Countable
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Countable does
Countable is a privately held civic technology company founded in 2013 and headquartered in Oakland, California, that operates an enterprise platform for community engagement and advocacy. The core Countable platform enables organizations and brands to create advocacy campaigns — including petitions, pledges, lawmaker messages, video story collection, and supporter mobilization — and to facilitate messages to Congress on behalf of users. The company's product surface spans two distinct surfaces: the enterprise Countable Platform, which supports large brands (e.g., Starbucks, Uber, Levi's) in stakeholder and community engagement on civic and policy matters, and the Actionable self-service advocacy platform (developed under CSAG), which serves individual advocates, grassroots organizers, and nonprofits with a streamlined 5-step onboarding flow and a $29.99/month (or $299.99/year) subscription capped at three campaigns per account.
The underlying technology is a web-based platform with proprietary features including direct Congressional message delivery at scale (reportedly 2.7 million messages sent following a presidential election), a self-service campaign builder that does not require developers or consultants, and real-time in-platform reporting on conversion rates, participation, supporter growth, and engagement. The revenue model is primarily subscription-based SaaS across two tiers — a long-tail self-service tier at $29.99/month and enterprise contracts with custom pricing and multi-year terms for brand clients. Go-to-market is hybrid: product-led growth through the Actionable self-service funnel for individuals and small organizations, complemented by enterprise field sales for major brand accounts. The company has raised approximately $14M+ in venture funding across multiple rounds led primarily by Canaan Partners, with participation from Hard Yaka, Higher Ground Labs, Fernbrook Capital, Global Catalyst Partners, and Ulysses Management, and acquired Brigade in May 2019 to broaden its civic-tech footprint.
Countable firmographics
Firmographics- Name
- Countable
- Legal name
- Countable
- Website
- https://countable.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Countable industry classification
Industry- Product category
- Civic Engagement and Advocacy Software
- NAICS
- Other Social Advocacy Organizations (813319)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)
Keywords
Where Countable is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Countable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform SaaS Subscription: Subscription-based access to the advocacy platform with tiered pricing for self-service and enterprise plans. Revenue increased nearly 300% according to 2021 reporting.
- Self-Service Campaign Platform: Monthly or annual subscription plans providing access to create and manage advocacy campaigns. Self-service plan at $29.99/month or $299.99/year for three campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Service Plan - Three Campaigns |
| Subscription | Annual | Self-Service Annual Plan |
| Subscription | Multi-year contract | Enterprise Solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Countable product offering
Product offeringCore offering
Countable operates an enterprise civic engagement and advocacy platform (branded as Actionable) that enables organizations and individuals to launch, manage, and measure advocacy campaigns including petitions, pledges, lawmaker messages, and supporter mobilization. The platform offers self-service campaign creation, real-time in-platform analytics, and customizable branding without requiring developers or consultants.
Product overview
Countable is a single unified platform designed for civic engagement and advocacy. The core Countable Platform enables organizations to create campaigns, send messages to Congress, and facilitate grassroots engagement with elected officials on behalf of users.
Differentiator
Problem solved
Functional benefit
Products and services
- Actionable (self-service advocacy platform) Self-service web platform that lets organizations and individuals create and run advocacy campaigns, including petitions, pledges, lawmaker messages, video story collection, polling, and lead capture, with real-time in-platform reporting on conversion rates, participation, supporter growth, and engagement. Priced at $29.99/month or $299.99/year for three campaigns on the self-service plan, with custom enterprise pricing available for larger needs.
- Countable Enterprise Civic Engagement Platform Enterprise tier of the Countable platform delivered through direct sales engagement to major brands and large organizations, enabling brand engagement with communities, stakeholders, customers, and employees on civic and policy matters.
Quantifiable outcome
- Revenue growth of nearly 300%
- +1 more outcomes
Companies that use Countable
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Countable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Countable partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Countable competitors and assessment
Company assessmentDirect peers
- CallHub: Call center, texting, and outreach platform used heavily by political campaigns and advocacy organizations for voter contact — directly comparable to Countable's lawmaker-message and supporter-mobilization workflows.
- NGP VAN: Leading Democratic campaign and progressive advocacy technology platform offering digital organizing, constituent engagement, and voter contact tools — a dominant incumbent in the civic/advocacy software category.
- Muster: Advocacy platform focused on nonprofits and trade associations with petitions, campaigns, and AI-assisted storytelling tools — overlapping with Actionable's petition and supporter-mobilization features.
- Impactive: All-in-one organizing platform for nonprofits and labor unions offering outreach, events, and member engagement — comparable customer base and feature set to Countable's advocacy campaigns.
- Quorum (Quorum Analytics, part of FiscalNote): Public affairs and advocacy SaaS platform used by corporations, associations, and advocacy organizations to mobilize supporters, contact lawmakers, and run grassroots campaigns — directly overlapping Countable's enterprise value proposition.
- NationBuilder: Software for leaders and organizations to build communities, run advocacy campaigns, and mobilize supporters with built-in CRM, donations, and outreach tools — closely comparable to Countable's self-service advocacy offering.
- ActionKit (Upland Software): Advocacy and fundraising platform for nonprofits and campaigns, supporting email, petitions, and targeted outreach — directly competes for the same nonprofit and advocacy customer segment.
Others
- Higher Ground Labs: Progressive political tech incubator and investor that has backed multiple advocacy platforms; included as a strategic ecosystem peer given prior funding relationship with Countable and overlap in the civic-tech ecosystem.
Broad incumbents
- Upland Software: Public enterprise workflow software company whose advocacy, CX, and document products (including ActionKit) overlap with Countable's targeting of advocacy and nonprofit customers.
- FiscalNote: Public policy and advocacy technology platform with broader legislative tracking, regulatory intelligence, and stakeholder management — Countable competes with its grassroots/civic engagement arm at a much smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Countable social profiles
Digital presenceCountable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Countable leadership team
Management profileNumber of profiles
Profiles5 records
Countable funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Countable M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Countable
What does Countable do?
Countable operates an enterprise civic engagement and advocacy platform (branded as Actionable) that enables organizations and individuals to launch, manage, and measure advocacy campaigns including petitions, pledges, lawmaker messages, and supporter mobilization. The platform offers self-service campaign creation, real-time in-platform analytics, and customizable branding without requiring developers or consultants.
Is Countable a public or private company?
Countable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Countable founded?
Countable was founded in 2013. It employs 11 to 50 people.
Where is Countable based?
Countable is headquartered in San Francisco, United States, in the North America region.
How does Countable make money?
Two revenue lines are on record. Platform SaaS Subscription is the primary driver. The others are self-Service Campaign Platform.
Who are Countable's main competitors?
Direct peers on record are CallHub, NGP VAN, Muster, Impactive, Quorum (Quorum Analytics, part of FiscalNote), NationBuilder and ActionKit (Upland Software). Higher Ground Labs is listed as an others. Broad incumbents are Upland Software and FiscalNote.
Does Countable have an API?
No public API is recorded for Countable.
What industry is Countable in?
Countable's product category is Civic Engagement and Advocacy Software. Its primary akta.pro industry code is BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 813319 and its SIC code is 7370.