Electric Sheep

What Electric Sheep does

Electric Sheep (legal entity Electric Sheep AI Ltd.) is a London-based, privately held AI startup founded in 2021 by childhood friends Gary Palmer (CEO) and Jake. The company originally built Spotlight, an AI rotoscoping tool trained on over 50,000 curated images, before pivoting in 2024 to its current product: an agentic AI video production platform (branded in materials as Neo Edit / the Electric Sheep Platform) targeting enterprise newsrooms, broadcasters, production companies, and marketing teams. The platform uses a multi-agent architecture orchestrated through LangGraph, combining three-level vector embeddings for semantic video search, Agent Vision (built on Gemini Vision) for per-shot reframing analysis across 9:16, 1:1, 4:5, and 16:9 aspect ratios, Whisper-based transcription with speaker diarisation, and approximately twenty specialised tools grouped across media search, semantic search, timeline edit, history, validation, and worker delegation. Workflows start with a natural-language brief and conclude with human-in-the-loop approval before frame-accurate edits commit to the timeline; cloud-native GPU compute processes footage in parallel.

Electric Sheep monetises through a value-based enterprise SaaS subscription priced to the production capacity the platform replaces or unlocks, with unlimited seats and annual billing, supplemented by professional services revenue from a mandatory 7-day bespoke onboarding workshop and ongoing training. Go-to-market combines enterprise field sales for major newsrooms and broadcasters with inside sales for mid-market prospects and a self-serve trial entry point on the website. Distribution is global, with named flagship customers including The Telegraph (claimed 75% output volume increase, 50% delivery time reduction, 500:1 journalist-to-editor ratio) and GB News, alongside a long tail of SMB and individual creator users. The company is TPN Gold Badge endorsed (Motion Picture Association), claims EU AI Act, GDPR, and CCPA compliance, and exposes an MCP server plus APIs for MAM, CMS, marketing platforms, Adobe Premiere, and DaVinci Resolve integration.

Capitalisation is thin for the ambition disclosed: an oversubscribed $500,000 pre-seed round closed in August 2023 led by Dasein Capital (US), backed by Spatial Capital (US) and Look AI Ventures (Czech Republic), and a non-dilutive Innovate UK grant of approximately $629,830 in February 2025. The team sits at 1-10 employees, no subsequent priced equity round is publicly disclosed, and revenue is not reported. This profile positions Electric Sheep as an early-stage, technically ambitious entrant in agentic AI video editing whose enterprise traction is anchored on a small number of marquee UK and US media customers.

Name

Electric Sheep

Legal name

Electric Sheep AI Ltd.

Website

https://electricsheep.tv

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Sheep is a London-based AI startup that provides an agentic AI video editing platform for newsrooms, broadcasters, production companies, and marketing teams, using multi-agent orchestration and semantic video search to produce broadcast-ready cuts from natural-language prompts.

Ownership category

akta.pro rank

Product category

AI Video Production Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• AI video editing
• Video production platform
• Semantic video search
• Agentic AI workflows
• Automated video reframing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscription: Value-based SaaS subscription model scoped to production capacity replaced or unlocked. Pricing is tied to outcomes rather than seats, with unlimited seats included in all engagements. Commercial terms are agreed after the 7-day onboarding workshop demonstrates business case through trial or pilot.
2. Professional Services - Onboarding & Training: Every engagement includes a 7-day bespoke workshop for onboarding, workflow analysis, configuration, and training. Additional 1-on-1 or small group training sessions are offered as part of the engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Electric Sheep provides an agentic AI video production platform (branded Neo Edit) that orchestrates multiple AI agents to transform raw footage into broadcast-ready social videos. The platform combines semantic video search, natural-language prompt-driven editing, AI-powered reframing across multiple aspect ratios, brand-safe templates with human-in-the-loop approval, and per-platform performance analytics. It is sold as a cloud-based SaaS subscription targeting newsrooms, broadcasters, production companies, and marketing teams.

Product overview

Electric Sheep is a managed AI video production platform consisting of a core platform plus integrated capabilities. The core Electric Sheep Platform orchestrates multiple AI agents for end-to-end video production. Key modules include: 'Find me the moment' semantic search (for retrieving footage from archives using natural language), Edit by Prompt (for assembling edits via natural language briefs), and AI Video Reframing (for automatic multi-aspect-ratio output). The platform integrates with MAM systems, CMS, and marketing platforms via API and MCP server. Spotlight, an earlier AI rotoscoping product, was discontinued when the company pivoted in 2024 from VFX tools to newsroom-focused AI video editing.

Differentiator

Problem solved

Functional benefit

Brands

• Spotlight: AI rotoscoping tool developed in 2023 for automated background removal in VFX workflows, processing 1 second of footage in under a minute. Spotlight was designed to output an editable layer allowing VFX artists to make spline adjustments. The company pivoted away from Spotlight/rotoscoping in 2024.
• Neo Edit

Products and services

• Electric Sheep Platform (Neo Edit) Agentic AI video production platform that orchestrates multiple AI agents to transform raw footage into broadcast-ready social video. Includes semantic video understanding, natural language prompting, frame-accurate timeline editing with human-in-the-loop approval, multi-aspect-ratio reframing, brand-safe templates, and per-platform performance analytics. Cloud-based SaaS targeting newsrooms, broadcasters, production companies, and marketing teams.
• Find Me the Moment (Semantic Video Search) Semantic video search capability allowing users to type plain-English descriptions to retrieve exact media files and frame ranges from video archives in under two seconds. Uses three-level vector embeddings (description, scene, segment) for meaning-based matching rather than filename or transcript keyword search. Designed for newsroom producers and production teams to eliminate hours of archive scrubbing.
• Edit by Prompt Natural language video editing capability where users brief the AI agent like a colleague, and the multi-agent system produces frame-accurate edits on existing footage. The agent plans, calls tools in parallel, snaps clips to word boundaries, and presents a change list for human approval before committing to the timeline. Built for journalists and producers without editing experience.
• AI Video Reframing AI-powered automatic video reframing that rebuilds 16:9 footage as 9:16, 1:1, 4:5, or 16:9 cuts by analyzing each shot and selecting the optimal reframe method per segment (crop, pan with subject tracking, blur letterbox, or stack split-screen). Stores reframe parameters per aspect ratio as metadata for instant switching without re-render.

Quantifiable outcome

• 75% increase in output volume; 50% reduction in delivery time
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• Trust Partner Network (TPN)endorsed vendorStrategic or Co-development Partner · 1 October 2023TPN, wholly owned by the Motion Picture Association, endorsed Electric Sheep as a gold badged cloud-based vendor. TPN is committed to keeping content safe in the media industry. Electric Sheep received full marks on the security assessment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wisecut: AI video editor that auto-cuts long videos into short clips with subtitles and reframing. Overlaps with Electric Sheep's prompt-based, auto-reframed social video workflow for similar SMB and creator segments.
• Synthesia: AI video generation platform primarily for synthetic avatars, but increasingly expanding into AI-assisted editing and enterprise video workflows. Adjacent competitor in the enterprise AI video category.

Broad incumbents

• Adobe: Incumbent creator software suite (Premiere Pro, After Effects) with Firefly/Sensei AI features. Electric Sheep exports to Adobe Premiere and competes for the same post-production and newsroom editing workflows, though at a much smaller scale.
• CapCut: ByteDance-owned video editor with strong AI features (auto-captions, reframing, templates). Serves the same social video editing use case as Electric Sheep, primarily at the consumer/SMB tier.

Direct peers

• Runway: AI-native video generation and editing platform. Forbes explicitly grouped Electric Sheep with Runway as one of three AI cinematic production platforms; both serve professional video workflows with AI-driven editing and generation.
• Opus Clip: AI tool that repurposes long-form video into short social clips with multi-aspect-ratio reframing. Directly competes with Electric Sheep's clip-extraction and per-platform reframing capabilities for the same social video use case.
• Veed.io: Browser-based AI video editing platform with auto-subtitling, reframing, and brand templates. Overlaps with Electric Sheep's social video output and template-driven workflows.
• Descript: AI-powered video and audio editing platform with transcript-driven editing, similar in spirit to Electric Sheep's prompt-based and semantic-search approach for content creators and marketing teams.
• Pictory: AI video creation and editing SaaS targeting marketers and content teams. Comparable to Electric Sheep in customer segment (marketing teams, newsrooms) and AI-assisted editing automation.
• LTX Studio: Agentic AI video production platform. Forbes listed LTX Studio alongside Electric Sheep and Runway as the three platforms enabling full cinematic production workflows, indicating direct competition in AI video orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electricsheepai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Sheep