GoMetro
- Company typePrivate
- Founded2012
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GoMetro does
GoMetro is a B2B fleet management and telematics software company that consolidates fragmented vehicle telematics data into a single visibility and analytics platform. Its core product, Bridge, aggregates real-time location, performance, and condition data from 60+ third-party telematics providers (Geotab, Teltonika, Cartrack, Microlise, Navixy, Cartrack), enabling fleet operators and their subcontractors to monitor, optimize, and manage vehicles from a unified dashboard. The platform is extended by specialized modules: EV-FIT and EV-CAN for electric vehicle feasibility and fleet electrification planning, ConnecTyre for rim-mounted tyre pressure monitoring, Keystone for advanced reporting, and Battery-on-Bus Health Monitor for EV battery analytics. A newer Task Manager module (2025) automates data-triggered operational workflows across subcontractor fleets.
The company serves fleet operators across long-haul trucking, distribution logistics, public transport, mining and construction, and electric bus/coach segments, with named enterprise customers including Diraro Group, africa360, MacDonald's, Maritime Transport, and Welch's Transport. GoMetro is pursuing fleet electrification as a differentiated vertical, including leadership of the eKamva electric minibus taxi initiative in South Africa, where operational cost reductions of 40-70% versus diesel have been reported.
GoMetro operates a sales-led, subscription-based business model with customized pricing tied to fleet size and integration complexity, a 30-day onboarding period, and a direct enterprise field sales motion supplemented by inside sales for mid-market accounts. It is privately held, founded in 2012 in South Africa, and now headquartered in London with offices in Cape Town and Johannesburg; it serves customers in South Africa, the UK, and the US, and has raised approximately $13.5 million in equity and grant funding across multiple rounds, the largest being a ~$11.4M round in November 2023 led by Zenobe Energy.
GoMetro firmographics
Firmographics- Name
- GoMetro
- Legal name
- GoMetro
- Website
- https://getgometro.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GoMetro industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Support Activities for Transportation (488)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Transportation Services (4700)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where GoMetro is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
GoMetro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Bridge Platform Subscription: GoMetro Bridge operates on a subscription model based on fleet size, integration complexity, and system requirements. Pricing is tailored to customer needs with customized proposals and a 30-day onboarding period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized subscription based on fleet size and requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
GoMetro product offering
Product offeringCore offering
GoMetro provides a unified fleet management platform called Bridge that aggregates telematics data from 60+ providers into a single real-time dashboard, enabling transport operators to monitor vehicle locations, performance, fuel use, and compliance. It offers specialized modules including EV-FIT and EV-CAN for electric vehicle transition planning, ConnecTyre for tyre pressure monitoring, Keystone for advanced reporting, and Battery-on-Bus Health Monitor for electric fleet battery analytics.
Product overview
GoMetro offers a unified fleet management platform with a core product (Bridge) and multiple integrated modules. Bridge serves as the central telematics hub, consolidating data from 60+ telematics providers to deliver real-time fleet visibility, route optimization, and operational insights. The platform is augmented by specialized modules: EV-FIT and EV-CAN for electric vehicle transition planning and fleet electrification; ConnecTyre for tyre pressure monitoring; Keystone for advanced reporting; and Battery-on-Bus Health Monitor for EV battery analytics. This modular architecture allows operators to progressively electrify and optimize their fleets.
Differentiator
Problem solved
Functional benefit
Brands
- Bridge: Visibility telematics software platform for transport operators and subcontractors, providing real-time fleet management and analytics.
- EV-FIT
- EV-CAN
- ConnecTyre
- Keystone
- Battery-on-Bus Health Monitor
Products and services
- Bridge (for Transport Operators) Central hub for fleet telematics and analytics providing real-time visibility into vehicle locations, performance, and conditions for transport operators. Enables operational optimization through consolidated data from multiple telematics providers, supporting route tracking, fuel monitoring, and cost savings.
- Bridge for Subcontractors Visibility telematics software platform specifically designed for subcontractors, providing fleet visibility and management capabilities for subcontracted operations across multiple carriers.
- EV-FIT Data-driven electric vehicle transition planning solution that assesses EV readiness of fleets by calculating trip distances, dwell times, and battery sizes to determine optimal battery configurations and depot charging requirements.
- EV-CAN Fleet electrification solution enabling operators to transition to electric vehicles, supporting the complete EV adoption lifecycle through analytics and integration with EV-FIT.
- ConnecTyre Rim-mounted tyre pressure monitoring system (TPMS) that monitors tyre conditions in real-time to improve safety, reduce blowout risk, optimize fuel consumption, extend tyre life, and lower maintenance costs.
- Keystone Advanced reporting and analytics module delivering actionable insights from fleet data for informed decision-making across transport operations.
- Battery-on-Bus Health Monitor Real-time data and analytics solution specifically designed for electric vehicles, monitoring battery health and performance to support fleet electrification in bus and coach operations.
Quantifiable outcome
- Operational cost reduction of 40-70% for electric minibus taxi operations compared to diesel models
Companies that use GoMetro
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
GoMetro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
GoMetro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Maritime TransportcoreUK logistics company participating in a six-month pilot trial with GoMetro deploying EV-FIT and Bridge solutions to support fleet decarbonisation and electric vehicle transition for heavy goods vehicles.
- Welch's TransportcoreUK logistics company participating in a six-month pilot trial with GoMetro deploying EV-FIT and Bridge solutions to support fleet decarbonisation and electric vehicle transition for heavy goods vehicles.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GoMetro competitors and assessment
Company assessmentDirect peers
- Geotab: Large global fleet telematics platform providing GPS tracking, vehicle data and analytics to commercial fleets. Highly comparable as both a telematics data source that GoMetro integrates and as a competitor offering multi-provider fleet visibility at scale.
- Samsara: Public IoT and fleet management platform combining telematics, video-based safety and EV transition tooling for enterprise fleets. Competes directly with GoMetro Bridge on unified fleet visibility, telematics dashboards and EV readiness analytics.
- Microlise: UK-headquartered fleet telematics and transport management provider serving logistics, distribution and passenger transport operators. Directly comparable on UK logistics and fleet optimization focus, and also integrated by GoMetro Bridge.
- Cartrack: Telematics and fleet management provider with strong presence in South Africa, EMEA and Asia-Pacific. Directly comparable on regional telematics coverage, multi-vehicle visibility and subcontractor fleet use cases that overlap with GoMetro's Bridge platform.
- Fleetio: Cloud-based fleet management and maintenance software for mid-market and enterprise fleets. Overlaps with GoMetro's Keystone reporting and Bridge visibility modules on operational analytics and fleet optimization workflows.
- Motive (formerly KeepTruckin): AI-powered fleet operations platform combining ELD compliance, telematics, video telematics and equipment monitoring. Directly competes with GoMetro Bridge on unified fleet visibility for trucking and logistics operators, with significant US enterprise traction.
Broad incumbents
- Verizon Connect: Telematics arm of Verizon offering fleet tracking, ELD compliance and asset management as part of a broader telecom and IoT portfolio. Competes with GoMetro on fleet visibility and EV monitoring but within a much wider product suite.
- Trimble Transportation: Global telematics and transportation management provider for long-haul fleets and logistics. Comparable on enterprise fleet analytics and route optimization, with overlapping reach to long-haul trucking customers served by GoMetro.
- Webfleet (Bridgestone): European fleet telematics provider owned by Bridgestone, offering tracking, compliance and vehicle maintenance. Comparable to GoMetro on fleet visibility and tyre-related offerings (notably ConnecTyre-style monitoring), but operating as part of Bridgestone's broader mobility stack.
- Teletrac Navman: Established telematics and fleet management provider serving construction, transportation and field service fleets. Comparable to GoMetro on multi-vertical fleet visibility and telematics dashboards, with broader incumbent reach across North America, UK and ANZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoMetro social profiles
Digital presenceGoMetro financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoMetro leadership team
Management profileNumber of profiles
Profiles7 records
GoMetro funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoMetro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoMetro
What does GoMetro do?
GoMetro provides a unified fleet management platform called Bridge that aggregates telematics data from 60+ providers into a single real-time dashboard, enabling transport operators to monitor vehicle locations, performance, fuel use, and compliance. It offers specialized modules including EV-FIT and EV-CAN for electric vehicle transition planning, ConnecTyre for tyre pressure monitoring, Keystone for advanced reporting, and Battery-on-Bus Health Monitor for electric fleet battery analytics.
Is GoMetro a public or private company?
GoMetro is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoMetro founded?
GoMetro was founded in 2012. It employs 11 to 50 people.
Where is GoMetro based?
GoMetro is headquartered in Cape Town, South Africa, in the Africa region.
How does GoMetro make money?
One revenue line is on record: bridge Platform Subscription.
Who are GoMetro's main competitors?
Direct peers on record are Geotab, Samsara, Microlise, Cartrack, Fleetio and Motive (formerly KeepTruckin). Broad incumbents are Verizon Connect, Trimble Transportation, Webfleet (Bridgestone) and Teletrac Navman.
Does GoMetro have an API?
No public API is recorded for GoMetro.
What industry is GoMetro in?
GoMetro's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLABAJAH, Maintenance & Diagnostics Telematics (OBD/CAN, Predictive). Its NAICS code is 488 and its SIC code is 3823.