Reev
reev GmbH is a Munich-based SaaS provider of a cloud-based EV charging management platform combining CPMS and EMS, serving 7,000+ businesses, commercial real estate operators, residential housing providers, and depot/fleet operators across Europe with tiered subscriptions and integrated dynamic electricity tariffs.
- Company typePrivate
- Founded2018
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reev does
reev GmbH is a Munich-based software company founded in 2018 that provides a cloud-based platform for managing electric vehicle (EV) charging infrastructure in semi-public and commercial settings across Europe. Its core product, the reev Platform, unifies a Charge Point Management System (CPMS) with an Energy Management System (EMS) in a single integrated offering, enabling operators to set up, run, and monetize charging infrastructure while automating billing, load management, user access control, and public eRoaming. Supporting modules extend the platform into specific use cases: reev Living targets multi-party residential buildings (with German federal subsidy qualification of up to €2,000 per parking space), reev Stromtarif layers a dynamic 100% green electricity tariff onto the platform, reev Partner Portal serves installers and channel partners, and the free reev Companion app guides electricians through commissioning and remote troubleshooting. The platform is hardware-agnostic, interoperating with over 250 wallbox models from more than 25 manufacturers via the OCPP standard, and is ISO 27001 certified with GDPR- and metrology-compliant billing.
reev serves four primary customer segments: companies deploying workplace/employee charging, commercial real estate and hospitality operators, residential housing providers (Wohnungswirtschaft), and depot/fleet operators. Named customers include TRUMPF (manufacturing), N-ERGIE (energy/utilities, also an investor), and Landhaus Ellerbrock (hospitality). The company combines direct enterprise sales with a multi-channel partner ecosystem spanning hardware manufacturers (e.g., ABL), electrical wholesale distributors, certified electrician/installer networks, and full-service solution providers, supplemented by self-serve onboarding and software upgrade flows. Geographic reach at the time of analysis covers Germany, Austria, Switzerland, the Netherlands, Belgium, France, Luxembourg, Italy, and Croatia, with an additional Zagreb office supporting expansion.
reev monetizes primarily through tiered SaaS subscriptions (Basic, Compact, Pro, Business, Enterprise) billed annually, with uniform per-site licensing across the full charging solution. A second recurring revenue stream is the reev Stromtarif dynamic electricity tariff, which generates utility-style revenue from electricity supply and reportedly enables up to 30% charging-cost savings. In May 2024, reev closed a €10 million Series A led by Future Energy Ventures with E.ON, Blue Earth Capital, and existing investor N-ERGIE, explicitly earmarked for further European expansion and product development; the company subsequently announced a co-marketing partnership with Schneider Electric targeting fleet and logistics buyers.
Reev firmographics
Firmographics- Name
- Reev
- Legal name
- reev GmbH
- Website
- https://reev.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- reev GmbH is a Munich-based SaaS provider of a cloud-based EV charging management platform combining CPMS and EMS, serving 7,000+ businesses, commercial real estate operators, residential housing providers, and depot/fleet operators across Europe with tiered subscriptions and integrated dynamic electricity tariffs.
- Ownership category
- akta.pro rank
Reev industry classification
Industry- Product category
- EV Charging Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Services (4911)
- akta.pro primary industry
- Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where Reev is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Reev business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscriptions: SaaS subscription model for access to the reev Platform with tiered license levels (Basic, Compact, Pro). Subscription licensing is uniform across the entire charging solution and cannot be combined for individual charging stations. Revenue is generated through recurring subscription fees with annual or multi-year billing cycles. The company also offers software upgrades from lower to higher tiers (e.g., Basic to Pro) as an upsell motion.
- Dynamic Electricity Tariff: Integrated dynamic electricity tariff product generating revenue through electricity supply to EV charging operators. The tariff is bundled within the platform and enables cost-optimized charging at 30% potential savings, creating additional recurring utility-style revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier - Entry-level charging management |
| Subscription | Annual | Compact tier - Mid-market charging management |
| Subscription | Annual | Pro tier - Professional enterprise charging management |
| Subscription | Annual | Business tier - Large organization charging management |
| Subscription | Annual | Enterprise tier - Custom enterprise solutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Reev product offering
Product offeringCore offering
Reev sells a cloud-based EV charging management platform that combines a Charge Point Management System (CPMS) with an Energy Management System (EMS) for businesses, commercial real estate, residential housing operators, and fleet operators across Europe. The platform automates billing, manages charging infrastructure, optimizes energy use via a dynamic green-electricity tariff, and integrates with over 250 OCPP-compatible wallboxes from 25+ manufacturers.
Product overview
reev is a provider of smart EV charging solutions for semi-public spaces, headquartered in Munich, Germany. The company's offering is organized as a cloud-based energy and charging platform (reev Platform) with several integrated modules and companion products. The core reev Platform combines a Charge Point Management System (CPMS) with an Energy Management System (EMS), providing centralized setup, operation, and management of EV charging infrastructure. Supporting products include reev Partner Portal (for installers and solution providers to manage infrastructure), reev Living (for multi-party residential buildings with automated billing and subsidies), and the reev Stromtarif (a dynamic electricity tariff fully integrated into the platform for cost-optimized charging). An additional tool, reev Companion, provides guided commissioning and remote maintenance support for electricians. The platform is manufacturer-independent, supporting over 250 hardware models and 25+ manufacturers via the OCPP standard.
Differentiator
Problem solved
Functional benefit
Brands
- reev Platform: Cloud-based energy and charging management platform combining a charge point management system (CPMS) with an energy management system (EMS).
- reev Partner Portal
- reev Living
- reev Stromtarif
- reev Companion
Products and services
- reev Platform Cloud-based EV charging and energy management platform (CPMS + EMS) for setting up, operating, and managing EV charging infrastructure with automated billing, dynamic load management, eRoaming, and energy optimization. Targets businesses, commercial real estate, residential housing operators, and fleet operators across Europe.
- reev Living Complete EV charging solution for multi-party residential buildings (Wohnungswirtschaft), featuring 100% green electricity, automated tenant billing, and integrated energy management. Eligible for German federal subsidies of up to €2,000 per parking space under the 'Laden im Mehrparteienhaus' program.
- reev Stromtarif (Dynamic Electricity Tariff) Dynamic electricity tariff fully integrated into the reev Platform that enables cost- and emission-optimized EV charging using 100% green electricity, with claimed cost reductions of up to 30%.
- reev Partner Portal Web portal for hardware manufacturers, electrical wholesale distributors, and solution/service providers to centrally manage charging infrastructure, resolve errors faster, and reduce support workload across their installed base.
- reev Companion Free mobile companion app for certified electricians that guides through commissioning, documentation, and ongoing service/maintenance of Reev-enabled charging stations, including remote troubleshooting to reduce on-site visits.
Companies that use Reev
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Reev technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature10 records
Reev partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Schneider ElectriccoreJoint webinar partnership for fleet and logistics electrification topics. Schneider Electric provides intelligent hardware (AC wallboxes, DC portfolio) while reev provides the software platform. Joint webinars target fleet operators and logistics decision-makers, combining both companies' expertise in energy management and EV charging.
- ABL (ABL GmbH)coreHardware manufacturer partner offering ABL+reev Bundle charging stations with pre-integrated reev software. ABL is a German manufacturer of charging solutions and wallboxes.
- HubjectsupportingeRoaming platform integration enabling public charging access. Hubject operates the intercharge network for cross-operator charging roaming. reev integrates Hubject services for EVSE-ID activation and roaming connectivity.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Reev competitors and assessment
Company assessmentDirect peers
- Wallbox: Wallbox provides smart EV chargers and a companion management platform (myWallbox) for residential and commercial use. It overlaps with reev's CPMS and energy management software, though it emphasizes vertically integrated hardware-software bundles.
- Virta: Virta is a European-headquartered EV charging software platform offering CPMS, smart charging, and energy management features similar to reev's platform. It serves enterprise, fleet, and retail CPOs across multiple European markets, making it one of the closest direct competitors.
- Last Mile Solutions: Last Mile Solutions (LMS) is a Netherlands-based provider of EV charging management software and services across Europe. It targets very similar enterprise, residential, and fleet segments as reev and offers comparable CPMS and billing capabilities.
- Etrel: Etrel is a European provider of EV charging management software with a strong focus on smart charging and energy management for fleets and operators. It offers OCPP-based CPMS functionality similar to reev and competes in overlapping geographies.
- Monta: Monta is a fast-growing European CPMS and EV charging operations platform serving charge point operators and fleets. It directly competes with reev on workplace, residential, and depot charging management software with a developer-friendly product-led motion.
- EVBox: EVBox is a European EV charging hardware and software provider offering a CPMS that competes head-to-head with reev Platform, particularly in commercial real estate and workplace deployments. It combines proprietary hardware with software, contrasting reev's hardware-agnostic model.
Broad incumbents
- Shell Recharge (NewMotion): Shell Recharge (formerly NewMotion) is a major European charging network and software platform owned by Shell. It overlaps with reev's CPMS and eRoaming capabilities and competes for enterprise and fleet customers across Europe.
- ChargePoint: ChargePoint is the largest North American-headquartered CPMS and networked charging provider with global reach. It competes directly with reev on software platform features and enterprise customers, but operates at much greater scale and with proprietary hardware across all segments.
- Enel X Way: Enel X Way is the eMobility arm of Enel Group, offering public and private EV charging infrastructure and a global CPMS. It is a much larger utility-backed competitor with international scope, comparable to reev in workplace and residential charging but operating at significantly greater scale.
Others
- Hubject: Hubject operates the intercharge eRoaming network and B2B services for EV charging interoperability across Europe. It is both a partner of reev (enabling public charging roaming) and an ecosystem peer whose platforms and services overlap with parts of reev's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reev compliance and trust
Trust signalCompliance1 record
Reev financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reev leadership team
Management profileNumber of profiles
Profiles2 records
Reev funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reev
What does Reev do?
Reev sells a cloud-based EV charging management platform that combines a Charge Point Management System (CPMS) with an Energy Management System (EMS) for businesses, commercial real estate, residential housing operators, and fleet operators across Europe. The platform automates billing, manages charging infrastructure, optimizes energy use via a dynamic green-electricity tariff, and integrates with over 250 OCPP-compatible wallboxes from 25+ manufacturers.
Is Reev a public or private company?
Reev is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reev founded?
Reev was founded in 2018. It employs 11 to 50 people.
Where is Reev based?
Reev is headquartered in Munich, Germany, in the Europe region.
How does Reev make money?
Two revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are dynamic Electricity Tariff.
Who are Reev's main competitors?
Direct peers on record are Wallbox, Virta, Last Mile Solutions, Etrel, Monta and EVBox. Broad incumbents are Shell Recharge (NewMotion), ChargePoint and Enel X Way. Hubject is listed as an others.
Does Reev have an API?
Yes. reev offers an API that enables integration with third-party automation platforms such as n8n and Airtable, allowing operators to automate workflows such as maintenance of charging stations. The API is used by nearly 6,000 customers and integrates with over 250 wallboxes via the OCPP standard. No further technical details (such as protocol type, authentication method, rate limits, or versioning) are specified in the available source material. Developer documentation is at support.reev.com.
What industry is Reev in?
Reev's product category is EV Charging Management Software. Its primary akta.pro industry code is EUAFAMAD, Charging Network Operators & CPOs Offering Smart Charging/V2G, with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 518 and its SIC code is 3600.