Turn.io
Turn.io is a WhatsApp Business Solution Provider offering a modular chat, voice, and telehealth platform that enables healthcare organisations, NGOs, and government agencies across the Global South to engage patients and beneficiaries at scale via AI-enabled conversations on WhatsApp.
- Company typePrivate
- Founded2020
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Turn.io does
Turn.io is a Denver-registered Public Benefit Corporation and official WhatsApp Business Solution Provider operating as a modular chat platform purpose-built for healthcare organisations, NGOs, and social impact enterprises serving the Global South. The platform sits natively on top of WhatsApp — leveraging its 97% adoption rate in emerging markets to reach patients and beneficiaries without requiring app downloads — and is offered through a usage-based pricing model on WhatsApp Business API message credits combined with platform subscription tiers.
The core product is composed of seven modules: Inbox for real-time conversation management, Journeys for no-code chatbot building, Reminders for targeted automated notifications, Playbooks for community-shared templates, Insights for analytics, Calling for in-WhatsApp voice, and Telehealth (newly launched in 2026) for text/voice/video consultations with AI-generated SOAP notes. AI capabilities are integrated across these modules via partnerships with OpenAI (generative responses), Anthropic Claude (clinical content, co-built open-source health tools), and ElevenLabs (multilingual voice AI), enabling natural-language triage, FAQ automation, SOAP-note generation, and voice-based interaction for low-literacy populations. The most recent product launches — Telehealth and Voice AI (April 2026) — mark a deliberate shift from messaging infrastructure toward full clinical workflow tooling.
The go-to-market combines direct enterprise sales to healthcare networks (with 'Book a Call' and 'Take a Tour' CTAs) with an event- and accelerator-driven motion targeting impact organisations. The Chat for Impact Accelerator programme — running dedicated cohorts for Health, GenAI, and Women's Livelihoods — has supported 800+ organisations since 2021 across 35+ countries and provides both a top-of-funnel customer acquisition mechanism and a co-build ecosystem with Meta/WhatsApp, WHO, the Bill & Melinda Gates Foundation, The Agency Fund, and frontier AI partners. The company has reached 50M+ end users through deployed services, raised $3.15M in April 2025, and operates with a distributed remote team of 11-50 employees.
Turn.io firmographics
Firmographics- Name
- Turn.io
- Legal name
- Turn.io PBC, Public Benefit Corporation
- Website
- https://turn.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turn.io is a WhatsApp Business Solution Provider offering a modular chat, voice, and telehealth platform that enables healthcare organisations, NGOs, and government agencies across the Global South to engage patients and beneficiaries at scale via AI-enabled conversations on WhatsApp.
- Ownership category
- akta.pro rank
Turn.io industry classification
Industry- Product category
- Conversational AI / WhatsApp Business Messaging Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)
- akta.pro secondary industries
- Patient Portals & Self-Service Access (HLACAEAA), Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG)
Keywords
Where Turn.io is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turn.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- WhatsApp Business Messaging Platform: Turn.io provides a WhatsApp business solution provider platform where customers pay for message credits and platform usage. The platform provides messaging services via the WhatsApp Business API with usage-based billing for templated messages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Platform access with message credits |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Turn.io product offering
Product offeringCore offering
Turn.io provides a WhatsApp Business API platform that lets healthcare providers, NGOs, governments, and social impact organizations run automated patient journeys, two-way AI chats, voice AI interactions, reminders, and telehealth consultations directly inside WhatsApp. The platform is sold as a modular subscription with usage-based message credits and is bundled with the Chat for Impact accelerator programme that onboards and funds organizations serving the Global South.
Product overview
Turn.io is a WhatsApp Business Solution Provider offering a modular chat platform for social impact organisations. The core platform consists of Inbox (real-time conversation management), Journeys (no-code chatbot builder), Reminders (automated notifications), Playbooks (template library), Insights (analytics), Calling (voice calls), and Telehealth (video consultations). The platform integrates AI capabilities including quick replies, triage, voice AI, and SOAP note generation. Turn.io also operates the Chat for Impact Accelerator programme supporting organisations to build and scale WhatsApp-based services.
Differentiator
Problem solved
Functional benefit
Products and services
- Turn.io WhatsApp Business Platform Modular chat and voice platform sold to healthcare providers, NGOs, governments, and social enterprises to build automated patient journeys, AI-powered conversations, and telehealth flows natively inside WhatsApp. Bundles Inbox, Journeys, Reminders, Playbooks, Insights, Calling, and Telehealth modules behind a usage-based message-credit pricing model.
- Telehealth on WhatsApp Standalone telehealth offering running entirely inside WhatsApp. Enables healthcare providers to deliver text, voice, and video consultations with automated booking, live transcripts, and AI-generated SOAP notes, without requiring patients to download a separate app. Designed for healthcare providers in emerging markets that need low-friction, low-bandwidth virtual care.
- Chat for Impact Accelerators (Health, GenAI, Women's Livelihoods, Education) Structured accelerator programmes (Chat for Impact, Chat for Health, Chat for GenAI, Chat for Women's Livelihoods, Chat for Education) that combine funding (up to USD 25,000 per organization; up to USD 750,000 total programme value for Chat for Health 2026), mentorship, partner technology credits, and Turn.io platform access for selected social impact organizations building WhatsApp-based services.
Quantifiable outcome
- Cut no-shows by 40% with automated reminders and easy rescheduling
- +9 more outcomes
Companies that use Turn.io
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Turn.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Turn.io partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and foundational.
- Meta / WhatsAppcoreTurn.io is an official WhatsApp Business Solution Provider. The partnership enables Turn.io to provide the WhatsApp Business API platform for healthcare and social impact organizations to build chat, voice, and telehealth services. Meta provides the underlying WhatsApp infrastructure and Business API access.
- World Health Organization (WHO)coreWHO launched its first-ever WhatsApp information service during COVID-19 using Turn.io's platform, reaching 14.7 million people with up-to-date, reliable information. The WHO WhatsApp chatbot was a flagship implementation of the Turn.io platform.
- OpenAIcoreOpenAI partnered with Turn.io and The Agency Fund for the Chat for GenAI Accelerator, providing API credits and technical resources to organizations developing AI-enabled chat solutions for social impact.
- ElevenLabscoreElevenLabs serves as lead voice AI technology partner for the Chat for Health Accelerator 2026, providing voice AI technology, technical expertise, and shared pool of platform credits for multilingual text-to-speech, speech-to-text, and voice agent development. Through its Impact Program, ElevenLabs provides benefits to eligible non-profit organisations including a Pro account valued at USD 99 per month.
- AnthropiccoreAnthropic serves as AI technology partner for Chat for Health Accelerator 2026, providing API credits, engineering support, and technical guidance to help teams integrate Claude safely and effectively. Anthropic also co-builds open-source health tools and reusable assets with Turn.io.
- The Agency FundcoreThe Agency Fund is a donor collaborative that invests in the development and evaluation of innovations that aim to improve human outcomes. They partner with Turn.io and WhatsApp on the Chat for Impact Health Accelerator, providing funding and strategic support.
- Praekelt.orgfoundationalTurn.io was incubated by Praekelt.org to build world-class software products for social impact organizations. The Chat for Impact initiative was devised by Turn.io in partnership with Praekelt.org and WhatsApp.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Turn.io competitors and assessment
Company assessmentDirect peers
- Wati: Wati is an official WhatsApp Business Solution Provider offering a chat marketing, automation, and customer engagement platform. It directly competes with Turn.io on WhatsApp-native chatbot and broadcast automation, although Turn.io is differentiated by its healthcare and social-impact vertical focus.
- Verloop.io: Verloop.io is a conversational AI customer support platform that automates chat across WhatsApp, web, and other channels. It overlaps with Turn.io on no-code bot building, AI-powered replies, and WhatsApp inbox workflows, though Verloop targets broader customer support rather than healthcare.
- AiSensy: AiSensy is a WhatsApp Business API platform focused on marketing, automation, and engagement campaigns. It competes with Turn.io on WhatsApp-native chat automation, broadcast messaging, and chatbot flows, particularly for SMB and marketing use cases.
- Interakt: Interakt is a WhatsApp Business Solution Provider offering chat commerce, customer engagement, and automation tools. It is comparable to Turn.io's Inbox, Journeys, and Reminders modules, although it is more commerce- and marketing-oriented than healthcare-focused.
Broad incumbents
- Gupshup: Gupshup is a major conversational AI and messaging platform providing WhatsApp Business API, chatbot building tools, and AI agents across multiple verticals. It is a broader incumbent than Turn.io with substantially more capital, competing for the same WhatsApp-native chatbot and AI automation workloads in enterprise.
- Infobip: Infobip is a global cloud communications platform and WhatsApp Business Solution Provider offering CPaaS, omnichannel messaging, and conversational AI. It competes with Turn.io on WhatsApp API access and enterprise messaging, but at much broader scale and across many verticals.
- Twilio: Twilio is a leading communications API platform including WhatsApp Business API support, programmable messaging, and conversational AI tooling. It is a broad incumbent offering overlapping capabilities to Turn.io, although Twilio's offering is multi-channel and developer-led rather than WhatsApp-first and no-code.
- Bird (formerly MessageBird): Bird (MessageBird) is an omnichannel communications platform with WhatsApp Business API capabilities and AI-driven marketing and support flows. It competes with Turn.io on WhatsApp-native messaging, automation, and customer engagement, though Bird targets general enterprise rather than healthcare or social impact.
Emerging players
- Yellow.ai: Yellow.ai is a conversational AI platform offering enterprise chatbots and voice agents across multiple channels including WhatsApp. It overlaps with Turn.io's AI triage, FAQ automation, and voice AI capabilities but is positioned more broadly across customer support and sales use cases.
Regional players
- Africa's Talking: Africa's Talking is a mobile and cloud communications platform serving African developers and enterprises with SMS, USSD, voice, and WhatsApp APIs. It is comparable to Turn.io in targeting African emerging-market healthcare and social-impact deployments, but is a regional infrastructure player rather than a healthcare-specialized product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Turn.io social profiles
Digital presenceTurn.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turn.io leadership team
Management profileNumber of profiles
Profiles6 records
Turn.io funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turn.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turn.io
What does Turn.io do?
Turn.io provides a WhatsApp Business API platform that lets healthcare providers, NGOs, governments, and social impact organizations run automated patient journeys, two-way AI chats, voice AI interactions, reminders, and telehealth consultations directly inside WhatsApp. The platform is sold as a modular subscription with usage-based message credits and is bundled with the Chat for Impact accelerator programme that onboards and funds organizations serving the Global South.
Is Turn.io a public or private company?
Turn.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Turn.io founded?
Turn.io was founded in 2020. It employs 11 to 50 people.
Where is Turn.io based?
Turn.io is headquartered in Denver, United States, in the North America region.
How does Turn.io make money?
One revenue line is on record: whatsApp Business Messaging Platform.
Who are Turn.io's main competitors?
Direct peers on record are Wati, Verloop.io, AiSensy and Interakt. Broad incumbents are Gupshup, Infobip, Twilio and Bird (formerly MessageBird). Yellow.ai is listed as an emerging player. Africa's Talking is listed as a regional player.
Does Turn.io have an API?
No public API is recorded for Turn.io.
What industry is Turn.io in?
Turn.io's product category is Conversational AI / WhatsApp Business Messaging Platform. Its primary akta.pro industry code is BPAMAHAH, Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing), with a secondary code of HLACAEAA, Patient Portals & Self-Service Access. Its NAICS code is 62412 and its SIC code is 8000.