Mind & Metrics
Mind & Metrics is a Brooklyn-based, founder-led consultancy that builds and embeds 'Hybrid AI Teams' — AI agents paired with human oversight — inside small and mid-sized businesses, with HubSpot CRM as its core platform and global SMB service delivery.
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mind & Metrics does
Mind & Metrics is a private, founder-led consulting and implementation firm that builds and embeds 'Hybrid AI Teams' inside small and mid-sized growing businesses. Its core offering is a service-delivered AI agent deployment model — AI agents that hold defined roles alongside human staff to execute follow-ups, tracking, analysis, and coordination across marketing, sales, and customer success — paired with HubSpot CRM as the operating substrate, where the firm holds Gold Partner status. The product surface is organized into modules: Marketing Acceleration with AI, Sales Acceleration with AI, Customer Service & Success Acceleration with AI, Data Activation & Insights, HubSpot Operations & RevOps, AI Playbooks & Governance, Conversational Design & Assistants, and Reporting, Insights & Growth, supplemented by Inbound Websites (built on HubSpot CMS) and Digital Transformations engagements.
Underlying technology combines HubSpot-native integrations, conversational intelligence that auto-populates CRM records from calls/meetings, signal capture across conversations and documents, generative AI for content drafting (powered by OpenAI's ChatGPT and DALL-E), and proprietary governance playbooks — but no proprietary foundation models are developed in-house. The business is a subscription professional services model with monthly retainers starting at $3,000/month for Inbound Websites and $7,000/month for Digital Transformations, sold sales-led via free consultations and HubSpot-powered meeting scheduling.
Headquartered in Brooklyn, NY (240 Kent Avenue) with a regional office in Herrliberg, Switzerland, the firm serves SMB clients across the United States, United Kingdom, South Africa, Switzerland, Argentina, and Australia. The company is bootstrapped (no disclosed funding, no M&A), operates with 1–10 employees, and is led by founder Lica Wouters.
Mind & Metrics firmographics
Firmographics- Name
- Mind & Metrics
- Legal name
- Mind & Metrics LLC
- Website
- https://mindandmetrics.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mind & Metrics is a Brooklyn-based, founder-led consultancy that builds and embeds 'Hybrid AI Teams' — AI agents paired with human oversight — inside small and mid-sized businesses, with HubSpot CRM as its core platform and global SMB service delivery.
- Ownership category
- akta.pro rank
Mind & Metrics industry classification
Industry- Product category
- AI and Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Mind & Metrics is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mind & Metrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - AI Implementation & Consulting: The company generates revenue through consulting and implementation services for AI integration, HubSpot setup, digital transformations, and ongoing operational support for growing businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Transformation Services - Starting tier |
| Subscription | Monthly | Inbound Website Services - Starting tier |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mind & Metrics product offering
Product offeringCore offering
Mind & Metrics builds and embeds Hybrid AI Teams—AI agents configured with defined roles and scopes—inside growing businesses to perform real operational work across marketing, sales, and customer success functions. The firm specializes in HubSpot CRM implementation, digital transformation consulting, and AI integration services for small and mid-sized businesses globally, delivered as monthly retainer engagements.
Product overview
Mind & Metrics is a hybrid AI services firm that builds and embeds AI agent teams inside growing businesses. Its core offering is the "Hybrid AI Teams" product — a unified platform-delivered service combining AI agents with human oversight across marketing, sales, and customer success. The offering is structured as a set of integrated service modules: Marketing Acceleration with AI, Sales Acceleration with AI, Customer Service & Success Acceleration with AI, HubSpot Operations & RevOps, Data Activation & Insights, AI Playbooks & Governance, Conversational Design & Assistants, and Reporting, Insights & Growth. Complementary service offerings include Inbound Websites (built on HubSpot CMS) and Digital Transformations. An AI Ethics Assessment tool is also offered as a standalone diagnostic. The company operates primarily on the HubSpot CRM platform and serves small-to-midsize businesses globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid AI Teams
Quantifiable outcome
- Greatly increased sales with continuous growth month over month reported by Mobile Stairlift client
- +1 more outcomes
Companies that use Mind & Metrics
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Mind & Metrics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature4 records
Mind & Metrics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and secondary.
- HubSpotcoreCertified HubSpot Gold Partner. The company specializes in HubSpot implementation, onboarding, migration, integration, and training services. All services are built around the HubSpot CRM platform as the primary technology foundation.
- ShopifysecondaryCertified Shopify Partner providing e-commerce website development and integration services, particularly for clients requiring both HubSpot CRM and Shopify storefront capabilities.
- GooglesecondaryGoogle Partner providing integration services for Google advertising platforms, analytics, and merchant center configurations. Includes case study work with Google Merchant Center issues.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mind & Metrics competitors and assessment
Company assessmentDirect peers
- LeadMD: HubSpot Elite Partner focused on marketing operations, MarTech strategy, and revenue operations for mid-market companies. Comparable in HubSpot specialization, RevOps positioning, and target customer size to Mind & Metrics.
- Salted Stone: HubSpot Elite Partner providing inbound marketing, web design, and revenue operations services to growing businesses. Directly comparable to Mind & Metrics in HubSpot partner model, SMB-to-mid-market focus, and digital transformation service stack.
- Aptitude 8: HubSpot Elite Partner specializing in CRM implementation, integrations, and revenue operations consulting. Directly comparable to Mind & Metrics in HubSpot Gold/Elite partner status, RevOps consulting focus, and SMB/mid-market delivery model.
- New Breed Revenue: HubSpot Elite Partner focused on revenue operations, marketing, and sales transformation for B2B companies. Closely comparable to Mind & Metrics in HubSpot Gold-level partner model, RevOps positioning, and SMB-to-mid-market customer focus.
- SmartBug Media: HubSpot Elite Partner specializing in inbound marketing, sales enablement, and RevOps for mid-market and enterprise B2B companies. Directly comparable to Mind & Metrics in HubSpot-centric services, target customer (SMB to mid-market), and module-based service packaging.
- IMPACT: HubSpot partner and digital sales/marketing agency specializing in sales enablement, content, and The Sales Leader Blueprint methodology. Comparable to Mind & Metrics in HubSpot ecosystem focus, sales-marketing alignment services, and B2B mid-market target.
- Weidert Group: HubSpot Diamond Partner providing inbound marketing, sales enablement, and industrial B2B lead generation. Comparable to Mind & Metrics in HubSpot partner tier, B2B growth-stage client focus, and integrated marketing-sales-service offerings.
- Square 2 Marketing: HubSpot partner agency providing inbound marketing, sales enablement, and CRM implementation for B2B companies. Comparable to Mind & Metrics in HubSpot-centric delivery model, RevOps emphasis, and SMB/mid-market customer profile.
Broad incumbents
- Slalom: Global technology and business consulting firm with a growing AI and data practice serving mid-market and enterprise clients. Comparable to Mind & Metrics in AI implementation, CRM/digital transformation services, and end-customer segments, but at significantly larger scale and broader portfolio.
- Accenture: Global professional services firm with a major AI practice and HubSpot/CRM transformation capabilities serving enterprise customers. Comparable to Mind & Metrics in AI agent implementation, digital transformation, and RevOps service lines, but as a broad incumbent with vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mind & Metrics social profiles
Digital presenceMind & Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mind & Metrics leadership team
Management profileNumber of profiles
Profiles2 records
Mind & Metrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mind & Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mind & Metrics
What does Mind & Metrics do?
Mind & Metrics builds and embeds Hybrid AI Teams—AI agents configured with defined roles and scopes—inside growing businesses to perform real operational work across marketing, sales, and customer success functions. The firm specializes in HubSpot CRM implementation, digital transformation consulting, and AI integration services for small and mid-sized businesses globally, delivered as monthly retainer engagements.
Is Mind & Metrics a public or private company?
Mind & Metrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mind & Metrics founded?
Mind & Metrics was founded in 2005. It employs 1 to 10 people.
Where is Mind & Metrics based?
Mind & Metrics is headquartered in Brooklyn, United States, in the North America region.
How does Mind & Metrics make money?
One revenue line is on record: professional Services - AI Implementation & Consulting.
Who are Mind & Metrics's main competitors?
Direct peers on record are LeadMD, Salted Stone, Aptitude 8, New Breed Revenue, SmartBug Media, IMPACT, Weidert Group and Square 2 Marketing. Broad incumbents are Slalom and Accenture.
Does Mind & Metrics have an API?
No public API is recorded for Mind & Metrics.
What industry is Mind & Metrics in?
Mind & Metrics's product category is AI and Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 54151 and its SIC code is 8742.