Shopgenie
Shopgenie is a vertical SaaS CRM and marketing automation platform purpose-built for auto repair shops, offering integrated booking, websites, reviews, phone/call tracking, calendar, and Jasmine AI capabilities under a monthly subscription, now operated as Tekmetric Marketing.
- Company typePrivate
- Founded2022
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Shopgenie does
Shopgenie is a cloud-based, vertical SaaS customer relationship management and marketing automation platform purpose-built for independent and franchise auto repair shops and service centers. Its product surface comprises seven integrated modules — Booking Tool, CRM, Websites, Reviews, Phones (call center), Calendar, and Jasmine AI — distributed as a monthly subscription (the successor Tekmetric Marketing Solution is priced at $345/month, with a PRO website tier at an additional $99/month). Underlying technology combines online scheduling with technician- and bay-level availability controls, two-way texting and email marketing with TCPA/FCC quiet-hours compliance, static and dynamic call tracking with 24-hour/48-hour appointment and repair-order attribution windows, Google Business Profile review and booking-button integration, and webhook-based real-time data sync with Tekmetric shop management (api-prod.shopgenie.io/api/public/webhooks/tekmetric). The platform supports multi-shop operator configurations with role-based permissions (Admin/Manager/Service Advisor) and is accessed via web and PWA mobile on iOS Safari and Android Chrome.
The go-to-market motion is sales-led with a prominent 'Book Demo' CTA on the website, supported by inside sales, self-serve onboarding, content marketing (case studies, blog, video walkthroughs), and a help center. Billing is processed through Stripe, and distribution extends to Google Business Profile 'Book Online' surfaces. The company was founded in 2022 in Scottsdale, Arizona, raised approximately $7M across three rounds through 2023 (including a $5.5M OpenView-led round), and was acquired by Tekmetric, the all-in-one shop management platform for auto repair. Following the acquisition, Shopgenie is being migrated into Tekmetric Marketing Solution (TMS), a unified CRM-plus-shop-management experience, while existing Shopgenie customers retain platform access and support. Leadership consists of co-founders Kieran O'Brien (CEO) and Cayden Phipps (COO), with headcount of 51-100 employees.
Shopgenie firmographics
Firmographics- Name
- Shopgenie
- Legal name
- Shopgenie
- Website
- https://shopgenie.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shopgenie is a vertical SaaS CRM and marketing automation platform purpose-built for auto repair shops, offering integrated booking, websites, reviews, phone/call tracking, calendar, and Jasmine AI capabilities under a monthly subscription, now operated as Tekmetric Marketing.
- Ownership category
- akta.pro rank
Shopgenie industry classification
Industry- Product category
- Auto Repair CRM Software
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Shopgenie is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shopgenie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Shopgenie Platform Subscription: Monthly SaaS subscription for the Shopgenie CRM platform for auto repair shops, which includes booking tool, CRM, websites, reviews, phones, calendar, and Jasmine AI features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tekmetric Marketing Solution (successor to Shopgenie) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Shopgenie product offering
Product offeringCore offering
Shopgenie is a purpose-built cloud-based SaaS CRM platform designed exclusively for auto repair shops. It bundles online appointment booking, CRM, websites, reviews management, call tracking/phones, calendar, and the Jasmine AI assistant into a single integrated platform that syncs with shop management systems via webhooks. Following acquisition by Tekmetric, the product is being consolidated into Tekmetric Marketing, with existing Shopgenie customers migrating to the unified platform at $345/month.
Differentiator
Problem solved
Functional benefit
Brands
- Jasmine AI: AI-powered feature that automatically scores call performance, generates responses for Google Reviews, and assists service advisors with customer interactions.
Products and services
- Booking Tool Online appointment scheduling tool for auto repair shops, enabling automated booking via iFrame embed or direct link integration, with service groups, technician skill-level availability, bay-specific scheduling, and waiter management.
- CRM Customer relationship management system for auto repair shops, providing inbox, dynamic segments, campaigns, automations, two-way texting, email marketing with quiet hours compliance, and task management.
- Websites Website builder service for auto repair shops with dynamically linked text boxes, coupon management, vehicle/page collections, and pop-up controls, proven to increase car count.
- Reviews Review management system that automatically requests Google reviews after vehicle pickup, manages public Google reviews and private feedback, and leverages Jasmine AI to draft review responses synced within approximately 12 hours.
- Phones Intelligent phone system built for auto repair shops, providing call recording, call scoring by Jasmine AI, call playback with transcripts, conversion tracking, and revenue attribution back to marketing sources.
- Calendar Shop calendar management tool with time blocking, U.S. Federal Holiday auto-blocking, daily and slot appointment limits, and service groups organized by technician skill level, specific technicians, bay availability, or repair type.
- Jasmine AI AI-powered assistant that scores recorded calls (1-5 scale), generates responses to Google Reviews, drafts context-aware canned replies, and saves service advisors time on customer communications.
- Tekmetric Marketing Solution Unified CRM and marketing automation platform from Tekmetric combining online booking, automated reminders, scheduled campaigns, two-way texting, Google reviews, websites, and CRM into a single all-in-one auto repair shop solution.
Quantifiable outcome
- Shopgenie websites are proven to increase car count
- +5 more outcomes
Companies that use Shopgenie
Customer profileSegments1 record
Ideal customer profiles2 records
Shopgenie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature14 records
Shopgenie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TekmetriccoreShopgenie has joined the Tekmetric family. Tekmetric is the all-in-one shop management platform for auto repair. Shopgenie now operates as Tekmetric Marketing, with Shopgenie features being integrated into the Tekmetric platform. Existing Shopgenie customers are being migrated to Tekmetric Marketing Solution ($345/month). The webhook URL api-prod.shopgenie.io/api/public/webhooks/tekmetric enables real-time appointment and RO data sync between Tekmetric and Shopgenie.
- Google Business ProfilecoreShopgenie integrates with Google Business Profile to enable the 'Book Online' button, sync reviews and responses, and add a scheduling button to the Google page. Reviews and responses sync within approximately 12 hours.
- StripecoreShopgenie uses Stripe for billing management. Customers are directed to Stripe's hosted billing portal (billing.stripe.com) to update their Shopgenie billing information.
Recent moves2 records
Expansion highlights6 records
Shopgenie competitors and assessment
Company assessmentDirect peers
- Tekmetric: Parent company and direct platform peer. Tekmetric provides all-in-one shop management for auto repair shops and now bundles Shopgenie's CRM/marketing features into 'Tekmetric Marketing.' Same vertical, same customer base, overlapping product surface — effectively the merged platform competitor.
- Shop-Ware: Cloud-based shop management system built specifically for auto repair shops, offering CRM-adjacent features such as customer communication, digital vehicle inspections, and workflow automation. Directly competes with the combined Tekmetric Marketing + Tekmetric shop management stack for the same independent and franchise repair shops.
- Kukui: Marketing platform and CRM purpose-built for auto repair shops, offering website design, SEO, email/SMS marketing, reviews management, and customer retention tools. Direct feature overlap with Shopgenie's booking, reviews, campaigns, and websites modules, targeting the same independent shop segment.
- BayIQ: Marketing automation platform for small and midsize businesses with strong penetration in automotive repair. Offers customer communications, reviews, texting, and campaigns — closely overlapping with Shopgenie's CRM and automated marketing campaigns for auto repair shops.
Broad incumbents
- Mitchell 1: Established incumbent providing shop management, estimating, and CRM-related functionality for auto repair shops (Manager SE, SocialCRM). As a long-tenured category leader, Mitchell 1 overlaps heavily with Shopgenie's CRM, customer communication, and marketing automation features and bundles them into a broader shop management suite.
- HubSpot: Horizontal CRM and marketing automation incumbent that some auto repair shops use as a generic alternative to Shopgenie's purpose-built CRM. While not vertical-specific, HubSpot's CRM, email/SMS marketing, and automations overlap with Shopgenie's core feature surface at potentially lower per-seat cost for tech-comfortable shops.
Emerging players
- AutoFluent: Auto repair shop management and CRM platform offering customer database, marketing tools, and reporting. Smaller footprint than Shopgenie/Tekmetric but competes in the same vertical with overlapping customer communication and retention features.
- Garage360: Cloud-based shop management software for auto repair shops that includes customer management, communication, and marketing-style features. A niche vertical SaaS player with similar SMB auto-repair targeting as Shopgenie.
- Mechanic Advisor: Digital marketing and customer engagement platform for auto repair shops, providing websites, SEO, reviews, and customer communications. Competes with Shopgenie's marketing-automation-heavy offering in the independent shop segment.
- Workshop Hero: Auto repair shop marketing and customer communication platform offering reviews, texting, and retention campaigns. Niche vertical SaaS peer with feature overlap on Shopgenie's reviews, campaigns, and two-way texting modules.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Shopgenie social profiles
Digital presenceShopgenie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopgenie leadership team
Management profileNumber of profiles
Profiles2 records
Shopgenie funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopgenie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopgenie
What does Shopgenie do?
Shopgenie is a purpose-built cloud-based SaaS CRM platform designed exclusively for auto repair shops. It bundles online appointment booking, CRM, websites, reviews management, call tracking/phones, calendar, and the Jasmine AI assistant into a single integrated platform that syncs with shop management systems via webhooks. Following acquisition by Tekmetric, the product is being consolidated into Tekmetric Marketing, with existing Shopgenie customers migrating to the unified platform at $345/month.
Is Shopgenie a public or private company?
Shopgenie is a private company. It is classified as corporate owned and is currently operating.
When was Shopgenie founded?
Shopgenie was founded in 2022. It employs 51 to 100 people.
Where is Shopgenie based?
Shopgenie is headquartered in Scottsdale, United States, in the North America region.
How does Shopgenie make money?
One revenue line is on record: shopgenie Platform Subscription.
Who are Shopgenie's main competitors?
Direct peers on record are Tekmetric, Shop-Ware, Kukui and BayIQ. Broad incumbents are Mitchell 1 and HubSpot. Emerging players are AutoFluent, Garage360, Mechanic Advisor and Workshop Hero.
Does Shopgenie have an API?
Yes. Shopgenie offers webhook integrations for real-time data sync with Tekmetric shop management system. Webhook URL: https://api-prod.shopgenie.io/api/public/webhooks/tekmetric. Events supported include appointment confirmations, appointment reminders, RO updates, and rescheduling/cancellation notifications. Real-time sync replaces hourly batch updates. Also supports embedded scheduling via JavaScript widget (shopgenie-book-appt-btn CSS class) that fires custom data layer events like 'appointmentBooked' for conversion tracking. Developer documentation is at www.tekmetric.com/integrations/custom-webhooks.
What industry is Shopgenie in?
Shopgenie's product category is Auto Repair CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms.