Bites
Bites (MyBites) is an Israel-based SaaS company that provides an AI-powered microlearning platform for frontline and deskless workers, delivering short-form training through WhatsApp, Teams, SMS, Slack, and email to enterprise customers in retail, hospitality, FMCG, and MedTech.
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bites does
Bites (legal entity Bites Learning Ltd., dba MyBites) is a privately held, Israel-based SaaS company that builds an AI-powered microlearning and frontline enablement platform. Founded in 2017 and headquartered in Tel Aviv with a US regional office in New York City, the company targets organizations whose workforces are largely deskless or frontline — retail, hospitality, restaurants, fast-moving consumer goods, food and beverage manufacturing, and increasingly medical technology. The product replaces legacy learning management systems by delivering short-form, social-media-style training content directly through communication channels employees already use, including WhatsApp, Microsoft Teams, SMS, Slack, email, and Beekeeper, eliminating the requirement to download a separate application or log in.
The platform architecture centers on the "Bite" content unit (Story, Question, Summary, Discussion), content authoring through AI Studio, distribution via a Communication Hub with targeting and scheduling logic, and a real-time analytics dashboard for completion and ROI tracking. AI capabilities are positioned as the core differentiator: AI Studio transforms existing static documents into branded interactive training video in under 14 minutes, with automatic translation, subtitle generation, and assessment authoring. Ask AI provides on-demand conversational knowledge retrieval, and a recommendation engine personalizes training feeds by role, location, and lifecycle events. The platform is ISO 27001 certified and GDPR compliant, supports SCORM compatibility, and offers an API for custom integrations.
Commercially, Bites operates a hybrid go-to-market combining product-led self-serve onboarding with enterprise field sales for mid-market and large global customers, supported by a formal channel partner program. Revenue is generated through annual SaaS subscriptions priced on a per-seat basis across Starter, Mid-Market, and Enterprise tiers, with quote-based pricing and a freemium trial. The company raised a $5 million seed round led by Vertex Ventures Israel in October 2021 and has reported usage of 200,000+ users across enterprise customers that include Unilever, H&M, Amazon, HP, Decathlon, Pactiv Evergreen, Union Square Hospitality Group, Rich's, Leonardo Hotels, SABON, Yves Rocher, Nintendo, LEGO, and Glico Asia Pacific.
Bites firmographics
Firmographics- Name
- Bites
- Legal name
- Bites Learning Ltd.
- Website
- https://mybites.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bites (MyBites) is an Israel-based SaaS company that provides an AI-powered microlearning platform for frontline and deskless workers, delivering short-form training through WhatsApp, Teams, SMS, Slack, and email to enterprise customers in retail, hospitality, FMCG, and MedTech.
- Ownership category
- akta.pro rank
Bites industry classification
Industry- Product category
- Frontline Microlearning Platform
- NAICS
- Computer Training (61142)
- akta.pro primary industry
- IT, Systems & Tools Onboarding (Access, Apps, Security Basics) (EDABAOAE)
Keywords
Where Bites is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Bites business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Platform Access): Bites generates revenue primarily through SaaS subscription plans billed on a per-user basis (per-seat model). Subscriptions are sold at multiple tiers differentiated by team size and feature access. The service includes automatic renewal and prorated billing for user additions. Subscription fees are stated in US dollars.
- Trial / Freemium Onboarding: Bites offers a free, no-obligation trial version (Trial Service) allowing organizations to evaluate the platform before committing to a paid subscription. This drives conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter/Small Teams plan |
| Subscription | Annual | Mid-Market / Growing Teams plan |
| Per seat | Annual | Enterprise plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Bites product offering
Product offeringCore offering
Bites is an AI-powered microlearning SaaS platform that enables organizations to create, deliver, and measure short-form video training for frontline and deskless employees. Training content is generated from existing documents via AI Studio and distributed directly through communication channels employees already use (WhatsApp, Microsoft Teams, SMS, Slack, email, Beekeeper) without requiring app downloads or logins. The platform targets enterprise customers across retail, hospitality, food & beverage, FMCG, and similar industries for onboarding, compliance, product knowledge, and frontline execution use cases.
Product overview
Bites is a frontline enablement platform offering a unified microlearning solution with four core product modules: Bites Learning Suite (for frontline learning & development), Bites Enablement Suite (for driving frontline execution at scale), Bites AI Studio (AI-powered branded training creation), and Bites Content Suite (off-the-shelf training content). The platform delivers social-media-style video training through communication channels employees already use (WhatsApp, Teams, SMS, Slack, Email) without requiring app downloads or logins. The Bites platform centers around 'Bites' - bite-sized learning units combining video content, comprehension questions, summaries, and discussion features. Distribution is managed through the Communication Hub, enabling targeted, scheduled delivery with real-time tracking and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Bites AI Studio: AI-powered platform that transforms existing documents into fully branded, interactive training content in minutes.
- Bites Learning Suite
- Bites Enablement Suite
- Bites Content Suite
Products and services
- Bites Learning Suite Frontline learning and development platform enabling organizations to create, deliver, and measure AI-powered video training for deskless workers without requiring app downloads.
- Bites Enablement Suite Platform module for driving frontline execution at scale by enabling teams to perform better on the job with real-time knowledge, instant reinforcement, and measurable impact.
- Bites AI Studio AI-powered authoring platform that transforms existing documents, PDFs, and presentations into fully branded, interactive, ready-to-share microlearning training in minutes, including Ask AI, AI translation, subtitles, and AI-generated questions.
- Bites Content Suite Branded, off-the-shelf training content library that organizations can deploy alongside custom content, including ready-made templates for compliance, HR, marketing, and industry-specific training.
Quantifiable outcome
- 90%+ employee engagement rate
- +5 more outcomes
Companies that use Bites
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Bites technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature7 records
Bites partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EZShiftcoreStrategic partnership announced May 6, 2026 integrating Bites' AI-powered microlearning content directly into EZShift's workforce scheduling environment. The integration allows frontline employees to access TikTok-style training content within their existing scheduling and attendance tools without requiring additional apps or logins. Joint customers benefit from training delivered in context during shift start, schedule reviews, or attendance check-ins, effectively turning everyday shift management into continuous learning.
- Glico Asia PacificcoreGlico Asia Pacific appointed Bites as its official microlearning partner in January 2026 to deliver digital training and upskilling programs for more than 500 employees across Thailand, Indonesia, Vietnam, Philippines, Malaysia, and Singapore. The partnership focuses on Critical Thinking and Digital Literacy for the year, leveraging Bites' AI-powered platform delivered primarily through Microsoft Teams. The initiative supports Glico's 'One Team GAP' vision and long-term business growth, with the program launched in under 8 weeks.
- Inspira TechnologiesminorStrategic alliance announced October 2025 embedding Bites' AI-powered microlearning platform into Inspira's medical systems, including the INSPIRA ART100 and HYLA blood sensor. The collaboration aims to improve training, operational efficiency, and customer support across Inspira's global medical technology ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bites competitors and assessment
Company assessmentEmerging players
- WorkRamp: Enterprise learning and enablement platform for customer and employee training; overlaps with Bites' external/client training and partner enablement use cases.
- TalentLMS: Cloud LMS targeting SMB and mid-market training programs; competes for the same training technology dollars at the lower end of Bites' market.
- Whatfix: Digital adoption and in-flow training platform that delivers guidance inside enterprise applications, increasingly overlapping with Bites' in-context learning use cases for frontline systems.
Broad incumbents
- Kahoot!: Publicly listed learning engagement platform with enterprise tier; offers interactive, social-style learning content and competes for the same frontline engagement outcomes.
- Docebo: Enterprise LMS with AI-powered learning capabilities and broad customer base; competes for the same corporate training budget and increasingly for AI-driven content authoring workflows.
- Cornerstone OnDemand: Large incumbent talent and learning management suite used by global enterprises; represents the legacy LMS alternative that Bites' channel-native approach is positioned to disrupt for frontline populations.
Direct peers
- 7taps: Microlearning platform designed for rapid, mobile-first course creation and delivery; competes for the same no-friction frontline training use cases as Bites.
- EdApp (by SafetyCulture): Mobile-first microlearning LMS explicitly targeting frontline and deskless workers with social-media-style course delivery. Most direct product and ICP overlap with Bites.
- Axonify: Frontline-focused learning platform using short, frequent microlearning with built-in reinforcement and analytics, closely aligned with Bites' frontline enablement thesis.
- Arist: Text-message and chat-based microlearning delivered through existing communication channels (SMS, Teams, Slack), directly mirroring Bites' channel-native distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bites social profiles
Digital presenceBites compliance and trust
Trust signalCompliance2 records
Bites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bites leadership team
Management profileNumber of profiles
Profiles3 records
Bites funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bites
What does Bites do?
Bites is an AI-powered microlearning SaaS platform that enables organizations to create, deliver, and measure short-form video training for frontline and deskless employees. Training content is generated from existing documents via AI Studio and distributed directly through communication channels employees already use (WhatsApp, Microsoft Teams, SMS, Slack, email, Beekeeper) without requiring app downloads or logins. The platform targets enterprise customers across retail, hospitality, food & beverage, FMCG, and similar industries for onboarding, compliance, product knowledge, and frontline execution use cases.
Is Bites a public or private company?
Bites is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bites founded?
Bites was founded in 2017. It employs 11 to 50 people.
Where is Bites based?
Bites is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Bites make money?
Two revenue lines are on record. SaaS Subscription (Platform Access) is the primary driver. The others are trial / Freemium Onboarding.
Who are Bites's main competitors?
Emerging players on record are WorkRamp, TalentLMS and Whatfix. Broad incumbents are Kahoot!, Docebo and Cornerstone OnDemand. Direct peers are 7taps, EdApp (by SafetyCulture), Axonify and Arist.
Does Bites have an API?
Yes. Bites may choose to offer an application programming interface that provides additional ways to access and use the Service. API shall only be used for End Users' internal business purposes, in order to create interoperability and integration between the service and other products, systems or services used by End User, as approved by Bites in advance. End User should follow relevant developer guidelines when using the API. The API is subject to modifications, changes, and End User is solely responsible to ensure that his/her use of the API is compatible with the current version.
What industry is Bites in?
Bites's product category is Frontline Microlearning Platform. Its primary akta.pro industry code is EDABAOAE, IT, Systems & Tools Onboarding (Access, Apps, Security Basics). Its NAICS code is 61142.