Healthera
Healthera is a Cambridge-based digital pharmacy platform connecting 1 million+ UK patients with 1,800+ community pharmacies via mobile apps, NHS prescription integration, AI-powered tracking, and subscription SaaS tools for pharmacy operations and private treatments.
- Company typePrivate
- Founded2015
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Healthera does
Healthera Limited is a Cambridge-headquartered digital pharmacy platform founded in 2015 that connects patients with a network of over 1,800 UK community pharmacies. The company operates a B2B2C model comprising a patient-facing mobile app (iOS/Android), a pharmacy-facing management dashboard (Healthera Connect), and white-label branded apps deployed at chains such as Superdrug, Alphega, Paydens, and Weldricks. Core technical capabilities include direct integration with the NHS Electronic Prescription Service for electronic routing of repeat prescriptions, an AI-powered automated prescription tracking module called Healthera Orbit launched in January 2026, and integrations with third-party platforms including Uber Eats for OTC quick-commerce delivery, myGP and eConsult for patient referrals, and Stripe for payment processing. The platform also offers medication reminders, same-day appointment booking (including Pharmacy First consultations), and online private treatment pathways covering weight loss (Mounjaro, Wegovy), erectile dysfunction, hair loss, period delay, contraception, and cystitis.
The company monetizes through three primary streams: monthly SaaS subscriptions to pharmacies at three tiers (£89 Starter, from £134 Pro, from £234 Bespoke), transaction-based fees on private treatments and OTC marketplace orders, and white-label build fees. Patients access NHS prescriptions free at point of use under standard NHS rules. Operations are UK-focused across England, Scotland, Wales, and Northern Ireland, with a stated expansion plan into Canada beginning in 2025. Healthera has received ISO 27001 certification and is registered with the UK ICO under GDPR; it has secured three rounds of Innovate UK grant funding since 2017 alongside a £5.6M Series A equity round closed in April 2025. The Uber Eats and Tapy partnerships announced in early 2026 signal moves into quick-commerce distribution and AI-driven preventative healthcare respectively.
Healthera firmographics
Firmographics- Name
- Healthera
- Legal name
- Healthera Limited
- Website
- https://healthera.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Healthera is a Cambridge-based digital pharmacy platform connecting 1 million+ UK patients with 1,800+ community pharmacies via mobile apps, NHS prescription integration, AI-powered tracking, and subscription SaaS tools for pharmacy operations and private treatments.
- Ownership category
- akta.pro rank
Healthera industry classification
Industry- Product category
- Digital Pharmacy Platform
- NAICS
- Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (45611)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Medication Adherence, Reminders & Patient Support (HLACAKAF)
- akta.pro secondary industries
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
Keywords
Where Healthera is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Healthera business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pharmacy Subscription (B2B SaaS): Monthly subscription fees charged to pharmacies for platform access. Pharmacies choose from Starter (£89/month), Pro (from £134/month), or Bespoke (from £234/month) plans. Provides pharmacies with digital presence, online ordering, patient management, and booking capabilities.
- Transaction/Commission Revenue: Transaction-based revenue from orders placed through the platform, including prescription orders, OTC product purchases, and service bookings. The Uber Eats partnership is positioned to support recurring SaaS or transaction-based revenue growth if adoption scales across the UK.
- Private Treatment Services: Revenue from facilitating private treatments including weight loss medications (Mounjaro, Wegovy), erectile dysfunction, hair loss, and other conditions. Includes online consultations with qualified clinicians and treatment delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Basic digital presence for independent pharmacies |
| Subscription | Monthly | Pro Plan - Branded presence with enhanced patient journeys |
| Subscription | Monthly | Bespoke Plan - Fully custom solution for complex needs |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Healthera product offering
Product offeringCore offering
Healthera operates a digital pharmacy platform that connects community pharmacies with patients for prescription ordering, repeat prescription management, and over-the-counter (OTC) product purchases. The company sells subscription-based software (Healthera Connect) to pharmacies enabling online prescription requests, NHS Electronic Prescription Service integration, branded apps, and quick commerce. Patients use the Healthera mobile app to order NHS prescriptions, book pharmacy services, and access private treatments and OTC marketplace products.
Product overview
Healthera is a digital pharmacy platform consisting of a patient-facing mobile app and a pharmacy-facing portal (Healthera Connect), augmented by white-label solutions for branded pharmacy apps. The patient app enables NHS repeat prescription ordering, private treatment consultations, pharmacy service bookings, and over-the-counter product purchases, connecting patients to a network of over 1,800 UK pharmacies. The Healthera Connect platform allows pharmacies to manage orders, bookings, and patient communications. Additional products include Healthera Orbit (AI-powered automated prescription tracking) and subscription tiers (Starter, Pro, Bespoke) providing escalating levels of digital presence and service capabilities. The platform integrates with NHS electronic prescription services, third-party delivery (Uber Eats), and various analytics tools.
Differentiator
Problem solved
Functional benefit
Brands
- Healthera Orbit: AI-powered platform that integrates with the NHS electronic prescription service to provide fully automated prescription tracking for pharmacies.
Products and services
- Healthera Patient App Mobile application for individual patients to order NHS and private prescriptions, manage repeat prescriptions, book pharmacy services (e.g., flu jabs, blood tests), and purchase OTC health and wellness products from nearby community pharmacies.
- Healthera Connect SaaS platform for community pharmacies that digitises prescription workflows, manages patient communications, and provides analytics for pharmacy operations.
- Healthera White Label White-label branded mobile app offering for pharmacy groups and chains that enables them to launch a custom-branded patient application powered by Healthera's backend infrastructure.
- Healthera Orbit Automation and operations platform for pharmacies that uses AI to streamline prescription routing, patient communications, and back-office pharmacy workflows.
- Private Treatments Service Consumer-facing service offering private medical treatments and consultations via the Healthera app, covering conditions such as hair loss, weight management, and other clinical services delivered through partner pharmacies.
- OTC Marketplace Online marketplace within the Healthera app where community pharmacies list over-the-counter health, wellness, and pharmacy products for purchase by local consumers, with delivery via partner couriers including Uber Eats.
Quantifiable outcome
- Over 1 million patients managed their medicine through the platform since 2015
- +2 more outcomes
Companies that use Healthera
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Healthera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature5 records
Healthera partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Uber EatscoreHealthera announced a partnership with Uber Eats to integrate community pharmacies into the quick-commerce delivery model. Pharmacies on Healthera's platform can list over-the-counter medicines and health products for rapid local delivery. The integration helps independent pharmacies reach new customers, generate additional revenue streams, and compete with large online retailers. Commercial terms were not disclosed. If adoption scales across the UK, the initiative could support recurring SaaS or transaction-based revenue growth for Healthera.
- TapycoreHealthera and Tapy signed a Memorandum of Understanding (MoU) to collaborate on developing integrated, preventative, and human-centred healthcare solutions. The partnership combines Healthera's AI-powered social healthcare ecosystem with Tapy's real-world safety technology. Focus areas include continuous care, early awareness, and accessibility for People of Determination, elderly, and their families. Both companies were previously selected for the Mohammed Bin Rashid Innovation Fund Innovation Accelerator Program.
- myGPminorThird-party referral partner that routes patients to Healthera's pharmacy network for prescription fulfillment and services.
- eConsultminorThird-party referral partner that routes patients to Healthera's pharmacy network for prescription fulfillment and services.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Healthera competitors and assessment
Company assessmentEmerging players
- Charac: UK-based digital pharmacy platform offering appointment booking, prescription management, and patient engagement tools to independent pharmacies. Closely comparable B2B SaaS model targeting the same independent pharmacy segment as Healthera.
Direct peers
- Pharmacy2U: UK-leading online pharmacy offering NHS repeat prescriptions, private treatments, and medicine delivery. Most directly comparable to Healthera on patient-facing prescription management and NHS EPS integration, with a similar B2C + pharmacy-partner model.
- Zava: European online clinic providing consultations, prescriptions, and medicine delivery for weight loss, sexual health, and chronic conditions. Comparable DTC telehealth + online pharmacy model with cash-pay revenue.
- Now Patient: UK digital health platform providing NHS repeat prescriptions, private treatments, and remote consultations through a network of partner pharmacies. Comparable B2B2C model with NHS integration and subscription revenue from pharmacies.
- PillTime: UK online pharmacy focused on NHS repeat prescriptions with pouch medication packaging and home delivery. Competes with Healthera for repeat prescription volume and patient relationships in the UK.
Regional players
- Cegedim Rx: UK pharmacy software provider (Pharmacy Manager and Nexphase systems) serving community pharmacies. Adjacent rather than direct competitor — supplies back-of-house pharmacy IT that could integrate with or compete against Healthera Connect.
Broad incumbents
- Well Pharmacy: One of the UK's largest community pharmacy chains operating 700+ pharmacies with growing digital services. Represents both a potential Healthera customer and a competitor building in-house pharmacy digitisation.
- Superdrug Online Doctor: Superdrug's online clinic for private treatments including weight loss, contraception, and minor conditions. Notable as Superdrug is also a Healthera pharmacy partner, illustrating how chain pharmacies operate their own parallel digital services.
- Boots Online Doctor: Boots' digital clinic offering online consultations and treatments for weight loss, ED, hair loss, and other conditions. Overlaps with Healthera's private treatment offering but is part of the UK's largest pharmacy chain rather than an independent platform.
- LloydsPharmacy Online Doctor: UK pharmacy chain's online consultation and treatment service. Comparable to Healthera's private treatment vertical and historically a direct competitor through the Echo repeat prescription app.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Healthera social profiles
Digital presenceHealthera compliance and trust
Trust signalCompliance2 records
Healthera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthera leadership team
Management profileNumber of profiles
Profiles4 records
Healthera funding detail
Funding detailFunding overview
Funding rounds9 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthera
What does Healthera do?
Healthera operates a digital pharmacy platform that connects community pharmacies with patients for prescription ordering, repeat prescription management, and over-the-counter (OTC) product purchases. The company sells subscription-based software (Healthera Connect) to pharmacies enabling online prescription requests, NHS Electronic Prescription Service integration, branded apps, and quick commerce. Patients use the Healthera mobile app to order NHS prescriptions, book pharmacy services, and access private treatments and OTC marketplace products.
Is Healthera a public or private company?
Healthera is a private company. It is classified as venture growth investor backed and is currently operating.
When was Healthera founded?
Healthera was founded in 2015. It employs 11 to 50 people.
Where is Healthera based?
Healthera is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Healthera make money?
Three revenue lines are on record. Pharmacy Subscription (B2B SaaS) is the primary driver. The others are transaction/Commission Revenue and private Treatment Services.
Who are Healthera's main competitors?
Charac is listed as an emerging player. Direct peers are Pharmacy2U, Zava, Now Patient and PillTime. Cegedim Rx is listed as a regional player. Broad incumbents are Well Pharmacy, Superdrug Online Doctor, Boots Online Doctor and LloydsPharmacy Online Doctor.
Does Healthera have an API?
No public API is recorded for Healthera.
What industry is Healthera in?
Healthera's product category is Digital Pharmacy Platform. Its primary akta.pro industry code is HLACAKAF, Medication Adherence, Reminders & Patient Support, with a secondary code of HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its NAICS code is 456 and its SIC code is 7372.