GroMo
GroMo (Vitrak Technologies) is a Gurugram-based fintech that operates a mobile platform enabling 6 million+ individual agents across India's tier 2+ cities to earn commissions by distributing credit cards, loans, savings accounts, and demat accounts from banks and NBFCs.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What GroMo does
GroMo, operated by Vitrak Technologies Private Limited and headquartered in Gurugram, India, is a mobile-first fintech distribution platform founded in 2019 by IIT Delhi alumni Ankit Khandelwal (Co-founder & CEO) and Darpan Khurana (Co-Founder, Technology, Product and Growth). The platform turns individual agents into certified financial product distributors — over 60 lakh (6 million+) partners have cumulatively earned ₹100 Crores in commissions by sharing credit cards, personal and business loans, savings accounts, demat accounts, lines of credit, and investment products from a roster of partner banks and NBFCs that includes Axis Bank, HDFC Bank, ICICI Bank, IDFC First Bank, AU Small Finance Bank, Yes Bank, Kotak Mahindra, IndusInd, Poonawalla Fincorp, Muthoot Finance (via ClickPe), BharatPe, Upstox and Angel One. The target user is the under-banked or first-time financial product consumer in India's tier 2 and beyond cities, served through trust-based local networks rather than bank branches.
The core product is the GroMo Partner App (Google Play, 4.3 stars across 68K+ reviews), which provides an in-app CRM dashboard, lead tracking, VKYC scheduling, and a wallet with 24–72 hour instant payouts. The platform is wrapped by three proprietary feature layers: GroMo Academy for free multilingual training and IRDAI-style certification, GroMo Coins (a 1%-to-rupee loyalty currency redeemable in GroMo Bazaar), and GroMo Protect (a ₹199/month subscription that recovers missed earnings up to ₹2,000 per cycle). GroMo's AI layer is supplied by Oriserve's generative-AI BFSI platform, which handles engagement across 50+ languages and reportedly lifted partner activation 1.5x. The company has raised $11 million in Series A funding (September 2022) led by SIG (SIG Asia Investments) with Y Combinator and other investors, and previously raised ~₹4 Crore in seed funding in 2019.
The business model is a zero-investment, pay-on-conversion marketplace. GroMo charges no fee to join and earns only when a financial product is successfully sold, taking a commission spread on per-product payouts ranging from ₹250 (demat accounts) to ₹3,500 (premium credit cards) and 0.5–3% on loans. Distribution is exclusively through the partner network (no physical retail), acquired via content marketing, a 40K+ subscriber YouTube channel, SEO-driven blogs covering 100+ Indian cities, and a multi-level referral engine that pays override commissions on sub-partner sales. The platform operates as a two-sided marketplace — long-tail partner demand on one side, concentrated financial institution supply on the other — with structurally low customer acquisition cost and unit economics that improve with the breadth of the FI catalogue.
GroMo firmographics
Firmographics- Name
- GroMo
- Legal name
- Vitrak Technologies Private Limited
- Website
- https://gromo.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GroMo (Vitrak Technologies) is a Gurugram-based fintech that operates a mobile platform enabling 6 million+ individual agents across India's tier 2+ cities to earn commissions by distributing credit cards, loans, savings accounts, and demat accounts from banks and NBFCs.
- Ownership category
- akta.pro rank
GroMo industry classification
Industry- Product category
- Fintech Distribution Platform
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)
- akta.pro secondary industry
- Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)
Keywords
Where GroMo is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
GroMo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission on Credit Card Sales: Partners earn ₹800-₹3,500 per approved and activated credit card depending on the card type (premium cards like HDFC Regalia, Axis Magnus pay higher). Commissions credited within 24-72 hours of approval.
- Commission on Loan Distribution: Partners earn 1.5-3% of disbursed loan amounts for personal loans, business loans, and credit lines. Business loans through ClickPe (Muthoot Finance) and Poonawalla Fincorp are the highest earners per transaction.
- Commission on Savings/Demat Account Openings: Partners earn ₹250-₹1,200 per savings account (Kotak 811, IndusInd, IDFC) and ₹250-₹400 per demat account (Upstox, AngelOne) when customers complete activation or first trade.
- Referral Program Commissions: GroMo's Elite Referral Program pays partners ₹10,000 per qualified referral who progresses through Gold, Platinum, and Elite partner levels. 5% lifetime referral commission was discontinued from July 2024.
- GroMo Protect Subscription: ₹199/month membership fee for protection against untracked sales, recovering missed earnings. Free for Elite/Platinum tier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Partner Access - Zero cost to join and use the platform |
| Subscription | Monthly | GroMo Protect - ₹199/month membership for untracked sales protection |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
GroMo product offering
Product offeringCore offering
GroMo operates a mobile-first, zero-investment distribution platform that turns individual users across India into certified financial product advisors. Through the free GroMo Partner App, agents share product links for credit cards, personal and business loans, savings accounts, demat accounts, and investment products from 15+ partner banks and NBFCs, earning commissions of ₹250 to ₹3,500 per successful conversion. The platform is supplemented by free training through GroMo Academy, an optional GroMo Protect claim-recovery membership, and an integrated CRM and payout wallet.
Product overview
GroMo is a mobile-first financial product distribution platform that enables individual agents (partners) to sell financial products from multiple banks and NBFCs through a commission-based model. The core GroMo Partner App serves as the central hub, supplemented by GroMo Academy for training, the GroMo Wallet for earnings management, and optional GroMo Protect membership for claim recovery. The product portfolio spans credit cards (Axis, HDFC, ICICI, AU Small Finance Bank, Yes Bank), savings accounts (Kotak 811, IndusInd, IDFC First, Fi Money), demat accounts (Upstox, AngelOne, Indiabulls), loans (Poonawalla Fincorp, ClickPe/Muthoot, Fibe, Moneyview, Bajaj Finserv, KreditBee), credit lines (FatakPay, HDFC Smart EMI), and investment products. The platform operates on a zero-investment model where partners pay no fees to join and earn commissions ranging from ₹250-₹3,500 per product depending on type and disbursement.
Differentiator
Problem solved
Functional benefit
Brands
- GroMo Protect: A ₹199/month membership that lets partners raise claims for untracked sales on leads, helping recover missed earnings up to ₹2000 per cycle; auto-renews every 30 days
- GroMo Academy
- GroMo Coins
Products and services
- GroMo Partner App Free mobile application that registers individual users as certified financial advisors, enabling them to share credit card, loan, savings account, demat account, and investment product links from partner banks and NBFCs and earn commissions of ₹250 to ₹3,500 per successful conversion. Includes in-app CRM dashboard, lead tracking, customer status monitoring, VKYC scheduling, in-app wallet, and multilingual support.
- GroMo Protect Membership Subscription membership priced at ₹199 per month (auto-renewed every 30 days) that allows partners to raise claims for untracked sales on leads, recovering missed earnings up to ₹2,000 per cycle. Free for Elite and Platinum tier partners. Full refund available if cancelled within 3 days with no claims raised.
- GroMo Academy Training Platform Free online learning platform providing video courses, webinars, and certification programs for GroMo partners. Covers credit scoring, loan eligibility, KYC compliance, sales techniques, objection handling, and IRDAI-recognized insurance certification quizzes. Delivered in multiple Indian languages including Tamil and Hindi.
- Credit Card Distribution Service Distribution service enabling GroMo partners to sell credit cards from partner banks including Axis Bank (Neo, Flipkart), HDFC Bank, IDFC First Bank, AU Small Finance Bank, Yes Bank, and others. Partners earn ₹800 to ₹3,500 per approved and activated card, with commissions credited within 24-72 hours.
- Loan Distribution Service Distribution of personal loans, business loans, and credit lines from NBFCs and banks including Poonawalla Fincorp, ClickPe (Muthoot Finance), BharatPe, IDFC First Bank, Fibe, Moneyview, Bajaj Finserv, KreditBee, Tata Capital, and SMFG India Credit. Partners earn 0.5% to 3.5% of disbursed loan amount with business loans up to ₹50 lakh available for MSMEs.
- Savings Account Distribution Service Distribution of zero-balance and digital savings accounts from partner banks including Kotak 811, IndusInd Bank, IDFC First Bank, and Fi Money (Federal Bank). Partners earn ₹300 to ₹1,200 per account opened and activated, appealing especially to students, first-jobbers, and first-time banking customers.
- Demat Account Distribution Service Distribution of demat and trading accounts from brokerage partners including Upstox, AngelOne, Indiabulls Securities, and Aditya Birla Money. Partners earn ₹250 to ₹500 per account once the customer completes their first trade. Targets first-time retail investors.
- Investment and Line of Credit Distribution Service Distribution of investment products (stocks via demat accounts, ELSS funds) and line-of-credit products including FatakPay (IDFC) and HDFC Smart EMI for existing credit card holders seeking emergency liquidity. Partners earn 0.5% to 1% commission on credit extended through these products.
Quantifiable outcome
- 60 Lakh+ partners have collectively earned ₹100 Crores in payouts
- +3 more outcomes
Companies that use GroMo
Customer profileNamed customers10 records
Ideal customer profiles2 records
GroMo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GroMo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- OriservecoreOriserve provides AI platform for BFSI operations, supporting GroMo's customer engagement. The platform processes multilingual interactions across 50+ languages and over 1.5 billion conversations. Enabled 1.5x increase in partner activation.
- Axis BankcorePartner bank for credit card distribution including Axis Neo Credit Card and Axis Flipkart Credit Card. Partners earn ₹2,000-₹3,000 per approved card. One of the highest-paying card partnerships.
- HDFC BankcorePartner bank for credit card distribution (HDFC Credit Card, HDFC Millennia). Partners earn approximately ₹2,400 per approved HDFC credit card.
- Poonawalla FincorpcorePartner NBFC for personal and business loan distribution. Partners earn 1.75-3.5% commission on disbursed loan amounts.
- Muthoot Finance (ClickPE)coreClickPE powered by Muthoot Finance offers business loans up to ₹50 lakh for MSMEs. Partners earn 1.5-2.5% of disbursed amount. Highest per-transaction earning opportunity.
- UpstoxcorePartner brokerage for demat account distribution. Partners earn ₹250-₹400 when customers complete their first trade. Targets first-time investors.
- IndusInd BankcorePartner bank for savings account distribution with zero balance requirements. Partners earn ₹650-₹1,000 per account.
- Kotak Mahindra Bank (811)corePartner bank for Kotak 811 digital savings account. Partners earn ₹700-₹1,200 per account. Appeals to students and first-jobbers.
- IDFC First BankcorePartner bank for personal loans and savings accounts. Also offers IDFC Credit Card Against FD with 71% conversion rate for customers without credit history.
- BharatPecorePartner for personal loan distribution. Enables GroMo partners to offer BharatPe credit products to their customer networks.
- AU Small Finance BankcorePartner bank for credit card distribution. Expands the portfolio of card options available to partners.
- Yes BankcorePartner bank for credit card distribution. Adds another card option to the partner product portfolio.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
GroMo competitors and assessment
Company assessmentDirect peers
- Paisabazaar (PB Fintech): India's largest online financial product marketplace, distributing credit cards, loans, and savings accounts from multiple banks/NBFCs. Directly comparable to GroMo in product breadth, B2C/B2B2C distribution, and commission-based revenue model.
- BankBazaar: Online marketplace for credit cards, loans, and investment products in India. Closely comparable to GroMo in aggregating multi-bank/NBFC offerings and earning commission per successful sale.
- PolicyBazaar (PB Fintech): India's leading insurance and financial product aggregator. Highly comparable in agent-led distribution of insurance and lending products through a partner channel, with overlapping IRDAI-licensed training infrastructure.
- InsuranceDekho: Digital insurance distribution platform leveraging a POSP (Point of Sales Person) agent network across India. Directly analogous to GroMo's model of certifying and enabling thousands of micro-agents to sell financial products in tier-2+ markets.
- MyLoanCare: Loan aggregator and distributor working with multiple banks/NBFCs. Comparable in aggregating credit card and personal/business loan products and earning commission per disbursed loan through a partner-driven model.
- Wishfin: Indian fintech marketplace for credit cards, personal loans, and loans-against-property from multiple lenders. Comparable multi-bank distribution model targeting consumers across Indian metros and tier-2 cities.
Broad incumbents
- BharatPe: Mature fintech serving Indian merchants with payments, lending, and investments. While broader in scope, BharatPe is both a content partner on GroMo's platform and a competitor for the BFSI distribution wallet.
- Paytm: Diversified Indian fintech with payments, lending, and wealth distribution serving millions of consumers. Competes for the same BFSI distribution budgets and end-customers, particularly in credit cards and personal loans.
- PhonePe: One of India's largest consumer fintech platforms with growing credit and insurance distribution. Overlaps with GroMo in credit card, lending, and insurance distribution, with substantially larger scale and capital.
Emerging players
- Lendingkart: SME-focused online lending NBFC working through a partner/DSA distribution model. Comparable in using third-party agents to source loan applications from MSMEs and earn commission per disbursement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GroMo social profiles
Digital presenceGroMo financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroMo leadership team
Management profileNumber of profiles
Profiles3 records
GroMo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroMo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroMo
What does GroMo do?
GroMo operates a mobile-first, zero-investment distribution platform that turns individual users across India into certified financial product advisors. Through the free GroMo Partner App, agents share product links for credit cards, personal and business loans, savings accounts, demat accounts, and investment products from 15+ partner banks and NBFCs, earning commissions of ₹250 to ₹3,500 per successful conversion. The platform is supplemented by free training through GroMo Academy, an optional GroMo Protect claim-recovery membership, and an integrated CRM and payout wallet.
Is GroMo a public or private company?
GroMo is a private company. It is classified as venture growth investor backed and is currently operating.
When was GroMo founded?
GroMo was founded in 2019. It employs 101 to 250 people.
Where is GroMo based?
GroMo is headquartered in Gurugram, India, in the Asia region.
How does GroMo make money?
Five revenue lines are on record. Commission on Credit Card Sales are the primary driver. The others are commission on Loan Distribution, commission on Savings/Demat Account Openings, referral Program Commissions and groMo Protect Subscription.
Who are GroMo's main competitors?
Direct peers on record are Paisabazaar (PB Fintech), BankBazaar, PolicyBazaar (PB Fintech), InsuranceDekho, MyLoanCare and Wishfin. Broad incumbents are BharatPe, Paytm and PhonePe. Lendingkart is listed as an emerging player.
Does GroMo have an API?
No public API is recorded for GroMo.
What industry is GroMo in?
GroMo's product category is Fintech Distribution Platform. Its primary akta.pro industry code is BPAHAFAO, Compliance Technology, GRC Platforms & Controls Automation Advisory, with a secondary code of BPAAAGAK, Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff). Its SIC code is 6199.