What Throne Labs does

Throne Labs, Inc. is a Delaware-incorporated, venture-backed company founded in 2020 and headquartered in Brentwood, Maryland (with origins in Charlottesville, Virginia) that deploys and operates smart, self-contained public restroom units for U.S. municipalities and transit authorities. Its flagship product, the Throne, is a portable, ADA-compliant restroom equipped with running water, touchless fixtures, a baby-changing station, complimentary menstrual products, and 21+ integrated sensors (motion, fluid level, smoke, odor, and usage analytics). The units operate independently of sewer and water infrastructure, can be deployed in hours, and are paired with a 10-minute time limit and audio reminders to discourage misuse. A cloud-based monitoring platform provides real-time cleanliness ratings and remote diagnostics, while the Throne Bathroom Network mobile app (iOS and Android) and a four-mode entry system — QR code, SMS, NFC tap card, and app — handle user access and discovery. NaviLens wayfinding codes are embedded on each unit for blind and low-vision users.

The business model is an all-inclusive monthly subscription: customers (cities, transit agencies, BIDs, conservancies) pay a recurring service fee that covers unit deployment, cleaning, maintenance, restocking, monitoring, and repairs, with no upfront capital outlay required. Distribution is direct enterprise field sales targeting government procurement, augmented by community-driven demand from residents and advocacy groups. Throne Labs has secured pilots and multi-year contracts with customers including LA Metro, Seattle DOT, King County Metro, Pierce Transit, the City of Atlanta, the City of Long Beach, the City of Ann Arbor, the City of Fairfax, the City of Berkeley, the Capitol City BID (Washington, D.C.), and the Guadalupe River Park Conservancy. The company has raised approximately $21 million in total disclosed funding, including a $15 million Series B led by Brentwood Associates in October 2025, and has received recognition from TIME (Best Inventions 2025), Fast Company (World Changing Ideas 2025), and Inc. (Female Founders 500, 2026).

Name

Throne Labs

Legal name

Throne Labs, Inc.

Website

https://www.thronelabs.co/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Throne Labs deploys and operates smart, self-contained public restroom units under monthly subscription contracts for U.S. city governments, transit authorities, and business improvement districts seeking ADA-compliant, 24/7 public restroom access without capital outlay.

Ownership category

akta.pro rank

Product category

Public Sanitation Infrastructure

NAICS

Facilities Support Services (561210)

SIC

Sanitary Services (4950), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Portable Toilet Rental & Servicing (BPALAMAF)

Keywords

• Smart public restrooms
• Public sanitation infrastructure
• ADA-compliant facilities
• IoT restroom monitoring
• Transit amenity services

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Smart Restroom Service Contracts: Monthly service contracts providing all-inclusive access to Throne smart restroom units. Includes unit deployment, cleaning, maintenance, restocking, monitoring, and repairs. No upfront capital investment required from municipalities.
2. Hardware Rental: Rental of the self-contained Throne smart restroom units to city governments and transit authorities. Units are owned by Throne Labs and deployed at customer sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Throne Labs designs, owns, and operates a network of smart, self-contained public restroom units equipped with 21+ IoT sensors, running water, touchless fixtures, and ADA-compliant access, providing them to U.S. cities and transit agencies under all-inclusive monthly service contracts that cover deployment, cleaning, maintenance, restocking, and 24/7 remote monitoring. A companion Throne Bathroom Network mobile app enables end-users to locate units, view real-time cleanliness ratings, and unlock doors remotely.

Product overview

Throne Labs offers a smart public restroom infrastructure solution anchored by its flagship product, the Throne — a portable, self-contained, ADA-compliant smart restroom unit equipped with 21+ sensors, running water, touchless fixtures, and real-time cleanliness monitoring. The Throne hardware product is complemented by the Throne Bathroom Network mobile app (iOS/Android), which provides location-based discovery, real-time cleanliness ratings, and remote door unlocking. Multiple entry methods (QR code, SMS, NFC tap card, and mobile app) ensure broad accessibility. A NaviLens accessibility integration enables independent navigation for users with visual impairments. Together, these components form a unified smart restroom network with remote monitoring, data-driven cleaning scheduling, and a local operations team providing all maintenance, supplies, and upkeep.

Differentiator

Problem solved

Functional benefit

Brands

• Throne Bathroom Network: The mobile app and network platform through which users locate and access Throne restroom units, featuring real-time cleanliness ratings, unit availability, and multiple entry methods (QR code, text, app, NFC card).

Products and services

• Throne Smart Public Restroom Unit Smart, self-contained, portable public restroom unit equipped with 21+ sensors, running water, touchless fixtures, ADA-compliant access, and 24/7 remote monitoring, deployed at customer sites for municipalities and transit authorities.
• Throne Bathroom Network Mobile App Mobile app for iOS and Android that lets users locate nearby Throne units on a map, view real-time cleanliness ratings and availability, and unlock doors remotely.
• Smart Restroom Service Contracts Monthly all-inclusive service contracts providing municipalities and transit authorities with Throne unit deployment, cleaning, maintenance, restocking, monitoring, and repairs with no upfront capital investment.

Quantifiable outcome

• 91% uptime across deployed units
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• NaviLenscoreTechnology or IntegrationAccessibility partnership providing NaviLens technology integration in Throne units. NaviLens offers audio and high-contrast visual navigation for visually impaired users, enhancing ADA compliance and accessibility of Throne restrooms.
• Seattle Department of Transportation (SDOT)flagshipGTM or Marketing PartnerDeployed 7 Throne smart restroom units throughout Seattle in partnership with SDOT. Units provide 24/7 public restroom access in urban corridors and transit areas. SDOT actively promotes Throne availability to residents and visitors.
• LA MetroflagshipGTM or Marketing PartnerMajor transit authority partnership providing Throne units at transit stations and hubs. LA Metro serves millions of riders who benefit from accessible, clean restroom facilities at transit locations.
• Pierce TransitcoreGTM or Marketing PartnerTransit authority partnership providing Throne units at transit stations. Supports Pierce Transit's mission to provide quality transit amenities including restroom facilities.
• King County MetrocoreGTM or Marketing PartnerTransit authority partnership with Throne units at transit locations in King County. Enhances rider amenities and addresses public restroom access gaps.
• City of AtlantaflagshipGTM or Marketing PartnerDeployed 10 Throne smart restroom units across Atlanta metropolitan area. City partnership addresses urban restroom desert issues and improves public sanitation access.
• City of Long BeachcoreGTM or Marketing PartnerMunicipal partnership providing smart restroom access in Long Beach. Supports city's efforts to improve public amenities and sanitation infrastructure.
• City of Ann ArborcoreGTM or Marketing PartnerMunicipal partnership with Throne smart restroom units deployed in Ann Arbor. Partnership supports city's public restroom infrastructure needs.
• City of Fairfax, VirginiacoreGTM or Marketing PartnerMunicipal partnership providing Throne smart restroom units in Fairfax. Addresses public restroom access needs in the city.
• Capitol City Business Improvement District (Washington, DC)coreGTM or Marketing PartnerBID partnership providing Throne units in Washington DC commercial districts. Supports improved public amenities in the Capitol Hill area.
• Guadalupe River Park ConservancycoreGTM or Marketing PartnerPartnership with conservancy organization to provide Throne restroom access at Guadalupe River Park. Supports park visitors and improves outdoor recreation amenities.
• City of BerkeleycoreGTM or Marketing PartnerMunicipal partnership providing Throne smart restroom units in Berkeley. Addresses public restroom access needs in the city.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Site Services: Largest U.S. provider of portable sanitation with national route density serving construction, events, and government. Comparable because it rents and services portable restrooms to municipalities and transit agencies, but operates a low-tech traditional model versus Throne's smart, sensor-equipped, subscription-priced units.
• Satellite Industries: Leading manufacturer and supplier of portable sanitation equipment and services across North America. Comparable because it provides portable restroom units to government and event customers, and represents the incumbent hardware model that Throne's smart, self-contained units aim to disrupt.
• JCDecaux: Global leader in street furniture and smart city infrastructure, including public toilet concessions in cities worldwide. Comparable because it supplies publicly-accessible restroom infrastructure to municipalities under long-term contracts, often bundled with advertising revenue, competing for the same RFPs as Throne.
• CleanHarbors Environmental Services: Large environmental services firm providing waste management, field services, and sanitation support across North America. Comparable because it handles regulated waste streams and on-site sanitation services for industrial and government customers, representing the broader waste-services category within which Throne's restroom-as-a-service model sits.

Direct peers

• PolyJohn Enterprises: Manufacturer of portable restrooms, hand-washing stations, and self-contained sanitation units. Comparable because it produces portable and self-contained restroom infrastructure (including units without sewer hookups) used at events and public sites, competing for similar municipal and event customers as Throne.
• Portland Loo (Structure Labs): Vendor of standalone, open-air public restroom structures (the iconic 'Portland Loo') deployed by cities including Portland, San Francisco, and Vancouver. Comparable because it directly competes for the same municipal buyer solving public restroom access, though via fixed installations rather than Throne's portable, sensor-rich units.

Regional players

• Johnny On The Spot Portable Restrooms: Regional portable restroom rental and servicing company serving the Mid-Atlantic and Southeast U.S. Comparable because it provides portable sanitation rentals to municipalities, construction sites, and events in geographies overlapping with Throne's footprint.
• JAG Companies (JAG Restroom Trailers): Provider of portable and trailer-mounted restroom rentals for events, government, and commercial customers. Comparable because it competes for portable sanitation contracts with municipalities and event organizers, though with a more traditional fleet and minimal IoT integration.
• Honey Bucket: Pacific Northwest portable toilet and sanitation rental company serving construction, events, and government customers. Comparable because it provides portable restroom rentals in a geography (Seattle/Puget Sound) where Throne has active deployments, and competes for the same municipal and transit contracts.

Emerging players

• JC休闲 (TBD) — Adspire Public Restrooms / Cityloos: European smart public restroom vendor with automated cleaning, accessibility features, and subscription-style municipal contracts. Comparable because it targets the same use case (clean, accessible, technology-enabled public restrooms for cities) but operates primarily in European markets rather than directly in Throne's U.S. footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ThroneBathrooms
• Facebookfacebook.com/thronebathrooms
• LinkedInlinkedin.com/company/throne-labs
• Instagraminstagram.com/thronebathrooms/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Throne Labs