Hapi App
Hapi App is a commission-free mobile and web investment platform that lets Latin American retail investors buy US stocks, ETFs, and cryptocurrencies through SEC-regulated Hapi Securities LLC, serving 700K-900K+ users across 18-19+ countries in LatAm and Spain.
- Company typePrivate
- Founded2020
- HeadquartersDelaware City, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hapi App does
Hapi App is a commission-free mobile and web investment platform that enables Latin American retail investors to buy US-listed stocks, ETFs, and cryptocurrencies. Founded in October 2020 by Peruvian entrepreneurs and headquartered in San Francisco, the company operates through two wholly-owned subsidiaries: Hapi Securities LLC, an SEC-registered broker-dealer and FINRA/SIPC member (CRD 311868), and Hapi Crypto LLC, which is licensed by the New York State Department of Financial Services for virtual currency activity through a partnership with Bakkt Financial Solutions. Securities clearing and custody are provided by Apex Clearing Corporation.
The platform is offered as native apps on iOS and Android plus a multilingual web platform (English, Spanish, Portuguese), with features including fractional shares starting at $5 (or $1 in crypto), no minimum deposit, 24/5 extended-hours US stock trading, Thematic Portfolios (curated baskets by sector and theme), the Hapi Learning educational hub, and the Hapi-folio AI portfolio assistant. The company claims 700K-900K+ users across 18-19+ countries spanning Latin America and Spain, with over $1.5B in processed transactions.
Hapi generates revenue primarily through small per-transaction closing fees ($0.10 per whole share, $0.15 per fractional share), deposit-cost recovery for cross-border money movement, and a $4.99 monthly inactivity fee on accounts with balances under $100 inactive for 60+ days. The go-to-market is product-led, with self-serve onboarding in under five minutes, multi-channel content marketing, and a crypto-based referral program offering $1-$500 rewards to both referrer and referee. The company has raised approximately $2M in funding from Y Combinator, Harvard Management Company, Goodwater Capital, Portage Ventures, UTEC Ventures, and others.
Hapi App firmographics
Firmographics- Name
- Hapi App
- Legal name
- Hapi Corp.
- Website
- https://hapi.trade
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hapi App is a commission-free mobile and web investment platform that lets Latin American retail investors buy US stocks, ETFs, and cryptocurrencies through SEC-regulated Hapi Securities LLC, serving 700K-900K+ users across 18-19+ countries in LatAm and Spain.
- Ownership category
- akta.pro rank
Where Hapi App is headquartered
LocationHeadquarters
- HQ city
- Delaware City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hapi App business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Transaction/Closing Fees: Revenue generated from small closing fees per transaction: $0.10 for whole shares and $0.15 for fractional shares. No broker fees or account maintenance fees charged.
- Inactivity Fees: $4.99 monthly fee charged to accounts with less than $100 balance that have been inactive for 60 days or more.
- Deposit Costs Recovery: Small costs recovered from deposit methods to cover fees associated with transferring money to the US, applied to cover payment provider and intermediary bank costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No minimum deposit required; start investing from $5 in stocks |
| Transaction based/ take rate | Pay-as-you-go | Closing fee of $0.10 per whole share transaction |
| Transaction based/ take rate | Pay-as-you-go | Closing fee of $0.15 per fractional share transaction |
| Subscription | Monthly | $4.99 monthly inactivity fee for low-balance dormant accounts |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Hapi App product offering
Product offeringCore offering
Hapi App is a commission-free mobile and web investment platform that enables Latin American retail investors to buy and sell US-listed stocks, ETFs, and cryptocurrencies. The platform offers fractional shares starting at $5, no minimum deposits, 24/5 extended trading hours, and is operated by SEC-registered Hapi Securities LLC (a FINRA member with SIPC protection up to $500,000). Cryptocurrency trading is provided via Bakkt Financial Solutions under Hapi Crypto LLC.
Product overview
Hapi App is a commission-free investment platform designed for Latin Americans to invest in US stocks, ETFs, and cryptocurrencies. The core offering is a mobile app and web platform that provides access to 12,000+ US-listed securities with no broker commissions, no minimum deposits, and fractional share investing starting at $5. The platform offers 24/5 extended trading hours and is regulated by the SEC, FINRA, and SIPC. Supplementary features include Thematic Portfolios (pre-built curated collections by sector/theme), Hapi Learning (educational content with courses and webinars), Hapi-folio AI (AI-powered portfolio assistance for diversification and risk assessment), and a Referral Program with crypto rewards. Cryptocurrency services are provided through Bakkt Financial Solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Hapi App (Mobile & Web Platform) Commission-free investment app and web platform enabling Latin Americans to invest in US stocks, ETFs, and cryptocurrencies. Features 24/5 trading, fractional shares starting at $5, no minimum deposits, and regulatory compliance with SEC/FINRA/SIPC.
- US Stocks Trading Access to over 12,000 US-listed stocks and ETFs through the platform, allowing users to invest in individual company shares and exchange-traded funds with no broker commissions.
- Cryptocurrency Trading Cryptocurrency investment services for 50+ cryptocurrencies, powered by Bakkt Financial Solutions. Allows users to buy, sell, and hold digital assets including Bitcoin and Ethereum.
- Thematic Portfolios Pre-built thematic investment portfolios organized by categories (e.g., Artificial Intelligence, Bitcoin Family, Dividend Kings, LATAM stocks, Healthcare, Technology) allowing users to invest in curated collections of related assets.
- Hapi Learning Educational hub featuring courses, webinars, interactive tutorials, and resources covering investing basics, US stock market fundamentals, ETFs, fundamental analysis, and portfolio building. Includes compound interest calculator and investor profile assessment tools.
- Hapi-folio AI AI-powered portfolio assistant that helps users explore diversification concepts and risk tolerance to create personalized portfolio recommendations aligned with their investment profile.
Quantifiable outcome
- Process over $1.5 billion USD in transactions with 700K+ users across 18+ countries
- +1 more outcomes
Companies that use Hapi App
Customer profileSegments3 records
Ideal customer profiles2 records
Hapi App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Hapi App partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Apex Clearing CorporationcoreApex Clearing provides clearing and custody services for Hapi Securities, managing billions of dollars and providing additional insurance coverage beyond SIPC limits. Also featured as an investor in Hapi Corp.
- Bakkt Financial Solutions I, LLCcoreBakkt provides digital asset services including cryptocurrency trading through the Hapi platform. Licensed by New York State Department of Financial Services for virtual currency business activity and money transmission.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Hapi App competitors and assessment
Company assessmentDirect peers
- eToro: Multi-asset social trading platform offering stocks, ETFs, and crypto with regional presence across LatAm and Europe; overlaps directly with Hapi's commission-free, mobile-first, multi-asset LatAm retail proposition.
- Robinhood: Zero-commission US retail brokerage with fractional shares and mobile-first UX; Hapi is explicitly positioned as the 'Robinhood of Latin America' and offers a near-identical feature set (commission-free stocks, fractional shares, crypto).
- Webull: Commission-free mobile brokerage with fractional shares, extended-hours trading, and crypto; overlaps with Hapi's core feature stack and increasingly targets international retail investors.
- Uphold: Multi-asset platform enabling retail users in LatAm and other emerging markets to trade US stocks, ETFs, and crypto from a single account; similar fractional-share, mobile-first, cross-border positioning to Hapi.
Regional players
- Bitso: Leading LatAm-focused crypto exchange; competes directly with Hapi's crypto offering and has the regulatory footprint and liquidity to become a regional one-stop shop for digital-asset investing.
- AvaTrade: Multi-asset CFD and stock broker with strong presence in Europe and emerging markets including LatAm; competes for the same cross-border retail FX/equity trader that Hapi targets.
- Nubank: Dominant LatAm digital bank expanding into brokerage and investment products; represents the most credible well-capitalized regional incumbent that could bundle Hapi-like investing features into its existing 90M+ customer base.
- Mercado Pago (MercadoLibre): Embedded fintech inside LatAm's largest e-commerce platform with growing investment and crypto features; has unmatched regional distribution that could compress Hapi's CAC advantages.
Broad incumbents
- Interactive Brokers: Large, established US-regulated broker serving global retail and professional clients with multi-asset trading; competes with Hapi for LatAm retail traders seeking US market access and offers a much broader product suite.
- Coinbase: Largest US-regulated crypto exchange expanding internationally; overlaps with Hapi Crypto LLC's offering and could extend into LatAm equities to compete end-to-end.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hapi App social profiles
Digital presenceHapi App compliance and trust
Trust signalCompliance4 records
Hapi App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hapi App leadership team
Management profileNumber of profiles
Profiles3 records
Hapi App subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hapi App funding detail
Funding detailFunding overview
Funding rounds3 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hapi App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hapi App
What does Hapi App do?
Hapi App is a commission-free mobile and web investment platform that enables Latin American retail investors to buy and sell US-listed stocks, ETFs, and cryptocurrencies. The platform offers fractional shares starting at $5, no minimum deposits, 24/5 extended trading hours, and is operated by SEC-registered Hapi Securities LLC (a FINRA member with SIPC protection up to $500,000). Cryptocurrency trading is provided via Bakkt Financial Solutions under Hapi Crypto LLC.
Is Hapi App a public or private company?
Hapi App is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hapi App founded?
Hapi App was founded in 2020. It employs 11 to 50 people.
Where is Hapi App based?
Hapi App is headquartered in Delaware City, United States, in the North America region.
How does Hapi App make money?
Three revenue lines are on record. Transaction/Closing Fees are the primary driver. The others are inactivity Fees and deposit Costs Recovery.
Who are Hapi App's main competitors?
Direct peers on record are eToro, Robinhood, Webull and Uphold. Regional players are Bitso, AvaTrade, Nubank and Mercado Pago (MercadoLibre). Broad incumbents are Interactive Brokers and Coinbase.
Does Hapi App have an API?
No public API is recorded for Hapi App.