AirOps
AirOps is a Content Engineering platform that helps B2B and enterprise brands optimize content for visibility across AI search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. It combines AI-powered workflows, citation tracking, brand governance, and bulk content operations into a unified system used by brands including Webflow, Ramp, Chime, and Carta.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AirOps does
AirOps (legal entity Rivington Labs, Inc.) is a venture-backed Content Engineering platform, founded in 2022 and headquartered in San Francisco, that helps B2B and enterprise brands win visibility in generative AI search engines including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The platform combines a no-code visual workflow builder (Workflow Studio) with an autonomous AI agent (Quill), a unified content intelligence dashboard (Page360), spreadsheet-style bulk operations (Grids), centralized brand governance (Brand Kit), and a Model Context Protocol (MCP) server exposing 35+ read/write tools to external AI workspaces. The product is built on top of 40+ third-party AI models rather than proprietary foundation models, with proprietary value derived from orchestration logic, prompt mining across Gong/Zendesk/Intercom, sentiment/fan-out analytics, and a research-grade data layer that has analyzed 548,534+ retrieved pages across 43,000+ queries.
AirOps monetizes through a hybrid subscription + usage-based model: a free Solo tier (20,000 tasks/month) funnels users into Pro and Enterprise plans priced custom, with enterprise contracts reportedly reaching $51,000+ annually and including embedded Content Engineers, dedicated account management, managed Offsite services, and bring-your-own-API-key cost control. The GTM motion is sales-led with a PLG entry path: self-serve free trial and freemium drive top-of-funnel, while enterprise direct sales and an embedded-services layer capture large deals. Distribution combines CMS-native integrations across seven platforms (Webflow, WordPress, Contentful, Sanity, ContentStack, Ghost, Strapi), project management integrations (Asana, ClickUp, Monday.com, Airtable), and a community-led motion via AirOps University, which has certified 300+ Content Engineers and creates a pipeline of practitioner-evangelists. The customer base is concentrated in B2B SaaS, fintech (Ramp, Chime, Carta, Brex, Venn), and content-heavy verticals, with mid-market representing 43% of category buyers and enterprise 36%.
AirOps firmographics
Firmographics- Name
- AirOps
- Legal name
- Rivington Labs, Inc.
- Website
- https://airops.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AirOps is a Content Engineering platform that helps B2B and enterprise brands optimize content for visibility across AI search engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. It combines AI-powered workflows, citation tracking, brand governance, and bulk content operations into a unified system used by brands including Webflow, Ramp, Chime, and Carta.
- Ownership category
- akta.pro rank
AirOps industry classification
Industry- Product category
- AI Search Optimization Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where AirOps is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
AirOps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription + Usage-Based Task Pricing: Recurring SaaS subscriptions combined with per-action "task" usage-based billing. Plans are billed monthly or annually with auto-renewal; tasks are non-transferable and do not roll over month to month. Includes a free Solo tier with 20,000 tasks and paid Pro and Enterprise tiers with custom pricing and unlimited seats.
- Free Tier / Solo Plan: Freemium entry point with 20,000 tasks per month, 100 tracked prompts/pages, and ChatGPT-only visibility insights, designed to convert teams to paid Pro or Enterprise plans.
- Enterprise Contracts: Custom-priced enterprise contracts that include embedded Content Engineer, dedicated account management, managed Offsite services, unlimited tasks, and bring-your-own API key support for AI model cost control. Enterprise deals can reach $51,000+ annually per published buyer guide figures.
- Professional Services & Onboarding: Premium services including AirOps Champions and Cohort live training programs, embedded Content Engineers for enterprise customers, managed Offsite services for third-party citation placement, and AI search visibility audits — bundled into Enterprise contracts or available à la carte.
- Overages and Add-On Usage: Incremental billing for usage overage beyond plan limits at per-task rates set on the pricing page; tasks and add-on features like beta products may incur separate charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Solo plan with 20,000 tasks/month, 100 tracked prompts/pages, ChatGPT-only visibility insights |
| Subscription | Annual | Pro plan with unlimited seats, multi-engine AI tracking, 75,000 tasks, and live cohort training at custom pricing |
| Subscription | Multi-year contract | Enterprise plan with unlimited everything, embedded Content Engineer, managed Offsite services, dedicated account management, and BYO API keys |
| Usage-based | Pay-as-you-go | Usage overages billed incrementally per task at pricing-page rates |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
AirOps product offering
Product offeringCore offering
AirOps is a Content Engineering platform that combines a no-code visual workflow builder, AI agent orchestration (Quill), unified content intelligence dashboards (Page360), spreadsheet-style bulk operations (Grids), centralized brand governance (Brand Kit), and a Model Context Protocol (MCP) integration layer connecting to 30+ third-party tools and 40+ AI models. The platform enables marketing teams to track AI citation visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode/Overviews, then execute, govern, and measure content at scale for AI-driven search discovery.
Product overview
AirOps is a unified Content Engineering Platform for AI search composed of multiple interconnected products and modules. The core AirOps Platform exposes three primary surfaces — Studio (Workflows), Inbox, and Insights — and is accessible both directly and via the AirOps MCP server. The Insights layer (powered by Page360) tracks AI citation visibility across ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and Google AI Overviews and unifies it with Google Search Console and GA4 data per URL. The Action layer executes via AirOps Workflows (visual no-code pipelines), Grids (spreadsheet-style bulk operations), Power Agents (reusable workflow components), Playbooks (plain-English strategies with tool calls), and Quill (autonomous AI agent captain). Brand Kits centralize governance of voice, tone, audiences, regions, and 60+ configurable rules; Knowledge Bases ground AI in proprietary data; and Copilot provides in-product conversational assistance. AirOps Offsite extends AI visibility tracking and placements to third-party publishers. AirOps MCP with 35-38 tools exposes the platform's data and execution layer to Claude, Cursor, and other MCP clients. Surrounding the platform are AirOps University (certification program), AirOps Champions (thought leadership community), AirOps Research (industry research), and AirOps Next Conf (annual user conference).
Differentiator
Problem solved
Functional benefit
Brands
- Quill: Autonomous AI agent introduced by AirOps in May 2026 that helps brands optimize content for visibility in generative AI search engines by monitoring performance, identifying gaps, and drafting updates across multiple AI platforms (ChatGPT, Claude, Perplexity, Google AI Mode).
- Page360
- AirOps Offsite
- AirOps University
Products and services
- AirOps Platform The core AirOps content engineering platform combining Insights, Action, Grids, Workflows, Brand Kit, and AI Models/Integrations to enable AI search visibility tracking and content execution at scale; designed for marketing and content engineering teams at B2B SaaS and enterprise brands.
- Quill Autonomous AI agent launched May 2026 that monitors AI search performance, identifies content gaps, drafts updates across multiple AI platforms (ChatGPT, Claude, Perplexity, Google AI Mode), and executes Playbooks with human review gates; intended for marketing leaders seeking to scale AI-driven content execution.
- Page360 Content intelligence dashboard launched January 2026 that unifies AI citation signals, Google Search Console data, GA4 analytics, and page freshness metrics into a single per-URL view to identify high-impact content refresh opportunities; targeted at content and SEO teams.
- AirOps Offsite Platform extension launched February 2026 that helps brands secure third-party citations across external publishers that AI systems reference most, addressing the up-to-85% of brand discovery in AI search originating from off-domain content; generally available.
- AirOps Insights Visibility analytics layer providing citation tracking, competitor intelligence, share-of-voice, sentiment analysis, query fan-outs, and prompt discovery across every major AI search platform (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode).
- AirOps Workflows Visual no-code workflow builder with conditional logic, loops, code execution steps, human review gates, and direct publishing to 7+ CMS platforms; chains data sources and AI steps with Brand Kit context into multi-step content pipelines for marketing teams.
- Grids Spreadsheet-style bulk content operations that process thousands of content rows simultaneously for programmatic SEO, content refresh, and publishing with real-time peer editing and version history; designed for enterprise content operations teams.
- Brand Kit Centralized brand governance system with modular dimensions for product lines, audiences, regions, and 60+ configurable rules that ensures every AI agent, workflow, and tool produces on-brand content by default; targeted at brand and marketing operations leaders.
- AirOps MCP Server Model Context Protocol server providing 35-38 read-and-write tools that expose AirOps data, Brand Kits, workflows, and analytics to Claude, Cursor, and other MCP-compatible clients; targeted at developers and AI-forward marketing teams.
- AirOps University Education and certification program offering live cohorts, self-paced courses, and AEO Analyst and Systems Builder certifications to train Content Engineers; has trained 300+ content professionals and serves as a community-building channel.
- AirOps Champions Thought leadership program launched March 31, 2026, for experienced Content Engineers, providing a public platform for operators to share frameworks and use cases driving real results with Content Engineering systems.
Quantifiable outcome
- 5x content refresh velocity at Webflow with 40% immediate traffic increase
- +11 more outcomes
Companies that use AirOps
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles4 records
AirOps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability12 records
Feature10 records
AirOps partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- Anthropic (Claude)flagshipNative integration with Anthropic's Claude AI assistant via Model Context Protocol (MCP), launched February 5, 2026, and available through the Claude Marketplace. Enables marketing teams to access AI search visibility, competitive citation gaps, and content performance metrics directly within Claude.
- WebflowflagshipNative CMS integration enabling direct publishing from AirOps workflows to Webflow. Webflow is both a flagship customer (5x content refresh velocity case study) and one of the 7+ CMS integration partners announced in March 2026.
- WordPressflagshipNative CMS integration enabling direct publishing from AirOps workflows to WordPress. Part of the 7+ CMS integration suite launched in March 2026.
- ContentfulcoreNative CMS integration enabling direct publishing from AirOps workflows to Contentful as part of the enterprise integration suite launched in March 2026.
- SanitycoreNative CMS integration enabling direct publishing from AirOps workflows to Sanity as part of the enterprise integration suite launched in March 2026.
- ContentStackcoreNative CMS integration enabling direct publishing from AirOps workflows to ContentStack as part of the enterprise integration suite launched in March 2026.
- GhostcoreNative CMS integration enabling direct publishing from AirOps workflows to Ghost as part of the enterprise integration suite launched in March 2026.
- StrapicoreNative CMS integration enabling direct publishing from AirOps workflows to Strapi as part of the enterprise integration suite launched in March 2026.
- AsanacoreNative project management integration enabling workflow sync with Asana as part of the enterprise integration suite launched in March 2026.
- ClickUpcoreNative project management integration enabling workflow sync with ClickUp as part of the enterprise integration suite launched in March 2026.
- Monday.comcoreNative project management integration enabling workflow sync with Monday.com as part of the enterprise integration suite launched in March 2026.
- AirtablecoreNative project management and data store integration enabling workflow sync with Airtable as part of the enterprise integration suite launched in March 2026.
- StripeflagshipPayment processing partner for all AirOps subscription billing per Terms of Service Section 3.3; subject to Stripe's payment terms and privacy policy.
- IntercomcoreChatbot and customer support vendor disclosed in AirOps' privacy policy; subject to Intercom's privacy policy.
- GrowthX LabsminorCo-hosted webinar with AirOps and Strapi on automating website management with AI workflows.
- Genesys GrowthcoreStrategic consulting and growth marketing agency that refined AirOps' messaging following Series A; conducted homepage redesign, solutions page enhancement, and case study workflow automation over two months.
- Product Marketing AllianceminorAirOps University teaching team partner; Head of Content & SEO publicly endorses AirOps Cohort program.
- WorkleapminorFeatured as a teaching brand in AirOps University ecosystem.
- Xponent21minorAirOps Cohort graduate; Director of Client Services publicly endorsed the cohort and built workflows on the platform.
Scale indicators9 records
Recent moves1 record
Expansion highlights6 records
AirOps competitors and assessment
Company assessmentDirect peers
- Profound: Profound is an AEO platform ranked as the Leader in G2's first AEO Grid Report. It directly competes with AirOps in tracking brand visibility across AI search engines and helping marketers optimize content for citations in ChatGPT, Perplexity, and other generative engines.
- Otterly.AI: Otterly.AI is an AI search monitoring and AEO platform ranked as a High Performer in G2's AEO Grid Report. It competes directly with AirOps on brand visibility tracking, citation monitoring, and content optimization for AI-driven search engines.
- Scrunch AI: Scrunch AI is an AEO platform also ranked as a High Performer in G2's AEO Grid Report. It competes with AirOps in helping brands monitor and optimize how they appear in AI-generated answers across ChatGPT, Perplexity, and other generative search platforms.
- MarketMuse: MarketMuse is an AI content intelligence and content strategy platform for enterprise marketing teams. It overlaps with AirOps' Page360 and Brand Kit in content quality analysis, topic authority measurement, and AI-driven content planning for SEO and AEO.
Broad incumbents
- Semrush: Semrush is a broad SEO and marketing analytics platform ranked as a Contender in G2's AEO Grid Report. While its core is traditional SEO, Semrush is expanding into AI search optimization, creating overlapping value with AirOps for marketing teams seeking a consolidated tool.
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform ranked as a Contender in G2's AEO Grid Report. It overlaps with AirOps in enterprise content optimization, search visibility measurement, and data-driven content recommendations.
- Conductor: Conductor is an enterprise SEO and content marketing platform ranked as a Contender in G2's AEO Grid Report. It serves similar B2B SaaS and enterprise content teams as AirOps, with overlap in content optimization workflows and organic visibility measurement.
Emerging players
- Surfer SEO: Surfer SEO is a content optimization platform with AI-powered content generation and SERP analysis features. It competes with AirOps' Grids and Workflows modules on programmatic SEO and AI-assisted content creation, though it lacks AirOps' broader workflow orchestration and AI search visibility layer.
- Writer: Writer is an enterprise AI platform for content generation with strong brand governance capabilities. It overlaps with AirOps in enterprise-grade content workflows, brand voice enforcement, and AI agent orchestration, though Writer focuses more on knowledge work broadly versus AirOps' AEO specialization.
- Jasper AI: Jasper is an enterprise AI content creation and marketing platform. It competes with AirOps on AI-assisted content generation at scale for marketing teams, though it lacks AirOps' depth in AI search visibility tracking, citation monitoring, and the Page360 intelligence layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AirOps social profiles
Digital presenceAirOps compliance and trust
Trust signalCompliance2 records
AirOps financial estimates
Financial estimateRevenue estimate
Valuation estimate
AirOps leadership team
Management profileNumber of profiles
Profiles4 records
AirOps funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AirOps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AirOps
What does AirOps do?
AirOps is a Content Engineering platform that combines a no-code visual workflow builder, AI agent orchestration (Quill), unified content intelligence dashboards (Page360), spreadsheet-style bulk operations (Grids), centralized brand governance (Brand Kit), and a Model Context Protocol (MCP) integration layer connecting to 30+ third-party tools and 40+ AI models. The platform enables marketing teams to track AI citation visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Mode/Overviews, then execute, govern, and measure content at scale for AI-driven search discovery.
Is AirOps a public or private company?
AirOps is a private company. It is classified as venture growth investor backed and is currently operating.
When was AirOps founded?
AirOps was founded in 2022. It employs 101 to 250 people.
Where is AirOps based?
AirOps is headquartered in San Francisco, United States, in the North America region.
How does AirOps make money?
Five revenue lines are on record. Subscription + Usage-Based Task Pricing is the primary driver. The others are free Tier / Solo Plan, enterprise Contracts, professional Services & Onboarding and overages and Add-On Usage.
Who are AirOps's main competitors?
Direct peers on record are Profound, Otterly.AI, Scrunch AI and MarketMuse. Broad incumbents are Semrush, BrightEdge and Conductor. Emerging players are Surfer SEO, Writer and Jasper AI.
Does AirOps have an API?
Yes. AirOps offers an API and a Model Context Protocol (MCP) server. The platform's billing is calculated using "API Calls" - every invocation of any block counts as one API call. The AirOps MCP provides 35+ tools (38+ per another source) with both read and write capabilities for managing Brand Kits, running workflows, and querying analytics from any MCP-compatible environment. The MCP server enables integration with Claude, Cursor, and other MCP clients. AirOps also exposes an Insights API and CLI for workflow automation. Developer documentation is at docs.airops.com.
What industry is AirOps in?
AirOps's product category is AI Search Optimization Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.