What Frieda Health does

Frieda Health is a Berlin- and Hamburg-based digital health company founded in 2021, positioned as Germany's first digital clinic dedicated to menopause. It serves women aged 40–69 in perimenopause, menopause, and postmenopause who are underserved by traditional gynecological care, as well as the gynecologists and psychotherapists who treat them. The core product is a mobile-first platform — the Frieda iOS/Android app — that delivers a complete care journey: a free menopause self-check, video consultations with a vetted network of menopause-specialized gynecologists booked via Doctolib, and two clinically validated digital therapeutic products. Frieda Menova is a CE-certified Class I medical device under EU MDR delivering a 12-week CBT-based program for vasomotor symptoms, sleep disturbance, and emotional stress, with full statutory health insurance reimbursement available on prescription (DiGA pathway). Frieda Aura is a ZPP-certified 8-week stress management course reimbursable by all German statutory health insurers upon completion. Medical leadership is anchored by Prof. Dr. Petra Stute (President of EMAS, Deputy Chief Physician at Inselspital Bern), and the company has produced RCT-grade clinical evidence showing ~40% reduction in hot flash and night sweat burden over 12 weeks in a 100-woman study.

The business model blends transactional consumer revenue and insurance reimbursement. Direct-to-consumer revenue comes from one-time fees: video consultations at €139 per 20-minute session (with package variants at €29 Frieda Klarheit and €119 Frieda Balance), and the Frieda Aura course at €75. The highest-leverage revenue stream — Frieda Menova — is intended to be free at the point of use for patients and monetized through the DiGA reimbursement framework with statutory health insurers; this stream is not yet commercially active, with the product page stating it is "bald verfügbar." Distribution is omnichannel digital (app stores, own website with Stripe checkout, Doctolib booking, email, and organic social) combined with a B2B2C channel through Frieda's trained gynecologist network that prescribes digital therapies and refers patients. Marketing is anchored on content (blog, podcast "Perspektivwechsel"), earned media in German women's lifestyle outlets, and the free self-check as a top-of-funnel tool. The company is privately held, raised €2.5M in seed funding in November 2023 (led by Maximon), and currently operates solely in Germany, with the DACH region (Austria, Switzerland) identified as the next geographic horizon.

Name

Frieda Health

Legal name

Frieda Health GmbH

Website

https://frieda.health

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Frieda Health is a German digital health company operating a mobile-first menopause clinic for women aged 40–69. It offers CE-certified digital therapeutics (Frieda Menova), a ZPP-certified stress course (Frieda Aura), and video consultations with menopause-specialized gynecologists via Doctolib.

Ownership category

akta.pro rank

Product category

Women's Digital Health

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI)

akta.pro secondary industries

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Digital menopause care
• Women's health platform
• Digital therapeutics DiGA
• Menopause telehealth
• Symptom management app

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Video Consultation Fees: Frieda charges €139 per 20-minute video consultation session with a certified gynecologist (or €119 for the 'Frieda Balance' package). Extended sessions (45 min initial + 15 min follow-up) are also available. These consultations are billed per session, are GOÄ-compliant (Gebührenordnung für Ärzte), and represent a direct, transactional revenue stream. The company uses Doctolib as its booking and consultation infrastructure partner.
2. Frieda Aura Course (Stress Management): The Frieda Aura stress management course is sold as a one-time purchase for €75 (reduced from €99). It provides 6 months of access to the 8-week program and lifetime access to the private Frieda community. No subscription or recurring payment is required. The course is ZPP-certified and eligible for full reimbursement by statutory health insurers, with the reimbursement flow handled post-completion by the user submitting a certificate to their insurer.
3. Frieda Klarheit Package: A €29 package offering a detailed analysis of the patient's anamnesis form, live WhatsApp chat with a menopause expert, a 20-minute video consultation with a gynecologist, and a personalized treatment plan with medication recommendations. This represents a lower-tier, one-time paid consultation entry point.
4. Frieda Menova (DiGA — Digital Health Application): Frieda Menova is a digital therapy (DiGA) that is prescribed by gynecologists or psychotherapists and reimbursed 100% by statutory health insurers. The patient receives an app unlock code from their insurer after submitting a prescription. Frieda does not charge the end consumer directly for this product — revenue flows through the DiGA reimbursement framework with health insurers. Some private insurers also reimburse the product.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Frieda Health operates a mobile-first digital clinic for menopause, delivering CE-certified digital therapeutics (Frieda Menova DiGA, Frieda Aura stress course), video consultations with specialized gynecologists, and a free medically validated self-check tool. The platform provides clinically validated, evidence-based interventions for vasomotor symptoms, sleep disturbances, and emotional stress during perimenopause and menopause, with reimbursement pathways through statutory German health insurers.

Product overview

Frieda Health operates as a digital clinic platform for menopause support, consisting of a mobile app (Frieda App) that serves as the central hub for all services. The product portfolio includes two core digital therapeutic products: Frieda Menova (a CE-certified DiGA for menopause symptom therapy) and Frieda Aura (a ZPP-certified stress management course), both delivered through the app. Additional services include video consultations with specialized gynecologists via Doctolib, a free menopause self-assessment tool, and multiple consultation packages (Frieda Klarheit, Frieda Balance). The platform targets women in perimenopause and menopause, offering symptom management, medical consultations, educational content, and community support. Services are reimbursable by German statutory health insurers when prescribed.

Differentiator

Problem solved

Functional benefit

Brands

• Frieda Menova: Online therapy for menopausal symptoms (DiGA) - a medically certified digital therapy targeting hot flashes, sleep problems, and emotional stress during menopause. Classified as a Class I medical device under EU Regulation 2017/745 (MDR).
• Frieda Aura

Products and services

• Frieda App Mobile application (iOS and Android) serving as the primary delivery platform for all Frieda Health services including video consultations, online therapy courses, symptom tracking, and educational content for menopause support. Supports iOS 18+ and Android 13+.
• Frieda Menova CE-certified digital health application (DiGA) providing guided online therapy for menopause symptoms including vasomotor symptoms, sleep disturbances, and psychological stress. 12-week course with personalized content based on user anamnesis and behavior. Available by prescription with 100% coverage by statutory health insurers.
• Frieda Aura ZPP-certified online stress management course for women aged 40-69 in menopause. 8-week self-guided program with daily exercises (~7 minutes/day), stress diary, and CBT-based techniques. Reimbursable by statutory health insurers after completion.
• Video Consultation (Sprechstunde) 20-minute video consultation with specialized gynecologists for menopause assessment, symptom evaluation, and treatment recommendations. Conducted via Doctolib platform with appointments available within days.

Quantifiable outcome

• Hot flashes and night sweats burden decreased by nearly 40% after 12 weeks of Frieda Menova digital therapy (study with 100 women, RCT-level evidence)
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• DoctolibcoreTechnology or IntegrationFrieda Health uses Doctolib as its appointment booking and video consultation infrastructure. Patients book and conduct video consultations with Frieda's gynecologists through Doctolib's platform. Doctolib is TÜV-certified, GDPR-compliant, and operates data centers in Frankfurt and Paris. This partnership is essential for the operational delivery of Frieda's video consultation services.
• Statutory Health Insurers (GKV)coreOthersAll statutory health insurers (Gesetzliche Krankenkassen) in Germany reimburse Frieda Aura (ZPP-certified stress management course, €75) and Frieda Menova (DiGA, 100% coverage) upon prescription or course completion. This creates a critical reimbursement pathway that eliminates cost barriers for the majority of the target demographic. The company is also working with select individual insurers to enable direct billing.
• Zentrale Prüfstelle Prävention (ZPP)coreOthersZPP certified Frieda Aura as a qualified preventive measure (anerkannte Präventionsmaßnahme) under German social insurance law. This certification enables all statutory health insurers to reimburse Frieda Aura, making it a key regulatory and commercial partnership for market access.
• Universitätsklinikum Inselspital BernflagshipStrategic or Co-development PartnerProf. Dr. Petra Stute, Deputy Chief Physician for Gynecological Endocrinology and Reproductive Medicine at Inselspital Bern (University Hospital Bern), serves as Frieda's Chief Medical Officer and leads the Menopause Center there. This provides Frieda with direct academic clinical expertise and institutional credibility. Frieda co-develops its digital therapies with academic medical institutions and publishes clinical research (RCTs) in partnership with academic researchers.
• European Menopause and Andropause Society (EMAS)flagshipStrategic or Co-development PartnerProf. Dr. Petra Stute, Frieda's Chief Medical Officer, serves as President of EMAS — the leading European professional society for menopause. Additionally, Frieda's team includes board memberships in the German Menopause Society (DMG). These institutional affiliations provide Frieda with scientific authority, access to the latest research, and a platform for thought leadership in menopause care.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maven Clinic: Maven Clinic is a leading virtual care platform for women's and family health, covering fertility, pregnancy, postpartum, and increasingly menopause. Like Frieda, it combines specialist consultations with digital programs and serves both consumers and employer-sponsored populations.
• Peppy: Peppy is a UK-based digital health platform offering employer-sponsored menopause (and other life-stage) support via specialist consultations and content. Comparable to Frieda in employer/B2B2C orientation and condition-specific focus.
• Midi Health: Midi Health is a US virtual clinic for perimenopause and menopause staffed by menopause-trained clinicians. Its clinician-led, condition-specific virtual care model is the closest US analog to Frieda's digitale Klinik.
• Elektra Health: Elektra Health is a US-based telehealth and education platform dedicated exclusively to menopause. It offers virtual specialist consultations, evidence-based content, and community — closely mirroring Frieda's integrated care journey.

Broad incumbents

• Carrot Fertility: Carrot is a global fertility and family-building benefits platform that has expanded into menopause care. It serves employers and payers with virtual specialist access, broader in scope than Frieda but overlapping in midlife women's health.

Regional players

• DoktorABC: DoktorABC is a Germany-focused D2C telehealth and online pharmacy platform offering asynchronous consultations and prescription delivery. It competes with Frieda for the same German digital health consumer, though with a broader condition set.
• Zava: Zava is a European direct-to-patient telehealth provider operating across the UK, Germany, France, and Ireland. It offers online consultations and prescription delivery, competing with Frieda for the same DACH digital consultation consumer.

Emerging players

• Flo Health: Flo Health operates one of the most widely used women's health tracking apps globally and is expanding into virtual care and perimenopause/menopause content. Adjacent in audience and consumer brand-building model.
• Oviva: Oviva is a European digital therapeutics company offering app-based, guideline-led programs for nutrition-related chronic conditions with reimbursement pathways. Comparable in DiGA-style digital therapeutic positioning in the German market.
• The Cusp: The Cusp is a menopause-focused digital platform offering education, community, and clinician access. Comparable to Frieda in narrow condition focus, though it does not currently operate a CE-certified DiGA-style product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Frieda/100083588611232/?_rdr
• LinkedInlinkedin.com/company/frieda-health
• Instagraminstagram.com/frieda.health

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frieda Health