PastureMap
PastureMap is a cloud-based desktop and mobile grazing management application for US ranchers, offering livestock tracking, stocking capacity calculations, performance forecasting, certification reporting, and team coordination under a tiered subscription SaaS model.
- Company typePrivate
- Founded2014
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PastureMap does
PastureMap is a cloud-based desktop and mobile application that helps US ranchers and livestock operators manage grazing operations, track cattle movements, and monitor pasture performance. The product is operated under Grassroots Carbon Public Benefit LLC and targets individual ranchers and small-to-mid-sized livestock operations practicing regenerative grazing management, with a user base described as "thousands of ranchers." Its primary use cases include planning cattle moves and rest days, calculating stocking and carrying capacity, evaluating Animal Days/Acre pasture performance, logging individual animal and herd records, and generating reports for NRCS and GAP certifications.
The platform is built around a visual grazing chart interface combined with livestock tracking, stocking capacity calculations, performance forecasting, and team management tools. Technical components include cloud-based record storage with offline mobile access in low-reception areas, compatibility with map boundaries from NRCS, Google Earth, and ArcGIS, photo capture for pasture and soil health monitoring, and forecasting of average daily gains. Distribution is multi-channel: web browser, iOS App Store, and Google Play Store, delivered under a self-serve, product-led growth motion with a no-credit-card free trial.
PastureMap generates revenue through tiered monthly subscriptions priced by animal count and team member seats. Plans include a $10/month Starter tier (50 animals, 1 member), Basic (up to 10 members with higher animal capacity), and Pro (unlimited members with premium support), with all features included in every plan and differentiation driven by capacity and support level. The business is privately held as a product brand inside Grassroots Carbon Public Benefit LLC, with operating geography concentrated in the United States. Total disclosed venture funding to date is approximately $3.1 million across 2016 and 2017 rounds, with no subsequent public capital raise identified.
PastureMap firmographics
Firmographics- Name
- PastureMap
- Legal name
- Grassroots Carbon Public Benefit LLC
- Website
- https://pasturemap.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PastureMap is a cloud-based desktop and mobile grazing management application for US ranchers, offering livestock tracking, stocking capacity calculations, performance forecasting, certification reporting, and team coordination under a tiered subscription SaaS model.
- Ownership category
- akta.pro rank
PastureMap industry classification
Industry- Product category
- Agricultural Grazing Management Software
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Farm Financial Management & Recordkeeping Services (AFACAJAC)
Keywords
Where PastureMap is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
PastureMap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: PastureMap generates revenue through tiered subscription plans based on animal count and team member seats. The pricing is per-50-animal increment with tiered plans (Starter, Basic, Pro) offering different member limits and support levels. All features are included in each plan, with differentiation based on animal capacity and team size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - 50 animals, 1 member |
| Subscription | Monthly | Basic - Higher animal capacity, up to 10 members |
| Subscription | Monthly | Pro - Unlimited members, premium support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PastureMap product offering
Product offeringCore offering
PastureMap is a cloud-based desktop and mobile SaaS application that enables ranchers to manage grazing operations, track cattle moves and rest days, calculate stocking capacity, forecast livestock performance, coordinate team tasks in the field, and generate reports for NRCS and GAP certifications. The product targets small-to-mid-sized ranching operations and is offered via tiered monthly subscriptions (Starter, Basic, Pro) priced by animal count and team member seats.
Product overview
PastureMap by Grassroots Carbon is a single, unified cloud-based platform providing ranchers with integrated grazing management, livestock tracking, and team collaboration tools. The product encompasses pasture management, cattle move tracking, grazing period monitoring, stocking capacity calculations, animal performance forecasting, and team task assignment—all accessible via browser, iOS, and Android applications with offline capability.
Differentiator
Problem solved
Functional benefit
Products and services
- PastureMap Cloud-based desktop and mobile application used by ranchers to manage grazing operations, track cattle moves and rest days, calculate stocking and carrying capacity, evaluate pasture performance (Animal Days/Acre), forecast livestock performance and average daily gains, coordinate team tasks via Todo List, and generate reports for NRCS and GAP certifications. The product is offered in tiered monthly subscriptions (Starter, Basic, Pro) priced by animal count and team member seats, with a free trial and full feature set included in every plan.
Quantifiable outcome
- Preventing $60,000 losses per herd by tracking performance against projected animal gains
Companies that use PastureMap
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
PastureMap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PastureMap partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
PastureMap competitors and assessment
Company assessmentDirect peers
- MaiaGrazing: MaiaGrazing is a grazing management and livestock performance platform that helps ranchers plan grazing, track animal moves, and forecast forage outcomes. It directly competes with PastureMap in regenerative grazing software for U.S. and Australian cattle operations.
- AgriWebb: AgriWebb is a farm and livestock management SaaS platform offering grazing records, livestock tracking, and paddock management. It targets cattle and sheep producers with similar PLG-style onboarding and competes head-to-head with PastureMap on grazing recordkeeping.
- CattleMax: CattleMax is a long-standing cattle record-keeping and herd management software used by cow-calf operators and seedstock producers. It overlaps with PastureMap on livestock records, breeding, and performance tracking, though with less focus on grazing chart visualization.
- Ranch Manager (LionEdge Technologies): Ranch Manager is a ranch and livestock management platform covering herd records, grazing, and pasture planning. It targets similar rancher SMB customers and overlaps with PastureMap on herd and pasture recordkeeping workflows.
Broad incumbents
- Conservis: Conservis is a farm management platform serving row-crop and mixed livestock operations with planning, records, and agronomic insights. It is a broader incumbent that overlaps with PastureMap at the livestock recordkeeping layer but does not specialize in regenerative grazing.
- Granular (Corteva): Granular, owned by Corteva, is an enterprise-grade farm management software suite serving large row-crop operations. It represents a broader incumbent with adjacent, not direct, overlap with PastureMap, primarily through farm recordkeeping and agronomy workflows.
- Trimble Ag (Trimble / AGCO): Trimble Ag provides precision agriculture and farm management software with telemetry, mapping, and operational recordkeeping across large farms. It is a broader incumbent with tangential overlap with PastureMap via mapping and operational data capabilities.
- John Deere Operations Center: John Deere Operations Center is the farm management platform of a major equipment OEM, bundling machine, agronomic, and operational data. It is a broad incumbent adjacent to PastureMap in farm data workflows, with potential to expand into livestock-side features.
Emerging players
- Allflex Livestock Intelligence (Merck Animal Health): Allflex provides livestock identification, monitoring sensors, and data platforms for herd management. It is an emerging player with partial overlap with PastureMap in livestock identification and individual animal recordkeeping.
Others
- Soil Regen / regenerative grazing service providers: Soil Regen and similar consultancies deliver regenerative grazing advisory and soil carbon MRV services to ranchers. They are adjacent ecosystem participants that share PastureMap's end customer but compete for the consulting and certification value layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
PastureMap social profiles
Digital presencePastureMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
PastureMap leadership team
Management profileNumber of profiles
Profiles1 record
PastureMap funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PastureMap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PastureMap
What does PastureMap do?
PastureMap is a cloud-based desktop and mobile SaaS application that enables ranchers to manage grazing operations, track cattle moves and rest days, calculate stocking capacity, forecast livestock performance, coordinate team tasks in the field, and generate reports for NRCS and GAP certifications. The product targets small-to-mid-sized ranching operations and is offered via tiered monthly subscriptions (Starter, Basic, Pro) priced by animal count and team member seats.
Is PastureMap a public or private company?
PastureMap is a private company. It is classified as corporate owned and is currently operating.
When was PastureMap founded?
PastureMap was founded in 2014. It employs 1 to 10 people.
Where is PastureMap based?
PastureMap is headquartered in San Mateo, United States, in the North America region.
How does PastureMap make money?
One revenue line is on record: subscription SaaS.
Who are PastureMap's main competitors?
Direct peers on record are MaiaGrazing, AgriWebb, CattleMax and Ranch Manager (LionEdge Technologies). Broad incumbents are Conservis, Granular (Corteva), Trimble Ag (Trimble / AGCO) and John Deere Operations Center. Allflex Livestock Intelligence (Merck Animal Health) is listed as an emerging player. Soil Regen / regenerative grazing service providers is listed as an others.
Does PastureMap have an API?
No public API is recorded for PastureMap.
What industry is PastureMap in?
PastureMap's product category is Agricultural Grazing Management Software. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms). Its NAICS code is 115210 and its SIC code is 700.