Cartwheel
Cartwheel provides enterprise delivery management software for restaurant chains, unifying in-house and third-party delivery fleets through AI-powered dispatch, real-time branded tracking, and fleet management. The platform integrates with 30+ POS, delivery network, and catering platforms, serving brands like Portillo's, P.F. Chang's, and Potbelly.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cartwheel does
Cartwheel is a Los Angeles-based, privately-held software company that provides enterprise delivery management software for restaurant chains operating on-demand and catering orders. Founded in 2020 by operators with prior restaurant and third-party delivery experience, the platform orchestrates hybrid delivery — combining in-house and third-party fleets — through a single interface, unifying dispatch, real-time branded tracking, AI-optimized routing, proof-of-delivery, and fleet management. The platform integrates natively with 30+ restaurant technology systems including POS providers (Toast, Olo, ChowNow, Square, PAR), delivery networks (DoorDash Drive, Uber Direct, Dlivrd), and catering platforms (ezCater, MonkeyMedia).
Cartwheel's go-to-market is enterprise-focused, evidenced by its "Book a Meeting" sales motion, quote-based annual subscriptions, and customer roster that includes Portillo's (60+ locations), P.F. Chang's (18 locations onboarded in one month), Potbelly (400+ locations), Lou Malnati's, Jason's Deli, and Wings Over. Revenue is generated through SaaS subscription fees likely tied to order volume, location count, and feature scope, with potential transaction-based components aligned to delivery throughput. The company supplements direct field sales with channel-driven distribution via POS partnerships and a customer referral program. To date, Cartwheel has raised approximately $5.5 million across seed and subsequent rounds led by TenOneTen Ventures and Moonshots Capital, with a strategic investment from Portillo's.
Cartwheel's product surface extends beyond core dispatch into adjacent use cases: a Marketing Suite for branded tracking and promo banners, alcohol delivery compliance with ID scanning, and catering-specific delivery workflows. The company has not publicly disclosed revenue, valuation, or headcount beyond a 11-50 employee band. Founders Alex Vasilkin (CEO), Dan Zamylin, and Magdim Metshin remain in leadership, and the company is actively positioning itself as a category leader in restaurant delivery orchestration through industry conference presence and content marketing.
Cartwheel firmographics
Firmographics- Name
- Cartwheel
- Legal name
- Cartwheel
- Website
- https://trycartwheel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cartwheel provides enterprise delivery management software for restaurant chains, unifying in-house and third-party delivery fleets through AI-powered dispatch, real-time branded tracking, and fleet management. The platform integrates with 30+ POS, delivery network, and catering platforms, serving brands like Portillo's, P.F. Chang's, and Potbelly.
- Ownership category
- akta.pro rank
Cartwheel industry classification
Industry- Product category
- Delivery Management Software
- NAICS
- Couriers and Express Delivery Services (492110), Support Activities for Transportation (488)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
- akta.pro secondary industries
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Parcel / Final-Mile Delivery Marketplaces (Crowdsourced Capacity) (TLAEAJAK)
Keywords
Where Cartwheel is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cartwheel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Delivery Management Platform Subscription: Cartwheel generates revenue through a SaaS subscription model for its delivery management platform, providing restaurants with access to hybrid delivery orchestration, real-time tracking, AI-powered dispatch, and fleet management tools.
- Transaction/Order-based Fees: The platform likely charges fees based on delivery volume or order throughput, aligning with value delivered as restaurants scale their delivery operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Delivery Management Platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cartwheel product offering
Product offeringCore offering
Cartwheel sells an enterprise Delivery Management software platform for on-demand and catering orders that unifies a restaurant's in-house delivery fleet with third-party delivery services. The platform provides AI-powered auto-dispatch and route optimization, branded real-time order tracking, proof-of-delivery capture, a Driver App, and smart dispatch rules, and connects to 30+ ordering apps, POS providers, and delivery networks (e.g., Toast, Olo, ChowNow, DoorDash Drive, Uber Direct, ezCater).
Product overview
Cartwheel is an enterprise Delivery Management software platform offering a unified system for on-demand and catering orders. The core platform provides Hybrid Delivery (combining in-house and third-party services), Real-time Tracking with branded customer experiences, AI-powered dispatch and route optimization, Fleet Management tools, and a Marketing Suite for promo banners and tracking pages customization. The platform integrates with 30+ delivery platforms (including Olo, ChowNow, Toast, ezCater, Uber Direct, DoorDash Drive, and Square) and serves restaurant brands such as Portillo's, P.F. Chang's, Potbelly, Lou Malnati's, and Jason's Deli. The company has expanded into family health products with its inaugural product Nit Happens and is developing an AI-powered lice detection app called Lice Lens.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartwheel Delivery Management Platform
Quantifiable outcome
- Up to 10% sales boost with real-time tracking driving repeat orders
- +5 more outcomes
Companies that use Cartwheel
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Cartwheel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature7 records
Cartwheel partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- DoorDash DrivecoreCartwheel integrates with DoorDash Drive On-Demand network, enabling restaurant operators to access DoorDash's third-party delivery driver network through Cartwheel's unified platform for hybrid delivery management.
- Uber DirectcoreCartwheel integrates with Uber Direct to provide restaurant operators access to Uber's delivery network as part of Cartwheel's hybrid delivery orchestration.
- OlocoreCartwheel integrates with Olo restaurant ordering platform to enable seamless order flow and delivery management for Olo's restaurant operator customers.
- ToastcoreCartwheel integrates with Toast POS system, allowing joint customers like P.F. Chang's to seamlessly flow orders from Toast through Cartwheel for optimized delivery management.
- Toast CateringcoreSpecialized integration with Toast's catering module for restaurant operators handling catering delivery orders through the Toast platform.
- ChowNowcoreCartwheel integrates with ChowNow online ordering platform to provide delivery management capabilities for ChowNow's restaurant customers.
- ezCatercoreCartwheel integrates with ezCater catering platform, providing restaurants using ezCater with access to Cartwheel's delivery management tools and local delivery provider network.
- MonkeyMediacoreCartwheel integrates with MonkeyMedia (now Checkmate) catering management software to support catering delivery operations.
- PAR (now Stripe)coreCartwheel integrates with PAR (now associated with Lightspeed) restaurant technology platform for order and delivery management.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Cartwheel competitors and assessment
Company assessmentDirect peers
- Onfleet: Onfleet is a delivery management SaaS offering last-mile routing, dispatch, tracking, and driver apps for enterprise customers. It directly competes with Cartwheel in the restaurant/retail delivery orchestration category with overlapping feature sets.
- DispatchTrack: DispatchTrack provides last-mile delivery orchestration, real-time tracking, and route optimization for retailers and restaurants. It is a comparable SaaS platform targeting enterprise customers with similar dispatch and ETA capabilities.
- Bringg: Bringg is a delivery orchestration platform connecting retailers and restaurants with in-house and third-party fleets via API-first architecture. It competes head-to-head with Cartwheel in delivery management, with a broader retail and grocery focus.
Emerging players
- Tookan: Tookan is a delivery and dispatch management SaaS with driver apps, route optimization, and multi-vertical support including restaurants. It is comparable in functionality but typically targets a smaller-customer segment than Cartwheel.
- Locus.sh: Locus provides AI-powered dispatch and route optimization for last-mile delivery, including restaurant and QSR clients. Comparable in AI-driven optimization capabilities but with broader logistics-industry positioning.
- Route4Me: Route4Me provides route planning and last-mile optimization software with broad SMB through enterprise adoption. Comparable in route-optimization functionality, though less specialized for restaurant hybrid-fleet orchestration.
- Checkmate (formerly MonkeyMedia): Checkmate provides restaurant ordering and delivery management technology, with direct overlap to Cartwheel's catering delivery use case. Comparable in catering-specific tooling and as a current Cartwheel integration partner that could evolve into a competitor.
Broad incumbents
- DoorDash Drive: DoorDash Drive is DoorDash's white-label delivery product that Cartwheel integrates with. It is both a partner and potential competitor as DoorDash could expand into fuller orchestration, and addresses the same end-customer need for delivery capacity.
- Uber Direct: Uber Direct offers last-mile delivery fulfillment to restaurants and retailers as part of Uber's broader mobility and delivery ecosystem. It is a Cartwheel integration partner but also a broader incumbent in the same restaurant delivery space.
- Olo: Olo is a restaurant ordering platform that integrates with Cartwheel but could expand into delivery orchestration. As a broader restaurant-tech incumbent with established enterprise relationships, it represents a potential competitive adjacency.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Cartwheel social profiles
Digital presenceCartwheel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cartwheel leadership team
Management profileNumber of profiles
Profiles3 records
Cartwheel funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cartwheel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cartwheel
What does Cartwheel do?
Cartwheel sells an enterprise Delivery Management software platform for on-demand and catering orders that unifies a restaurant's in-house delivery fleet with third-party delivery services. The platform provides AI-powered auto-dispatch and route optimization, branded real-time order tracking, proof-of-delivery capture, a Driver App, and smart dispatch rules, and connects to 30+ ordering apps, POS providers, and delivery networks (e.g., Toast, Olo, ChowNow, DoorDash Drive, Uber Direct, ezCater).
Is Cartwheel a public or private company?
Cartwheel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cartwheel founded?
Cartwheel was founded in 2020. It employs 11 to 50 people.
Where is Cartwheel based?
Cartwheel is headquartered in Los Angeles, United States, in the North America region.
How does Cartwheel make money?
Two revenue lines are on record. Delivery Management Platform Subscription is the primary driver. The others are transaction/Order-based Fees.
Who are Cartwheel's main competitors?
Direct peers on record are Onfleet, DispatchTrack and Bringg. Emerging players are Tookan, Locus.sh, Route4Me and Checkmate (formerly MonkeyMedia). Broad incumbents are DoorDash Drive, Uber Direct and Olo.
Does Cartwheel have an API?
Yes. Cartwheel offers an advanced API that enables seamless connectivity and access to ordering apps, POS providers, and loyalty platforms. The API allows enterprise clients to integrate their existing technology stack with Cartwheel's delivery management platform. Developer documentation is at trycartwheel.com.
What industry is Cartwheel in?
Cartwheel's product category is Delivery Management Software. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 492110 and its SIC code is 4210.