GRAX
GRAX is a Boston-based private SaaS platform that continuously replicates Salesforce data into customer-owned cloud infrastructure for backup, archive, compliance, and AI-ready analytics, serving 500+ enterprise clients in regulated industries globally.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GRAX does
GRAX is a Boston-based private SaaS company founded in 2018 that provides enterprise-grade data protection, replication, and lifecycle management for the Salesforce platform. Its core technology continuously replicates Salesforce data—across all Salesforce clouds and objects—into customer-owned cloud infrastructure (AWS, Azure, or GCP) using a proprietary Digital Chain of Custody framework that creates immutable, auditable records of every data change for compliance and point-in-time recovery. The product portfolio spans backup and restore, data archive and lifecycle management, a Time Machine feature for historical version access, a Data Lake and Data Lakehouse for analytics-grade Parquet replication, Sandbox Seeding for DevOps, and Insights for change/anomaly monitoring. Following Ascendx's October 2025 acquisition and merger with CapStorm, the combined entity serves over 500 enterprise clients across 40 countries and offers three CapStorm-branded products (Govern, Managed, AI) alongside the GRAX core suite.
The company sells primarily through enterprise field sales with a free trial for evaluation, complemented by self-serve listings on five cloud marketplaces (Salesforce AppExchange, AWS, Azure, Snowflake, Heroku) and a CarahSoft partnership for U.S. government procurement. Revenue is generated via subscription contracts with two deployment models: GRAX Cloud (fully managed, capped at 5TB of hosted storage) and Self-Managed (customer-deployed in their own cloud with unlimited storage). Pricing is quote-based rather than publicly disclosed. GRAX targets Salesforce administrators, IT teams, data engineers, and business/technology leaders in regulated industries—healthcare, pharmaceuticals, financial services, and government—where compliance, data ownership, and AI-readiness are strategic priorities. Its newest offering, GRAX AI (announced for TDX 2026), extends the platform with zero-code natural-language querying and Agentforce agent integration built on the replicated, governed Salesforce data corpus.
GRAX firmographics
Firmographics- Name
- GRAX
- Legal name
- GRAX, Inc.
- Website
- https://grax.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GRAX is a Boston-based private SaaS platform that continuously replicates Salesforce data into customer-owned cloud infrastructure for backup, archive, compliance, and AI-ready analytics, serving 500+ enterprise clients in regulated industries globally.
- Ownership category
- akta.pro rank
GRAX industry classification
Industry- Product category
- Cloud Data Protection Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK)
- akta.pro secondary industries
- Backup & Recovery Software (HDABAEAD), Backup & Restore Platforms (Cloud Backup) (HDABAIAB), Endpoint, SaaS & M365/Google Workspace Backup Services (BPAEALAJ)
Keywords
Where GRAX is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GRAX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (GRAX Cloud): Managed cloud deployment where GRAX hosts customer data (up to 5TB storage limit). Includes platform access, continuous replication, support services, and infrastructure management. Tiered support levels (Standard, Premium) with differentiated SLAs.
- Self-Managed Subscription: Customer deploys GRAX software in their own cloud infrastructure (AWS, Azure, GCP). Unlimited storage capacity. GRAX provides platform license, support, and software updates. Customer manages their own cloud infrastructure costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - No-cost evaluation period |
| Subscription | Annual | GRAX Cloud - Managed deployment with hosted storage |
| Subscription | Annual | Self-Managed - Customer infrastructure deployment |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
GRAX product offering
Product offeringCore offering
GRAX captures, retains, and correlates every change to Salesforce data over time, then replicates it into customer-owned cloud storage. The platform delivers continuous backup and point-in-time restore, historical data archiving, sandbox seeding, and AI-ready data activation (including a natural-language AI interface). It is sold to enterprise and government customers for backup, compliance, audit, and analytics use cases, and is offered as managed cloud, customer-managed platform, or self-managed deployment.
Product overview
GRAX is a Salesforce data protection and lifecycle management platform offering a comprehensive suite of products for data backup, archival, replication, and reuse. The core portfolio includes Data Replication, Data Lake, Data Lakehouse, Backup & Restore, Data Archive, Time Machine, GRAX Insights, and Sandbox Seeding. GRAX operates through three deployment models: GRAX Cloud (fully-managed SaaS), GRAX Platform (GRAX-managed cross-account deployment), and Self-Managed deployments. Following its acquisition by Ascendx in October 2025, GRAX integrated with CapStorm products (Govern, Managed, AI) to expand its enterprise data management capabilities. The platform differentiates through its 'own your data' philosophy — storing all customer data in their own cloud environments rather than GRAX's infrastructure. GRAX AI represents its newest zero-code AI offering for Salesforce data governance.
Differentiator
Problem solved
Functional benefit
Brands
- GRAX AI: Zero-code AI product for Salesforce data governance and querying, enabling users to generate reports and deploy AI assistants using verified, governed Salesforce historical data.
- GRAX Time Machine
- GRAX Insights
- GRAX Data Lake
- GRAX Data Lakehouse
- CapStorm
Products and services
- Salesforce Data Replication Continuously captures every create, update, and delete in Salesforce and replicates it into the customer's own AWS, Azure, GCP, or Snowflake storage. Designed for enterprise Salesforce customers that need sub-minute recovery point objectives and full data ownership.
- Backup & Restore for Salesforce Continuous backup of Salesforce data combined with granular and bulk restore for records, objects, and metadata. Targeted at Salesforce administrators, IT, and compliance teams that need to recover from accidental deletes, integration errors, or ransomware.
- GRAX Time Machine Point-in-time recovery for Salesforce data, allowing customers to restore records and objects to any prior moment in history. Aimed at compliance, audit, and ransomware-recovery scenarios.
- Data Archive & Lifecycle Management Archives historical Salesforce data to customer-owned cloud storage to reduce Salesforce storage costs and meet long-term retention requirements. For Salesforce administrators and IT finance teams.
- Sandbox Seeding Populates Salesforce sandboxes with realistic, production-like data (with sensitive field masking) for development, testing, and training. Targets Salesforce release managers, QA, and DevOps teams.
- GRAX Data Lake Delivers a Parquet-format historical data lake of Salesforce data, stored in the customer's own cloud account, ready for analytics, BI, and AI/ML consumption. For data engineering and analytics teams.
- GRAX Data Lakehouse A lakehouse offering built on the GRAX Data Lake, combining historical Salesforce data with downstream analytics and AI workloads. For data platform and analytics teams that want both governed historical CRM data and modern lakehouse features.
- GRAX Insights Provides trend analysis, change tracking, and anomaly visibility on top of replicated Salesforce data, enabling audit, governance, and analytics use cases.
- GRAX AI A zero-code AI product that lets users query and govern historical Salesforce data using natural language, integrated with Agentforce, Claude, and other AI assistants. Targeted at business users, governance teams, and AI/analytics teams.
- CapStorm: Govern CapStorm's Salesforce governance offering covering schema change rollback, sandbox seeding, and sensitive field masking. For Salesforce administrators and platform owners needing change control.
- CapStorm: Managed CapStorm's managed backup and recovery service for Salesforce, delivered as a fully operated service. For mid-market customers that want backup without operating the underlying infrastructure.
- CapStorm: AI CapStorm's AI offering for natural-language querying of replicated Salesforce data. Complements GRAX AI and is targeted at business users and analytics teams.
Quantifiable outcome
- 110x cost reduction compared to equivalent data storage in Salesforce native storage
- +2 more outcomes
Companies that use GRAX
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
GRAX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature5 records
GRAX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- AscendxcoreAscendx acquired GRAX in October 2025 and merged it with CapStorm to form a unified enterprise data management platform. The combined entity serves over 500 enterprise clients across 40 countries, offering comprehensive Salesforce data protection and enterprise data management solutions.
- Salesforce AppExchangecoreGRAX is listed and available on the Salesforce AppExchange marketplace, allowing Salesforce administrators to discover, evaluate, and install GRAX backup solutions directly within their Salesforce org environment.
- AWS MarketplacecoreGRAX Self-Managed product is listed on AWS Marketplace, enabling AWS customers to procure GRAX licenses through their AWS account with simplified billing and deployment integration.
- Microsoft Azure MarketplacecoreGRAX is available on Microsoft Azure Marketplace for customers with Azure cloud infrastructure. Supports Azure-native deployment and procurement of GRAX Self-Managed solutions.
- Snowflake MarketplacecoreGRAX offers data activation packages on Snowflake Marketplace, enabling customers to directly access and consume Salesforce data replicated to Snowflake for analytics and AI workloads.
- CarahSoftmajorCarahSoft serves as GRAX's government-focused reseller partner, enabling sales to federal, state, and local government agencies through CarahSoft's established government procurement relationships and contract vehicles.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GRAX competitors and assessment
Company assessmentDirect peers
- Own (formerly OwnBackup): Own (formerly OwnBackup) is the most direct competitor, offering Salesforce data backup, recovery, and data security SaaS targeted at the same Salesforce admin and IT buyer. Competes head-to-head on AppExchange and in enterprise deals.
- HYCU: HYCU provides purpose-built backup-as-a-service for SaaS applications including Salesforce, targeting the same regulated enterprise buyer. Comparable product scope (backup, recovery, data protection) and delivery model (cloud-native SaaS).
- Spanning (by Salesforce): Spanning is a SaaS data protection vendor (now part of Salesforce ecosystem) offering backup for Google Workspace, Microsoft 365, and Salesforce. Direct overlap with GRAX on Salesforce backup use cases.
- Clumio: Clumio provides SaaS-based backup and data protection for enterprise workloads including cloud-native applications. Comparable model (cloud-delivered backup with enterprise focus) and adjacent customer base.
Broad incumbents
- Salesforce Backup & Restore (Salesforce-native): Salesforce's own first-party backup offering embedded inside the Salesforce platform. Represents the most significant competitive risk as a well-capitalized platform incumbent that controls underlying APIs and can bundle backup into existing enterprise contracts.
- Druva: Druva is a cloud data protection and management platform covering SaaS, endpoints, and cloud workloads. Broader portfolio than GRAX but directly competes on Salesforce/SaaS backup use cases for enterprise customers.
- Veeam: Veeam is a large data protection and backup vendor with expanding SaaS backup capabilities including Salesforce. Not a Salesforce-native specialist but competes for the same enterprise data protection budget with much greater scale.
- Rubrik: Rubrik is a cloud data management and security platform with growing SaaS and Salesforce protection capabilities. Competes for enterprise data protection spend and increasingly positions in AI/data governance.
- Cohesity: Cohesity is an enterprise data management and backup platform with SaaS workload support. Competes with GRAX on enterprise backup and data protection RFPs, particularly for large hybrid environments.
Others
- Tableau (Salesforce) / Salesforce Data Cloud: Salesforce Data Cloud (formerly Genie / Tableau CRM) is the platform owner's analytics and data activation layer that overlaps with GRAX's data lake/lakehouse value proposition. Adjacent rather than direct competition but a strategic threat as Salesforce absorbs more data activation natively.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GRAX social profiles
Digital presenceGRAX compliance and trust
Trust signalCompliance4 records
GRAX financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRAX leadership team
Management profileNumber of profiles
Profiles5 records
GRAX subsidiaries and ownership
Company hierarchySubsidiaries1 record
GRAX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRAX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRAX
What does GRAX do?
GRAX captures, retains, and correlates every change to Salesforce data over time, then replicates it into customer-owned cloud storage. The platform delivers continuous backup and point-in-time restore, historical data archiving, sandbox seeding, and AI-ready data activation (including a natural-language AI interface). It is sold to enterprise and government customers for backup, compliance, audit, and analytics use cases, and is offered as managed cloud, customer-managed platform, or self-managed deployment.
Is GRAX a public or private company?
GRAX is a private company. It is classified as private equity controlled and is currently operating.
When was GRAX founded?
GRAX was founded in 2018. It employs 51 to 100 people.
Where is GRAX based?
GRAX is headquartered in Boston, United States, in the North America region.
How does GRAX make money?
Two revenue lines are on record. SaaS Subscription (GRAX Cloud) is the primary driver. The others are self-Managed Subscription.
Who are GRAX's main competitors?
Direct peers on record are Own (formerly OwnBackup), HYCU, Spanning (by Salesforce) and Clumio. Broad incumbents are Salesforce Backup & Restore (Salesforce-native), Druva, Veeam, Rubrik and Cohesity. Tableau (Salesforce) / Salesforce Data Cloud is listed as an others.
Does GRAX have an API?
Yes. GRAX provides a Public API that enables developers to programmatically interact with GRAX functionality. The API documentation is available at api.grax.com. The platform supports data reuse through API access, allowing customers to integrate GRAX data with their own applications and workflows. Developer documentation is at api.grax.com.
What industry is GRAX in?
GRAX's product category is Cloud Data Protection Software. Its primary akta.pro industry code is HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup), with a secondary code of HDABAEAD, Backup & Recovery Software. Its NAICS code is 5182 and its SIC code is 7372.