Tuio
Tuio is a Spanish digital insurance company founded in 2020 that provides home, car, life, and pet insurance through a 100% digital platform. Serving over 100,000 customers in Spain, it differentiates through AI-powered distribution and pricing approximately 21% below market averages.
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tuio does
Tuio is a Spanish digital insurance company founded in 2020 and headquartered in Madrid. The company operates a 100% digital insurance platform providing home, car, life, and pet insurance products to individual consumers in Spain, with stated coverage of 100,000+ customers and €35 million in insured assets as of the most recent data. Tuio is regulated by Spain's Dirección General de Seguros y Fondos de Pensiones (DGSFP) as both a brokerage (Tuio Partners Correduría de Seguros, S.L., key J4039) and an underwriting agency (TUIO MGA, S.L., key AS0129), and is a certified B Corporation. Policies are underwritten by Allianz Direct following the December 2025 absorption of Tuio's prior backer iptiQ.
Tuio's product and technology stack is built around a mobile-first, self-service experience. The company offers home insurance variants for homeowners, renters, landlords, and mortgage holders; car insurance including an electric vehicle sub-line; term life insurance; and pet insurance. The platform integrates AI-powered customer service via OpenAI's ChatGPT for text, ElevenLabs for AI voice support, and WhatsApp messaging; in February 2026 Tuio became the first insurer to launch a native app on OpenAI's ChatGPT marketplace, enabling conversational home insurance quoting. Distribution is multi-channel: direct-to-consumer web and mobile apps (iOS/Android), an API-enabled Partners Program for brokers, real estate agents, and comparison platforms (Kelisto, Roams, Libeen, Selectra), and emerging AI-driven channels. The company employs 53 people and has raised approximately €15M in cumulative funding across three rounds, with the September 2024 round led by MassMutual Ventures and BlackRock.
Tuio's business model centers on recurring insurance premium revenue from monthly and annual policies priced approximately 21% below Spanish market averages (home from €5/month, car from €149/year, life from €7/month), with revenue earned as commission and MGA margin on Allianz Direct-issued paper. Go-to-market combines a product-led self-serve digital funnel with partner-driven acquisition through comparison platforms, brokers, and a nascent AI distribution layer. The company has stated a path to profitability and earmarked its 2024 funding for team expansion and internationalization in 2025, while pursuing product line extensions into pet, EV, and expat insurance.
Tuio firmographics
Firmographics- Name
- Tuio
- Legal name
- Tuio Partners Correduría de Seguros, S.L.
- Website
- https://tuio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tuio is a Spanish digital insurance company founded in 2020 that provides home, car, life, and pet insurance through a 100% digital platform. Serving over 100,000 customers in Spain, it differentiates through AI-powered distribution and pricing approximately 21% below market averages.
- Ownership category
- akta.pro rank
Where Tuio is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Tuio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premium Revenue: Recurring subscription revenue from monthly and annual insurance policy premiums across home, car, and life insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Insurance - Starting tier |
| Subscription | Annual | Car Insurance - Standard tier |
| Subscription | Monthly | Life Insurance - Entry tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tuio product offering
Product offeringCore offering
Tuio is a Spanish digital insurer that sells home, car, life, and pet insurance directly to individual consumers through a 100% digital platform (website and mobile app). The company operates as an insurance brokerage (Tuio Partners Correduría de Seguros, S.L., DGSFP key J-4039) and managing general agent (TUIO MGA, S.L., DGSFP key AS-0129), with insurance policies underwritten by Allianz Direct. Customers can quote, purchase, manage, and file claims entirely online, with AI-powered customer service via ChatGPT, ElevenLabs voice, and WhatsApp.
Product overview
Tuio is a Spanish digital insurtech company offering a portfolio of insurance products through a 100% digital platform. The core products include home insurance (Seguro de Hogar) available in variants for homeowners (propietarios), renters (inquilinos), and landlords (caseros), as well as car insurance (Seguro de Coche) with standard and electric vehicle versions, life insurance (Seguro de Vida), and pet insurance (Seguro de Mascotas). The company operates on a modular architecture where partners can integrate insurance products via API or embedded widgets. Supporting the core insurance offerings, Tuio provides free tools including a mortgage savings calculator and insurance cancellation letter generator. The company differentiates through AI-powered distribution, including a ChatGPT-integrated insurance app, and marketing innovations like the Tus COVERturas music campaign. All products are backed by Allianz Direct following the December 2025 acquisition of iptiQ.
Differentiator
Problem solved
Functional benefit
Brands
- Kiwi: An AI-powered virtual assistant for pet insurance, available within the Tuio app to answer questions about pet coverage and services.
Products and services
- Home Insurance (Seguro de Hogar) Digital home insurance for homeowners, tenants, and landlords in Spain. Includes variants for owners (propietarios), renters (inquilinos), landlords (caseros), and mortgage-linked policies, covering structure (continente), contents (contenido), liability, and natural disasters. Starting from €5/month.
- Car Insurance (Seguro de Coche) Digital car insurance in Spain with three coverage tiers (Third Party, Third Party Extended, Full Coverage with Deductible) plus a specialized electric and hybrid vehicle variant covering battery failure, charging cable theft, and ADAS sensor recalibration. Starting from €149/year.
- Life Insurance (Seguro de Vida) Digital term life insurance providing death and permanent disability coverage without medical examination, with simple questionnaire-based underwriting and monthly payment options. Starting from €7/month.
Quantifiable outcome
- 21% cheaper than market average insurance pricing
- +2 more outcomes
Companies that use Tuio
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Tuio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Tuio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- OpenAIcoreTechnology partnership enabling ChatGPT integration for AI-powered customer service and insurance information delivery through OpenAI's platform and marketplace.
- Allianz DirectcorePrimary backing insurer providing reinsurance and financial backing for Tuio's insurance products. Formerly operating as iptiQ before brand transition to Allianz Direct.
- KelistocoreComparison platform partner driving customer referrals and lead generation for Tuio's insurance products in the Spanish market.
- RoamscoreComparison platform partner providing customer referrals and insurance product distribution through their digital marketing channels.
- LibeenminorMarketing partner in Tuio's partner program driving customer acquisition through their platform.
- SelectracoreComparison platform partner providing lead generation and customer referrals for Tuio's insurance products.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Tuio competitors and assessment
Company assessmentDirect peers
- Verti: Verti is Mapfre's direct-to-consumer digital insurance brand in Spain, offering home, car, and other insurance online. It is a direct competitor to Tuio with similar product scope and digital-only target customer segments in the Spanish market.
- Direct Seguros: Direct Seguros is one of Spain's pioneering direct insurers, offering car and home insurance online and by phone. It competes directly with Tuio in Spanish home and car insurance through an analogous direct distribution model.
- Línea Directa Aseguradora: Línea Directa is a major Spanish direct insurer specializing in motor and home insurance, serving customers entirely through digital and phone channels. It is a relevant direct competitor to Tuio in the Spanish insurance market with overlapping product focus.
Broad incumbents
- Generali España: Generali España is the Spanish subsidiary of global insurer Generali Group, offering home, car, life, and other insurance products with growing digital distribution. It competes with Tuio across multiple product lines as a broad incumbent in the Spanish market.
- Mutua Madrileña: Mutua Madrileña is one of Spain's largest insurance groups, offering home, car, life, and health insurance through direct and broker channels. It competes with Tuio across multiple insurance categories in the Spanish market with significant scale advantages.
- Zurich Seguros: Zurich Seguros is the Spanish subsidiary of Zurich Insurance Group, offering home, car, life, and commercial insurance with growing digital capabilities. It is a broad incumbent competitor with overlapping product offerings to Tuio.
- Mapfre: Mapfre is the largest Spanish insurance group and one of the largest in Latin America, with a portfolio spanning home, car, life, and health insurance. It is a broad incumbent competitor to Tuio with significant scale, distribution, and capital advantages in the Spanish market.
- Sanitas: Sanitas is a leading Spanish health and dental insurer owned by Bupa, with growing digital distribution capabilities. It is a broad incumbent in the Spanish insurance market with overlapping digital-first distribution strategies.
Emerging players
- Lemonade: Lemonade is a US-headquartered digital insurer using AI and behavioral economics to sell home, renters, pet, and life insurance through a mobile-first app. It is comparable to Tuio as a digital-first insurtech, though operating in different geographies with a different regulatory structure.
- Luko: Luko is a French digital home insurance insurtech offering mission-driven, app-based coverage. It is comparable to Tuio as a European digital-first home insurance challenger with similar AI-enabled customer service and direct distribution approach, though operating in a different national market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tuio social profiles
Digital presenceTuio compliance and trust
Trust signalCompliance3 records
Tuio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tuio leadership team
Management profileNumber of profiles
Profiles3 records
Tuio funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tuio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tuio
What does Tuio do?
Tuio is a Spanish digital insurer that sells home, car, life, and pet insurance directly to individual consumers through a 100% digital platform (website and mobile app). The company operates as an insurance brokerage (Tuio Partners Correduría de Seguros, S.L., DGSFP key J-4039) and managing general agent (TUIO MGA, S.L., DGSFP key AS-0129), with insurance policies underwritten by Allianz Direct. Customers can quote, purchase, manage, and file claims entirely online, with AI-powered customer service via ChatGPT, ElevenLabs voice, and WhatsApp.
Is Tuio a public or private company?
Tuio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tuio founded?
Tuio was founded in 2020. It employs 11 to 50 people.
Where is Tuio based?
Tuio is headquartered in Madrid, Spain, in the Europe region.
How does Tuio make money?
One revenue line is on record: insurance Premium Revenue.
Who are Tuio's main competitors?
Direct peers on record are Verti, Direct Seguros and Línea Directa Aseguradora. Broad incumbents are Generali España, Mutua Madrileña, Zurich Seguros, Mapfre and Sanitas. Emerging players are Lemonade and Luko.
Does Tuio have an API?
Yes. Tuio offers API integration capabilities for partners, including API access, custom web embedding, and Back Office integration for insurance brokers, real estate agents, and other partners to quote, issue, and manage insurance policies. Partners can integrate via a personalized link, widget on their website, or custom integration through the API.