content Creation, and Personal Branding.
- Shared Context (Library) Centralized team knowledge base that stores and connects every campaign, brand mention, and decision so DOJO continuously builds on the team's history as one source of truth.
- DOJO AI Workspace / App User-facing SaaS application where customers access the DOJO AI platform, sign up for the 7-day free trial, and complete guided onboarding with Slack community invite.
Quantifiable outcome
- 40% reduction in customer acquisition cost
- +8 more outcomes
Companies that use DOJO AI
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
DOJO AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability15 records
Feature7 records
DOJO AI partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, minor and core.
- Refine LabsflagshipPartnership announced Feb 2026: Refine Labs integrates DOJO AI directly into how they plan, execute, and measure marketing programs for B2B mid-market and enterprise clients. The deal covers brand-to-demand clarity, faster decision cycles, and clearer prioritization across brand, demand, and customer expansion.
- HeyHiHellominorCreative agency partner on Boutique Care Homes' 'The Care Labs' platform launch; HeyHiHello brought the creative vision and built the platform while DOJO AI sense-checked strategy, powered research, and drove content creation.
- Amazon Web Services (AWS)coreAuthorized sub-processor providing infrastructure (EU-West-1) with EU data residency in Ireland, hosting DOJO AI's platform; covered under DPA Annex IV with appropriate safeguards.
- AnthropiccoreAuthorized AI sub-processor for language processing; contractually prohibited from using customer data to train models. Listed in DPA Annex IV.
- OpenAIcoreAuthorized AI sub-processor for language processing; contractually prohibited from using customer data to train models. Listed in DPA Annex IV.
- GooglecoreAuthorized sub-processor providing AI language processing and Google APIs (Google Analytics, Google Ads, Google Search Console) accessed only with explicit user OAuth authorization; complies with Google API Services User Data Policy Limited Use requirements.
- MetacoreFirst-party API integration referenced in the Revenue Intelligence flow on the homepage; ingests Meta Ads performance (CPM, CTR, impressions, spend) into the DOJO Graph for cross-channel optimization.
- Google AdscoreFirst-party API integration referenced in the Revenue Intelligence flow; used during guided onboarding to connect existing tools (Google Ads and Meta APIs) and ingest CPA, spend, and conversion data.
- TikTokcoreFirst-party API integration referenced in the Revenue Intelligence flow; ingests TikTok Ads performance alongside Meta, Google, and LinkedIn for unified cross-channel analysis.
- LinkedIncoreFirst-party API integration referenced in the Revenue Intelligence flow; supports LinkedIn Ads reporting (e.g., LinkedIn CTR, LinkedIn impressions over time) and is used as a focus channel in case studies such as Volterra's LinkedIn audits.
- ShopifycoreFirst-party API integration referenced in the Revenue Intelligence flow; Shopify revenue signals flow directly into the marketing context so DOJO optimizes for orders and revenue rather than clicks.
- HubSpotcoreFirst-party CRM integration referenced in the Revenue Intelligence flow; HubSpot deal/lead data is connected to marketing channels so DOJO can attribute pipeline to spend.
- SalesforcecoreFirst-party CRM integration referenced in the Revenue Intelligence flow; Salesforce deal data feeds the graph for pipeline-driven optimization and pipeline-vs-spend recommendations.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
DOJO AI competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is a broad incumbent marketing, sales, and CRM platform with native CRM integrations (which DOJO also integrates with) and a growing agentic AI layer (Breeze). Comparable as the dominant all-in-one marketing platform DOJO positions against for challenger and mid-market brands.
- Klaviyo: Klaviyo is a leading B2C CRM and marketing automation platform with deep e-commerce, Shopify, and lifecycle-marketing integrations. Overlaps with DOJO AI's Shopify Revenue Intelligence flow and DTC customer segment, but operates as a broader incumbent in marketing automation rather than an agentic AI OS.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise incumbent in cross-channel marketing automation and analytics, with Einstein/Agentforce adding agentic AI capabilities. DOJO integrates with Salesforce CRM but positions itself as a faster, challenger-friendly alternative to Marketing Cloud's complexity.
Direct peers
- MarketMuse: MarketMuse is an AI content intelligence platform that analyzes topic authority, content gaps, and SEO/AEO optimization opportunities. Overlaps with DOJO AI's SEO Content Creation and AEO Visibility & Monitoring workflows and Shared Context knowledge layer.
- Jasper: Jasper is an AI marketing platform focused on on-brand content generation, campaign workflows, and brand-voice customization for marketing teams. Directly comparable to DOJO AI as an AI-native marketing co-pilot targeting lean and mid-market teams, with overlapping workflow and content-generation capabilities.
- 6sense: 6sense is an AI-driven revenue intelligence and account-based marketing platform that unifies intent, CRM, and channel data to optimize B2B marketing and sales. Comparable to DOJO AI's Revenue Intelligence positioning and multi-source data graph approach for B2B challenger brands.
- Persado: Persado applies generative and predictive AI to optimize enterprise marketing messages and campaign performance across channels. Comparable to DOJO AI's Performance Marketing module, on-brand generative copy, and campaign-level optimization capabilities for regulated industries like financial services.
- Mutiny: Mutiny is an AI personalization platform for B2B marketing that unifies audience, content, and conversion signals to drive 1:1 website experiences. Comparable to DOJO AI as an AI-native challenger-brand stack consolidating fragmented tools into a single revenue-aware system.
Others
- Refine Labs: Refine Labs is a B2B growth marketing agency that has formally embedded DOJO AI into its client service offering. Comparable as both a distribution partner and as an adjacent services business competing for the same challenger-brand marketing budget that DOJO targets.
Emerging players
- AirOps: AirOps is an AI content workflow platform that lets marketing teams build and run branded content pipelines at scale. Comparable to DOJO AI's pre-built workflow library (SEO Content, Social Content, Personal Branding) for marketing teams seeking execution automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DOJO AI social profiles
Digital presenceDOJO AI compliance and trust
Trust signalCompliance4 records
DOJO AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOJO AI leadership team
Management profileNumber of profiles
Profiles2 records
DOJO AI subsidiaries and ownership
Company hierarchySubsidiaries1 record
DOJO AI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOJO AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOJO AI
What does DOJO AI do?
DOJO AI sells an agentic AI marketing operating system that continuously watches every marketing channel, runs pre-built workflows (AEO visibility, marketing mix modelling, social listening, paid search QA, brand tracking), and uses multi-agent AI to autonomously optimize campaigns, content, and budget allocation. The platform is built around a proprietary "DOJO Graph" knowledge layer that creates dynamic digital twins of each customer's marketing operations by ingesting channel, CRM, competitor, and revenue signals from proprietary connectors and a live crawler. It is sold to challenger and mid-market brands, agencies, and financial services/DTC operators in the U.S. and U.K.
Is DOJO AI a public or private company?
DOJO AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was DOJO AI founded?
DOJO AI was founded in 2024. It employs 11 to 50 people.
Where is DOJO AI based?
DOJO AI is headquartered in Lisbon, Portugal, in the Europe region.
How does DOJO AI make money?
Two revenue lines are on record. Software subscription is the primary driver. The others are tailored enterprise contracts.
Who are DOJO AI's main competitors?
Broad incumbents on record are HubSpot, Klaviyo and Salesforce Marketing Cloud. Direct peers are MarketMuse, Jasper, 6sense, Persado and Mutiny. Refine Labs is listed as an others. AirOps is listed as an emerging player.
Does DOJO AI have an API?
No public API is recorded for DOJO AI.
What industry is DOJO AI in?
DOJO AI's product category is AI Marketing Automation Software. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG), with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 541511 and its SIC code is 7371.