ThriveLink
- Company typePrivate
- Founded2022
- HeadquartersSaint Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ThriveLink firmographics
Firmographics- Name
- ThriveLink
- Legal name
- Nutrible Inc.
- Website
- https://www.thrivelink.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ThriveLink industry classification
Industry- Product category
- Healthcare Social Program Enrollment Software
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industries
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Patient Portals & Self-Service Access (HLACAEAA)
Keywords
Where ThriveLink is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Markets served
ThriveLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B2C Enrollment Platform Licensing: ThriveLink provides its telephonic enrollment platform as a benefit offering through employers, health insurance plans, healthcare providers, and partner organizations. The platform is described as a 'turnkey solution with optional integration,' suggesting a SaaS licensing model where B2B customers pay to provide the enrollment benefit to their members/employees. The company was formerly known as Nutrible Inc.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
ThriveLink product offering
Product offeringCore offering
ThriveLink provides an AI-powered telephonic enrollment platform that enables families to sign up for government social programs (health insurance, food stamps, utility assistance) by verbalizing answers to rephrased application questions over the phone. The platform requires no reading or smart device, processes applications through a voice-only workflow, and submits them to the appropriate government agencies. A bilingual human call center and a real-time partner dashboard complement the core AI agent.
Product overview
ThriveLink is a single unified AI-powered telephonic enrollment platform (formerly known as Nutrible) designed to help families access social programs. The core product is the AI Enrollment Agent, which rephrases complex application questions and allows families to verbalize their answers over the phone without requiring reading or smart devices. The platform connects to more than 50,000 programs nationwide including health insurance, food stamps, and utility assistance. Supporting modules include a bilingual call center with human agents for families needing additional assistance, and a real-time data dashboard for partners to monitor enrollment activity. Founded by nurses, social workers, and medical assistants, the company's mission is to enroll families in over $1 billion worth of resources by 2028.
Differentiator
Problem solved
Functional benefit
Products and services
- ThriveLink AI Telephonic Enrollment Platform AI-powered telephonic enrollment agent that rephrases complex government program application questions and lets families verbalize their answers by phone to enroll in health insurance, food stamps, and utility assistance programs. Designed for the 130 million U.S. adults with reading barriers and sold as a turnkey B2B benefit to employers, health plans, and healthcare providers.
- Simplified Health Insurance Enrollment Service Enrollment service that enables health insurance plan members to complete and maintain health plan enrollment through ThriveLink's verbal, no-reading-required workflow, addressing the 70% procedural Medicaid-disconnection rate observed in 2023.
- Bilingual Call Center Support Service Call center staffed with bilingual human enrollment agents that supplements the AI enrollment agent, assisting families who need additional support completing their program applications.
Quantifiable outcome
- 80%+ return rate among families using the platform
- +3 more outcomes
Companies that use ThriveLink
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ThriveLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
ThriveLink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Blue Cross Blue Shield (BCBS Health Equity Business Accelerator)coreSelected for BCBS Health Equity Business Accelerator, indicating a strategic partnership to advance health equity solutions through the ThriveLink enrollment platform. BCBS's involvement suggests potential pilot programs or commercialization support with BCBS member organizations.
- Amazon Web Services (AWS Health Equity Accelerator)coreSelected for AWS Health Equity Accelerator, providing ThriveLink with cloud infrastructure, technical resources, and AWS partnership benefits to scale the enrollment platform. AWS support typically includes cloud credits, technical mentorship, and go-to-market assistance.
- Johnson & Johnson (Diverse Innovators Award)minorRecognized with Johnson & Johnson Diverse Innovators Award, indicating alignment with J&J's health equity initiatives. May provide funding, mentorship, and healthcare industry access.
- University of Missouri-St. Louis (UMSL Anchor Accelerator)minorSelected for UMSL Anchor Accelerator, a regional innovation program. Provides regional business support, mentorship, and potential university/hospital system partnerships in the St. Louis area.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ThriveLink competitors and assessment
Company assessmentDirect peers
- Unite Us: Unite Us is a leading social care coordination platform that connects individuals to social services through a network of community-based organizations and health plan partners. Like ThriveLink, it sells into payers, providers, and government entities to address social determinants of health, though its model emphasizes closed-loop referrals over ThriveLink's direct verbal enrollment.
- Findhelp (formerly Aunt Bertha): Findhelp operates a national social services directory and enrollment platform connecting people to programs for food, housing, healthcare, and utilities — the same categories ThriveLink targets. It sells to health plans, hospitals, and employers as a benefits-navigation solution, making it a direct functional peer, though it is primarily digital/self-service versus ThriveLink's voice-first approach.
- Healthify (now part of WellSky): Healthify is a SDoH platform that screens for unmet social needs, searches a program database, and refers members to community resources, sold to health plans and providers. ThriveLink competes head-to-head for the same SDoH budget line at payers, with ThriveLink's voice-based direct enrollment as the key differentiation.
- Welkin: Welkin provides a patient engagement and care management platform used by healthcare providers and community-based organizations to manage caseloads, automate workflows, and track outcomes. It overlaps with ThriveLink's value prop of reducing social-worker administrative burden and enabling enrollment at scale.
- Icario: Icario (formerly NovuHealth and Reveleer) is a member engagement and health action platform sold to health plans, with deep capabilities in Medicaid member outreach, redetermination, and SDoH. It directly competes for the same health-plan buyer ThriveLink targets for Medicaid enrollment and member retention use cases.
- Luma Health: Luma Health is a patient engagement platform offering two-way texting, scheduling, and intake automation for healthcare providers. While more focused on clinical access workflows than SDoH, it competes for the same provider technology budget and addresses similar accessibility and language-barrier challenges.
Emerging players
- Wider Circle: Wider Circle runs community-based peer engagement programs that connect Medicare and Medicaid members to social and clinical resources. It overlaps with ThriveLink's end goal of enrolling members into social programs, though its primary delivery model is in-person community groups versus telephonic AI enrollment.
Others
- Socially Determined: Socially Determined provides SDoH analytics and risk-scoring for health plans and life sciences companies. While it does not enroll individuals directly, it sells into the same payer SDoH budget and often co-solves with referral platforms like ThriveLink, making it an adjacent ecosystem peer.
Broad incumbents
- Carenet Health: Carenet Health is a large healthcare engagement services company offering 24/7 bilingual call centers, care navigation, and member outreach for health plans and providers. It is a broader incumbent whose services overlap with ThriveLink's bilingual call center add-on and could either partner with or compete against ThriveLink in payer RFPs.
- WellSky: WellSky is a large healthcare and human services technology company that acquired Healthify to expand into SDoH. As a broad incumbent spanning care coordination, social services, and analytics, WellSky is a meaningful competitor for large payer and state Medicaid contracts that ThriveLink also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ThriveLink social profiles
Digital presenceThriveLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThriveLink leadership team
Management profileNumber of profiles
Profiles1 record
ThriveLink funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThriveLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThriveLink
What does ThriveLink do?
ThriveLink provides an AI-powered telephonic enrollment platform that enables families to sign up for government social programs (health insurance, food stamps, utility assistance) by verbalizing answers to rephrased application questions over the phone. The platform requires no reading or smart device, processes applications through a voice-only workflow, and submits them to the appropriate government agencies. A bilingual human call center and a real-time partner dashboard complement the core AI agent.
Is ThriveLink a public or private company?
ThriveLink is a private company. It is classified as venture growth investor backed and is currently operating.
When was ThriveLink founded?
ThriveLink was founded in 2022. It employs 11 to 50 people.
Where is ThriveLink based?
ThriveLink is headquartered in Saint Louis, United States, in the North America region.
How does ThriveLink make money?
One revenue line is on record: B2B2C Enrollment Platform Licensing.
Who are ThriveLink's main competitors?
Direct peers on record are Unite Us, Findhelp (formerly Aunt Bertha), Healthify (now part of WellSky), Welkin, Icario and Luma Health. Wider Circle is listed as an emerging player. Socially Determined is listed as an others. Broad incumbents are Carenet Health and WellSky.
Does ThriveLink have an API?
No public API is recorded for ThriveLink.
What industry is ThriveLink in?
ThriveLink's product category is Healthcare Social Program Enrollment Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans. Its NAICS code is 624190 and its SIC code is 7372.