Drillbit

What Drillbit does

Drillbit Inc. is an Austin, Texas-based software company founded in 2023 that sells an AI-powered back-office automation platform targeting home services businesses — including independent contractors, franchisees, and franchisors in trades such as plumbing, electrical, HVAC, and roofing. The product is a CRM-centric platform comprising a custom price book, job tracking and scheduling, a customer portal, and automated communication workflows. Its flagship offering is Mason, a named autonomous AI agent priced at $500 per month per location that handles the full customer lifecycle — inbound lead qualification across phone, text, email, and web; appointment scheduling; ongoing customer communications; unpaid invoice collections; and revenue optimization through upsells and re-engagement. Drillbit guarantees that Mason produces at least $100 in client revenue for every $1 spent, with usage-based overage billing kicking in after monthly quota targets.

The company operates a product-led, self-serve go-to-market motion with onboarding completed in a single meeting and no required CRM replacement. Distribution is augmented by a franchise-network channel that includes franchisor referral rebates, enabling revenue sharing as franchise systems adopt the platform. Drillbit integrates with Stripe for payments, OpenAI for LLM capabilities, and Supabase (SOC2-compliant) for data storage. The company has raised approximately $500,000 in disclosed funding (led by Y Combinator in September 2024, with participation from Contrarian Thinking Capital, Lombardstreet Ventures, Unpopular Ventures, and later Soma Capital in January 2025). Headcount is reported at 1-10 employees. Reported client outcomes include ResiBrands saving $840K annually and adding $5M in new revenue in 90 days, and Neighbour achieving a 59% conversion rate lift in 90 days — though these are client-side results, not Drillbit revenue.

Name

Drillbit

Legal name

Drillbit Inc.

Website

https://drillbit.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Drillbit is an Austin-based AI automation platform for home services businesses that deploys an autonomous AI agent (Mason) to handle lead qualification, scheduling, communications, and collections for trades businesses and franchise networks at $500 per location per month.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• AI back office automation
• Field service management
• Franchise CRM software
• Home service software
• Automated customer communications

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Base Fee: Base subscription fee of $500/month per location for a full-time AI employee (Mason) that handles lead qualification, communication, scheduling, and collections.
2. Usage-Based Overage: Usage-based billing kicks in after the AI employee meets its quota. The AI guarantees at least $100 in revenue for every $1 paid, creating outcome-based pricing dynamics.
3. Franchisor Referral Rebates: Revenue sharing with franchisors through rebate programs as they grow their network using Drillbit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Drillbit provides an AI-powered back-office support and CRM platform built for home services businesses, with a focus on franchise operations. Its flagship offering, Mason, is an AI employee that handles inbound phone calls, schedules jobs, and manages customer interactions to reduce administrative workload. The platform combines CRM, job tracking, a customer portal, automated communication tools, and a custom price book into a single operations layer for trades and home service operators.

Product overview

Drillbit offers a unified platform for home services businesses that combines CRM, job tracking, scheduling, customer portal, and automated communication tools. The core platform is complemented by an AI employee named 'Mason' that automates the entire customer lifecycle from lead generation and qualification through scheduling, follow-ups, and collections. The platform integrates with existing systems without requiring CRM changes or additional software.

Differentiator

Problem solved

Functional benefit

Products and services

• Mason (AI Employee) Mason is an AI-powered virtual employee that answers phone calls, books and schedules service jobs, and communicates with customers on behalf of home services operators. It is targeted at franchisees, franchisors, and trades businesses looking to reduce administrative staffing costs and operate customer service 24/7. Priced at $500 per month per location.
• Drillbit CRM Platform Drillbit's integrated CRM platform provides customer relationship management, job tracking, a customer-facing portal, automated communication tools, and a customizable price book tailored to home services and franchise operators. It serves franchisees, franchisors, and trades businesses that need centralized back-office and field operations tooling.

Quantifiable outcome

• 148% increase in booking rates
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration for subscription billing and payment collection. Drillbit uses Stripe for all payment processing as stated in the Terms of Service.
• OpenAIcoreTechnology or IntegrationAI/LLM technology integration powering the core AI employee functionality. Referenced in Terms of Service as a third-party service.
• SupabasecoreTechnology or IntegrationCloud database infrastructure providing SOC2-compliant data storage. User data is stored within Supabase's cloud environment as stated in the Privacy Policy.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ServiceTitan: Field service management software for trades (plumbing, HVAC, electrical, roofing). Directly comparable because it serves the same home services buyer with CRM, scheduling, and job management — the workflow Drillbit is automating on top of.
• Housecall Pro: All-in-one field service software for home service professionals, covering scheduling, dispatching, CRM, and payments. Direct competitor for Drillbit's primary segment of independent and small franchise home services businesses.
• Jobber: CRM and operations software for home service businesses including HVAC, plumbing, and electrical. Comparable target customer and use case set as Drillbit, particularly for SMB trades.
• GoHighLevel: All-in-one marketing, CRM, and automation platform widely adopted by home services franchises. Overlaps directly with Drillbit on franchise customer base and the AI-driven automation/lead-conversion thesis.
• Workiz: Field service management platform for home services including locksmiths, HVAC, plumbing, and appliance repair. Comparable SMB trades ICP and feature set (scheduling, CRM, automation).
• FieldEdge: Field service management software for HVAC, plumbing, electrical, and other trades. Direct peer competing for the same trades ICP and overlapping on scheduling, CRM, and customer communications.

Broad incumbents

• Salesforce: Largest horizontal CRM with Industry Clouds and embedded AI (Einstein / Agentforce). Broad incumbent whose vertical and AI-agent capabilities compete for the same enterprise franchisor wallet Drillbit targets.
• HubSpot: Horizontal CRM and customer platform with growing AI agent features (Breeze) and strong SMB adoption. Competes with Drillbit's CRM and automation functionality for marketing-led buyers in services verticals.

Emerging players

• Decagon: AI agent platform for customer support and customer experience workflows. Comparable as a category peer building autonomous AI agents for customer interactions, though focused more broadly than home services.
• Sierra: Enterprise AI agent company co-founded by Bret Taylor. Comparable as a developer of autonomous customer-facing AI agents that overlap conceptually with Drillbit's Mason agent, though at larger enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/drillbit-ai
• Instagraminstagram.com/drillbit.ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drillbit