Nivi
Nivi is a Boston-area digital health company that operates askNivi, a conversational AI platform engaging health consumers via WhatsApp, LINE, and Facebook Messenger across India, Kenya, Nigeria, Indonesia, and Thailand, serving pharmaceutical companies, governments, insurers, and NGOs with health behavior-change solutions.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Nivi does
Nivi is a Boston-area digital health company (founded 2016, 11–50 employees, headquartered in Sudbury, MA with distributed teams in Lagos, Nairobi, India, and Indonesia) that operates a conversational AI platform — askNivi — to drive health behavior change in emerging markets. The platform engages health consumers through messaging channels they already use (WhatsApp, LINE, Facebook Messenger) in multiple languages, processing natural-language interactions to deliver personalized health information, readiness-to-act assessments, and referrals to vaccination and screening services. Nivi has conducted 11.6M+ conversations across 2.4M+ users in 5 countries (India, Kenya, Nigeria, Indonesia, Thailand), with a 25K+ provider referral network. The product portfolio wraps the askNivi core with three integrated modules: Nivi Insights (health-seeking behavior analytics), Nivi Innovation Studio (intervention testing and message optimization), and Nivi Impact (population-scale behavior-change deployment).
The company operates a sales-led B2B motion, generating revenue through enterprise contracts with pharmaceutical companies (notably MSD across multiple geographies and therapeutic areas), government health programs (Government of Assam, Government of Uttar Pradesh), insurers (YuBuntu via Ark Venture Studio), NGOs (Gavi, PSI, Ipas, Save the Children, Pathfinder International), and academic institutions. Its underlying methodology is grounded in behavioral science — the proprietary Health Stage Framework segments consumers by readiness-to-act and is validated in peer-reviewed publications in JMIR (2018), Gates Open Research (2019), and Translational Behavioral Medicine (2021). Notable quantified outcomes include approximately 40% of low-awareness consumers converted to vaccine referrals in HPV programs across India, Indonesia, and Thailand, and 13M+ social media accounts reached with 100K+ chatbot conversations in a Nigeria routine immunization partnership with Gavi and NPHCDA.
Nivi's capital structure is distinctive for the category: cumulative disclosed funding of approximately $6.5M+ across 14 rounds is dominated by Merck for Mothers (repeat investor across 2017–2022), with supplementary grants from USAID, Grand Challenges Canada, the David and Lucile Packard Foundation, and engineering partner Jeavio. The absence of a priced institutional VC round and the grant-heavy mix point to a mission-aligned, impact-investor-backed capital base rather than venture-scale funding, which shapes both the growth pace (organic, partnership-led) and the customer mix (pharma CSR/ market access, government public health, NGO program funding). Recent strategic moves include a June 2026 global collaboration with MSD for HPV/cervical cancer prevention, selection into the Chat for Impact GenAI Accelerator (2024), and participation in the European Commission-funded NOFLU mRNA vaccine consortium.
Nivi firmographics
Firmographics- Name
- Nivi
- Legal name
- Nivi, Inc.
- Website
- https://nivi.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nivi is a Boston-area digital health company that operates askNivi, a conversational AI platform engaging health consumers via WhatsApp, LINE, and Facebook Messenger across India, Kenya, Nigeria, Indonesia, and Thailand, serving pharmaceutical companies, governments, insurers, and NGOs with health behavior-change solutions.
- Ownership category
- akta.pro rank
Nivi industry classification
Industry- Product category
- Digital Health Platform / Conversational AI Software
- akta.pro primary industry
- Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)
- akta.pro secondary industries
- Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Nivi is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Nivi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B SaaS / Enterprise Contracts: Nivi generates revenue through enterprise contracts with pharmaceutical companies, insurers, governments, NGOs, and health programs. The company offers three integrated products (Nivi Insights, Innovation Studio, Impact) that can be purchased individually or as a suite, suggesting a subscription or contract-based revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Nivi product offering
Product offeringCore offering
Nivi operates askNivi, a conversational AI platform that engages health consumers in high-growth markets through WhatsApp, LINE, and Facebook Messenger, providing personalized health information and guidance in their preferred languages. Built on top of askNivi are three integrated B2B products — Nivi Insights (health behavior analytics), Nivi Innovation Studio (intervention testing with consumers), and Nivi Impact (population-scale behavior change journeys with referrals and outcome tracking) — sold to pharmaceutical companies, insurers, governments, NGOs, and academic institutions to drive measurable health outcomes.
Product overview
Nivi is a messaging-first health platform for high growth markets that combines conversational AI with health expertise. The product portfolio consists of askNivi, the core conversational AI platform, supported by three integrated modules: Nivi Insights (health behavior analytics), Nivi Innovation Studio (intervention testing), and Nivi Impact (population-scale behavior change). These products build on each other to enable partners to understand health behaviors, test interventions, and scale outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- askNivi: Conversational AI platform that engages health consumers through messaging channels (WhatsApp, LINE, Facebook Messenger) to deliver personalized health assessments, educational content, and referrals to vaccination and screening services.
- Nivi Insights
- Nivi Innovation Studio
- Nivi Impact
Products and services
- askNivi Conversational AI platform that engages health consumers through their preferred messaging channels (WhatsApp, LINE, Facebook Messenger) to understand health concerns, answer questions, and guide users toward better health decisions. Used by pharmaceutical companies, insurers, governments, NGOs, and academic institutions to reach consumers in emerging markets.
- Nivi Insights Health behavior analytics product that uses real conversation data to surface consumer health behaviors, barriers, drivers, demographic segmentation, and readiness-to-act assessments for enterprise clients.
- Nivi Innovation Studio Intervention testing platform that lets enterprise clients design, iterate, and validate messaging, products, and services with real consumers in-market, including rapid concept testing, message optimization, pricing research, and service bundle design.
- Nivi Impact Population-scale behavior change product that deploys personalized health journeys, referrals, adherence follow-ups, and outcome tracking to move consumers from awareness to action. Backed by a network of 25K+ service providers for referrals and health service delivery.
Quantifiable outcome
- ~40% of low-awareness consumers converted to vaccine referrals in HPV vaccine activation program across India, Indonesia, and Thailand
- +2 more outcomes
Companies that use Nivi
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Nivi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Nivi partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- MSD (Merck)coreGlobal collaboration to enhance HPV disease awareness and cervical cancer prevention through AI-powered conversational platform in India, Indonesia, and Thailand. Leverages Nivi's existing platform (2.5M+ users) to deliver personalized HPV risk assessments, educational content, and referrals to vaccination and screening services.
- Gavi, The Vaccine AlliancecorePartnership for vaccine advocacy and immunization programs, including HPV vaccine uptake initiatives in Nigeria in collaboration with VaxSocial Initiative and NPHCDA.
- Carnegie Mellon University / AI-SDM InstitutemajorAcademic partnership for AI research and development in health behavior interventions.
- Population CouncilmajorPartnership on population health research and implementation programs.
- ChemonicsmajorImplementation partner for international development and health programs.
- Save the ChildrenmajorPartnership for child health programs and maternal health initiatives.
- Pathfinder InternationalmajorPartnership for reproductive health and family planning programs.
- Turn.iomajorTechnology partnership for conversational AI and messaging platform infrastructure.
- NIVI DevelopmentminorPart of NOFLU consortium with Ethris, Statens Serum Institut, Bavarian Nordic, ECRAID, and VisMederi for mRNA mucosal vaccine development against pandemic influenza, funded by European Commission (EUR 148 million potential).
- Government of AssamcoreState government partnership driving public health engagement through conversational AI for maternal health outcomes.
- Government of Uttar PradeshcoreState government partnership for population health programs.
- PSI (Population Services International)majorGlobal health organization partnership for health behavior change programs.
- Society for Family Health NigeriamajorNigeria-based NGO partnership for family health programs.
- IpasminorNGO partnership for reproductive health programs.
- Boston UniversityminorAcademic partnership for health research and evaluation.
- VaxSocial InitiativemajorInitiative partnership for vaccine advocacy and social media engagement.
- APA InsuranceminorInsurance partner for health insurance product development.
- MyDawaminorPharmacy and health services partner.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nivi competitors and assessment
Company assessmentDirect peers
- Turn.io: Turn.io operates a conversational messaging platform purpose-built for social impact and health organizations, including its Chat for Impact accelerator. It is also a technology partner of Nivi, making it both a collaborator and the closest direct competitor in the conversational-health-for-social-impact category.
- Praekelt: Praekelt builds mobile and messaging-based health and social services in Africa, including maternal health and HIV programs. It is highly comparable to Nivi in terms of channel (USSD/messaging), geography (sub-Saharan Africa), and customer base (governments, NGOs, donors).
- Viamo: Viamo delivers mobile-based health information and surveys across emerging markets via IVR, SMS, and messaging. It overlaps with Nivi on target geographies, customer base (donors, governments, NGOs), and the use of behavioral data to inform health programs.
- Noora Health: Noora Health drives health behavior change at population scale through training and digital tools for families and caregivers, partnering with health systems and governments in South and Southeast Asia. It is comparable in mission (population-scale behavior change), geography, and enterprise customer type.
- Medic: Medic (formerly Medic Mobile) builds open-source digital health tools for community health workers in low-resource settings. It overlaps with Nivi in serving frontline health programs, governments, and NGOs across emerging markets, though its primary channel is community health worker apps rather than direct-to-consumer messaging.
- Dimagi: Dimagi's CommCare platform powers frontline health worker workflows and patient engagement across 80+ countries. It is comparable to Nivi in target market (emerging-market health programs), customer base (governments and NGOs), and the focus on measurable health outcomes.
- Reach Digital Health: Reach Digital Health (built on the MomConnect platform in South Africa) delivers maternal and child health messaging at national scale. It is closely comparable to Nivi's maternal-health and immunization work in both approach (chatbot-driven health journeys) and customer (national health departments).
Emerging players
- Wysa: Wysa is an AI conversational mental health platform available via messaging channels and employer/health-plan channels. It overlaps with Nivi on conversational AI for health and on payer/employer GTM, but is narrower in therapeutic focus (mental health only) and more concentrated in higher-income markets.
Broad incumbents
- Babylon Health: Babylon Health is a broad digital health and AI triage platform operating across multiple geographies and product lines. It is comparable to Nivi as a conversational AI health platform serving insurers and governments, though its scale and product breadth place it as a broader incumbent rather than a focused emerging-markets peer.
- Ada Health: Ada Health provides an AI-powered symptom assessment and care navigation platform used by health systems, insurers, and consumers globally. It overlaps with Nivi's care-navigation and personalization capabilities, but is primarily a direct-to-consumer and enterprise-clinical offering rather than an emerging-market public-health platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nivi social profiles
Digital presenceNivi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nivi leadership team
Management profileNumber of profiles
Profiles17 records
Nivi funding detail
Funding detailFunding overview
Funding rounds14 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nivi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nivi
What does Nivi do?
Nivi operates askNivi, a conversational AI platform that engages health consumers in high-growth markets through WhatsApp, LINE, and Facebook Messenger, providing personalized health information and guidance in their preferred languages. Built on top of askNivi are three integrated B2B products — Nivi Insights (health behavior analytics), Nivi Innovation Studio (intervention testing with consumers), and Nivi Impact (population-scale behavior change journeys with referrals and outcome tracking) — sold to pharmaceutical companies, insurers, governments, NGOs, and academic institutions to drive measurable health outcomes.
Is Nivi a public or private company?
Nivi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nivi founded?
Nivi was founded in 2016. It employs 1 to 10 people.
Where is Nivi based?
Nivi is headquartered in Boston, United States, in the North America region.
How does Nivi make money?
One revenue line is on record: B2B SaaS / Enterprise Contracts.
Who are Nivi's main competitors?
Direct peers on record are Turn.io, Praekelt, Viamo, Noora Health, Medic, Dimagi and Reach Digital Health. Wysa is listed as an emerging player. Broad incumbents are Babylon Health and Ada Health.
Does Nivi have an API?
No public API is recorded for Nivi.
What industry is Nivi in?
Nivi's product category is Digital Health Platform / Conversational AI Software. Its primary akta.pro industry code is HLACAEAH, Patient Feedback, Surveys, Reputation & Experience Measurement (VoC), with a secondary code of BPAGALAG, Health Access & Social Care Innovations (Community Health, Telehealth for Underserved).