BGauss
BGauss is an Indian electric two-wheeler manufacturer that designs, produces, and sells lithium-ion scooters — BG RUV 350, BG MAX C12, and BG OoWah — targeting urban families, commuters, gig-economy fleet operators, and institutional buyers across India through 150+ dealerships and B2B fleet partnerships.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What BGauss does
BGauss Auto Pvt Ltd is an Indian electric two-wheeler manufacturer founded in 2020 and headquartered in Mumbai (Ram Ratna House, Worli), with manufacturing operations at a Pune Chakan facility in the IndoSpace Industrial Park. The company designs, produces, and sells three core lithium-ion electric scooter models — the BG RUV 350 (positioned as India's first RUV/Riders Utility Vehicle with all-metal body and 16-inch alloy wheels), the BG MAX C12 (a family-oriented commuter with removable battery and dual-tone variants), and the BG OoWah (an affordable lightweight all-rounder) — at effective ex-showroom prices ranging from ₹89,990 to ₹1,38,990 after PM E-Drive subsidy.
The technology stack centers on PMSM hub motors, lithium-ion battery packs (2.0–3.0 kWh), CAN-enabled digital instrumentation, IP67-rated TFT displays, advanced air-cooled battery management systems with 20–30+ safety features, regenerative braking, hill-hold control, and roll-over detection. Products offer ARAI-certified range of 85–145 km, multiple riding modes, and optional extended battery warranty tiers (Silver/Gold/Platinum up to 1,00,000 km / 5 years).
Revenue is generated primarily through one-time hardware sales via an authorized dealer network of 150+ dealerships and 350+ retail touchpoints across 80+ Indian cities, supplemented by B2B/fleet supply (exemplified by the Bijliride 7,000–10,000 unit rental fleet commitment), institutional sales, EMI/financing referral commissions, and tiered extended warranty subscriptions. The company targets urban family commuters, adventure/utility riders, young first-time EV buyers, gig-economy fleet operators, and institutional buyers. BGauss has raised approximately ₹213 crore across two disclosed rounds — Series A (₹52 crore, April 2022, led by Darshan Patel) and a private equity round (₹161 crore / $18.6 million, December 2025, from Bharat Value Fund managed by Pantomath) — and reports a cumulative installed base of 75,000+ Indian families.
BGauss firmographics
Firmographics- Name
- BGauss
- Legal name
- BGAUSS Auto Pvt Ltd
- Website
- https://bgauss.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BGauss is an Indian electric two-wheeler manufacturer that designs, produces, and sells lithium-ion scooters — BG RUV 350, BG MAX C12, and BG OoWah — targeting urban families, commuters, gig-economy fleet operators, and institutional buyers across India through 150+ dealerships and B2B fleet partnerships.
- Ownership category
- akta.pro rank
BGauss industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-scooters & E-mopeds Manufacturing (IMACAOAB)
Keywords
Where BGauss is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BGauss business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Electric Two-Wheeler Sales: BGauss generates revenue primarily from the sale of electric two-wheeler scooters (BG RUV 350, BG MAX C12, BG OoWah) to individual consumers and fleet operators through its authorized dealership network and direct institutional sales.
- Extended Warranty & Service Plans: BGauss offers extended battery warranty options (Silver, Gold, Platinum tiers) and finance/EMI plans as add-on revenue streams alongside hardware sales.
- Finance/EMI Revenue: BGauss facilitates financing options through partner financial institutions, generating referral or commission revenue on EMI plans starting at ₹2,699 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BG RUV 350 MAX – Strong metal body RUV with 145 km range, 3kWh non-removable battery, 75 kmph top speed |
| One time/ perpetual license | Pay-as-you-go | BG MAX C12 3.0 – Family scooter with 123 km range, 2.7 kWh removable battery, dual-tone colours, TFT display |
| One time/ perpetual license | Pay-as-you-go | BG MAX C12i 2.0 – Mid-variant with 123 km ARAI range, 2.7 kWh removable battery |
| One time/ perpetual license | Pay-as-you-go | BG C12i EX – Entry-level C12 family scooter with 85 km ARAI range, 2.0 kWh battery |
| One time/ perpetual license | Pay-as-you-go | BG OoWah MAX – Lightweight all-rounder with 145 km range, 3.0 kWh removable battery, 60 kmph top speed |
| One time/ perpetual license | Pay-as-you-go | BG OoWah EX – Budget all-rounder with 105 km ARAI range, 2.3 kWh removable battery, 60 kmph top speed |
| Subscription | Annual | Extended Battery Warranty – Silver, Gold, Platinum tiers |
| Other | Monthly | EMI Financing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
BGauss product offering
Product offeringCore offering
BGauss designs, manufactures, and sells lithium-ion battery-powered electric scooters for the Indian market across three core models — the BG RUV 350 (India's first RUV/Riders Utility Vehicle), the BG MAX C12 family scooter, and the BG OoWah affordable all-rounder. The company sells through a 150+ authorized dealership and 350+ retail touchpoint network across 80+ Indian cities, supplemented by its own e-commerce website and institutional/fleet B2B channels.
Product overview
BGauss is an Indian electric two-wheeler company offering a portfolio of three electric scooter models: the BG MAX C12 (family-oriented commuter with 123 km range), the BG RUV 350 (India's first RUV with metal body and 145 km range for rugged use), and the BG OoWah (affordable all-rounder with 145 km range). All models feature lithium-ion batteries, smart connectivity features, and safety systems, supported by a network of 150+ dealerships across India. The company targets urban commuters and families seeking affordable, high-performance electric mobility solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- BG RUV 350 India's first RUV (Riders Utility Vehicle) — a rugged electric scooter with a strong all-metal body, 16-inch alloy wheels, high ground clearance (160mm), and gas emulsion rear shock absorbers. Offers ARAI-certified range of 145 km with a 3 kWh non-removable battery, 75 kmph top speed, IP67-rated TFT display with mobile connectivity, hill hold control, regenerative braking, and 30+ battery safety features. Targeted at adventure and heavy-duty users, with ex-showroom price of INR 1,43,990.
- BG MAX C12 Family-friendly electric scooter for daily commutes with comfort and safety, featuring ARAI-certified range of up to 123 km, 2.0–2.7 kWh removable battery, UV-protected glossy paint, CED chassis coating tested for 800 hours rust resistance, CBS braking, roll-over detection, vehicle health check, and multiple riding modes (Eco, Ride, Sport). Available in C12i EX, MAX C12i 2.0, and MAX C12 3.0 variants with dual-tone color options. Targeted at urban Indian families for school runs, grocery shopping, and office commutes.
- BG OoWah Affordable, lightweight electric scooter positioned as 'EV Ka Allrounder' for young professionals, students, and first-time EV buyers. Features PMSM hub motor (1500W continuous / 2400W peak), ARAI-certified range up to 145 km, removable aluminium battery (0–80% in 4h5m via 500W charger), CAN-enabled digital console with Distance-to-Empty updates, USB charging, Limp-home mode, and regenerative braking. Available in EX (105 km, INR 94,990) and MAX (145 km, INR 1,22,990) variants.
- Extended Battery Warranty Subscription-style add-on warranty service for BGauss electric scooters offered in three tiers — Silver (50,000 km / 5 years), Gold (75,000 km / 5 years), and Platinum (1,00,000 km / 5 years) — providing battery coverage beyond the standard warranty for individual scooter owners.
Quantifiable outcome
- ₹5,000 PM E-Drive government subsidy available on most models, reducing effective ex-showroom prices.
- +3 more outcomes
Companies that use BGauss
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
BGauss technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature14 records
BGauss partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Rajasthan RoyalsflagshipBGauss partnered with Rajasthan Royals, an IPL cricket franchise, to position its electric vehicles as a culturally relevant brand targeting younger Indian consumers. The collaboration features the 'BG-PinkE' branded scooter concept inspired by the team's pink identity and the 'BG Bhai' stadium-style rap anthem, with 180 dealerships and 350+ retail touchpoints converted into fan engagement zones. The partnership aims to establish BGauss as a nationally recognized, youth-centric mobility brand as India's electric two-wheeler market crossed the 1 million annual sales milestone in FY24.
- BijliridecoreBijliride, one of India's fastest-growing electric two-wheeler rental platforms, partnered with BGauss to add 7,000 high-performance electric scooters (including models with removable batteries and smart connectivity) to its fleet, scaling to 10,000 EVs deployed by December 2026. Initial rollouts planned in Hyderabad, Mumbai, Bengaluru, and Delhi NCR, expanding to 10+ cities. The partnership targets individual riders, gig economy workers, and enterprise customers while building Bijliride's connected EV ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
BGauss competitors and assessment
Company assessmentDirect peers
- Ather Energy: Premium Indian electric scooter maker (Ather 450 series, Rizta) backed by Hero MotoCorp. Competes with BGauss in the Indian premium and mid-premium EV 2W segment with comparable lithium-ion battery technology and urban commuter focus.
- Ola Electric Mobility: India's largest pure-play electric two-wheeler manufacturer selling the Ola S1 series through an extensive direct-to-consumer and dealership network. Directly competes with BGauss in the Indian electric scooter market across similar price points and customer segments.
- Okinawa Autotech: India-based low- and mid-speed electric two-wheeler manufacturer focused on mass-market affordability. Competes with BGauss's BG OoWah and entry C12 variants in the price-sensitive first-time EV buyer segment.
- Ampere Electric (Greaves Cotton): Indian electric two-wheeler maker owned by Greaves Cotton, producing affordable electric scooters. Directly competes with BGauss at the budget end of the Indian EV 2W market with similar dealership-led distribution.
Regional players
- NIU Technologies: China-headquartered global smart electric scooter manufacturer. Comparable to BGauss in lithium-ion smart-scooter technology and digital connectivity features, but operates primarily in China, Europe, and Southeast Asia rather than India.
Emerging players
- Simple Energy: Bengaluru-based Indian electric two-wheeler startup with the Simple One model. Competes with BGauss in the premium-performance EV 2W segment but remains in earlier stages of commercial scale and dealer rollout.
- River Mobility: Bengaluru-based electric two-wheeler startup (River Indie) targeting urban Indian commuters with a utility-focused design. Closely comparable to BGauss's family/utility positioning though at a much earlier commercial stage.
Broad incumbents
- TVS Motor Company (iQube): Large incumbent Indian two-wheeler OEM with the iQube electric scooter line. Targets the same family commuter and urban rider segments as BGauss with significantly larger manufacturing scale, dealer network, and brand equity.
- Hero MotoCorp (Vida): World's largest two-wheeler manufacturer by volume, with the Vida electric scooter brand. Competes with BGauss in the Indian EV 2W market and has strategic ties to Ather, offering significant scale advantages.
- Bajaj Auto (Chetak Electric): Major Indian two-wheeler incumbent that has reintroduced the Chetak brand as an electric scooter. Competes with BGauss in the mid-premium urban family segment, leveraging Bajaj's pan-India dealer and service network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BGauss social profiles
Digital presenceBGauss financial estimates
Financial estimateRevenue estimate
Valuation estimate
BGauss leadership team
Management profileNumber of profiles
Profiles1 record
BGauss funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BGauss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BGauss
What does BGauss do?
BGauss designs, manufactures, and sells lithium-ion battery-powered electric scooters for the Indian market across three core models — the BG RUV 350 (India's first RUV/Riders Utility Vehicle), the BG MAX C12 family scooter, and the BG OoWah affordable all-rounder. The company sells through a 150+ authorized dealership and 350+ retail touchpoint network across 80+ Indian cities, supplemented by its own e-commerce website and institutional/fleet B2B channels.
Is BGauss a public or private company?
BGauss is a private company. It is classified as venture growth investor backed and is currently operating.
When was BGauss founded?
BGauss was founded in 2020. It employs 1,001 to 5,000 people.
Where is BGauss based?
BGauss is headquartered in Mumbai, India, in the Asia region.
How does BGauss make money?
Three revenue lines are on record. Electric Two-Wheeler Sales are the primary driver. The others are extended Warranty & Service Plans and finance/EMI Revenue.
Who are BGauss's main competitors?
Direct peers on record are Ather Energy, Ola Electric Mobility, Okinawa Autotech and Ampere Electric (Greaves Cotton). NIU Technologies is listed as a regional player. Emerging players are Simple Energy and River Mobility. Broad incumbents are TVS Motor Company (iQube), Hero MotoCorp (Vida) and Bajaj Auto (Chetak Electric).
Does BGauss have an API?
No public API is recorded for BGauss.
What industry is BGauss in?
BGauss's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 336991 and its SIC code is 3751.