DrivenIQ
DrivenIQ operates VisitIQ™, an AI-powered first-party data audience management platform that helps enterprise marketers and agencies identify high-value audiences and activate cookieless campaigns across digital and offline channels using proprietary data and intent signals.
- Company typePrivate
- Founded2019
- HeadquartersTowson, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DrivenIQ does
DrivenIQ operates the VisitIQ™ Audience Management Platform, an AI-powered first-party data platform that enables enterprise marketers and agencies to identify high-value audiences and activate campaigns across digital and offline channels in a cookieless environment. The platform resolves anonymous website visitors into richer profiles, builds ideal customer profiles using AI-driven audience modeling, generates lookalike audiences, layers in real-time behavioral, intent, and geo-signals, and pushes campaign-ready segments to email, paid media, CTV, programmatic, direct mail, CRM, and sales outreach workflows. Underlying the platform is a proprietary first-party data pixel and a data asset of more than 500 million first-party consumer records, acquired in March 2022 through the purchase of Visitor Data Inc., which now operates as a wholly-owned subsidiary.
The company's product portfolio is built around a single core offering, VisitIQ, with verticalized packaging for Automotive, Consumer Goods, E-Commerce, Franchise, Real Estate, and Retail, plus dedicated solutions for agency and enterprise marketers. Integration partners and an in-house content engine (webcasts, research reports) round out the ecosystem. The company holds CCPA compliance certification and is headquartered in Towson, Maryland, with 11–50 employees.
DrivenIQ operates a SaaS subscription model with quote-based enterprise pricing on annual contracts, distributed through a hybrid motion combining direct enterprise field sales and a self-serve web portal at app.visitiq.io. The company has raised approximately $16.2 million across a 2021 early-stage round ($1.2M) and a 2022 Series A ($15M), both led by Capstone Technologies Group, Inc., which also serves as DrivenIQ's parent entity. Visible enterprise customers include Carfax, Cox Media Group, Hanes, Lee Enterprises, Capital Vacations, Strong Automotive, KoreConx, and Kansas City Sporting.
DrivenIQ firmographics
Firmographics- Name
- DrivenIQ
- Website
- https://drivenIQ.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DrivenIQ operates VisitIQ™, an AI-powered first-party data audience management platform that helps enterprise marketers and agencies identify high-value audiences and activate cookieless campaigns across digital and offline channels using proprietary data and intent signals.
- Ownership category
- akta.pro rank
DrivenIQ industry classification
Industry- Product category
- Marketing Technology / Audience Management Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)
Keywords
Where DrivenIQ is headquartered
LocationHeadquarters
- HQ city
- Towson
- HQ country
- United States
- HQ region
- North America
Markets served
DrivenIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: VisitIQ operates as a cloud-based SaaS platform with subscription-based pricing for access to the Audience Management Platform, AI-powered targeting tools, and campaign activation capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
DrivenIQ product offering
Product offeringCore offering
DrivenIQ sells VisitIQ™, an AI-powered Audience Management Platform that aggregates and analyzes consumer data to deliver identity intelligence and campaign activation. The platform resolves anonymous website visitors and first-party data into actionable audience profiles, builds AI-driven Ideal Customer Profiles, layers in real-time intent and geo signals, and activates campaign-ready segments across email, paid media, CTV, programmatic, direct mail, CRM, and sales outreach channels from a single unified workflow.
Product overview
DrivenIQ offers a single unified platform called VisitIQ (VisitIQ™ Audience Management Platform) that serves as a marketing operating system. VisitIQ integrates visitor identification, AI-powered audience modeling, intent signaling, geo-targeting, and campaign activation capabilities into one workflow, enabling brands and agencies to identify audiences, build smarter segments, and activate campaigns across email, paid media, CTV, programmatic, direct mail, CRM, and sales outreach from a single platform. The company also holds first-party data assets and proprietary advertising technologies acquired through its acquisition of Visitor Data Inc.
Differentiator
Problem solved
Functional benefit
Brands
- VisitIQ™: AI-powered Audience Management Platform that provides identity intelligence and campaign activation for marketers. The platform aggregates and analyzes consumer data to help brands identify high-value audiences, build smarter segments, and activate campaigns across channels.
Products and services
- VisitIQ™ Audience Management Platform AI-powered Audience Management Platform that aggregates and analyzes consumer data to deliver identity intelligence and campaign activation. Resolves anonymous visitors into richer profiles, builds AI-driven Ideal Customer Profiles, layers in real-time intent and geo signals, and activates campaign-ready segments across email, paid media, CTV, programmatic, direct mail, CRM, and sales outreach. Targeted at enterprise marketers, agencies, and verticals including automotive, retail, e-commerce, consumer goods, real estate, and franchise.
Quantifiable outcome
- Reduce wasted spend on inefficient targeting
- +2 more outcomes
Companies that use DrivenIQ
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles6 records
DrivenIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
DrivenIQ partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights6 records
DrivenIQ competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: The Trade Desk is a leading demand-side platform offering programmatic activation, identity solutions (UID2), and audience targeting. It overlaps with VisitIQ on the activation side of the stack rather than the data/identity core.
- Oracle Advertising: Oracle Advertising (including Oracle Data Cloud and Moat) provides enterprise-grade audience data, measurement, and campaign activation at global scale. It is a broad incumbent that overlaps with VisitIQ across cookieless identity, audience targeting, and campaign analytics.
Emerging players
- Bombora: Bombora provides B2B intent data and audience solutions through its Company Surge data cooperative. It is comparable to VisitIQ's in-market signaling and intent-based targeting capabilities.
- Segment (Twilio): Segment is a customer data platform that collects, unifies, and routes first-party customer data to downstream marketing and analytics tools. It is comparable to VisitIQ's identity resolution foundation, though Segment focuses more on data infrastructure than campaign activation.
- Demandbase: Demandbase offers an account-based marketing platform with B2B audience identification, intent data, and campaign activation. It overlaps with VisitIQ's B2B and enterprise ICP/targeting use cases.
- Lotame: Lotame is a data collaboration and identity platform enabling audience targeting across digital media. It competes in the same cookieless data and activation space as VisitIQ, particularly for publishers and brands.
- Amperity: Amperity is a customer data platform (CDP) that unifies first-party customer records and activates audiences across marketing channels. It is comparable to VisitIQ's identity resolution and activation capabilities, particularly for retail and consumer brands.
- 6sense: 6sense is an AI-driven account intelligence and intent data platform focused on B2B buyer identification and prioritization. It overlaps with VisitIQ's ICP definition, in-market signaling, and predictive audience capabilities.
Direct peers
- LiveRamp: LiveRamp is a leading data connectivity and identity resolution platform that enables cookieless audience targeting and campaign activation across channels. It is the most direct competitor to VisitIQ's first-party data and audience management value proposition.
- Zeta Global: Zeta Global operates an AI-powered marketing cloud combining a proprietary identity graph, audience modeling, and omnichannel activation. It competes head-on with VisitIQ across enterprise marketers, agencies, and cookieless targeting use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DrivenIQ social profiles
Digital presenceDrivenIQ compliance and trust
Trust signalCompliance1 record
DrivenIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
DrivenIQ leadership team
Management profileNumber of profiles
Profiles1 record
DrivenIQ subsidiaries and ownership
Company hierarchySubsidiaries1 record
DrivenIQ funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DrivenIQ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DrivenIQ
What does DrivenIQ do?
DrivenIQ sells VisitIQ™, an AI-powered Audience Management Platform that aggregates and analyzes consumer data to deliver identity intelligence and campaign activation. The platform resolves anonymous website visitors and first-party data into actionable audience profiles, builds AI-driven Ideal Customer Profiles, layers in real-time intent and geo signals, and activates campaign-ready segments across email, paid media, CTV, programmatic, direct mail, CRM, and sales outreach channels from a single unified workflow.
Is DrivenIQ a public or private company?
DrivenIQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was DrivenIQ founded?
DrivenIQ was founded in 2019. It employs 11 to 50 people.
Where is DrivenIQ based?
DrivenIQ is headquartered in Towson, United States, in the North America region.
How does DrivenIQ make money?
One revenue line is on record: saaS Platform Subscription.
Who are DrivenIQ's main competitors?
Broad incumbents on record are The Trade Desk and Oracle Advertising. Emerging players are Bombora, Segment (Twilio), Demandbase, Lotame, Amperity and 6sense. Direct peers are LiveRamp and Zeta Global.
Does DrivenIQ have an API?
No public API is recorded for DrivenIQ.
What industry is DrivenIQ in?
DrivenIQ's product category is Marketing Technology / Audience Management Platform. Its primary akta.pro industry code is HDAEAMAE, Semantic Layer, Metrics Store & Headless BI. Its NAICS code is 54151 and its SIC code is 7311.