Goflow
Goflow is a cloud-based multichannel ecommerce SaaS platform that unifies order, inventory, fulfillment, listing, and EDI management across 250+ marketplaces, carriers, 3PLs, and accounting systems for enterprise and mid-market online retailers.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Goflow does
Goflow is a cloud-based multichannel ecommerce software platform that helps enterprise-level online retailers consolidate and automate order, inventory, fulfillment, and listing operations across 250+ marketplaces, EDI partners, shipping carriers, 3PL networks, and accounting systems. Founded in 2014 and headquartered in Jersey City, New Jersey (operating as Goflow LLC), the platform is positioned as an operating system that "makes multi-channel feel single-channel," replacing fragmented point tools with a unified dashboard. The company integrates with Amazon (including Amazon Marketplace, Vendor Central, FBA, MCF, Shipping, and Logistics), Walmart (Marketplace, Vendor, WFS), Shopify, eBay, TikTok Shop, Temu, Mercado Libre, Faire, and major retailers such as Target, Wayfair, Home Depot, Lowe's, Best Buy, Costco, Nordstrom, Macy's, and Kroger, alongside shipping carriers (UPS, FedEx, DHL, USPS, Royal Mail, Canada Post) and 3PL/fulfillment networks including Extensiv, Radial, DSCO, CommerceHub, and SPS Commerce. The platform also documents a REST API with Bearer-token authentication, ISO 8601 date handling, and per-endpoint rate limits, supporting programmatic management of orders, products, inventory, listings, transfers, warehouses, vendors, and reports.
The platform's product surface comprises twelve core modules — Order Management, Inventory Management, Fulfillment, Inventory Forecasting, Shipping & Logistics, Purchasing & Receiving, EDI Integration, Reports & Analytics, Catalog, Listings, Vendor Inventory Integration, and Systemwide Features — plus specialized EDI modules for Amazon Vendor Central and general EDI vendor management. Proprietary technical differentiators include a purpose-built EDI automation system that requires no on-premises hardware and can be deployed within two weeks without dedicated EDI expertise, and an order-level P&L capability that aggregates cost, fee, commission, and shipping data from 250+ integrations to produce real-time per-order profit and margin visibility. Compliance posture includes SOC 2 Type 2 and ISO 27001 alignment to satisfy enterprise retailer requirements. The company reports cumulative platform usage of $12.92B+ in merchandise volume moved, 629M+ transactions completed, and 280M+ packages fulfilled, with capacity to support 500,000+ orders per month.
Goflow operates a tiered SaaS subscription revenue model: a free "Core" plan (500 orders/month, 1,000 listings creation, basic Amazon/Walmart/Shopify/eBay integration) for SMB acquisition and product-led growth; a "Launch" plan at $499/month (750 orders, unlimited channels/users/integrations/listings, white-glove onboarding); a "Scale" plan at $979/month (5,000 orders including wholesale/EDI orders, scaled volume pricing); and a custom-priced "Enterprise" plan for high-volume sellers with dedicated customer success management and multi-year contracts. One-time EDI setup fees range from $500–$1,300 per connection. The company employs a hybrid go-to-market combining product-led growth (free tier with no credit card required), direct enterprise sales with custom demos, and a PartnerStack-powered affiliate program offering 10%+ revenue share. Goflow is privately held, founder-owned, and serves a diversified customer base that includes enterprise brands such as Simplehuman, Spreetail, Chefman, Pavoi, Perch, Culinary Depot, Orva, Dress-up America, and Pyle, alongside "1,000s of sellers" on the platform.
Goflow firmographics
Firmographics- Name
- Goflow
- Legal name
- Goflow LLC
- Website
- https://goflow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goflow is a cloud-based multichannel ecommerce SaaS platform that unifies order, inventory, fulfillment, listing, and EDI management across 250+ marketplaces, carriers, 3PLs, and accounting systems for enterprise and mid-market online retailers.
- Ownership category
- akta.pro rank
Goflow industry classification
Industry- Product category
- Multichannel Ecommerce Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- iPaaS & Workflow Automation (BPAMAOAB)
Keywords
Where Goflow is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Core Plan): Free forever plan offering 500 orders, 1,000 listings creation, and basic integrations with Amazon, Walmart, Shopify & eBay. Serves as a freemium entry point for new sellers.
- SaaS Subscription (Launch Plan): $499/month subscription including 750 orders, unlimited channels/users/integrations/listings, QuickBooks Enterprise integration, API access, and white-glove onboarding. Targets mid-market sellers ready to consolidate channels.
- SaaS Subscription (Scale Plan): $979/month subscription including 5,000 orders plus wholesale/EDI orders. Includes all Launch features plus wholesale EDI capabilities with plans that scale to order volume.
- SaaS Subscription (Enterprise Plan): Custom pricing for high-volume sellers with complex operations. Includes dedicated onboarding & customer success manager, tailored solutions for complex EDI & 3PL networks, and enterprise-grade compliance.
- EDI Setup Fees: One-time setup and testing fees for EDI connections, typically $500-$1,300 per connection depending on complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever entry plan with basic multichannel capabilities |
| Subscription | Monthly | Mid-market plan for sellers consolidating all channels |
| Subscription | Monthly | Growth plan with wholesale/EDI support |
| Subscription | Multi-year contract | Custom enterprise plan for high-volume complex operations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Goflow product offering
Product offeringCore offering
Goflow provides a cloud-based multichannel ecommerce operating system that consolidates order management, inventory, fulfillment, shipping, purchasing, EDI automation, and reporting across 250+ marketplaces, channels, carriers, and 3PLs from a single dashboard. The platform replaces fragmented tool stacks used by enterprise and mid-market ecommerce sellers with a unified subscription-based SaaS product.
Product overview
Goflow is a multichannel ecommerce operating system designed to make multi-channel selling feel single-channel. The platform consists of a unified core system with integrated modules for Order Management, Inventory Management, Fulfillment, Inventory Forecasting, Shipping & Logistics, Purchasing & Receiving, EDI Integration, Reports & Analytics, Catalog, Listings, Vendor Inventory Integration, and Systemwide Features. The platform integrates with 250+ channels, marketplaces, and carriers to provide a single dashboard view of all ecommerce operations. Goflow offers tiered pricing: free Core plan (500 orders/month), Launch ($499/month for 750 orders with unlimited integrations), Scale ($979/month for 5,000 orders with EDI/wholesale support), and Enterprise (custom pricing with dedicated support). The platform also includes specialized modules for Amazon Vendor Central EDI and general EDI Vendor management.
Differentiator
Problem solved
Functional benefit
Products and services
- Goflow Multichannel Ecommerce Platform Cloud-based SaaS platform that consolidates order management, inventory management, fulfillment, inventory forecasting, shipping & logistics, purchasing & receiving, EDI automation, catalog, listings, reports & analytics, and vendor inventory integration for enterprise and mid-market multichannel ecommerce sellers.
Quantifiable outcome
- Eliminated need for 2+ team members to handle increased order volume
- +3 more outcomes
Companies that use Goflow
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Goflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration159 records
Feature6 records
Goflow partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- nocnoccoreStrategic partnership providing Goflow sellers with single-integration access to 15 marketplaces across 5 Latin American countries, targeting a consumer market of over 485 million people. The collaboration addresses fragmented payment systems, customs regulations, and logistical challenges unique to the Latin American ecommerce landscape. Integration is now available to all Goflow customers.
- Mercado LibrecoreMajor Latin American ecommerce marketplace integrated with Goflow platform through nocnoc partnership, enabling access to regional consumers.
- AmazoncoreComprehensive integration covering Amazon Marketplace, Amazon Vendor Central, Amazon FBA, Amazon MCF (Multi-Channel Fulfillment), Amazon Shipping, and Amazon Logistics.
- ShopifycoreNative Shopify integration allowing seamless connection for store management and order synchronization.
- WalmartcoreIntegration with Walmart Marketplace, Walmart Vendor, and Walmart Fulfillment Services (WFS).
- QuickBookscoreLive integration with QuickBooks Online and QuickBooks Desktop for automatic order-to-accounting sync.
- PartnerStackcorePartner platform powering Goflow's partner referral program with 10%+ revenue share, 90-day cookie tracking, and automated commission payouts via ACH, PayPal, or Stripe.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Goflow competitors and assessment
Company assessmentDirect peers
- Linnworks: Linnworks is a multichannel order, inventory, and shipping management platform for ecommerce sellers. It directly competes with Goflow across OMS, IMS, and marketplace integration, serving similar SMB-to-mid-market merchants on Amazon, eBay, Shopify, and Walmart.
- ChannelEngine: ChannelEngine is a marketplace integration platform that connects brands and retailers to 700+ marketplaces globally. It is a direct competitor to Goflow's marketplace integration and listing syndication capabilities, with stronger European footprint.
- Zentail: Zentail is a multichannel ecommerce platform offering PIM, listing, order, and inventory management for mid-market sellers. It directly competes with Goflow in serving Amazon, Walmart, and Shopify-heavy multichannel merchants with EDI and 3PL support.
- Brightpearl: Brightpearl is a retail operating system combining OMS, IMS, CRM, and accounting automation for multichannel retailers. It competes head-to-head with Goflow's enterprise tier and QuickBooks-integrated OMS for scaling DTC and wholesale brands.
- Orderhive: Orderhive is an order and inventory management platform for multichannel ecommerce sellers, with integrations to marketplaces, shipping carriers, and accounting software. It is a direct competitor at the SMB and mid-market tier that Goflow's Launch plan targets.
- Cin7: Cin7 (formerly Cin7 Core) is an inventory and order management platform for product sellers managing multiple sales channels, warehouses, and 3PLs. It directly overlaps with Goflow's Inventory Management, Fulfillment, and EDI offerings at the mid-market tier.
- Sellbrite: Sellbrite (acquired by GoDaddy) is a multichannel listing and inventory management tool focused on Amazon, eBay, Walmart, and Shopify sellers. It is a direct competitor to Goflow in the SMB entry tier and listings/catalog functionality.
Emerging players
- Extensiv: Extensiv (formerly 3PL Central) provides 3PL management software and an integration hub connecting ecommerce brands with fulfillment providers. It overlaps with Goflow's 3PL integration and order routing capabilities from the 3PL-side perspective.
Broad incumbents
- SPS Commerce: SPS Commerce is a large EDI and retail network platform serving thousands of suppliers with retailer compliance and supply-chain automation. It is a broader incumbent that competes with Goflow's EDI Integration module and Amazon Vendor Central offering.
- Mirakl: Mirakl is a marketplace enablement platform that powers enterprise marketplaces (e.g., Best Buy, Target Plus) and helps brands sell on those marketplaces. It overlaps with Goflow's marketplace integration layer and the Mirakl-native integration Goflow offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Goflow social profiles
Digital presenceGoflow compliance and trust
Trust signalCompliance2 records
Goflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goflow leadership team
Management profileNumber of profiles
Profiles2 records
Goflow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goflow
What does Goflow do?
Goflow provides a cloud-based multichannel ecommerce operating system that consolidates order management, inventory, fulfillment, shipping, purchasing, EDI automation, and reporting across 250+ marketplaces, channels, carriers, and 3PLs from a single dashboard. The platform replaces fragmented tool stacks used by enterprise and mid-market ecommerce sellers with a unified subscription-based SaaS product.
Is Goflow a public or private company?
Goflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goflow founded?
Goflow was founded in 2019. It employs 11 to 50 people.
Where is Goflow based?
Goflow is headquartered in New York, United States, in the North America region.
How does Goflow make money?
Five revenue lines are on record. SaaS Subscription (Core Plan) is the primary driver. The others are saaS Subscription (Launch Plan), saaS Subscription (Scale Plan), saaS Subscription (Enterprise Plan) and EDI Setup Fees.
Who are Goflow's main competitors?
Direct peers on record are Linnworks, ChannelEngine, Zentail, Brightpearl, Orderhive, Cin7 and Sellbrite. Extensiv is listed as an emerging player. Broad incumbents are SPS Commerce and Mirakl.
Does Goflow have an API?
Yes. Goflow offers a REST API that enables developers to programmatically manage orders, products, inventory, listings, transfers, warehouses, vendors, purchasing, and reports. The API follows RESTful conventions with endpoints at https://{subdomain}.api.goflow.com/v1/{resource}. Authentication uses Bearer token (generated from Settings > API Tokens). The API is HTTPS-only. Rate limits vary by endpoint (60 requests/minute for orders list, 6/minute for shipment feeds, etc.). Quota limits apply to asynchronous report generation. Supports ISO 8601 dates in UTC, pagination with cursor-based next links, partial updates via PATCH, and feeds for bulk actions. Beta endpoints are production-ready but may have schema tweaks. Beta access requires X-Beta-Contact header with email address. Developer documentation is at goflow.com/api-spec.
What industry is Goflow in?
Goflow's product category is Multichannel Ecommerce Operations Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 5182 and its SIC code is 7370.