Hussle

What Hussle does

Hussle (legal entity Archway Fitness Ltd, registered in England and Wales, company no. 14042412) is a UK-based digital fitness pass platform that aggregates more than 1,500 gyms, pools, and spas into a single multi-venue access product, covering 94% of UK postcode areas. The company operates a hybrid B2B/B2C two-sided marketplace: individual consumers purchase Day Passes (pay-as-you-go, typically 10% below gym direct rates) or Monthly+ subscriptions (£38.49-£128.40/month, no contracts, cancel anytime) for unlimited multi-gym access including bundled digital fitness apps such as Yogaia; corporate employers purchase discounted employee memberships via a dedicated field sales motion; and gym operators join the network to access B2B member acquisition and corporate sales channels. The technology stack includes a mobile app (iOS and Android) with Self Check-In via location verification, payment processing across Braintree, Stripe, GoCardless, PayPal, Apple Pay, and Chargebee, and marketing/CRM infrastructure built on Salesforce and Hubspot.

Following its 2024 acquisition by Munich-based connected fitness company EGYM GmbH, Hussle now operates as a wholly-owned subsidiary within a broader corporate wellness ecosystem that reaches 24,000 companies, 3.75 million addressable employees, and 18,500 gym operators. The company serves three primary customer segments: corporate employers (named enterprise clients include Tesco, NatWest, Barclays, AXA, Premier Inn, TUI, and the AA), individual consumers via self-serve web and app, and gym/healthcare channel partners (Nuffield Health, Fitness First, Village Gyms, AXA Health, Bupa, WPA, IWG, and Edinburgh Leisure). Headquartered in London with 11-50 employees, Hussle monetises through consumer subscriptions, pay-as-you-go day passes, B2B corporate membership fees, and marketplace commissions from network venues, while the parent EGYM group completed a $200M+ Series G funding round in 2024 at a valuation exceeding $1.2 billion.

Name

Hussle

Legal name

Archway Fitness Ltd

Website

https://hussle.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hussle is a UK-based digital fitness pass platform aggregating 1,500+ gyms, pools, and spas into multi-venue access passes for consumers and corporate employers. Now an EGYM subsidiary, it covers 94% of UK postcodes and serves major enterprise clients and gym operator partners.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Monthly Subscriptions: Recurring monthly subscription fees from individual consumers purchasing Monthly+ passes for unlimited multi-gym access. Subscriptions auto-renew monthly with no minimum term (unless promotional discount applied), and can be paused or cancelled with appropriate notice.
2. Consumer Day Passes: One-time payment for single gym visits, valid for 30 days from purchase. Pay-as-you-go model for occasional gym users.
3. Corporate Membership Fees: B2B revenue from employers providing employee fitness benefits. Employers pay for discounted multi-gym corporate passes for eligible employees. Cost linked to number of eligible employees and discount level required.
4. Gym Operator Network Fees: Revenue from gym operators joining the network to access corporate members and B2B customer acquisition. Operators benefit from marketing reach to millions of potential new customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hussle is a UK-based digital fitness pass platform that aggregates a network of 1,500+ gyms, pools, and spas and sells access to them via Day Passes (single-visit, 30-day validity) and Monthly+ Passes (unlimited multi-gym monthly subscription, with bundled digital fitness apps). It also operates a B2B corporate wellness product that sells employers discounted multi-gym memberships as an employee benefit, and onboards third-party gym operators onto its network.

Product overview

Hussle is a multi-gym access platform operating as a network aggregator rather than a single-gym operator. The core product portfolio consists of two pass types: the Day Pass for single-gym, single-visit access and the Monthly+ Pass for unlimited multi-gym access across the UK network, which bundles in digital fitness apps including Yogaia. The employer-facing sub-brand, Hussle for Employers, provides corporate wellness packages where companies subsidise employee gym access through discounted multi-gym memberships, while Hussle for Employees gives staff a portal to manage their corporate fitness benefit. The Hussle for Gym Operators platform enables venues to join the network and tap into B2B corporate membership streams. Strategic Partnerships extends the model to healthcare providers and private medical insurers (AXA Health, Bupa, WPA) who embed subsidised fitness access in their policies. The Hussle App serves as the primary customer interface with Self Check-In functionality for touchless venue entry.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Pass Pay-as-you-go single-gym, single-visit pass valid for 30 days from purchase. Provides one-time access to a chosen gym at typically 10% off direct gym rates. Aimed at occasional gym users, travellers, and those wanting to try a venue before committing.
• Monthly+ Pass Multi-gym unlimited monthly membership providing access to hundreds of venues across the UK network at or below the selected main venue's price point. Includes digital fitness app subscriptions (e.g., Yogaia). No sign-up fees, no contracts, cancel anytime. Pricing varies by venue tier (from ~£38.49/month budget to ~£128.40/month premium e.g., Nuffield Health).
• Hussle App Mobile application for iOS and Android enabling gym search, pass management, digital pass display, location-based venue discovery, and Self Check-In at supported venues. Primary consumer interface for Day Pass and Monthly+ Pass customers.
• Hussle for Employers B2B corporate wellness platform offering employers flexible, discounted multi-gym memberships as an employee benefit. Includes employer dashboard, account management, marketing support for driving employee engagement, and customised quotes based on number of eligible employees and discount level; employer only pays for active employees.
• Hussle for Employees Employee-facing portal enabling staff whose employer has signed up to Hussle to access discounted corporate gym memberships, search venues, and manage their fitness benefit.
• Hussle for Gym Operators B2B platform for gym and health club operators to list venues on the Hussle network at no cost, access corporate membership streams, and receive B2B marketing support from the EGYM group (including optional EGYM equipment integration).

Quantifiable outcome

• 94% UK postcode coverage
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Edinburgh LeisurecoreStrategic or Co-development Partner · 1 February 2026Long-term partnership to promote corporate fitness in Edinburgh, benefiting 17 venues including Meadowbank Sports Centre. Collaboration aims to increase fitness participation and extend Edinburgh Leisure's reach into the corporate sector, with some venues set to incorporate EGYM equipment.
• Nuffield HealthcoreChannel Partner/ Reseller/ DistributorMajor gym operator partner providing venues to the Hussle network. Nuffield Health states 'Hussle is highly effective at driving revenue growth through B2B marketing partnerships and corporate deals.'
• Fitness FirstcoreChannel Partner/ Reseller/ DistributorGym operator partner in the Hussle network. Fitness First states 'The combination of EGYM's cutting-edge equipment with the economic engine provided by Hussle is a compelling proposition.'
• Village GymscoreChannel Partner/ Reseller/ DistributorMulti-site gym operator partner providing venues across the UK in the Hussle network.
• LivingwellminorChannel Partner/ Reseller/ DistributorGym brand partner included in the 1,500+ venue network.
• AXA HealthcoreChannel Partner/ Reseller/ DistributorPrivate medical insurance provider partnership offering subsidised fitness access to policy holders. AXA Health states 'We know that everyone's journey to getting fit and healthy is different. We're committed to helping our members find what makes them feel good by offering more choice.'
• BupacoreChannel Partner/ Reseller/ DistributorHealthcare provider partnership. Bupa states 'Collaborating with Hussle enables us to support as many customers as possible in their quest for fitness.' Includes private medical insurance access to 40% off at qualifying venues.
• IWGcoreChannel Partner/ Reseller/ DistributorFlexible workspace provider partnership. IWG Founder and CEO Mark Dixon states 'I'm pleased our new partnerships with Hussle and Bupa will provide our customers in the UK a helping hand to stay fit and healthy.'

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gympass: Global corporate wellness platform offering employees access to a network of gyms, fitness studios, and digital wellness apps. Direct competitor to Hussle in the multi-gym corporate aggregator category, operating at much larger global scale.
• ClassPass: Multi-studio and gym access subscription platform providing flexible credits-based access to fitness venues. Directly comparable to Hussle's Monthly+ Pass model, though typically skewed toward boutique studios rather than full gyms.
• Wellable: Corporate wellness platform offering employers fitness benefits, gym discounts, and wellness programming. Directly comparable to Hussle for Employers as a B2B fitness benefit vendor with consumer-side gym access.

Regional players

• YuLife: UK-based group life insurance provider that gamifies wellbeing and offers fitness rewards, including gym access. Comparable as a UK wellness-benefit distribution channel; Hussle is already a YuLife partner, illustrating competitive overlap.
• Perkbox: UK employee benefits and engagement platform including wellbeing perks such as gym discounts. Comparable to Hussle for Employers as a competing channel through which UK employers deliver fitness benefits to staff.

Emerging players

• OneFit: Multi-gym access pass offering flexible monthly access to a network of fitness studios and gyms. Comparable in product design to Hussle's Monthly+ Pass, with similar aggregator economics though smaller geographic footprint.

Broad incumbents

• Mindbody: Large SaaS platform for fitness studios, gyms, and wellness businesses. Comparable as the operating system behind many of Hussle's partner venues and as a broader fitness-industry infrastructure player.
• PureGym: UK's largest low-cost gym chain and a partner venue on Hussle's network. Comparable as a competing consumer fitness proposition and as a partner whose pricing pressure shapes Hussle's value proposition.
• EGYM: Munich-based connected fitness equipment company that acquired Hussle in 2024. Comparable as Hussle's parent company and as the broader corporate-wellness platform that Hussle is now embedded within for UK and US expansion.

Others

• Technogym: Premium connected fitness equipment manufacturer and a prior Hussle investor/partner. Comparable as a connected-fitness ecosystem peer and indirect competitor in the premium corporate fitness segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hussle_official
• Facebookfacebook.com/hussleofficial
• LinkedInlinkedin.com/company/hussleofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds10 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hussle