Moven
Moven is a U.S.-based B2B SaaS provider that sells a patented digital banking and financial wellness platform — delivered via APIs, SDKs, and white-label embedding — to banks, credit unions, and fintechs globally, including TD Bank and Westpac.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moven does
Moven (legal entity Movencorp Newco Inc.) is a U.S.-based B2B SaaS provider founded in 2010 that sells a digital banking platform to banks, credit unions, and fintech companies. The company does not serve consumers directly; instead, its technology is embedded or white-labeled into partner financial institution applications such as TD MySpend (TD Bank) and Westpac CashNav (Westpac). The platform combines open APIs, JavaScript SDKs, and widget modules to enable partner institutions to integrate data-driven analytics, transaction tracking, spending insights, and personalized nudges into their own branded digital banking experiences.
The company's core technology stack is built around three AI-adjacent capabilities: predictive analytics (baselining typical spending and savings patterns), anomaly detection (real-time alerts when transactions exceed typical amounts), and a recommendation engine (contextual product offers delivered via nudges). Moven holds the only U.S. Patent for financial wellness technology, which provides documented IP protection over its core platform capability. The architecture is API-first, with a sandbox environment and pre-built mobile applications available to partner developers.
Moven generates revenue through SaaS platform licensing (subscription/recurring) and white-label/embedded licensing arrangements. The go-to-market combines direct enterprise field sales with channel distribution through BaaS partners, core banking platforms (Q2, SAP), data providers (Plaid, Finicity), and regional systems integrators (biprogy in Japan). Pricing is not publicly disclosed, and Moven operates with a lean team of 11–50 employees. The company has raised approximately $47.4M across five funding rounds between 2012 and 2018, with strategic investors including TD Bank, Westpac, and SBI Group participating in later rounds.
Moven firmographics
Firmographics- Name
- Moven
- Legal name
- Movencorp Newco Inc.
- Website
- https://moven.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moven is a U.S.-based B2B SaaS provider that sells a patented digital banking and financial wellness platform — delivered via APIs, SDKs, and white-label embedding — to banks, credit unions, and fintechs globally, including TD Bank and Westpac.
- Ownership category
- akta.pro rank
Where Moven is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Moven business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Licensing: Moven offers its technology as a SaaS model providing scalable, reliable digital banking solutions to financial institutions and fintechs on a subscription basis.
- White-Label/Embedded Licensing: Financial institutions and fintechs embed Moven's technology into their own digital banking experiences, licensed for use within their branded applications.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Moven product offering
Product offeringCore offering
Moven provides a SaaS-based digital banking platform that delivers data-driven analytics, financial wellness technology, and engagement messaging to banks, credit unions, and fintechs. The platform is exposed via open APIs and SDKs, enabling partners to embed spending insights, personalized nudges, predictive analytics, and contextual product recommendations into their own branded digital banking applications. Moven also builds white-label and BaaS-powered challenger bank experiences for financial institution clients.
Product overview
Moven offers a unified digital banking platform with multiple product tiers and branded implementations. The core Moven 5.0 platform combines data-driven analytics, engagement messaging, and patented financial wellness technology delivered as a SaaS solution. Customers can access the platform via open APIs and SDKs/widgets modules. The company also provides white-label implementations for financial institutions, evidenced by products like TD MySpend (for TD Bank) and Westpac CashNav (for Westpac), which run on Moven's technology stack.
Differentiator
Problem solved
Functional benefit
Products and services
- Moven Digital Banking Platform Core SaaS digital banking platform offering data-driven analytics, engagement messaging, and financial wellness technology for banks, credit unions, and fintechs. Delivered via open APIs and SDKs for rapid integration into partner digital banking applications.
- Moven 5.0 Current generation of Moven's smart-banking technology combining powerful data-driven analytics with custom, branded design features to promote customer engagement throughout all stages of the financial lifecycle. The flagship offering for partner financial institutions and fintechs.
- Moven SDKs and Widgets Omni-channel software development kits and widget modules that enable financial institutions and fintechs to integrate Moven's engagement capabilities, including personalized nudges, spending insights, and contextual product offerings, into their own digital applications.
Quantifiable outcome
- Lower acquisition costs and significantly reduced attrition rates for financial institutions
- +2 more outcomes
Companies that use Moven
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Moven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Moven partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Q2coreQ2 is a fintech partner providing digital banking solutions. Moven collaborates with Q2 to deliver enhanced digital banking experiences to financial institutions.
- AWScoreAmazon Web Services provides cloud infrastructure for Moven's SaaS platform, enabling scalability, reliability, and global deployment capabilities.
- SAPcoreSAP partnership provides enterprise software integration, with Moven's Personal Financial Engagement available through SAP Store.
- PlaidcorePlaid provides financial data connectivity and account aggregation services, enabling Moven's data model to support aggregation from third-party sources.
- Strategy CorpscoreStrategic partner focused on delivering innovative digital banking solutions to financial institutions.
- BLIPminorMarketing and growth partnership for digital banking engagement solutions.
- biprogyminorJapanese systems integrator distributing Moven technology in Asian markets.
- priceRazziminorMarketing partner for consumer financial content and engagement.
- BillsharkminorBill negotiation and savings partner for consumer financial wellness.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Moven competitors and assessment
Company assessmentBroad incumbents
- Plaid: Plaid is both a Moven partner (data aggregation) and a broad incumbent in the financial-data connectivity layer that increasingly bundles engagement and PFM features, competing for the same bank/fintech wallet.
- Fiserv: Fiserv offers core banking, digital-banking, and PFM/engagement modules (e.g., through the Output Solutions and Mobiliti platforms) that compete with Moven inside bank RFPs for engagement features.
- Jack Henry (Jack Henry & Associates): Jack Henry's Banno digital-banking platform bundles PFM, engagement, and insights capabilities for community banks and credit unions, competing with Moven for embedded engagement workloads.
- Alkami Technology: Alkami (which acquired Q2's B2B digital banking business) provides a cloud-based digital-banking and data-analytics platform to community banks and credit unions, competing for the same FI customer with a broader product suite.
- Backbase: Backbase provides a broader digital-banking platform (including onboarding, servicing, and engagement) to banks and credit unions, competing with Moven on the engagement layer and offering a wider portfolio.
- Temenos: Temenos provides a global digital-banking and core-banking platform with embedded analytics and engagement modules, competing with Moven for large international bank engagements similar to Moven's Westpac and BCA deployments.
Direct peers
- MX Technologies: MX provides financial-data aggregation, PFM, and financial-wellness/engagement tools to banks, credit unions, and fintechs via APIs and SDKs — directly competing with Moven's core platform and target customer base.
- Personetics: Personetics offers AI-driven personalized financial insights, nudges, and wellness engagement tools to banks globally, directly overlapping Moven's patented financial-wellness and engagement-engine value proposition.
- Yodlee (Envestnet): Yodlee provides financial-data aggregation, transaction categorization, and PFM capabilities to financial institutions and fintechs, competing head-to-head with Moven's data and engagement layer.
Emerging players
- Finicity (Mastercard): Finicity (acquired by Mastercard) provides financial-data aggregation and verification APIs, similar to Moven's data-model layer and a partner-level peer in the open-banking ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moven social profiles
Digital presenceMoven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moven leadership team
Management profileNumber of profiles
Profiles6 records
Moven funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moven
What does Moven do?
Moven provides a SaaS-based digital banking platform that delivers data-driven analytics, financial wellness technology, and engagement messaging to banks, credit unions, and fintechs. The platform is exposed via open APIs and SDKs, enabling partners to embed spending insights, personalized nudges, predictive analytics, and contextual product recommendations into their own branded digital banking applications. Moven also builds white-label and BaaS-powered challenger bank experiences for financial institution clients.
Is Moven a public or private company?
Moven is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moven founded?
Moven was founded in 2010. It employs 11 to 50 people.
Where is Moven based?
Moven is headquartered in New York, United States, in the North America region.
How does Moven make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are white-Label/Embedded Licensing.
Who are Moven's main competitors?
Broad incumbents on record are Plaid, Fiserv, Jack Henry (Jack Henry & Associates), Alkami Technology, Backbase and Temenos. Direct peers are MX Technologies, Personetics and Yodlee (Envestnet). Finicity (Mastercard) is listed as an emerging player.
Does Moven have an API?
Yes. Moven offers open APIs as part of its SaaS platform. Prospective clients and partner developers can download pre-built mobile applications, test Moven features, and access live APIs and SDK documentation in a sandbox environment. The APIs enable integration with Moven's data analytics, engagement messaging platform, transaction tracking, and spending insights capabilities.