WANNA

What WANNA does

WANNA, a brand of Perfect Corp. (NYSE:PERF) since its January 2025 acquisition, provides augmented reality (AR) virtual try-on and 3D visualization technology for the fashion e-commerce sector. Headquartered in Redwood City, California with engineering operations in Vilnius, Lithuania, the company enables online shoppers to virtually try on products across footwear, bags, watches, jewelry, scarves, and apparel before purchase, addressing the inability to physically interact with merchandise in digital channels. WANNA serves enterprise clients including luxury fashion houses (Balenciaga, Dolce & Gabbana, Valentino, IWC, Gucci), sneaker marketplaces (GOAT), and footwear brands (Allbirds, The Iconic, TOD'S, Diesel, Lululemon), and processes high-volume workloads such as 4.2 million monthly try-ons on the GOAT application.

The company's core technology stack combines neural networks, machine learning, computer vision, 3D modeling, and a proprietary 2MB rendering engine that delivers realistic AR visuals on mobile devices and web browsers without requiring heavyweight gaming engines. WANNA offers an SDK for integration into e-commerce websites and mobile applications, a 3D Viewer for interactive product exploration, and WANNA Studio for content management and QR-code-activated try-on links. Notable technical capabilities include AI-powered real-time pose estimation, intelligent segmentation, and temporal smoothing trained on a proprietary dataset of 487,000 images, with the platform supporting 60-minute deployment to client sites.

WANNA operates a B2B enterprise sales model with quote-based SDK licensing on annual subscriptions and freemium trial licenses for evaluation. The company was originally founded in 2016, acquired by Farfetch in 2022 for approximately $30 million, and subsequently acquired by Perfect Corp. in January 2025, which integrates Wannaby's fashion try-on capabilities with Perfect Corp's beauty AR platform serving over 800 brands. Analysts estimate Wannaby contributes at least $2 million in annual revenue to Perfect Corp. in 2025. Documented customer outcomes include 109%+ session length increases, up to 7% conversion rate boosts (and up to 6x for individual luxury deployments such as Dolce & Gabbana), and up to 14% reductions in product return rates.

Name

WANNA

Legal name

Wannaby Inc.

Website

https://wanna.fashion

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

WANNA, a Perfect Corp. brand, provides AR virtual try-on and 3D visualization technology for fashion e-commerce, serving luxury houses (Balenciaga, Dolce & Gabbana, Valentino, IWC, Gucci) and footwear marketplaces (GOAT, Allbirds) across footwear, bags, watches, jewelry, scarves, and apparel categories.

Ownership category

akta.pro rank

Product category

Augmented Reality Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), SDKs, APIs & Platform Integration Tools (Console/Store/Identity) (MPAFAFAJ)

Keywords

• Augmented reality try-on
• Virtual fitting software
• 3D product visualization
• Fashion AR SDK
• Luxury e-commerce technology

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise B2B Subscriptions: Subscription revenue model through Perfect Corp's YouCam platform serving over 800 fashion and beauty brands with virtual try-on technology. Q2 subscription revenue reported at $14.9 million, a 15.6% increase driven by growth in web subscriptions and generative AI features.
2. SDK Licensing: SDK licensing fees for enterprise brands integrating virtual try-on technology into their e-commerce platforms and mobile applications. Commercial agreements govern production-level usage while trial solutions available for evaluation purposes.
3. Technology Acquisition Integration: Perfect Corp acquired Wannaby to expand virtual try-on solutions into luxury market segments including shoes, bags, and apparel. Integration combines Perfect Corp's AI and AR beauty technology with Wannaby's virtual try-on capabilities for fashion categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

WANNA develops augmented reality (AR) and 3D virtual try-on software that enables fashion brands to let shoppers visualize footwear, bags, watches, jewelry, scarves, and clothing on their bodies via web and mobile. The company offers a software development kit (SDK), a content management tool (WANNA Studio), and a 3D Viewer for product visualization, sold primarily through enterprise licensing to luxury fashion houses, footwear brands, and fashion marketplaces.

Product overview

WANNA, a brand of Perfect Corp., provides a unified AR and 3D technology platform for fashion e-commerce. The core offerings include AR Virtual Try-On and 3D Viewer, which work together to enable realistic product visualization across multiple fashion categories: footwear, bags, jewelry, watches, scarves, and clothes. The WANNA SDK enables brands to integrate these technologies into their own platforms, while WANNA Studio provides content management tools for asset creation and analytics. The Virtual Fitting Room extends these capabilities to in-store experiences. Key performance metrics include 9% conversion rate increase, 4% reduction in return rates, 109% increase in session engagement, and up to 7% conversion boost when VTO is implemented.

Differentiator

Problem solved

Functional benefit

Brands

• Wanna Kicks: Mobile application for virtual sneaker try-on using augmented reality
• Wanna Watch
• WANNA Studio
• WANNA SDK

Products and services

• AR Virtual Try-On Core AR software that lets shoppers visualize fashion items (footwear, bags, watches, jewelry, scarves, clothing) on their bodies in real time via mobile and web, integrated into brand e-commerce sites and apps. Sold to enterprise fashion brands and marketplaces via SDK licensing.
• 3D Viewer Interactive 3D product visualization tool that lets customers examine fashion items in detail, rotate views, and explore design elements before purchase across bags, watches, bracelets, homeware, and other fashion categories.
• WANNA SDK Developer toolkit that allows brands and platforms to embed WANNA's virtual try-on and 3D viewer experiences into their own e-commerce sites, mobile apps, and digital marketing surfaces. Includes library files, sample code, documentation, and license key.
• WANNA Studio
• Virtual Fitting Room
• Bag Virtual Try-On Category-specific AR try-on solution for luxury handbags that lets shoppers see how bags look when worn on the shoulder, interact with 3D bag models, and explore interior capacity. Built on proprietary dataset of 487,000 training images.
• Footwear Virtual Try-On AR try-on solution for sneakers, boots, loafers, sandals, and high heels that enables shoppers to visualize footwear styles on their feet, explore design details such as soles or embellishments, and assess fit before purchase.

Quantifiable outcome

• 109% increase in customer session length
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Perfect Corp.coreStrategic or Co-development Partner · 17 January 2025Perfect Corp. acquired Wannaby Inc. from Farfetch in January 2025, bringing Wannaby's virtual try-on technology for shoes, bags, scarves, and apparel under Perfect Corp's platform. Perfect Corp. serves over 800 fashion and beauty brands with AI and AR technology. The acquisition integrates Perfect Corp's beauty technology with Wannaby's fashion virtual try-on capabilities to create an immersive luxury shopping experience. Wannaby is now part of Perfect Corp, operating as a brand under the parent company.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Perfect Corp. Parent company and adjacent competitor focused on AI/AR beauty and skincare try-on via the YouCam platform (800+ brands, $14.9M Q2 2025 subscription revenue). Highly comparable because they now own WANNA and compete in overlapping AR commerce categories.
• Snap (Snapchat): Owns AR try-on lenses and Shopping Lenses used by brands for AR shopping. Competes at the platform layer where brands can deploy AR shopping without third-party SDKs like WANNA's.
• Google (ARCore Shopping): Provides underlying AR technology and AR shopping features used by retailers and brands. Competes indirectly by enabling brands to deploy AR commerce experiences without specialized VTO vendors.

Direct peers

• Vue.ai: Enterprise AI/AR platform for fashion retailers offering virtual try-on, product tagging, and styling. Direct competitor in fashion e-commerce VTO with overlapping luxury and mass-market customer base.
• Threekit: Enterprise 3D product visualization and configuration platform for brands and manufacturers. Comparable as a 3D/AR commerce infrastructure layer, frequently used in fashion, footwear, and luxury.
• Sayduck: AR try-on and 3D product visualization for fashion, furniture, and accessories. Direct competitor offering similar web-based AR commerce SDKs to brands and retailers.
• Fibbl: Virtual try-on specialist for footwear (and other fashion categories) with published SaaS pricing starting at €1,399/month. Closest head-to-head competitor in shoe-specific VTO technology.

Emerging players

• Obsess (now part of ByondXR): 3D and AR shopping experiences for fashion and beauty brands. Comparable as an immersive commerce platform targeting similar luxury and fashion enterprise customers.
• Zakeke: Product customization and 3D/AR visualization platform for e-commerce. Competes in adjacent 3D product visualization used by fashion, accessory, and footwear merchants.
• Avataar (now Nexcelle): 3D and AR commerce platform for brands. Comparable as an enterprise AR shopping infrastructure provider targeting fashion, beauty, and consumer products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WANNABY-517024165321184/?ref=page_internal
• LinkedInlinkedin.com/company/wannaby
• Instagraminstagram.com/wannakicks
• Xx.com/wannaby6

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WANNA