Mattermark

What Mattermark does

Mattermark is a B2B data intelligence platform that aggregates, structures, and delivers private-company information primarily for venture capital investors, sales and business development teams, and professional services firms. The platform maintains profiles on over 4 million private companies with 80+ data fields each, alongside a database of 20 million key contacts, built by combining web crawlers, machine learning, natural language processing, and primary sources with daily human verification by in-house analysts. Its proprietary Mattermark Growth Score combines web traffic, social traction, employee growth, and funding activity into a single ranking metric intended to surface fast-growing targets. The product is delivered through a tiered SaaS subscription (Standard at $49/user/month, Professional at $500/user/month annual, custom Enterprise), usage-priced REST and GraphQL APIs, a Salesforce AppExchange enrichment integration, Excel and Google Sheets plugins, a Chrome extension, a free iOS mobile app, and a Republish API for commercial redistribution.

The go-to-market combines self-serve product-led growth (14-day free trial, no credit card required) with an inside-sales motion for enterprise contracts, supported by a content marketing apparatus anchored on the 100,000+-subscriber Mattermark Daily newsletter. Customer logos visible on the site are predominantly venture capital firms (Fuel Capital, Highland Capital, FundersClub, Ludlow Ventures, Union Square Ventures, Trident Ventures, NorthBridge), indicating strong resonance with the VC deal-sourcing use case. The company is privately held (legal entity Mattermark Holding Co, California), was originally founded in 2012, and re-launched as an independent company in February 2019 after a prior ownership period; it is headquartered in Orinda, California with 11-50 employees.

Name

Mattermark

Legal name

Mattermark Holding Co

Website

https://mattermark.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mattermark is a B2B data intelligence platform offering profiles on 4+ million private companies and 20 million key contacts, primarily serving venture capital investors, sales and business development teams, and professional services firms with SaaS subscriptions, APIs, and CRM and spreadsheet integrations.

Ownership category

akta.pro rank

Product category

Private Company Data Intelligence Software

NAICS

Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)

Keywords

• Private company data
• Business intelligence platform
• Sales prospecting software
• Venture capital data
• Lead enrichment

Headquarters

HQ city

Orinda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Standard, Professional, Enterprise): Mattermark operates primarily on a subscription model with tiered plans (Standard, Professional, Enterprise) billed monthly or annually. Standard is $49/user/month (month-to-month) and Professional is $500/user/month (annual contract). Enterprise pricing is custom with multi-seat discounts.
2. API Access (Company & Contact Data API): Tiered API pricing at $99/month (up to 1,000 requests), $259/month (up to 5,000 requests), $499/month (up to 10,000 requests), and $999/month (up to 20,000 requests), all on annual contracts. Republish API for public distribution starts at 50,000 requests per year on a yearly billing cycle.
3. Salesforce Data Enrichment: Per-seat, per-month pricing (annual contract) for automatically enriching Salesforce leads with Mattermark data for over 4 million companies, including triggers and actions for specific data fields.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Mattermark operates a B2B data intelligence platform that indexes more than 4 million private companies across 80+ verified data fields and applies a proprietary Growth Score to quantify momentum. Customers use the web application, REST/GraphQL APIs, browser extension, mobile app, and spreadsheet plugins to discover prospects, enrich leads, and track companies for venture capital investing and B2B sales prospecting.

Product overview

Mattermark is a B2B data intelligence platform that provides a unified suite of products for discovering, prospecting, and tracking private companies and investors. The core platform (Mattermark) serves as the central hub offering access to 4+ million company profiles with 80+ data fields, enhanced by specialized solutions for List Building, Lead Enrichment, and Developer Tools (REST and GraphQL APIs). The product is offered across four subscription tiers (Standard, Professional, Enterprise, and Salesforce add-on) plus standalone API products. Additional delivery mechanisms include a free iOS app, Chrome browser extension, and spreadsheet plugins for Excel and Google Sheets. A daily newsletter complements the product ecosystem with curated content for founders and investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mattermark Core Platform
• Mattermark Developer API (Company & Contact Data API)
• Mattermark Republish API
• Mattermark iOS Mobile App

Quantifiable outcome

• Users can reduce prospecting time by using automated data enrichment and pre-built company lists rather than manual research
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationMattermark offers a Salesforce integration that automatically enriches leads in Salesforce with Mattermark data for over 4 million companies. Available on the Salesforce AppExchange. The integration allows users to create triggers and actions for specific data fields and integrates into existing Salesforce workflows.
• Microsoft ExcelcoreTechnology or IntegrationMattermark provides a plugin for Microsoft Excel that allows users to pull Mattermark data directly into Excel spreadsheets, adding live-updating Growth Scores, location, funding, employee count, and more.
• Google SheetscoreTechnology or IntegrationMattermark provides a plugin for Google Sheets that allows users to pull Mattermark data directly into Google Sheets, adding live-updating company data and Growth Scores.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dealroom.co: Dealroom offers a global database of startups, scale-ups, investors, and funding events, used by VCs, corporates, and governments for deal sourcing and ecosystem mapping. It directly parallels Mattermark's investor and professional-services use cases.
• CB Insights: CB Insights offers a private-company intelligence platform combined with market analytics, primarily serving enterprises, corporates, and investors. It is highly comparable to Mattermark's investor and professional services segments but with a stronger enterprise/Market Intelligence orientation.
• Tracxn: Tracxn provides research and data on private companies across sectors globally, serving investors, corporates, and financial institutions. It overlaps with Mattermark's investor-facing company discovery and growth-tracking offerings.
• Clearbit: Clearbit provides company and contact data enrichment APIs tightly integrated into CRMs and marketing tools, complementing sales workflows. It is a strong comparator to Mattermark's enrichment and API products with a public-company-heavy enrichment focus.
• Crunchbase: Crunchbase is the most direct comparable: a private-company and investor database used primarily by VCs, sales teams, and researchers for deal sourcing and market mapping. Both offer subscription access to funding data, growth signals, and company profiles on millions of private companies.
• Apollo.io: Apollo.io is a sales intelligence and engagement platform with a large private-company database and CRM enrichment. It is one of Mattermark's closest functional peers for sales prospecting use cases, with stronger outbound automation and a broader public-company footprint.
• PitchBook: PitchBook provides deep private-market intelligence on companies, deals, investors, and funds, with strongest penetration among VC and PE firms. It overlaps directly with Mattermark's core VC deal-sourcing use case but with more institutional depth and a higher price point.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B contact and company data platform, offering extensive private-company intelligence, intent signals, and CRM enrichment. It competes with Mattermark across sales prospecting and lead enrichment but at vastly greater scale and breadth, including public companies.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is the dominant incumbent for B2B sales prospecting, combining contact data, company intelligence, and intent signals. It competes indirectly with Mattermark for sales/BD budgets at large enterprises.

Emerging players

• Owler: Owler is a community-driven business data platform covering private and public companies, focusing on revenue estimates, competitor tracking, and alerts. It overlaps with Mattermark's core company-data use case for SMB and mid-market sales teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mattermark
• Facebookfacebook.com/mattermark
• LinkedInlinkedin.com/company/3182754

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mattermark