Daydaycook
DayDayCook (NYSE: DDC) is a Hong Kong-domiciled, New York-based multi-Asian food platform operating four consumer brands (DayDayCook, Nona Lim, Yai's Thai, Omsom) sold through U.S. retail and online grocery channels, while also functioning as a corporate Bitcoin treasury holding 2,899 BTC.
- Company typePublic
- Founded2012
- HeadquartersSheung Wan, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Daydaycook does
DDC Enterprise Limited (NYSE: DDC), operating as DayDayCook, is a Hong Kong-domiciled, New York-headquartered multi-Asian food platform that consolidates a portfolio of consumer brands under a single corporate structure. The company sells Asian cuisine products — including sauces, noodles, ready-to-eat Thai meals, and meal kits — through retail grocery and online grocery channels primarily targeting U.S. consumers seeking authentic Asian food for home cooking. Its brand portfolio comprises the foundational DayDayCook brand plus three acquired brands: Nona Lim (San Francisco-based Asian foods), Yai's Thai (ready-to-eat Thai food distributed in over 4,500 U.S. stores), and Omsom (Vietnamese-American sauces and noodles). Revenue is generated via physical product sales through retail and e-commerce distribution, with no disclosed proprietary technology, mobile app, or digital platform beyond standard social media marketing channels.
The company's go-to-market is direct-to-consumer in orientation but executed primarily through third-party retail and online grocery channels rather than owned storefronts. In parallel with its food platform operations, DDC has repositioned itself as a corporate Bitcoin treasury holder, accumulating 2,899 BTC by June 2026 with BTC per share up 53.3% year-to-date, and framing Bitcoin as a core reserve asset alongside the food business. The company is led by founder and CEO Norma Chu and operates with 51–100 employees. FY2025 (ended December 31, 2025) is reported as delivering record revenue and positive Adjusted EBITDA, though specific revenue figures are not disclosed in the available data.
Daydaycook firmographics
Firmographics- Name
- Daydaycook
- Legal name
- DDC Enterprise Limited
- Website
- https://ir.daydaycook.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DayDayCook (NYSE: DDC) is a Hong Kong-domiciled, New York-based multi-Asian food platform operating four consumer brands (DayDayCook, Nona Lim, Yai's Thai, Omsom) sold through U.S. retail and online grocery channels, while also functioning as a corporate Bitcoin treasury holding 2,899 BTC.
- Ownership category
- akta.pro rank
Daydaycook industry classification
Industry- Product category
- Specialty Asian Food Products
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Breakfast & brunch prepared items manufacturing (AFAKAHAH)
- akta.pro secondary industry
- Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF)
Keywords
Where Daydaycook is headquartered
LocationHeadquarters
- HQ city
- Sheung Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Daydaycook business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Food Products Sales: DayDayCook generates revenue through the sale of Asian food products including sauces, noodles, and ready-to-eat Thai food across its portfolio of brands (DayDayCook, Nona Lim, Yai's Thai, Omsom). Products are sold through retail grocery stores and online channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Daydaycook product offering
Product offeringCore offering
DayDayCook is a multi-Asian food platform that sells Asian food products including sauces, noodles, ready-to-eat meals, and food kits through its portfolio of owned brands (DayDayCook, Nona Lim, Yai's Thai, Omsom). Products are distributed through U.S. retail grocery stores and online grocery channels, targeting consumers seeking authentic Asian cuisine for home cooking.
Product overview
DDC Enterprise Limited (DayDayCook) operates as a multi-Asian food platform offering a portfolio of culinary brands. The company has evolved from its core DayDayCook brand (Asian cuisine content and products) to a platform-plus-brands model through strategic acquisitions. The current portfolio includes the foundational DayDayCook brand plus three acquired brands: Nona Lim (San Francisco-based Asian foods, woman-founded), Yai's Thai (ready-to-eat Thai food in 4,500+ stores), and Omsom (Vietnamese-American sauces and noodles). The company also integrates Bitcoin as a core treasury reserve asset alongside its food platform operations.
Differentiator
Problem solved
Functional benefit
Brands
- Nona Lim: San Francisco-based producer of Asian foods with focus on retail and online grocery
- Yai's Thai
- Omsom
Products and services
- DayDayCook The flagship brand and primary product line of DDC Enterprise, offering Asian cuisine content, recipes, and food products. Represents the company's foundation as a leading global Asian food platform.
- Nona Lim A San Francisco-based producer of Asian food kits acquired by DDC Enterprise Limited. Products include Asian food kits designed for retail and online grocery distribution.
- Yai's Thai A ready-to-eat Thai food brand with products available in over 4,500 stores across the nation. Acquired by DayDayCook to expand its product offerings in the Thai food segment.
- Omsom A Vietnamese-American Asian food brand known for its sauces and noodles. Acquired to strengthen DayDayCook's position in the U.S. market and accelerate product innovation.
Companies that use Daydaycook
Customer profileSegments1 record
Ideal customer profiles1 record
Daydaycook technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daydaycook partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OmsomcoreDayDayCook acquired Omsom, a Vietnamese-American Asian food brand known for its sauces and noodles. The deal involves cash and stock paid over four years and aims to accelerate product innovation and operational efficiencies while integrating three Asian food brands under DDC.
- Yai's ThaicoreDayDayCook acquired Yai's Thai, a ready-to-eat Thai food brand. The acquisition expands DayDayCook's product offerings in the U.S. market. Yai's Thai products are available in over 4,500 stores nationwide.
- Nona LimcoreDayDayCook acquired Nona Lim, a San Francisco-based producer of Asian foods. Both companies are woman-founded and woman-led. The acquisition aims to expand Nona Lim's presence in the U.S. and leverage its brand and expertise in retail and online grocery.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Daydaycook competitors and assessment
Company assessmentBroad incumbents
- McCormick & Company: Global flavor/sauce/condiment giant (~$6.5B revenue) and parent of Thai Kitchen, directly competing with DDC's Omsom sauces and DayDayCook branded sauces. As the broadest incumbent in packaged Asian flavors, McCormick is the natural scale comparable.
- CJ CheilJedang (Annie Chun's): Korean conglomerate that owns Annie Chun's, a leading shelf-stable Asian noodle and meal kit brand in U.S. retail — a directly analogous Asian CPG platform to DDC's Nona Lim/Omsom portfolio but with materially more resources.
- Mama (Thai President Foods): Thai multinational and global leader in instant Asian noodles with strong U.S. retail presence (Mama, Nissin competitor). Sets the shelf standard against which DayDayCook/Omsom noodles compete.
- Pacific Foods (Campbell Soup Company): Organic broths, soups, and plant-based meals brand owned by Campbell's. Comparable to DDC's ready-to-eat positioning at the premium organic tier, with significantly larger distribution muscle.
Direct peers
- Thai Kitchen (McCormick subsidiary): U.S. retail brand specializing in Thai sauces, noodles, and rice noodles — owned by McCormick. Most direct branded competitor to DDC's Yai's Thai in ready-to-eat Thai meals and Omsom in Asian sauces.
- Saffron Road: U.S. brand selling Asian and globally-inspired frozen ready meals and cooking sauces through mainstream grocery retail. Comparable to DDC's Yai's Thai RTE product positioning and retail-channel strategy.
- Lotus Foods: Specialty rice and rice-noodle brand distributed in U.S. natural and mainstream grocery. Direct category peer to Nona Lim's noodle offerings and DayDayCook's noodles, with similar authentic-Asian positioning.
Emerging players
- Banza: Fast-growing U.S. CPG brand in chickpea-based pasta, pizza, and rice — shares DDC's positioning as a venture-backed, digitally native, retail-distributed food brand targeting better-for-you Asian adjacent categories.
- Kettle & Fire: U.S. bone broth and soup brand sold across mainstream grocery and DTC. Comparable in scale, retail-channel strategy, and venture-backed brand-portfolio model to DDC's mid-stage CPG operations.
Others
- Simmering Kettle / Kettle Cuisine: Premium refrigerated soups and broths brand in U.S. retail and foodservice. Comparable ingredient and supply-chain profile to DDC's prepared meal brands and useful for packaged-foods margin benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Daydaycook social profiles
Digital presenceDaydaycook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daydaycook leadership team
Management profileNumber of profiles
Profiles7 records
Daydaycook subsidiaries and ownership
Company hierarchySubsidiaries3 records
Daydaycook funding detail
Funding detailFunding overview
Funding rounds13 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daydaycook M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daydaycook
What does Daydaycook do?
DayDayCook is a multi-Asian food platform that sells Asian food products including sauces, noodles, ready-to-eat meals, and food kits through its portfolio of owned brands (DayDayCook, Nona Lim, Yai's Thai, Omsom). Products are distributed through U.S. retail grocery stores and online grocery channels, targeting consumers seeking authentic Asian cuisine for home cooking.
Is Daydaycook a public or private company?
Daydaycook is a public company. It is classified as public and is currently operating.
When was Daydaycook founded?
Daydaycook was founded in 2012. It employs 51 to 100 people.
Where is Daydaycook based?
Daydaycook is headquartered in Sheung Wan, Hong Kong SAR China, in the Asia region.
How does Daydaycook make money?
One revenue line is on record: food Products Sales.
Who are Daydaycook's main competitors?
Broad incumbents on record are McCormick & Company, CJ CheilJedang (Annie Chun's), Mama (Thai President Foods) and Pacific Foods (Campbell Soup Company). Direct peers are Thai Kitchen (McCormick subsidiary), Saffron Road and Lotus Foods. Emerging players are Banza and Kettle & Fire. Simmering Kettle / Kettle Cuisine is listed as an others.
Does Daydaycook have an API?
No public API is recorded for Daydaycook.
What industry is Daydaycook in?
Daydaycook's product category is Specialty Asian Food Products. Its primary akta.pro industry code is AFAKAHAH, Breakfast & brunch prepared items manufacturing, with a secondary code of CRAHAJAF, Shelf-Stable Prepared Meals & Heat-and-Eat Retail. Its NAICS code is 311941 and its SIC code is 2000.