What Acto does

Acto (acto GmbH) is a Paderborn-headquartered SaaS company that builds AI-powered revenue intelligence software for B2B field sales teams in wholesale and manufacturing. Founded in January 2021 by Pascal Salmen and André Stollhans (originally as insightsON), the company rebranded to Acto to signal a shift from static BI dashboards to active decision intelligence. The platform ingests ERP and CRM data, applies machine learning to detect churn risk, reorder cycles, basket gaps, and upsell potential, and delivers prioritized customer recommendations, voice-driven meeting preparation, and automated follow-up workflows directly inside Outlook, mobile apps, CRM systems, and via a phone-based voice assistant. Documented integrations span SAP S/4HANA, Microsoft Dynamics 365, Salesforce, HubSpot, Infor, Gevis, and Unitrade.

The product line centers on the AI Sales Intelligence Platform and the Acto Field Sales App, with a 2025 extension called CxZone targeting pharmaceutical field representatives through AI roleplay and field simulation. Acto reports consistent customer outcomes including 5-11% revenue uplift per customer, 8 hours/week time saved per sales rep, 35% reduction in time between orders, and 6x faster onboarding of new sales employees. Pricing is quote-based, billed per sales employee per month, plus a one-time onboarding package; live implementation is targeted within 6 weeks with under 3 days of IT workload.

Go-to-market is direct enterprise sales anchored on a 30-minute demo and a free potential analysis, supplemented by a channel partnership with FIS (an SAP-focused German systems integrator, announced April 2026) and co-sell relationships with SAP and Microsoft. The company is GDPR-compliant with data residency on German servers, serves a DACH-focused customer base (Germany, Austria, Switzerland), and had 34 employees across three locations as of the latest data. Cumulative funding is approximately 3.7 million euros (~$4M) raised in February 2024 from 468 Capital, Cusp Capital, adesso ventures, and another.vc.

Name

Acto

Legal name

acto GmbH

Website

https://heyacto.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Acto builds AI-powered revenue intelligence software for B2B field sales teams in wholesale and manufacturing. Its SaaS platform analyzes ERP and CRM data to deliver prioritized visit recommendations, voice-driven meeting preparation, and automated follow-up workflows, serving enterprises across the DACH region.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• AI sales intelligence
• Field sales software
• Revenue intelligence
• B2B wholesale analytics
• Sales automation platform

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing model billed per sales employee per month. Includes all core features: data integration, AI analysis, visit planning, meeting preparation, and follow-up automation. One-time onboarding package covers integration, data modeling, and training.
2. Implementation Services: One-time onboarding package covering data connection to ERP/CRM systems, mapping, transfer, and staff training. Typically 4-6 weeks from kickoff to productive use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Acto is an AI-powered revenue intelligence platform for B2B field sales teams in wholesale and manufacturing. It analyzes ERP and CRM data to deliver daily visit prioritization, churn risk alerts, upsell recommendations, and automated meeting preparation and follow-up. The platform integrates natively into Outlook, CRM systems, and a mobile app, and supports hands-free voice interaction for reps in the field.

Product overview

Acto offers a unified AI-powered Sales Intelligence platform designed specifically for B2B field sales in wholesale and manufacturing. The core offering consists of the Acto AI Sales Intelligence Platform and the Acto Field Sales App, which work together as an integrated system. The platform delivers AI Revenue Intelligence that analyzes data from connected ERP and CRM systems (SAP, Microsoft Dynamics, Salesforce, Infor, Gevis, HubSpot) to generate predictive insights, visit prioritization recommendations, and automated follow-up workflows. The Field Sales App provides voice-based access to all capabilities, enabling reps to receive meeting briefings and update CRM records hands-free while driving. Key modules include Predictive Analytics (machine learning-based churn detection and revenue forecasting), Recommendation Engine (product suggestions based on similar customer patterns), Anomaly Detection (identifying purchasing pattern shifts), Process Automation (automated CRM updates and task distribution), and Speech & Audio (voice-controlled interface). The platform also integrates natively into Outlook and mobile devices for seamless daily workflow delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Acto AI Sales Intelligence Platform Core SaaS revenue intelligence platform for B2B field sales teams in wholesale and manufacturing. Transforms ERP and CRM data into actionable visit recommendations, opportunity alerts, and risk signals delivered directly into daily workflows via Outlook, CRM, and mobile app.
• Acto Field Sales App Mobile AI companion for field sales reps available on iOS and Android. Prepares meetings via voice during drive time, automates CRM updates through voice dictation, and displays customer prioritization and revenue potential on smartphones. Enables hands-free operation while driving.
• CxZone Platform ACTO's AI roleplay platform for pharmaceutical field representatives to practice evidence-based conversations with healthcare providers. Uses AI to simulate customer interactions and field launch scenarios for sales training.

Quantifiable outcome

• 5-11% revenue increase per customer (documented across multiple case studies)
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• FIS Informationssysteme und Consulting GmbHcoreChannel Partner/ Reseller/ Distributor · 29 April 2026FIS and Acto announced a sales partnership for AI-powered field sales in wholesale distribution. FIS is a SAP-focused systems integrator and consulting company offering ERP, logistics, and AI solutions. The partnership extends Acto's distribution reach through FIS's existing customer base in German wholesale and manufacturing industries. FIS sells and implements Acto as part of their AI & Data portfolio for SAP customers.
• SAPcoreTechnology or IntegrationSAP partnership enables deep integration between Acto's AI sales intelligence and SAP ERP systems. Acto connects with SAP S/4HANA, SAP Business Suite, and SAP Cloud ERP platforms. Data flows from SAP ERP into Acto's AI analysis engine, enabling revenue intelligence recommendations based on SAP transaction data.
• MicrosoftcoreTechnology or IntegrationMicrosoft partnership enables integration with Microsoft Dynamics 365 (CRM), Outlook (email/calendar), and Microsoft 365 ecosystem. Acto delivers customer prioritization and sales insights directly into Outlook and Dynamics, enabling seamless workflow integration for sales teams.
• SalesforcemajorTechnology or IntegrationSalesforce integration enables Acto to push customer insights, visit recommendations, and follow-up tasks directly into Salesforce CRM. Sales reps receive AI-generated signals within their existing CRM workflow.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gong.io: Revenue intelligence platform that analyzes sales conversations and CRM data to surface risks and opportunities. Closest direct competitor to Acto's AI-driven sales intelligence category, though Gong focuses on conversation data rather than ERP transactional data.
• Clari: Enterprise revenue intelligence platform that ingests CRM, email, and meeting data to forecast pipeline and detect churn. Operates in the same AI-sales-intelligence category as Acto with overlapping buyer personas (sales leaders) and similar integration-first GTM.
• Aviso: AI-driven revenue intelligence and forecasting platform for B2B sales teams. Compares to Acto as a comparable category player using ML on CRM/ERP-adjacent data to surface pipeline risk and deal recommendations.

Broad incumbents

• Salesloft: Large sales engagement platform with workflow automation, cadences, and increasingly AI-driven deal insights. Overlaps with Acto's workflow automation and prioritization capabilities, though Salesloft is centered on sales engagement rather than ERP-derived intelligence.
• Salesforce Einstein: Native AI layer inside Salesforce CRM offering predictive lead scoring, opportunity insights, and sales forecasting. Represents the bundled incumbent risk to Acto — buyers may prefer Einstein for in-platform AI rather than third-party tooling.
• Microsoft Copilot for Sales: Microsoft's AI assistant embedded across Dynamics 365 and Microsoft 365 that summarizes emails, drafts follow-ups, and surfaces CRM insights. Directly competes with Acto's Outlook/CRM-embedded AI assistant value prop for Microsoft-centric enterprises.
• SAP Sales Cloud / Joule: SAP's CRM and embedded generative AI (Joule) layered on S/4HANA and Business Suite. The closest incumbent alternative for SAP-native customers and a key strategic threat given Acto's SAP integration dependency.
• Pipedrive: SMB-oriented CRM with growing AI-assisted sales features. Overlaps with Acto's prioritization and deal recommendation functionality at the lower end of the market, particularly for distributors transitioning from manual CRM use.

Emerging players

• BoostUp: AI revenue intelligence and forecasting platform for B2B sales teams, similar in category to Acto but with broader horizontal positioning. Compares on the ML-on-CRM-data wedge and overlap with sales forecasting buyers.
• Badger Maps: Route planning and field sales productivity tool for outside reps. Comparable to Acto on the field-sales-mobile productivity wedge, though lighter on AI/ML analytics and ERP integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heyacto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acto