Akulaku Finance

What Akulaku Finance does

PT Akulaku Finance Indonesia (operating as Akulaku Finance / Akulaku PayLater) is an OJK-licensed Indonesian financing company headquartered in Jakarta that operates a digital Buy Now Pay Later (BNPL) and consumer-lending platform. The company rebranded from PT Maxima Auto Finance in April 2018 upon receiving OJK license KEP-436/NB.11/2018 and pivoted from auto finance to a mobile-first revolving-credit model. Its core offering, Akulaku PayLater, gives eligible users digital credit limits up to 25 million IDR with flexible tenors and low interest rates, usable across e-commerce and offline retail without a credit card. Adjacent products include Pinjaman personal loans and Digital Banking Services under the Akulaku Finance brand.

The platform is delivered through iOS and Android applications and is embedded across Indonesia's commerce stack, including e-commerce marketplaces (Shopee, Lazada, TikTok, Alipay), consumer electronics retailers (Electronic City, iBox, Erafone, Samsung), automotive (Honda), entertainment (Cinepolis, Cinema XXI), convenience retail (Indomaret, AlfaMart, KlikIndomaret), and a broad payments-partner network covering major Indonesian banks and digital wallets (OVO, GoPay). Operationally, the company serves 7M+ monthly active users, 11M+ registered users, and 300M+ platform transactions.

Akulaku makes money primarily through transaction fees on BNPL purchases (interest on installment extensions) and merchant partnership revenue from facilitating transactions at partner locations. The go-to-market is product-led growth via app-store acquisition, augmented by merchant co-marketing at point-of-sale. The company is privately held, with Bank Danamon Indonesia Tbk participating in a 2026 funding round of approximately $27.7M.

Name

Akulaku Finance

Legal name

PT Akulaku Finance Indonesia

Website

https://akulakufinance.co.id

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Akulaku Finance is an OJK-licensed Indonesian digital financing company offering BNPL and consumer loans via mobile apps, embedded across major e-commerce, retail, and banking channels, serving 11M+ registered users.

Ownership category

akta.pro rank

Product category

Digital Consumer Lending

NAICS

Sales Financing (52222), Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), Buy Now, Pay Later (BNPL) (CRAFALAD)

Keywords

• Buy Now Pay Later
• Digital Consumer Lending
• Mobile Banking Services
• Online Consumer Credit
• Fintech Financial Services

Headquarters

HQ city

Karet Teng Sien

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. BNPL Transaction Revenue: Revenue generated from buy now pay later transactions, charging consumers for financing through installment plans with interest on extended payment periods
2. Merchant Partnership Revenue: Revenue from merchant partnerships where Akulaku facilitates transactions at partner e-commerce and retail locations, earning fees from merchants for transaction facilitation

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Akulaku Finance Indonesia is a digital financing company and Buy Now Pay Later (BNPL) platform operating as a subsidiary of Akulaku Group. It provides installment-based consumer credit, loan products, and digital banking services through its mobile application, licensed and supervised by Indonesia's Financial Services Authority (OJK).

Product overview

Akulaku Finance Indonesia is a digital financing company and Buy Now Pay Later (BNPL) platform, operating as a subsidiary of Akulaku Group. Its core product is Akulaku PayLater, a digital credit service that enables consumers to shop online and offline using a revolving credit limit up to Rp 25 million, with easy applications, fast approval, flexible tenors, and low interest rates. The company also offers broader Pinjaman (loan) services and digital banking products. Akulaku Finance operates as an app-based platform, serving over 7 million monthly active users and 11 million registered users, processing more than 300 million platform transactions. The company is officially licensed by the Otoritas Jasa Keuangan (OJK) under license KEP-436/NB.11/2018, dated April 18, 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Akulaku PayLater
• Pinjaman (Loan Services)
• Digital Banking Services

Quantifiable outcome

• 7+ Million Monthly Active Users
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

35 partnerships are on record, tiered core and minor.

• AlipaycoreChannel Partner/ Reseller/ DistributorAlipay partnership enables cross-border payment services and integration for users making international transactions through the Akulaku platform
• ShopeecoreChannel Partner/ Reseller/ DistributorMajor e-commerce marketplace partnership for BNPL services, allowing Akulaku users to shop on Shopee with installment payment options
• LazadacoreChannel Partner/ Reseller/ DistributorE-commerce marketplace integration enabling Akulaku BNPL payment option for Lazada customers in Indonesia
• TikTokminorChannel Partner/ Reseller/ DistributorSocial commerce partnership allowing users to utilize Akulaku financing options for TikTok shopping transactions
• Bank NeocoreChannel Partner/ Reseller/ DistributorDigital bank partnership for payment processing and transaction settlement services
• Bank BCAcoreChannel Partner/ Reseller/ DistributorMajor Indonesian bank partnership for payment processing and fund transfer services
• Bank MandiricoreChannel Partner/ Reseller/ DistributorLarge state-owned bank partnership for payment processing and banking integration
• Bank BRIcoreChannel Partner/ Reseller/ DistributorState-owned bank partnership for payment settlement and transaction processing
• DanamonminorChannel Partner/ Reseller/ DistributorBank partnership for payment processing and financial services integration
• MaybankminorChannel Partner/ Reseller/ DistributorMalayan Banking partnership for regional payment services and banking integration
• Permata BankminorChannel Partner/ Reseller/ DistributorBank partnership for payment processing and digital banking services
• CIMB NIAGAminorChannel Partner/ Reseller/ DistributorBank partnership for payment services and transaction processing
• BNIminorChannel Partner/ Reseller/ DistributorBank Negara Indonesia partnership for state banking services integration
• OVOcoreChannel Partner/ Reseller/ DistributorDigital wallet partnership for payment processing and transaction settlement
• GopaycoreChannel Partner/ Reseller/ DistributorGoPay digital wallet integration for seamless payment experiences
• Mitra 10coreChannel Partner/ Reseller/ DistributorBuilding materials retailer partnership offering Akulaku PayLater for home improvement and construction material purchases
• Electronic CityminorChannel Partner/ Reseller/ DistributorConsumer electronics retail partnership for BNPL financing options on electronic purchases
• iBoxminorChannel Partner/ Reseller/ DistributorApple authorized retailer partnership for installment payment options on Apple products
• ErafoneminorChannel Partner/ Reseller/ DistributorPhone and gadget retailer partnership for BNPL services on mobile devices
• SamsungminorChannel Partner/ Reseller/ DistributorDirect brand partnership for Samsung product financing through Akulaku PayLater
• HondaminorChannel Partner/ Reseller/ DistributorAutomotive retailer partnership for motorcycle financing options at Honda authorized dealers
• CinepolisminorChannel Partner/ Reseller/ DistributorMovie theater chain partnership for entertainment purchase financing
• Cinema XXIminorChannel Partner/ Reseller/ DistributorIndonesian cinema chain partnership for movie ticket and concession financing
• KlikIndomaretminorChannel Partner/ Reseller/ DistributorMinimart chain digital integration for convenient payment options at Indomaret locations
• IndomaretcoreChannel Partner/ Reseller/ DistributorConvenience store partnership for payment processing and cash-out services
• AlfaMartcoreChannel Partner/ Reseller/ DistributorMinimart chain partnership for retail payment services and transaction processing
• CTBC BankminorChannel Partner/ Reseller/ DistributorBank partnership for financial services and payment integration
• Bank GaneshaminorChannel Partner/ Reseller/ DistributorBanking partnership for payment services and financial transactions
• BPR SupraminorChannel Partner/ Reseller/ DistributorRural bank partnership for regional financial services expansion
• Bank SampoernaminorChannel Partner/ Reseller/ DistributorBank partnership for payment processing services
• Jtrust BankminorChannel Partner/ Reseller/ DistributorBank partnership for financial services and integration
• Bank AGIminorChannel Partner/ Reseller/ DistributorBank partnership for payment and financial services
• Hana BankminorChannel Partner/ Reseller/ DistributorKorean bank partnership for international banking services integration
• Standard CharteredminorChannel Partner/ Reseller/ DistributorInternational bank partnership for cross-border payment services
• Allo BankminorChannel Partner/ Reseller/ DistributorDigital bank partnership for innovative banking services integration

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atome: SEA-focused BNPL operator with a strong Indonesia presence (atome.id). Offers similar PayLater-style installment financing across online and offline merchants and competes for the same mid-ticket-size BNPL transactions.
• GoPay PayLater (GoTo Financial): BNPL product embedded in the Gojek/GoTo super-app ecosystem. Directly competes for the same Indonesian consumer BNPL transactions, leveraging Gojek's ride-hailing and merchant base for distribution and underwriting.
• Kredivo: Indonesia-headquartered BNPL and digital credit platform serving e-commerce and offline merchants. Direct head-to-head competitor with similar product positioning (PayLater + Pinjaman), customer base (underbanked Indonesian consumers), and merchant integrations with Shopee, Lazada, and Tokopedia.
• Indodana: Indonesian fintech providing PayLater and cash loan products to consumers. Operates in the same OJK-regulated digital lending space with overlapping merchant partnerships and target customer (underbanked Indonesian consumers).
• JULO: OJK-licensed Indonesian digital lending platform offering cash loans and PayLater products. Targets the same underbanked consumer segment with similar mobile-app-based underwriting and installment products.
• Shopee PayLater (Sea Group): Marketplace-native BNPL offered within Shopee Indonesia. Competes head-to-head on the same e-commerce checkout flows where Akulaku is also integrated, with structural advantages from first-party Shopee data.

Others

• OVO: Major Indonesian e-wallet and payment partner of Akulaku. Not a direct BNPL competitor at scale, but a strategic distribution/collection channel and an adjacent digital-payments peer in the broader Indonesian fintech ecosystem.

Regional players

• Dana: Indonesian e-wallet with growing credit and PayLater offerings. Operates primarily in Indonesia like Akulaku but with a payment-wallet-led model rather than standalone BNPL; an emerging BNPL competitor worth tracking.

Emerging players

• Traveloka Paylater: BNPL offering from Indonesian super-app Traveloka. Originally travel-focused but expanding into broader retail — partial overlap with Akulaku's offline merchant and consumer credit positioning.

Broad incumbents

• Akulaku Group (parent brand): Parent / broader brand encompassing virtual shopping mall and consumer finance businesses beyond the Indonesia financing entity. Provides ecosystem context and shared user base, but operates as a wider portfolio rather than just BNPL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akulaku Finance