GPS Trackit

What GPS Trackit does

GPS Trackit, now operating as Zonar following its December 2024 merger with Zonar Systems, is a cloud-based fleet and asset management platform provider serving commercial trucking, pupil transportation, field services, government, construction, transit, lease and rental, and dealership/OEM fleets. The combined entity is backed by private equity firm Inverness Graham, was founded in 2002, and operates with 101–250 employees across the United States, Canada, and Mexico.

The core platform is Zonar Ignition, a unified cloud system that integrates GPS tracking, AI-powered video telematics (Zonar Coach), ELD compliance (ZLogs), predictive maintenance (Fault IQ), fuel analytics (ZFuel), CARB Clean Truck Check compliance, electronic verified inspections (EVIR), tire pressure monitoring, and field service dispatch into a single role-based interface. The stack is anchored by OEM-grade Zonar V4 telematics hardware that pulls deep diagnostic data directly from vehicle systems, and the platform exposes open APIs through the Zonar App Marketplace for third-party integrations. Specialized modules address pupil transportation (Bus Suite routing, ZPass RFID student tracking, MyView parent app, BusPatrol stop-arm cameras) and field service management. The portfolio includes acquired brands ez enRoute, InTouch GPS, and TSO Mobile alongside the core Zonar product line.

Revenue is generated primarily through per-vehicle SaaS subscriptions, hardware sales (V4 telematics units and in-cab tablets), and recurring compliance services, with quote-based enterprise pricing and no publicly disclosed tiers. Go-to-market combines direct enterprise field sales for large fleet customers, a partner portal for resellers and VARs, an online store for hardware purchases, and a referral program. Distribution is reinforced by OEM-level integrations with Daimler Trucks (Detroit Connect Virtual Technician), Thomas Built Buses, International (OnCommand Connection), and Continental Tire, as well as a Penske channel relationship. The company has executed five acquisitions since 2018 (TSO Mobile, InTouch GPS, Fleet Trax, Zonar Systems, and ez enRoute) to consolidate the fleet telematics stack under the Zonar brand.

Name

GPS Trackit

Legal name

GPS Trackit

Website

https://gpstrackit.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

GPS Trackit, now operating as Zonar, provides cloud-based fleet management and AI-powered video telematics to commercial trucking, pupil transportation, field services, and government fleets across North America via a subscription platform integrating GPS tracking, ELD compliance, predictive maintenance, and dashcam-based driver coaching.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Communications Equipment Manufacturing (33429), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Communications Equipment (3576), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Incident Detection, Claims & Evidence Management (TLAEANAE), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• Fleet management software
• GPS vehicle tracking
• Video telematics
• ELD compliance solutions
• Predictive fleet maintenance

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Fleet Management Software Subscription: SaaS-based fleet management platform with per-vehicle subscription pricing for GPS tracking, telematics, video telematics, and fleet health monitoring.
2. Telematics Hardware Sales: Sale of OEM-grade telematics hardware devices including the Zonar V4 and related vehicle tracking equipment.
3. Compliance Services: ELD compliance solutions and hours-of-service logging services for regulatory compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GPS Trackit, now operating as Zonar following its December 2024 merger, provides a cloud-based fleet and asset management platform combining real-time GPS tracking, AI-powered video telematics, ELD compliance, predictive maintenance (Fault IQ), and field service dispatch tools. The offering is anchored on OEM-grade Zonar V4 telematics hardware and includes the Zonar Ignition unified platform with open APIs, role-based dashboards, and 30+ detailed reports serving commercial trucking, pupil transportation, field services, and government fleets.

Product overview

GPS Trackit combined with Zonar Systems in December 2024 to operate as Zonar, creating a unified fleet management platform. The combined company offers Zonar Ignition as the core platform, integrating real-time GPS tracking, AI-powered video telematics (Zonar Coach), ELD compliance (ZLogs), asset tracking (ZTrak), field service dispatch, and driver behavior monitoring. The platform is built around OEM-grade Zonar V4 telematics hardware and supports fleet health through Fault IQ predictive maintenance, fuel analytics (ZFuel), and CARB compliance. For pupil transportation, Zonar offers a comprehensive Bus Suite including routing, ZPass student tracking, MyView bus tracking app, and stop-arm cameras. The portfolio includes acquired brands ez enRoute and InTouch GPS. The platform serves commercial, field services, pupil transportation, and passenger fleet industries across North America and Latin America, with an open API architecture enabling third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Zonar Ignition Unified cloud-based fleet management platform introduced in 2025 as the next generation of the combined GPS Trackit and Zonar platform. Integrates GPS tracking, AI-powered video telematics, driver performance tools, ELD compliance, fleet health diagnostics, and role-based dashboards in one connected experience for commercial, government, and pupil transportation fleets.
• Zonar V4 Telematics Hardware OEM-grade telematics hardware device providing deep diagnostic data integration with vehicle systems. Part of the core hardware portfolio supporting Zonar's fleet management platform.
• Zonar Coach (AI Video Telematics) AI-powered dashcam video and driver coaching solution providing incident detection, real-time video capture, and personalized driver coaching to improve fleet safety performance.
• Fault IQ Fleet Diagnostics Predictive maintenance system using real-time vehicle diagnostic data to anticipate equipment failures before they occur, minimizing unplanned downtime.
• ZFuel Efficiency Tracking Fuel analytics solution that tracks and analyzes fuel consumption across the fleet to identify inefficiencies and reduce operational costs.
• ZLogs (ELD & Hours of Service) Electronic logging device (ELD) solution providing automated Hours of Service compliance tracking for commercial drivers, ensuring regulatory adherence.
• EVIR Verified Inspections Electronic Verified Inspection Reporting system documenting pre-trip and post-trip vehicle inspections for compliance and safety tracking.
• CARB Clean Truck Check Compliance California Air Resources Board compliance tools for commercial fleets, including Clean Truck Check emissions compliance capabilities.
• Tire Pressure Monitoring Real-time tire pressure monitoring system integrated with Continental Tire to prevent blowouts, reduce tire wear, and improve fuel efficiency across the fleet.
• ZTrak Asset Tracking Asset tracking solution for monitoring equipment and non-vehicle assets across fleet operations.
• Field Service Management Field service dispatch and management solution for coordinating mobile workforces and service operations across HVAC, plumbing, electrical, pest control, pool, lawn, and waste service businesses.
• Driver Workflow Digital workflow tools enabling drivers to manage tasks, inspections, and communications from the cab via in-vehicle tablets.
• In-Cab Tablets Rugged tablets installed in vehicles for driver navigation, communication, and workflow management.
• Advanced GPS Navigation Turn-by-turn navigation optimized for commercial fleets with real-time routing updates and fleet-specific features.
• Site Optimization Tools for optimizing operations at job sites, including routing efficiency improvements and resource allocation for field service fleets.
• Bus Suite (Student Transportation Routing) Route planning and management solution specifically designed for school bus fleets, including scheduling, dispatch, and student transportation operations.
• ZPass Student Tracking RFID-based system for tracking student boarding and alighting from school buses to ensure student safety and attendance verification.
• MyView Bus Tracking App Parent and student-facing mobile application for real-time school bus tracking and arrival time predictions.
• BusPatrol Stop-Arm Camera Camera system that captures vehicles illegally passing stopped school buses, supporting student safety enforcement.
• ByteCurve Scheduling & Dispatch Scheduling and dispatch management solution for pupil transportation operations.
• Time & Task Management Time tracking and task assignment tools for pupil transportation staff and drivers.
• Electric Vehicle Solutions Fleet management solutions for electric vehicle fleets, including charging management and EV-specific tracking capabilities.
• ez enRoute Fleet management solution acquired by GPS Trackit/Zonar, serving commercial, field services, and passenger fleet industries as part of the expanded platform.
• InTouch GPS GPS tracking solution that joined the Zonar family following the GPS Trackit and Zonar merger, expanding the fleet management technology portfolio with asset and vehicle tracking.

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ContinentalflagshipStrategic or Co-development Partner · 3 December 2024Continental sold its Zonar division to GPS Trackit in December 2024. Continental previously owned Zonar Systems and continues as a strategic partner through ongoing technology integrations, including Continental Tire tire pressure monitoring solutions.
• Daimler Trucks (Detroit Connect)coreTechnology or IntegrationZonar provides Virtual Technician integration with Daimler Trucks' Detroit Connect platform, enabling predictive maintenance and deep vehicle diagnostics for Daimler-powered fleets.
• Thomas Built BusescoreTechnology or IntegrationStrategic partnership with Thomas Built Buses (Daimler subsidiary) for OEM-grade telematics integration in school buses, providing turnkey solutions for pupil transportation.
• International (Navistar)coreTechnology or IntegrationZonar provides OnCommand Connection integration with International trucks, enabling comprehensive fleet diagnostics and maintenance management.
• PenskeminorChannel Partner/ Reseller/ DistributorPenske Truck Leasing partnership for fleet management solutions and telematics integration with Penske's commercial truck rental and leasing services.
• Truckers Against TraffickingminorOthersNon-profit partnership supporting the fight against human trafficking through awareness and training programs, leveraging fleet industry reach.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Azuga (Bridgestone): GPS fleet tracking and driver behavior platform owned by Bridgestone, with strong presence in commercial fleets and field services. Directly comparable subscription telematics model and SMB-to-mid-market focus.
• Lytx: Video telematics and fleet safety specialist using AI dashcams and machine vision. Closely comparable in the video telematics / driver coaching segment and overlaps in commercial trucking and field services.
• Geotab: Major private fleet telematics provider offering GPS tracking, vehicle diagnostics, and an extensive marketplace. Directly comparable in subscription-based fleet management, OEM-grade hardware, and focus on commercial fleets.
• Motive (formerly KeepTruckin): AI-powered fleet management platform with ELD compliance, video telematics, and spend management. Closely competes in commercial trucking with a similar AI-forward product strategy and SMB-to-enterprise reach.
• Samsara: Public IoT/fleet management leader offering connected dashcams, GPS tracking, ELD compliance, and a broad SaaS platform. Directly comparable in product breadth, target verticals (commercial trucking, construction, field services), and AI video telematics capabilities.

Emerging players

• Fleetio: Cloud-based fleet maintenance and management platform with growing telematics integrations. Comparable in mid-market fleet focus and software-led approach, though lighter on hardware and video.

Broad incumbents

• Verizon Connect: Telecom-backed fleet management suite offering GPS tracking, ELD, video, and asset tracking. Larger portfolio with broader telecom connectivity, overlapping significantly with Zonar's fleet visibility and compliance offerings.
• Webfleet (Bridgestone): European-headquartered fleet management platform owned by Bridgestone, offering GPS tracking, tachograph compliance, and vehicle diagnostics. Comparable in subscription telematics and OEM-tied distribution, with a more global footprint.
• Trimble Transportation: Established transportation and logistics technology provider with telematics, fleet management, and supply chain visibility. Broader scope than Zonar but overlapping in fleet visibility, maintenance, and compliance.

Regional players

• Radius Telematics: UK-based fleet telematics and asset tracking provider serving primarily European markets. Comparable in GPS tracking and fleet management SaaS, but operates in a different geography from Zonar's North American focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gpstrackit
• YouTubeyoutube.com/user/zonarsystems
• Facebookfacebook.com/gpstrackit
• LinkedInlinkedin.com/company/gpstrackit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS Trackit