What BayIQ does

BayIQ, Inc. is a Delaware-incorporated, privately held SaaS company founded in 2015 by Patrick Murphy and headquartered in Scottsdale, Arizona. It operates a cloud-based marketing and loyalty platform purpose-built for independent tire dealers and independent automotive repair shops in the United States and Canada. The founder's prior experience at Firestone, Big O, and Michelin T3 anchors the company's domain focus, and the platform is delivered under a "powered by AutoVitals" branding arrangement that ties it into AutoVitals shop management infrastructure.

The platform combines six interconnected modules: a loyalty rewards program that tracks bonuses and promotions across customer vehicles, automated online review solicitation and publishing to Google and Facebook, an online appointment scheduler, SMS and email marketing with service reminders and custom promotions, a real-time reporting dashboard for transactions and loyalty data, and point-of-sale (shop management system) integrations that embed the user interface inside existing shop software. The architecture is explicitly designed to consolidate what would otherwise be fragmented marketing point solutions into a single workflow for independent operators.

BayIQ monetizes primarily through recurring subscription services billed monthly with auto-renewal, plus optional implementation and training professional services. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and inside-sales driven, with Account Executives conducting web-based discovery and demos, Customer Success Managers handling onboarding, and a self-serve demo request path on the website. The end customers are SMBs (independent tire dealers and auto repair centers), and only one named customer logo (Direct Tire & Auto Service) appears in the dataset, while company material claims the platform serves thousands of shops. As of the latest inputs, Jennifer Thronson serves as CEO and Patrick Murphy as Founder/President.

Name

BayIQ

Legal name

BayIQ, Inc.

Website

https://bayiq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BayIQ provides a cloud-based marketing and loyalty SaaS platform for independent tire dealers and auto repair shops, combining loyalty rewards, reviews management, appointment scheduling, SMS/email marketing, reporting, and POS integration, sold via monthly subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Marketing and loyalty platform licensed via subscription with monthly billing and annual renewal terms. Customers pay recurring fees based on Order Forms with automatic credit card charges or invoice billing.
2. Professional Services: Implementation and training services available for additional charge to assist with service setup and onboarding

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BayIQ provides a cloud-based marketing and loyalty software platform built specifically for independent tire dealers and automotive repair shops. The platform combines a loyalty rewards program, automated online review management, online appointment scheduling, email and SMS marketing automation with service reminders, real-time transaction and loyalty reporting, and embedded integration with existing point-of-sale shop management systems into a single subscription SaaS offering.

Product overview

BayIQ is an integrated marketing and loyalty software platform designed specifically for independent tire dealers and automotive repair shops. The platform provides a unified suite of capabilities including a loyalty rewards program, online review management, appointment scheduling, email and text marketing, and real-time reporting—all accessible through point-of-sale integration with existing shop management systems. Rather than separate standalone modules, these features operate as interconnected components within a single cloud-based SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• BayIQ Marketing & Loyalty Platform Cloud-based SaaS marketing and loyalty platform for independent tire dealers and automotive repair shops, combining a loyalty rewards program, automated online review management, online appointment scheduling, email and SMS marketing automation with service reminders, real-time reporting, and point-of-sale system integration in a single subscription offering. Available as a monthly recurring subscription with annual renewal terms; implementation and training services available for additional charge.

Quantifiable outcome

• 65% of tire shop business comes from existing customer base
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• AutoVitalscoreTechnology or IntegrationBayIQ is powered by AutoVitals. The platform integrates with AutoVitals' shop management systems. AutoVitals provides the underlying infrastructure for BayIQ's marketing and loyalty platform. Copyright notice reads 'BayIQ powered by AutoVitals'.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shop-Ware: Shop-Ware is a cloud-based shop management system for independent auto repair shops with built-in customer communication and marketing features. It competes with BayIQ at the same independent auto repair customer and increasingly bundles loyalty and marketing tools.
• Birdeye: Birdeye is a customer experience and marketing platform for multi-location and local businesses, providing reviews, messaging, social, and listings. It directly overlaps BayIQ's online reviews, messaging, and reputation management features for SMBs including auto service.
• Reputation.com: Reputation.com is an enterprise reputation management and customer experience platform covering reviews, listings, surveys, and messaging. It is a direct competitor to BayIQ's online reviews and reputation management module for multi-location and SMB customers.
• AutoVitals: AutoVitals provides shop management, digital vehicle inspection, and marketing tools for auto repair shops. It is both the underlying platform powering BayIQ and a direct competitor offering a similar feature set to the same tire and auto repair dealer customer base.
• Podium: Podium is an AI-powered customer interaction platform offering messaging, reviews, scheduling, and marketing for local businesses, with auto dealers and tire shops as a significant vertical. It competes head-to-head with BayIQ on reviews, text marketing, and appointment scheduling.

Broad incumbents

• Yext: Yext is a digital presence platform providing listings, reviews, and search-optimization tools for multi-location brands. It overlaps with BayIQ's online reviews and listings management capabilities at the brand and dealer-group level.
• Constant Contact: Constant Contact is an established SMB email and digital marketing platform used by tens of thousands of small businesses. It competes with BayIQ's email and text marketing module, particularly with self-serve buyers in the auto services vertical.
• Mitchell 1: Mitchell 1 is a long-established provider of shop management, repair information, and marketing solutions for auto repair shops. It competes with BayIQ at the same independent auto repair customer base with a broader suite that includes shop management.

Emerging players

• AutoLeap: AutoLeap is a shop management platform purpose-built for independent auto repair shops, with digital vehicle inspections and customer communication. It targets the same independent auto repair customer as BayIQ with adjacent integrated marketing features.
• Tekmetric: Tekmetric is a modern cloud shop management platform for auto repair shops that includes customer communication and reporting workflows. It is an emerging vertical SaaS player overlapping with BayIQ's POS-integrated marketing and reporting capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bay_iq
• LinkedInlinkedin.com/company/bayiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BayIQ