Nivi

What Nivi does

Nivi is a Boston-area digital health company (founded 2016, 11–50 employees, headquartered in Sudbury, MA with distributed teams in Lagos, Nairobi, India, and Indonesia) that operates a conversational AI platform — askNivi — to drive health behavior change in emerging markets. The platform engages health consumers through messaging channels they already use (WhatsApp, LINE, Facebook Messenger) in multiple languages, processing natural-language interactions to deliver personalized health information, readiness-to-act assessments, and referrals to vaccination and screening services. Nivi has conducted 11.6M+ conversations across 2.4M+ users in 5 countries (India, Kenya, Nigeria, Indonesia, Thailand), with a 25K+ provider referral network. The product portfolio wraps the askNivi core with three integrated modules: Nivi Insights (health-seeking behavior analytics), Nivi Innovation Studio (intervention testing and message optimization), and Nivi Impact (population-scale behavior-change deployment).

The company operates a sales-led B2B motion, generating revenue through enterprise contracts with pharmaceutical companies (notably MSD across multiple geographies and therapeutic areas), government health programs (Government of Assam, Government of Uttar Pradesh), insurers (YuBuntu via Ark Venture Studio), NGOs (Gavi, PSI, Ipas, Save the Children, Pathfinder International), and academic institutions. Its underlying methodology is grounded in behavioral science — the proprietary Health Stage Framework segments consumers by readiness-to-act and is validated in peer-reviewed publications in JMIR (2018), Gates Open Research (2019), and Translational Behavioral Medicine (2021). Notable quantified outcomes include approximately 40% of low-awareness consumers converted to vaccine referrals in HPV programs across India, Indonesia, and Thailand, and 13M+ social media accounts reached with 100K+ chatbot conversations in a Nigeria routine immunization partnership with Gavi and NPHCDA.

Nivi's capital structure is distinctive for the category: cumulative disclosed funding of approximately $6.5M+ across 14 rounds is dominated by Merck for Mothers (repeat investor across 2017–2022), with supplementary grants from USAID, Grand Challenges Canada, the David and Lucile Packard Foundation, and engineering partner Jeavio. The absence of a priced institutional VC round and the grant-heavy mix point to a mission-aligned, impact-investor-backed capital base rather than venture-scale funding, which shapes both the growth pace (organic, partnership-led) and the customer mix (pharma CSR/ market access, government public health, NGO program funding). Recent strategic moves include a June 2026 global collaboration with MSD for HPV/cervical cancer prevention, selection into the Chat for Impact GenAI Accelerator (2024), and participation in the European Commission-funded NOFLU mRNA vaccine consortium.

Name

Nivi

Legal name

Nivi, Inc.

Website

https://nivi.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Nivi is a Boston-area digital health company that operates askNivi, a conversational AI platform engaging health consumers via WhatsApp, LINE, and Facebook Messenger across India, Kenya, Nigeria, Indonesia, and Thailand, serving pharmaceutical companies, governments, insurers, and NGOs with health behavior-change solutions.

Ownership category

akta.pro rank

Product category

Digital Health Platform / Conversational AI Software

akta.pro primary industry

Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)

akta.pro secondary industries

Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Conversational AI health
• Digital health platform
• Health behavior change
• Messaging health engagement
• Population health analytics

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B SaaS / Enterprise Contracts: Nivi generates revenue through enterprise contracts with pharmaceutical companies, insurers, governments, NGOs, and health programs. The company offers three integrated products (Nivi Insights, Innovation Studio, Impact) that can be purchased individually or as a suite, suggesting a subscription or contract-based revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nivi operates askNivi, a conversational AI platform that engages health consumers in high-growth markets through WhatsApp, LINE, and Facebook Messenger, providing personalized health information and guidance in their preferred languages. Built on top of askNivi are three integrated B2B products — Nivi Insights (health behavior analytics), Nivi Innovation Studio (intervention testing with consumers), and Nivi Impact (population-scale behavior change journeys with referrals and outcome tracking) — sold to pharmaceutical companies, insurers, governments, NGOs, and academic institutions to drive measurable health outcomes.

Product overview

Nivi is a messaging-first health platform for high growth markets that combines conversational AI with health expertise. The product portfolio consists of askNivi, the core conversational AI platform, supported by three integrated modules: Nivi Insights (health behavior analytics), Nivi Innovation Studio (intervention testing), and Nivi Impact (population-scale behavior change). These products build on each other to enable partners to understand health behaviors, test interventions, and scale outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• askNivi: Conversational AI platform that engages health consumers through messaging channels (WhatsApp, LINE, Facebook Messenger) to deliver personalized health assessments, educational content, and referrals to vaccination and screening services.
• Nivi Insights
• Nivi Innovation Studio
• Nivi Impact

Products and services

• askNivi Conversational AI platform that engages health consumers through their preferred messaging channels (WhatsApp, LINE, Facebook Messenger) to understand health concerns, answer questions, and guide users toward better health decisions. Used by pharmaceutical companies, insurers, governments, NGOs, and academic institutions to reach consumers in emerging markets.
• Nivi Insights Health behavior analytics product that uses real conversation data to surface consumer health behaviors, barriers, drivers, demographic segmentation, and readiness-to-act assessments for enterprise clients.
• Nivi Innovation Studio Intervention testing platform that lets enterprise clients design, iterate, and validate messaging, products, and services with real consumers in-market, including rapid concept testing, message optimization, pricing research, and service bundle design.
• Nivi Impact Population-scale behavior change product that deploys personalized health journeys, referrals, adherence follow-ups, and outcome tracking to move consumers from awareness to action. Backed by a network of 25K+ service providers for referrals and health service delivery.

Quantifiable outcome

• ~40% of low-awareness consumers converted to vaccine referrals in HPV vaccine activation program across India, Indonesia, and Thailand
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• MSD (Merck)coreStrategic or Co-development Partner · 16 June 2026Global collaboration to enhance HPV disease awareness and cervical cancer prevention through AI-powered conversational platform in India, Indonesia, and Thailand. Leverages Nivi's existing platform (2.5M+ users) to deliver personalized HPV risk assessments, educational content, and referrals to vaccination and screening services.
• Gavi, The Vaccine AlliancecoreStrategic or Co-development PartnerPartnership for vaccine advocacy and immunization programs, including HPV vaccine uptake initiatives in Nigeria in collaboration with VaxSocial Initiative and NPHCDA.
• Carnegie Mellon University / AI-SDM InstitutemajorStrategic or Co-development PartnerAcademic partnership for AI research and development in health behavior interventions.
• Population CouncilmajorStrategic or Co-development PartnerPartnership on population health research and implementation programs.
• ChemonicsmajorImplementation/ SI/ Consulting PartnerImplementation partner for international development and health programs.
• Save the ChildrenmajorStrategic or Co-development PartnerPartnership for child health programs and maternal health initiatives.
• Pathfinder InternationalmajorStrategic or Co-development PartnerPartnership for reproductive health and family planning programs.
• Turn.iomajorTechnology or IntegrationTechnology partnership for conversational AI and messaging platform infrastructure.
• NIVI DevelopmentminorStrategic or Co-development PartnerPart of NOFLU consortium with Ethris, Statens Serum Institut, Bavarian Nordic, ECRAID, and VisMederi for mRNA mucosal vaccine development against pandemic influenza, funded by European Commission (EUR 148 million potential).
• Government of AssamcoreStrategic or Co-development PartnerState government partnership driving public health engagement through conversational AI for maternal health outcomes.
• Government of Uttar PradeshcoreStrategic or Co-development PartnerState government partnership for population health programs.
• PSI (Population Services International)majorStrategic or Co-development PartnerGlobal health organization partnership for health behavior change programs.
• Society for Family Health NigeriamajorStrategic or Co-development PartnerNigeria-based NGO partnership for family health programs.
• IpasminorStrategic or Co-development PartnerNGO partnership for reproductive health programs.
• Boston UniversityminorStrategic or Co-development PartnerAcademic partnership for health research and evaluation.
• VaxSocial InitiativemajorStrategic or Co-development PartnerInitiative partnership for vaccine advocacy and social media engagement.
• APA InsuranceminorStrategic or Co-development PartnerInsurance partner for health insurance product development.
• MyDawaminorStrategic or Co-development PartnerPharmacy and health services partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turn.io: Turn.io operates a conversational messaging platform purpose-built for social impact and health organizations, including its Chat for Impact accelerator. It is also a technology partner of Nivi, making it both a collaborator and the closest direct competitor in the conversational-health-for-social-impact category.
• Praekelt: Praekelt builds mobile and messaging-based health and social services in Africa, including maternal health and HIV programs. It is highly comparable to Nivi in terms of channel (USSD/messaging), geography (sub-Saharan Africa), and customer base (governments, NGOs, donors).
• Viamo: Viamo delivers mobile-based health information and surveys across emerging markets via IVR, SMS, and messaging. It overlaps with Nivi on target geographies, customer base (donors, governments, NGOs), and the use of behavioral data to inform health programs.
• Noora Health: Noora Health drives health behavior change at population scale through training and digital tools for families and caregivers, partnering with health systems and governments in South and Southeast Asia. It is comparable in mission (population-scale behavior change), geography, and enterprise customer type.
• Medic: Medic (formerly Medic Mobile) builds open-source digital health tools for community health workers in low-resource settings. It overlaps with Nivi in serving frontline health programs, governments, and NGOs across emerging markets, though its primary channel is community health worker apps rather than direct-to-consumer messaging.
• Dimagi: Dimagi's CommCare platform powers frontline health worker workflows and patient engagement across 80+ countries. It is comparable to Nivi in target market (emerging-market health programs), customer base (governments and NGOs), and the focus on measurable health outcomes.
• Reach Digital Health: Reach Digital Health (built on the MomConnect platform in South Africa) delivers maternal and child health messaging at national scale. It is closely comparable to Nivi's maternal-health and immunization work in both approach (chatbot-driven health journeys) and customer (national health departments).

Emerging players

• Wysa: Wysa is an AI conversational mental health platform available via messaging channels and employer/health-plan channels. It overlaps with Nivi on conversational AI for health and on payer/employer GTM, but is narrower in therapeutic focus (mental health only) and more concentrated in higher-income markets.

Broad incumbents

• Babylon Health: Babylon Health is a broad digital health and AI triage platform operating across multiple geographies and product lines. It is comparable to Nivi as a conversational AI health platform serving insurers and governments, though its scale and product breadth place it as a broader incumbent rather than a focused emerging-markets peer.
• Ada Health: Ada Health provides an AI-powered symptom assessment and care navigation platform used by health systems, insurers, and consumers globally. It overlaps with Nivi's care-navigation and personalization capabilities, but is primarily a direct-to-consumer and enterprise-clinical offering rather than an emerging-market public-health platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asknivi
• Facebookfacebook.com/asknivi

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds14 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nivi