Novus Foods
Novus Foods is a US-based privately held manufacturer of seven refrigerated fresh food brands — including Noosa yoghurt, Fresh Cravings dips, La Mexicana salsas, and Italian Rose spreads — distributed nationwide through retail grocery and foodservice channels.
- Company typePrivate
- Founded1988
- HeadquartersDelphos, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Novus Foods does
Novus Foods is a privately held US food company headquartered in Delphos, Ohio, that manufactures and distributes a family of seven refrigerated fresh food brands. Originally founded in 1988 as Lakeview Farms, the company was rebranded to Novus Foods in 2025 — derived from the Latin word for "new" and "fresh" — following its acquisition of the Noosa yoghurt brand from Campbell Soup Company. The brand portfolio spans Fresh Cravings (hummus, salsas, and creamy dips), Noosa (Australian-style yoghurt), La Mexicana (Mexican salsas and dips), Señor Rico (Hispanic desserts including rice pudding, custards, flan, and gelatins), Winky (protein puddings and gelatin treats), Italian Rose (Mediterranean dips, sauces, and spreads), and Salads of the Sea (premium seafood dips and prepared salads). All products are positioned in the refrigerated section, with an explicit anti-shelf-stable positioning.
The company's underlying capability is fresh food manufacturing supported by nine food scientists, four R&D facilities, and two corporate chefs that take concepts from ideation to commercialization across multiple cuisines and product categories. Revenue is generated primarily through branded consumer packaged goods sales at retail grocery stores nationwide (refrigerated sections at major chains including Walmart and Kroger) and through a foodservice channel serving restaurants, convenience stores, K-12 institutions, hotels, and meal kit partners. Pricing is set by individual retailers and is not publicly disclosed.
Novus Foods employs between 251 and 500 people, with approximately 240 team members integrated through the Noosa acquisition. The go-to-market is a direct-to-retail and foodservice model, supported by organic social and content marketing on TikTok, Instagram, Pinterest, Facebook, and LinkedIn. The company is led by CEO Tom Davis and is privately held with no identified parent company; its 2025 capital activities — a $500M Silver Point Capital raise in April 2025 and a CVC Credit Partners facility in August 2025 — indicate access to institutional capital supporting continued M&A and integration of recent acquisitions (Raymundos Food Group, Simply Fresh Foods, Noosa).
Novus Foods firmographics
Firmographics- Name
- Novus Foods
- Legal name
- Novus Foods LLC
- Website
- https://novusfoods.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Novus Foods is a US-based privately held manufacturer of seven refrigerated fresh food brands — including Noosa yoghurt, Fresh Cravings dips, La Mexicana salsas, and Italian Rose spreads — distributed nationwide through retail grocery and foodservice channels.
- Ownership category
- akta.pro rank
Novus Foods industry classification
Industry- Product category
- Refrigerated consumer packaged goods (dips, yoghurt, desserts)
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)
- akta.pro secondary industries
- Seafood Salads, Spreads & Dips (e.g., Tuna/Crab Salad, Pâtés) (AFANALAF), Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)
Keywords
Where Novus Foods is headquartered
LocationHeadquarters
- HQ city
- Delphos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Novus Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Consumer Packaged Goods Sales: Novus Foods generates revenue through the sale of branded fresh food products including yoghurts, dips, hummus, salsas, desserts, puddings, gelatins, and seafood products through retail grocery stores.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Novus Foods product offering
Product offeringCore offering
Novus Foods manufactures and sells a family of seven fresh, refrigerated consumer food brands — including yoghurts, hummus, salsas, dips, Hispanic desserts, protein puddings, Mediterranean spreads, and seafood dips — distributed primarily through U.S. grocery retailers' refrigerated aisles and foodservice operators such as restaurants, convenience stores, and educational institutions. The company was founded in 1988 as Lakeview Farms and rebranded to Novus Foods in 2025.
Product overview
Novus Foods is a family of fresh food brands offering refrigerated products across multiple categories. The portfolio includes Fresh Cravings (dips, hummus, salsas), Noosa (Australian-style yoghurt), La Mexicana (Mexican salsas and dips), Señor Rico (Hispanic desserts), Winky (protein puddings and gelatin treats), Italian Rose (Mediterranean dips and spreads), and Salads of the Sea (premium seafood salads and dips). All products are positioned in the refrigerated aisle, emphasizing freshness over shelf stability. The company also offers foodservice capabilities targeting restaurants, c-stores, K-12, and meal kit partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cravings Fresh Cravings is a Novus Foods brand offering hummus, salsas, and creamy dips made with fresh ingredients for everyday snacking and entertaining, sold to U.S. retail grocery shoppers and foodservice operators.
- Noosa Noosa is a Novus Foods brand of Australian-style yoghurt made with whole milk and real fruit, sold nationally through grocery retailers including Walmart and Kroger.
- La Mexicana La Mexicana is a Novus Foods brand of authentic Mexican dips and salsas made with real produce and heritage recipes, sold to U.S. retail grocery shoppers and foodservice operators.
- Señor Rico Señor Rico is a Novus Foods brand of Hispanic desserts including rice pudding, custards, flan, gelatins, and parfaits, made with traditional recipes for retail grocery and foodservice customers.
- Winky Winky is a Novus Foods brand of desserts including protein puddings and gelatin treats (including Paw Patrol themed pudding cups and gelatins for children) targeting the better-for-you snacking segment.
- Italian Rose Italian Rose is a Novus Foods brand of Mediterranean dips, sauces, and spreads (including garlic spreads with Romano cheese) designed to elevate everyday cooking for retail grocery shoppers.
- Salads of the Sea Salads of the Sea is a Novus Foods brand of premium seafood dips, spreads, and prepared salads (including shrimp salad, classic seafood salad, and crab salad) sourced from the North Pacific and sold through grocery retailers.
Companies that use Novus Foods
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Novus Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Novus Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Campbell Soup CompanymajorLakeview Farms (now Novus Foods) acquired the noosa yoghurt brand from Campbell Soup Company. The deal included a manufacturing facility and approximately 240 team members. This strategic move expanded Novus Foods' portfolio into the high-growth yogurt sector and strengthened their presence at major retailers including Walmart and Kroger.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Novus Foods competitors and assessment
Company assessmentDirect peers
- Siggi's: Premium Icelandic-style skyr yoghurt brand owned by Danone. Competes head-to-head with Noosa in the high-protein, low-sugar premium yoghurt segment at natural and conventional grocery channels.
- Sabra Dipping Company: Joint venture between PepsiCo and Strauss Group, Sabra is the leading branded hummus and dips manufacturer in U.S. retail. Directly comparable to Novus Foods' Fresh Cravings and Italian Rose hummus/dip franchises, competing for the same refrigerated dip shelf set.
- Chobani: Largest U.S. yoghurt brand by share, with expanding Greek yoghurt and probiotic platforms. Directly comparable to Novus Foods' Noosa yoghurt brand, competing in the same premium refrigerated yoghurt category at the same major retailers.
- Stonyfield Farm: Organic yoghurt and dairy snacks brand owned by Lactalis. Direct yoghurt peer to Noosa, with similar natural/organic positioning and refrigerated retail distribution across U.S. grocery.
- Litehouse: Manufacturer of refrigerated dressings, dips, sauces, and cheese. Directly comparable to Novus Foods' Italian Rose, Fresh Cravings, and La Mexicana dips and sauces in the refrigerated aisle.
- Tribe Mediterranean Foods: U.K.-headquartered hummus and Mediterranean dips brand with U.S. retail presence. Direct competitor to Fresh Cravings and Italian Rose in the refrigerated hummus and dip category.
- Good Foods Group: Manufacturer of refrigerated guacamole, dips, and salsa sold under the Good Foods brand. Directly comparable to Novus Foods' La Mexicana and Fresh Cravings refrigerated salsa and dip offerings.
- Fage: Greek yoghurt manufacturer with significant U.S. presence in the refrigerated yoghurt category. Direct competitor to Noosa at U.S. grocery retailers including Kroger and Walmart.
Broad incumbents
- General Mills: Major CPG incumbent with yoghurt (Yoplait) and Old El Paso dips/salsas in the same refrigerated and ambient categories where Novus Foods competes. Operates at significantly greater scale across broader portfolios.
- PepsiCo: Diversified CPG giant and 50% owner of Sabra (hummus/dips). Competes broadly in snacks and refrigerated categories through Quaker, Sabra, and other brands, providing scale, DSD, and category management advantages that Novus Foods must contend with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Novus Foods social profiles
Digital presenceNovus Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novus Foods leadership team
Management profileNumber of profiles
Profiles1 record
Novus Foods subsidiaries and ownership
Company hierarchySubsidiaries7 records
Novus Foods funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novus Foods M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novus Foods
What does Novus Foods do?
Novus Foods manufactures and sells a family of seven fresh, refrigerated consumer food brands — including yoghurts, hummus, salsas, dips, Hispanic desserts, protein puddings, Mediterranean spreads, and seafood dips — distributed primarily through U.S. grocery retailers' refrigerated aisles and foodservice operators such as restaurants, convenience stores, and educational institutions. The company was founded in 1988 as Lakeview Farms and rebranded to Novus Foods in 2025.
Is Novus Foods a public or private company?
Novus Foods is a private company. It is classified as unknown and is currently operating.
When was Novus Foods founded?
Novus Foods was founded in 1988. It employs 251 to 500 people.
Where is Novus Foods based?
Novus Foods is headquartered in Delphos, United States, in the North America region.
How does Novus Foods make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Novus Foods's main competitors?
Direct peers on record are Siggi's, Sabra Dipping Company, Chobani, Stonyfield Farm, Litehouse, Tribe Mediterranean Foods, Good Foods Group and Fage. Broad incumbents are General Mills and PepsiCo.
Does Novus Foods have an API?
No public API is recorded for Novus Foods.
What industry is Novus Foods in?
Novus Foods's product category is Refrigerated consumer packaged goods (dips, yoghurt, desserts). Its primary akta.pro industry code is CRADACAG, Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole), with a secondary code of AFANALAF, Seafood Salads, Spreads & Dips (e.g., Tuna/Crab Salad, Pâtés). Its NAICS code is 311 and its SIC code is 2000.