Arrows

What Arrows does

Arrows is a SaaS company that builds AI-powered digital sales rooms and customer onboarding plans, primarily for sales and customer success teams that run on HubSpot or Salesforce. The platform centers on three core products: Sales Rooms (personalized, dynamic pages that consolidate deal resources and track buyer engagement in real time), Arrows Intelligence (a 2025 generative-AI layer that auto-builds rooms from CRM and call-note data and writes follow-up emails), and Onboarding Plans (task-based post-sale workflows with milestone tracking). Underlying technology includes bi-directional CRM sync of 60+ data points, workflow triggers, real-time engagement tracking, and integrations across Gong, Slack, Loom, Zoom, Greenhouse, Fireflies.ai, and others. Arrows was founded in 2020 by Daniel Zarick and Benedict Fritz and is headquartered in the Los Angeles area (West Hollywood mailing address) with a remote-first operating model and a team of approximately 10–15.

The business is a subscription SaaS sold in three tiers — Growth at $500/month, Business at $1,250/month, and custom Enterprise pricing including SSO and audit logs — with pricing structured around accounts rather than seats. Distribution is anchored in the HubSpot App Marketplace (1,500+ installs, Service Hub Essential App in 2024 and 2025, 4.9 marketplace stars, 4.8 on G2), supplemented by the Salesforce AppExchange, a certified partner program of HubSpot agencies, direct self-serve signup, and enterprise sales. Arrows is venture-backed with approximately $5.3M in total funding: a $2.75M seed in June 2021 led by Gradient Ventures and a March 2023 round led by Gradient Ventures with participation from HubSpot Ventures, Alumni Ventures, GTMfund, and Ride Home Fund. The company maintains SOC 2 Type 2, GDPR, and CCPA compliance postures and is legally organized as Arrows Software Inc. in Delaware.

Name

Arrows

Legal name

Arrows Software Inc.

Website

https://arrows.to

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Arrows builds AI-powered digital sales rooms and onboarding plans for sales and customer success teams using HubSpot or Salesforce, with 1,500+ HubSpot marketplace installs and tiered subscription pricing from $500 to $1,250 per month.

Ownership category

akta.pro rank

Product category

Customer Onboarding & Sales Enablement Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Digital sales rooms
• Customer onboarding software
• Sales enablement tools
• CRM integration platforms
• HubSpot partner apps

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (Growth Plan): Growth plan at $500/month providing unlimited plan participants, bi-directional data sync to HubSpot deals or tickets, and HubSpot timeline events. Not based on user seats.
2. Subscription SaaS (Business Plan): Business plan at $1,250/month adding access to advanced Arrows data points (50+), dynamic branching on tasks, and ability to sync Arrows plans to custom objects in HubSpot.
3. Enterprise Custom Pricing: Enterprise plan with custom pricing including SSO, audit logs, and automated user lifecycle management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Arrows provides an AI-powered SaaS platform that creates digital sales rooms and guided onboarding plans for sales and customer success teams using HubSpot or Salesforce CRM. The platform combines personalized deal collaboration pages, real-time buyer engagement tracking, AI-generated follow-up content, and CRM-synced onboarding checklists into a single workspace. It is sold via tiered monthly subscriptions with a non-seat-based pricing model and distributed primarily through the HubSpot App Marketplace and Salesforce AppExchange.

Product overview

Arrows is a customer success platform offering AI-powered digital sales rooms and onboarding management tools. The product portfolio consists of three core offerings: Sales Rooms (AI-powered digital spaces for deal collaboration with real-time buyer engagement tracking), Arrows Intelligence (AI layer that automatically creates and updates sales rooms and generates follow-ups), and Onboarding Plans (guided customer onboarding checklists that sync with CRM systems). The platform is built primarily for HubSpot and Salesforce teams, with deep native integrations enabling bi-directional data sync and workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Rooms AI-powered digital sales rooms that let sales teams create personalized deal collaboration pages combining all resources, track real-time buyer engagement (who viewed, what they viewed, who they invited), and sync activity bi-directionally with HubSpot and Salesforce to drive higher win rates and faster sales cycles.
• Arrows Intelligence AI-powered layer within Arrows that automatically builds personalized sales rooms for every buyer using call notes and CRM data, proactively suggests content updates as deal activity occurs, and writes one-click follow-up emails linking directly to relevant room sections.
• Onboarding Plans Customer onboarding management tool that guides new customers through tasks grouped into phases with clear next steps, syncing 50+ data points to HubSpot for real-time progress tracking, milestone management, and workflow automation to reduce implementation time and increase CS team capacity.

Quantifiable outcome

• 44% higher win rate for users of digital sales rooms
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Mind & MetricsminorImplementation/ SI/ Consulting PartnerRevenue Ops & Growth Strategist firm that implements Arrows for HubSpot clients. Founder Lica Wouters: 'Arrows allows me to scale. Having an automated onboarding program that triggers as soon as deals are closed and provides that immediate first touch is huge.'
• Cogent ConnectiveminorImplementation/ SI/ Consulting PartnerDigital agency that implements Arrows for clients. Director Daryl Michel: 'I demoed Arrows to a potential client today and they were like "Wow! That solves so many problems"'
• Bryant WorksminorImplementation/ SI/ Consulting PartnerAgency partner in the Arrows Partner Directory implementing solutions for HubSpot clients.
• Measured Results MarketingminorImplementation/ SI/ Consulting PartnerMarketing agency partner implementing Arrows for HubSpot clients.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dock: Dock is a direct competitor in digital sales rooms, offering mutual action plans, deal rooms, and buyer engagement tracking for B2B sales teams on HubSpot and Salesforce. Like Arrows, it targets revenue teams looking to centralize buyer communications and shorten sales cycles.
• GetAccept: GetAccept is a direct competitor providing digital sales rooms combined with document tracking, e-signatures, and engagement analytics. It competes with Arrows on the same HubSpot/Salesforce customer base for sales collaboration and buyer visibility use cases.
• Showpad: Showpad is a sales enablement platform offering sales rooms, content management, and training/coaching capabilities. It overlaps with Arrows on the sales room functionality while also serving a broader enablement use case.
• PandaDoc: PandaDoc provides document automation, e-signature, and sales room functionality integrated with HubSpot and Salesforce. It is a direct competitor for Arrows on sales room and post-sale deal collaboration use cases.
• ChurnZero: ChurnZero is a customer success platform focused on reducing churn and increasing product adoption through customer health scoring and automated workflows. It directly competes with Arrows' Onboarding Plans product for post-sale customer journey use cases.
• Catalyst (by Productive): Catalyst is a customer success platform that helps SaaS companies onboard, retain, and expand customers. It overlaps with Arrows' Onboarding Plans offering for task-based, milestone-driven onboarding.

Broad incumbents

• Salesloft: Salesloft is a leading sales engagement platform with workflow automation, email/call cadences, and conversation intelligence. As a broad incumbent, it serves the same sales leaders Arrows targets, though its core focus is cadence execution rather than buyer-facing sales rooms.
• Outreach: Outreach is a sales execution platform offering sequencing, pipeline management, and AI-driven deal insights. It serves the same HubSpot/Salesforce-centric revenue teams as Arrows but is a broad incumbent focused on sales workflow rather than post-sale onboarding.
• Gainsight: Gainsight is a leading enterprise customer success platform with deep onboarding, retention, and renewal capabilities. As a broad incumbent, it overlaps with Arrows' onboarding and post-sale use case at a larger enterprise scale.

Emerging players

• Vitally: Vitally is a modern customer success platform for B2B SaaS companies offering health scoring, journey orchestration, and onboarding workflows. It is an emerging player that competes with Arrows' Onboarding Plans for the digital-first CS team segment.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arrowshq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrows